Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO), has celebrated the launch of an ambitious mission to drive a tractor to the Geographical South Pole, the fulfillment of a dream for a Dutch theatre maker that also aims to inspire others to dare to dream.
Antarctica2 follows in the footsteps of Sir Edmund Hillary, who drove a specially adapted Ferguson TE20 to the South Pole in 1958.
But the 2014 mission, which departs Cape Town on 15th September for the 2350km journey, has enlisted the help of leading industry partners to take a wheeled tractor to Antarctica for the first time.
The MF 5610, modified by the engineering team at AGCO’s Beauvais tractor plant, will be driven by Manon Ossevoort, better known as Tractor Girl, who has already driven a tractor from her childhood home in the Netherlands to South Africa.
“It was my dream to drive a tractor to the end of the world, and I was inspired by Sir Edmund Hillary’s mission,” Manon explains, “I found that along the way my journey inspired other people to talk about their own dreams, so I set about collecting these dreams with the goal of taking them to the South Pole with me.”
When her original mission – which was undertaken largely with only local support –ended with Manon unable to make the final leg to Antarctica, she remained convinced that she had to finish it. She approached Massey Ferguson via its distributor in Holland, Mechatrac, and was assured of the company’s commitment to help her follow her dreams.
Support for Antarctica2 will be provided by partners including Massey Ferguson, Trelleborg, Castrol, AGCO Finance, AGCO Parts and Fuse Technologies. There are still opportunities for additional partners to join this exciting project, which will reach a global audience.
Richard Markwell, Vice President and Managing Director of Massey Ferguson EAME,who handed over the keys to the MF 5600 to Manon in a special ceremony at Beauvais, said: “I congratulate our Engineering Project Manager Olivier Hembert and his team, who worked in their spare time, along with AGCO Power in Finland, to adapt the tractor for conditions that are probably the toughest in the world.”
“As John F Kennedy said about the mission to the moon in 1962 – ‘We choose to do these things, not because they are easy, but because they are hard.’ This is Massey Ferguson, wanting to take on a challenge and work in the spirit to achieve not only easy things, but challenging things. On behalf of AGCO and the full team of sponsors, I wish Manon and her straightforward, dependable MF 5610 a safe and exciting journey to the South Pole.”
Expedition specialists Arctic Trucks will provide guidance and safety support with the help of two Toyota four- and six-wheel drive pick-up trucks, and has worked closely with Trelleborg and Massey Ferguson to develop tyre technology for the mission.
Gudmundur Gudjonsson, Arctic Trucks Project Manager for Antarctica explains: “Tyres are more efficient than tracks in this kind of expedition, being capable of higher forward speeds and using less fuel. They also provide suspension, which is beneficial to the environment as well as the vehicle and the driver.”
Under Arctic Trucks guidance, MF 5600 tractors have undergone extensive cold weather testing, while the expedition team has received polar training, including guidance from seasoned polar explorers Matty McNair and her daughter Sarah McNair-Landry who will be key team members for Antarctica2.
A technical support specialist and former Massey Ferguson photographic specialist Simon Foster complete the team.
The expedition will call on not only the straightforward and dependable engineering of the MF 5610 to endure temperatures down to minus 40deg centigrade, altitude of 3400m and deep, soft snow, but also AGCO’s impressive parts and technical capability.
Up to 1000kg of parts will be carried on the mission, a twice daily maintenance regime adhered to, and the Agcommand™ telematics system will relay performance information back to a 24 hour support team in Beauvais.
The latest broadcast and social media technology will also be employed in stark contrast to when Sir Edmund Hillary’s arrival at the South Pole was marked by at telegram of thanks to Harry Ferguson. Live streaming and regular updates via a dedicated website will keep the rest of the world in touch with the mission’s progress.When the MF 5610, with its Tractor Girl and her cargo of dreams on board, arrives at the South Pole around 7th December, it will be a testimony to the work of all the partners in the Antarctica2 project and their tireless commitment to its message – #BelieveInIt
As we gear up for the 2014 Farm Progress Show, we’re excited to share the full schedule of our educational series, a new addition to the AGCO lineup. The Fuse Technologies Pavilion, located on lot #1002, will be hosting a number of presentations covering a range of issues concerning technology, productivity and profitability. Presentations include:
- Who’s Watching Your Data? Corporations are interested in your agronomic data. What’s your position? We’ll help you decide by offering perspectives on the issue of data privacy. Wednesday, 10:00 a.m.
- There’s a Problem with Your Shoe! The secret to minimizing grain loss and maintaining a clean sample in higher- yielding, higher-moisture corn is in managing your combine’s shoe load. In this session, AGCO’s Kevin Bien explains why and offers solutions. Tuesday, 11:00 a.m. and Wednesday, 3:00 p.m.
- Advancement of Rural Cell Internet Coverage. Expanded cell coverage will enable new technologies on the farm. How can you profit? Tuesday, 2:00 p.m.
- Getting the Most out of Tillage. An informative presentation on the history of tillage, alternative tillage methods and how to optimize your tool’s performance. Tuesday, 3:00 p.m. Wednesday, 11:00 a.m.
- Reduce Compaction. Increase Yield. Soil compaction has been proven to reduce yield by as much as 10 to 15%. In this session, we’ll talk about technologies that can help reduce compaction, including tracks systems, large flotation tires and automatic tire inflation. Tuesday, 10:00 a.m.
- It’s All About the Kitchen! Managing job stress is an important aspect of farmer health and productivity. Here we make the business case for operator comfort and discuss recent equipment advancements, including cab and front axle suspension, ballasting techniques and guidance systems. Wednesday, 2:00 p.m.
- Turning Trash into Treasure. There are dollars to be made with the trash your combine leaves behind. In this session, we’ll discuss the emerging biomass market – what it is, how you can profit and how to get started. Tuesday, 1:00 p.m.
- Right Place. Right Product. Right Time. Accurate product placement is critical to the successful growth of a crop. This session will not only discuss the various product delivery options available but a number of other application- specific technologies that help deliver higher yields. Wednesday 1:00 p.m.
Please make sure to come early as seating is limited.
Other important information:
2014 Farm Progress Show: August 26 – 28, 2014; Boone, Iowa
AGCO: Lot #1002
While European agriculture continues to invest in large, capital intensive, fully specialised industrial farms, many young farmers cannot and do not want to build their future on this model. Currently more than 55% of European farmers are over the age of 55 and want to retire within the next ten years. Yet, only 7% of the conventional and 10% of the organic farmers in Europe are under the age of 35.*
There is a growing crisis in farming, as a generation of farmers grows older, with no one to take over from them when they retire. Many farming families find that their children don’t want to follow in their footsteps, so when ageing farmers stop farming, farms often cease to be used for agriculture. But as farms and farmers disappear, our food security is increasingly threatened. Fewer people have the critical skills to produce food, farmland goes out of production and countries become over-dependent on imports. The statistics above illustrate a pressing need, both to draw young people back into farming and to provide them with access to land they can farm.
Are you concerned about where the farmers of the future are going to come from? Do you feel the industry needs to do more to attract young students? Are your own children aiming for a life in the city, rather than one in the country?
If so, come to the Inspire Pavilion at Cereals 2014 and support the event’s aim to put careers in agriculture firmly on the map.
The Arable Event, Cereals 2014 takes place on 11-12 June in Cambridgeshire, UK. This year, the Inspire Pavilion is sponsored by Massey Ferguson as well as De Lacy Executive and McDonald’s. Its aim is to provide an opportunity to showcase the vast number of great career opportunities available across the industry.
Massey Ferguson’s very own Campbell Scott, Director, Sales Engineering and MF Brand Development, will be there to speak frankly and passionately about the future of farming and the support that Massey Ferguson hopes to provide for the next generation.
Not only that, Massey Ferguson will also be talking about future careers within the industry. Ben Agar, Manager, Marketing Services UK & EIRE, will be there to offer guidance and to talk about the opportunities in global careers within the agricultural sector.
There will be a full programme of seminars and workshops and some practical sessions where help will be offered with preparing CVs, preparing for a job interview, and using social media to find that all- elusive job.
Over lunchtime there will be a panel of young farmers who will tell stories to inspire new entrants, and there’s a #studentfarmer session too. This area – 4th Avenue – has a good selection of agricultural colleges promoting the courses they have on offer, and details of available apprenticeship schemes, so make sure you find your way to this part of the event.
Another first for Cereals is the new CPD trail, a great opportunity for visitors to gain up to 12 BASIS or 8 NRoSO points in a single day’s visit.
Find out more about Cereals 2014 on their website www.cerealsevent.co.uk.
*Information sourced from The Sustainable Food Trust
Dairy farmers present at the 2014, Alltech Farm Innovation Series are interested in learning about nutrition analysis, agronomy and technical developments that can impact their ability to produce more and become more efficient in their dairy operations. The companies Alltech, Big Ass Solutions, AGCO and Farm Credit have partnered to bring experts from all fields to discuss the latest technology with Series participants.
AGCO National Accounts Sales Manager Russ Green discusses the AGCO’s Fuse Technologies strategy which is a commitment to customers to provide solutions that optimize, coordinate and seamlessly connect their equipment and their farm. It demonstrates that by giving growers the right tools, solutions and support, they can farm smarter. Our goal is to insure that our solutions enable producers to link machines and management for technical and agronomic decisions and actions. Examples of producer savings in performance were presented that could improve customer revenues up to $6,800 per day.
To learn more about these events and even attend one in your area this week, please visit: http://www.alltech.com/about/events/farm-innovation-series.
AGRITECHNICA – the worldwide meeting point for the agricultural machinery sector.
With 24 exhibition halls, over 320,000 m² exhibition floor space and more than 2,600 exhibitors, AGRITECHNICA is the world’s largest exhibition for agricultural machinery and equipment. 15-19 November 2011 at the Exhibition Grounds Hanover (Preview Days 13 & 14 November)