Since the launch of AGCO’s FuseTM Technologies strategy last summer, Fuse has continued to gain traction in global media—from product announcements to new strategic partnerships. Last month, Eric Hansotia, Senior Vice President Global Harvesting and Advanced Technology Solutions (ATS), and Matt Rushing, Vice President of Product Management, ATS and Electronics Functional Group globally, discussed the future of precision farming and the challenges facing today’s growers on 21st Century Television.
21st Century Television is an award winning business show that provides its business viewers an in depth opportunity to find solutions to industry problems from some of the top business leaders from across the world. With more than 5000 companies participating on over 500 shows, 21st Century Television airs on cable networks that reach over 100 million viewers worldwide. The Fuse Technologies segment aired in nearly 50 countries across 4 continents.
On the show, Eric and Matt provided an overview of Fuse Technologies—AGCO’s global corporate initiative that addresses all aspects of precision farming technology and how farmers can optimize their operations through AGCO products and new services. They discussed how improvements in precision farming technology will be key for solving today’s farming challenges.
Written by: Joy Jelimo Chelagat, 2014 AGCO Africa Ambassador
On the 15th of January at 5:00 am in the morning I drove to Jomo Kenyatta International Airport on my trip to Berlin, Germany. Just five months before I had seen a competition online for an ambassadorship opportunity. Having only a week to the deadline, I was pretty sure that my chances were slim, but I decided to apply anyway.
To my surprise, the AGCO team got in contact with me. A few Skype interviews later I was informed that I could represent Africa at the annual AGCO Africa Summit in Berlin. Two months passed by fast and I was aboard a plane heading to Germany. The trip was long and the weather was a stark difference from the sunny Nairobi climes, but the warm welcome of the team in the Adlon Hotel made me feel at home.
The day after I arrived I hit the ground running. I had a meeting with a team of AGCO people to prepare for the activities scheduled. It was only our first meeting yet they were very friendly and resourceful. I also met Sue Musunga Chuzu, who was the first AGCO Africa Ambassador and who works now as Marketing Services Specialist at AGCO in Zambia. She shared her experiences with me and gave me some presentation tips for moderating the conference.
Agriculture is Universal
One of my tasks as Africa Ambassador was to represent AGCO at the International Green Week fair. The “Grüne Woche”, as the Germans call it, is an agricultural trade show that attracts exhibitors from around the world. Together with Marco Prehn, Sahra Malin, Sue Chuzu and Philip De Leon from AGCO we talked to numerous people about what the company is doing in Africa. One thing was evident during the fair: agriculture is a global concern. Even though the visitors and exhibitors were from far flung corners of the globe, they all came together in one place for once cause: agriculture.
The night before the AGCO Africa Summit we had an exclusive dinner with the conference‘s speakers and the top brass of the AGCO team. The room was full of exceptional people who had done great things for the African continent. From the conversations we had that evening, I could tell that the summit would be full of wonderful insights. As I woke up that Monday I was fully charged for the conference.
Walking into the conference hall, the excitement was palpable. You could see crowds of people huddled together immersed in conversation. You could spot top decision makers of key sectors of the agricultural industry. As the program kicked off, I was slightly nervous but as we moved along I eased up. Each speaker rose to the podium with wonderful ideas about the improvement of the agriculture industry in Kenya and on the African continent.
The speakers and panelists talked about their activities in Africa and about what they plan to do in days to come. Robert Sichinga, Agriculture Minister of Zambia, riled the crowd when he passionately explained why solutions to African agriculture have to be African. Another topic that got the audience excited was the appeal to make agriculture “sexy” for it to attract young people. Several speakers also emphasized the issue of innovation. Thus by the end of the full-day event I was more convinced than ever that agriculture is not only the present but also the future for Africa.
Yet, my trip was not all business. I had several opportunities to shop and tour the German capital. Berlin is a beautiful city with rich history: I visited the Brandenburg Gate, Checkpoint Charlie and the Holocaust memorial. Another highlight of the trip was the opportunity to meet and make friends with remarkable people from all around the globe.
All in all, this journey was an inspirational and eye-opening experience. I was able to see how small-scale innovations in the field have a global impact on food security. The importance of efficient production, transportation and distribution was also brought home. At the end of the trip I felt charged to take up my role as AGCO Africa Ambassador for the year 2014.
Yesterday we celebrated, and helped sponsor, National Ag Day 2014, the 41st anniversary of celebrating agriculture’s role in the world. Every spring, producers, agricultural associations, corporations, universities, government agencies and others join together in recognition and appreciation of the agriculture industry.
We’d like to take this time to express our deepest gratitude to the many men and women across the globe who make agriculture possible: THANK YOU!
How did you celebrate National Ag Day yesterday? We’d love to hear from you — please share your stories in the comments below.
Mike Gryba is a certified mechanic and works with his brother Daniel on their 4,400-acre Saskatchewan farm, where they grow wheat, barley and canola. Mike’s main job is to keep the equipment up and running. Some days that means making the repair himself; other days it requires old-fashioned resourcefulness and help from his AGCO dealer, Full Line Ag in nearby Saskatoon.
Last spring when the Grybas’ RoGator® sprayer malfunctioned in the field, Mike quickly determined it needed a new wheel motor. He knew he couldn’t repair this complex part himself and called Full Line. While they talked, Full Line Parts Manager Dean Grindheim found a remanufactured wheel motor in stock. Within five hours, the motor, which was from the AGCO Reman remanufactured parts program, was in place and the sprayer was back online and ready to finish the job.
“It would have taken days just to get a [RoGator] mechanic out here, and then he’d have to rebuild the unit—providing he brought along all the right parts,” Gryba says. “We were looking at losing several working days by the time he could have gotten that unit up, so the Reman part worked out very well.”
The Reman Resource
AGCO Reman helps farmers like the Grybas get up and running faster and with less expense by using existing core parts that have been completely remanufactured. “We’re giving the customer a low-cost alternative,” says AGCO Senior Marketing Specialist Kevin Bolander. “Environmentally, we’re friendly too, because Reman takes less resources than it does to manufacture a new part; we’re recycling those parts that have failed and are turning them into good parts that are reusable.”
According to Bolander, Reman parts save equipment owners 30% or more over the cost of a new part, but they still come with the same one-year warranty. (If installed by an AGCO dealer, there’s also a six-month labor warranty.) The customer pays a core deposit, which is refunded when the old part is returned to the dealer. Reman parts include numerous product categories that are commonly in stock.
Unlike reconditioned or rebuilt components, AGCO Reman parts undergo a consistent process to restore the product to the original manufacturer’s specifications. Every component is fully tested and found to be up to standards before being sold to the customer. “If there’s a design change that’s been made that improves the product, the Reman product is brought up to the new design specifications. It’s actually upgraded,” says Bolander.
Although cost savings, quality and warranty are all reasons customers choose AGCO Reman parts, at the end of the day, getting back to work is what matters. “We love Reman parts for a simple reason,” says Gryba. “We can go there and pick up a box that’s a complete assembly, and we can bolt it in and can go back to do what we do.”
Currently, AGCO Reman offers a wide-ranging assortment of some 5,300 parts. Get more information at AGCOreman.com.
Australian and New Zealand farmers and contractors are often at the forefront of guidance technologies and efficient farming techniques.
Supporting today’s precision farmers, AGCO’s Fuse Technologies are a connected strategy that integrates the entire crop cycle with leading edge, advanced technologies. Fuse enables farmers and contractors to run a smarter, more profitable enterprise.
Assisting Fuse customers with the setup, calibration and operation of precision agriculture and machine communication technology products, the global Fuse contact centre is now available in Australian and New Zealand – 19 hour per day, seven days a week (see below for local contact details).
The contact centre gives customers the opportunity to speak directly with an AGCO trained technology support specialist.
“The Fuse contact centre compliments the support our dealer network currently offers by providing additional assistance for our customer’s, keeping their farming operations and Fuse technologies running smoothly and efficiently”, says Jeremy Duniam, Product Manager ATS – Australia and New Zealand.
Connecting your farm enterprise like never before, AGCO products feature the latest advanced technology and engineering to get the job done more efficiently and more productively.
AGCO Products Supported by the Fuse Contact Centre:
• AgCommand®, AgCommand API, Fendt® VarioDoc
• Auto-Guide™ 3000, Fendt VarioGuide
• FieldStar® II
• System 110, 150, 350, AES 25
Australian FUSE Contact Centre Details
Phone: 1800 210 385 (Toll Free)
Hours: 5:00 p.m. – 12:00 p.m. Australia Eastern Daylight Time (AEDT), seven days a week.
New Zealand Fuse Contact Centre Details
Phone: 0800 442 677 (Toll Free)
Hours: 7:00 p.m. – 2:00 p.m. New Zealand Daylight Time (NZDT), seven days a week.
To learn more about AGCO’s on and off board technologies and the Fuse Technologies strategy, visit http://www.agcotechnologies.com/.