Farm Progress Show Attendees Caught a Break From the Heat While Learning About AGCO’s Technology Offerings
By Jason O’Flanagan
The 2013 Farm Progress Show (FPS) held in Decatur, IL, from August 27-29 was a great platform for farmers in North America to be exposed to the new FuseTM Technologies strategy from AGCO. FPS is the largest open air farm show in the Americas, with a unique focus directly on the farmer.
During the show AGCO showcased its technology offerings under the shade of the Fuse Pavilion at the center of the AGCO lot. Pathways leading in and out of the pavilion emphasized a key piece of the Fuse strategy – connectivity among different machinery – and guided users to various machines where they could talk with AGCO experts about Fuse technology products.
On the stage within the Fuse Pavilion, presentations at lunchtime on Tuesday and Wednesday included Bob Crain, Sr. VP of AGCO NA, Dr. Jay Lehr, Mike Pearson and me, Jason O’Flanagan. The panel discussed technology in general as well as how the Fuse Technologies strategy would benefit the farmer.
Key to the Fuse Technologies message was the “smart bar.” It featured some of the technology products that are already part of the Fuse portfolio such as AgCommandTM and Auto-Guide® 3000, which were available for demos. The pavilion and smart bar were a hit in the hot weather, providing a welcome respite from the sun to have questions answered and to see the technology in action.
“High-tech solutions for professional farmers feeding the world.”
To see more photos from the event, visit our Facebook page.
To learn more about Fuse Technologies, click here.
Jason O’Flanagan is a Senior Marketing Specialist for the AGCO ATS team for the North America region.
AGCO executives visited the New York Stock Exchange (NYSE) last week to highlight another strong performance year.
To mark the occasion, Martin Richenhagen, Chairman, President and CEO, rang the NYSE Closing Bell along with our Board of Directors and a few others from executive management at AGCO. Click here to watch the video of the closing bell.
Our Massey Ferguson 8670 and Challenger MT765D tractors were definitely show stoppers on Wall Street.
Check out the highlights of the afternoon here.
And be sure to watch Andy Beck’s, our CFO, interview on TheStreet.com – click here watch the video.
AGCO brands worldwide offer leading edge technologies for today’s precision farmers. And now, with this week’s launch of our new global connected precision agriculture strategy, Fuse Technologies, we are boosting our commitment to not just today’s technologies, but to the future of precision farming.
Fuse Technologies is a consolidated approach that supports our customers throughout the entire crop cycle from enterprise planning to planting, applications, harvesting and grain storage. Fuse Technologies helps our customers’ ensure their machines are always running and coordinated in the right place at the right time – resulting in increased yields and profits. A major focus of this new, long-term direction will be ensuring an “open” approach to the development and support of new technologies, as well as a focus on the seamless integration of these technologies through our customers’ agriculture equipment and grain storage monitoring systems. What do we mean by “open”? Initially, Fuse Technologies will enable connections between AGCO brand fleor a completely “open” system in which our mixed fleet customers will be able to connect all their equipment and grain storage systems into a single, optimized network. This means farmers will have ultimate flexibility to choose the service providers they prefer.
Five key “pillars” form the foundation of the new strategy:
- AGCO Brands: AGCO is a global provider of agriculture solutions through a unique offering of brands and products that deliver the AGCO vision of “High-tech Solutions for Professional Farmers Feeding the World.”
- On & Off Board Technologies: Seamlessly integrate all of your farm assets-resulting in higher yield, less input costs and greater profits.
- Support & Training: A new global call center and leading-edge product training means you get the expertise and answers to run your operation more efficiently
- Dealer Network: One of the world’s most extensive dealer networks gives you global access and support – any time, any place
- Service Providers: Connect with preferred service providers and enjoy the freedom and convenience to continue working with business partners that you trust.
As part of this long-term commitment to connectivity, AGCO is more than doubling its investments in engineering, IT, marketing, training and product support. Fuse Technologies encompasses current products, and will include all future products and services. To learn more about our specific on and off board technologies, including Auto-GuideTM 3000, AgControlTM , and VarioGuideTM, and how Fuse supports farmers throughout the entire life cycle of farming, visit http://agcocorp.com/products/precision_farming.aspx.
Under the motto “Go East”, the Fendt sales engineer Jan-Christoff Hoffmann started out from Marktoberdorf today in a 936 Vario. His destination: a large-scale farm in the Ukraine with some 300,000 hectares of land. He will travel about 3,000 kilometres in the next four weeks to get there. He will drive through seven countries and work on different farms in the Czech Republic, Slovakia, Hungary, Romania, Moldavia and the Ukraine – doing tillage, grassland, transport and harvesting work as well as performing construction and forestry operations.
Together with the agricultural engineering magazine profi, AGCO/Fendt will accompany the tour with a film crew, so that a brand-new, exciting DVD of the Go East Tour will be available for the Agritechnica 2013. The logo for the tour is a sun, because the sun rises in the East. That is the goal that drivers drive towards on their tractors in the morning and have in the rearview mirror in the evening after a long day at work.
See where Jan-Christoff Hoffmann and his 936 Vario are right now. Visit: https://www.facebook.com/FendtGlobal
Over 5,000 people gathered for the UK’s National Federation of Young Farmers Clubs (NFYFC) Annual Convention – the Federation’s showcase event of the year.
Massey Ferguson was a key supporter providing sponsorship for both the Chairman’s Reception and the Agricultural and Rural Affairs Committee (ARAC) Forum.
Attendance at the event, held in Blackpool, was the best in five years and up 500 on 2012.
The ARAC Forum was a major highlight and gave members the opportunity to contribute to an industry review on the future of farming. Among the panellists were Joris Baecke, President of the European Council of Young Farmers (CEJA) and David Fursdon, Chair of the Future Farming Review.
“We were delighted to support the NFYFC convention,” says Campbell Scott, Massey Ferguson Brand Development Manager who attended the event. “Massey Ferguson is strongly focused on the new generation of farmers who are embracing new opportunities, new ideas and transforming forever the way farming is both carried out and perceived. The vibrancy, passion and clear thinking of delegates were inspirational.”
Open to young people age 10 to 26, the NFYFC has over 25,000 members and 644 clubs throughout the UK.