Powered by Google
Brands

The Right Tools for the Job

Good equipment and a top-notch dealer keep this rancher’s operation humming.

We recently introduced you to Dan Forsea in a blog post about his efforts to protect water on his Oregon ranch. His operation is in the thick of rugged terrain that includes as much as 20,000 acres of Bureau of Land Management land.

Dan Forsea

Dan Forsea

What brand of equipment does he rely on? To harvest hay for his 650-head of Angus-Hereford cows and complete a multitude of other chores, the cattleman depends on Massey Ferguson®.

Forsea has two Massey Ferguson 7480 tractors. He says they’re versatile machines, which he uses to put up and feed hay and drag his hay meadows. Last year, the rancher also bought a Massey Ferguson 1372 12-foot-wide swather disc mower. He puts up timothy, orchardgrass and clover hay, as well as some alfalfa, to winter his cow herd and to background his yearlings before he sells them.

This rancher depends on his Massey Ferguson equipment, in part because it’s as rugged as the land he works. Forsea expects a lot from his Massey Ferguson equipment and he appreciates his dealer, Robbins Equipment Company in Baker City, Ore., one of hundreds of AGCO dealerships in North America that keep their customers running and working with the most innovative and reliable farm equipment on the planet.

“As much as anything, I’ve had good luck with the dealer,” Forsea says. “I’ve dealt with Robbins since ‘82. I’ve stayed with them and they’ve stayed with me.”

He continues, “They stand behind what they sell, and they do what they need to do to keep me happy. They’ve been good to deal with. Whatever they sell, I buy. It has worked well for both of us.”

For more, see http://www.myfarmlife.com/advantage/massey-ferguson-the-right-tools-for-the-job/.

China Opens Third AGCO Brand Store in Heilongjiang

AGCO China’s third Exclusive Brand Store – Harbin Honghan Technology Development Co. Ltd. grandly opened in Nenjiang County, Heihe, Heilongjiang Province on Sept 29th. Mr. Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing attended the opening ceremony with his commercial team and cut the ribbon. Around 80 guests attended the event. 

Harbin Honghan Technology Development Co, Ltd follows a traditional “store in the front & yard in the back” operation mode

Harbin Honghan Technology Development Co, Ltd follows a traditional “store in the front & yard in the back” operation mode

“The opening of Honghan marks a successful step of AGCO’s Exclusive Brand Store into North-East China. As AGCO China builds up 3 stores of this new mode within just half a year, the company is striving to serve mass Chinese customers more comprehensively and deeply, through a more unified image, a higher level of quality and a more considerate set of facilities.” Commented Fred Yang, AGCO Vice President & Managing Director, China, “Along with a further expansion of AGCO’s dealer network and deepening of our cooperation model, we will aim to provide an all-in-one service to our customers, to fulfill our sacred mission of satisfying customers’ needs with higher standards.”

The store covers an area of 2,000 sq. meters totally with the building occupying 300 sq. meters, following a traditional “store in the front & yard in the back” operation mode. The ground floor has the reception and parts displaying area, while the meeting rooms and main administrative area are located on the 2nd floor. In the show zone of the backyard with the size of more than 1,000 sq. meters, local hot sellers — 4 units of Massey Ferguson High HP tractor MF7624 and 2 units of large square baler MF2170 are magnificently displayed. A full, yet detailed function design not only meets daily needs of sales, service and parts supply, but also brings customers the most considerate and all-around product appreciation and purchasing experience.

4 units of Massey Ferguson High HP tractor MF7624 and 2 units of large square baler MF2170 are displayed grandly in the yard

4 units of Massey Ferguson High HP tractor MF7624 and 2 units of large square baler MF2170 are displayed grandly in the yard

“AGCO has been consistent in offering best-quality and most suitable products to all regions in order to meet various demands from customers.” Commented Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing, “Nenjiang County is one of the main grain production zones of Heilongjiang and has been developed into National Non-GMO soybean production protection zone and Non-GMO soybean food development zone in recent years. With the store opened in Nenjiang, AGCO is not only meeting a vast demand for agricultural machines from local farmers, but also undoubtedly unleashing a strong and stable power for Heilongjiang’s autumn harvest. This will increase farmers’ revenue and help local agriculture economy move forward.”

Mr. Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing grants an “AGCO Authorized Dealer” Sign to Mr. Li Nan, GM of Honghan at the ceremony

Mr. Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing grants an “AGCO Authorized Dealer” Sign to Mr. Li Nan, GM of Honghan at the ceremony

During the opening ceremony, Mr. Li Nan, General Manager of Honghan delivered six Massey Ferguson Combine MF-T7 units to Mr. Wang Shumin, Nenjiang Liming Cooperative onsite, with total price equivalent to about 13 million RMB. In addition, two more coops have ordered products onsite as well which cost approximately 10 million RMB in total.

Major Changes: Current Ag Students on the Boom in Ag Education

“The cure to most of our problems in agriculture could be sitting right in front of us,” says Jay Middleton. It’s a heavy thought, and one of the many reasons the agronomy senior at Murray State University (MSU) believes it’s important to point people toward an ag education.

Matt Papineau, Memry Stoll, Jay Middleton, Samantha Anderson, Luke King, Jeremiah Johnson.

Matt Papineau, Memry Stoll, Jay Middleton, Samantha Anderson, Luke King, Jeremiah Johnson.

Apparently, plenty of young people have followed that direction. MSU’s Hutson School of Agriculture, like so many North American ag schools, appears ready to burst at the seams. In a reversal from just a decade ago, agriculture is “in” and its future bright. Enrollment in colleges of agriculture in both the U.S. and Canada has experienced healthy upswings. Individual institutions, including MSU, are reporting record numbers.

Most of it boils down to “jobs, jobs, jobs,” says MSU Hutson School of Agriculture dean Dr. Tony Brannon. “There are lots of expanded job opportunities in fields relatively new to agriculture, such as biotechnology, veterinary technology and precision agriculture.” Coupled with a retiring workforce and an expanding market that includes positions for non-rural youth, Brannon believes this created “the perfect storm leading to increased enrollment in many sectors of agriculture.”

Because they offer a glimpse at agriculture’s future, we sat down with Middleton and a group of his ag school classmates to better understand what motivates, concerns and appeals to them about their chosen academic discipline and the profession for which they’re preparing.

Technology, a yearning to learn more, leadership, a desire to feed the world and much more is discussed in this FarmLife special report. What these young people have to say tells us the future is in good hands and that cure Middleton mentions could be just around the corner.

There is much more from current ag students as part of the special report from FarmLife, the Massey Ferguson customer magazine. Read more from them here, and browse the full package including video and infographics.

Challenger Is Living Up To Its Name

What better way to celebrate the launch of our all-new MT775 E Series Challenger tracked tractors than its selection as one of the twelve finalists for the 2015 Tractor of the Year Award to be announced at the upcoming EIMA International show in Bologna, Italy next month?  This new, never before seen tractor has a 438 horsepower engine, a massive 15% increase over the previous model and now boasts 34” belts which provide 13% more grip area.

The award itself is judged by a group of 23 European specialized agricultural machinery journalists who evaluate the both the field tractors as well as specialized as well as the design both categories.  After field conditions are evaluated, the shortlist is determined.  Winners are announced at the next major European show – in this case – The EIMA Show.  To see all of this year’s finalists including two of Challenger’s sister brands, check out this video:

“We are so excited to demonstrate this 400+ hp tractor that applies all the power directly to the ground on our industry exclusive Mobil-Trac™ system delivering superior traction and low compaction.  We can’t wait to meet the jury of the Tractor of the Year at the field evaluations,” commented Luca Cattani, Challenger Product Marketing Manager – Track and Articulated Tractors, EAME.

Three Awards will be given out on the first day of the EIMA show:

  • Tractor of the year to the tractor reaching the highest score
  • Best of the specialized tractors (orchard, vineyard)
  • Golden tractor for the design

For more information on the Challenger MT775E Series, Click Here.

Idaho Dealer Agri-Service Holds Series of Fall Tillage Days

Photo taken by Adam Hubbard, Marketing Manager Agri-Service, LLC

Photos taken by Adam Hubbard, Marketing Manager Agri-Service, LLC

While the skies above may look ominous in this picture, the tractors and equipment were in for a day of hard work ahead.  Several weeks ago in American Falls, Idaho, AGCO dealer Agri-Service, LLC had its first of a series of events called Fall Tillage days.  This is a chance for their customers and prospects get behind the wheel of our tractors and demonstrate them along with our tillage equipment.  “In attendance at this particular event were approximately 18 guests representing about 8 local farm operations,” said Adam Hubbard, Marketing Manager at Agri-Service.

Available to demo were a Challenger MT685 pulling a Sunflower 4511 Disc Chisel, a Challenger MT765 pulling a Sunflower 1436 Disc Harrow, and a Challenger MT865 pulling a Sunflower 4630 Disc Ripper.  Everyone in attendance was able to demonstrate each of these machines and Agri-Service salesmen as well as AGCO Product Specialists were on-hand to answer questions and point out key features of the equipment and highlight their benefits.  All were able to easily demonstrate the ability to till under the crop residue while leaving an impressive finish.

Tillage 1435 Shot

CH Low field shot

 As these machines were parked on a well-traveled road prior to the start of the day, there were some walk-ups inquiring about the impressive display including the static Gleaner Super Series S88 which was prominently showcased as well.

“We had positive feedback from all of the customers that attended.  All were able to operate the equipment and were impressed by the tractors as well as the performance of each tillage piece.  Some of them had used Sunflower [before] and some hadn’t,” stated Hubbard.   When asked if anything in particular stood out to the guests, Hubbard replied, “the SF 4630, the big disc ripper and it performed very well in addition to the incredible ability and performance of the MT865 tractor.”

Agri-Service has three more upcoming Fall Tillage events in October.  To learn more, click here.

Join Us on Twitter