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The Right Tools for the Job

Good equipment and a top-notch dealer keep this rancher’s operation humming.

We recently introduced you to Dan Forsea in a blog post about his efforts to protect water on his Oregon ranch. His operation is in the thick of rugged terrain that includes as much as 20,000 acres of Bureau of Land Management land.

Dan Forsea

Dan Forsea

What brand of equipment does he rely on? To harvest hay for his 650-head of Angus-Hereford cows and complete a multitude of other chores, the cattleman depends on Massey Ferguson®.

Forsea has two Massey Ferguson 7480 tractors. He says they’re versatile machines, which he uses to put up and feed hay and drag his hay meadows. Last year, the rancher also bought a Massey Ferguson 1372 12-foot-wide swather disc mower. He puts up timothy, orchardgrass and clover hay, as well as some alfalfa, to winter his cow herd and to background his yearlings before he sells them.

This rancher depends on his Massey Ferguson equipment, in part because it’s as rugged as the land he works. Forsea expects a lot from his Massey Ferguson equipment and he appreciates his dealer, Robbins Equipment Company in Baker City, Ore., one of hundreds of AGCO dealerships in North America that keep their customers running and working with the most innovative and reliable farm equipment on the planet.

“As much as anything, I’ve had good luck with the dealer,” Forsea says. “I’ve dealt with Robbins since ‘82. I’ve stayed with them and they’ve stayed with me.”

He continues, “They stand behind what they sell, and they do what they need to do to keep me happy. They’ve been good to deal with. Whatever they sell, I buy. It has worked well for both of us.”

For more, see http://www.myfarmlife.com/advantage/massey-ferguson-the-right-tools-for-the-job/.

Exciting New AGCO Partnership Promises Breakthrough Innovation

As part of the FuseTM Technologies “open approach” to precision farming, AGCO has maintained a focus on developing new industry partnerships as well as expanding existing partnerships – all to provide our customers with the best possible solutions. Recently, AGCO and Appareo Systems have agreed to enter a joint venture, building on the existing Intelligent Agricultural Solutions (IAS) business structure, to allow for breakthrough agricultural innovation. This collaboration will focus on the need for more advanced electronic technology centered around data collection, wireless communication, advanced sensors and intelligent machine control.  AGCO and Appareo joint venture

The joint venture will develop technology for advanced machine control systems, sensing applications, automated subsystems, machine prognostics and machine health monitoring, specific protein and grain control systems, and development of innovative electromechanical devices and systems. This will provide AGCO and Appareo Systems a key vehicle to deliver advanced technology and equipment management solutions, supporting a variety of crop types and markets globally.

“Global agriculture is going through a period of revolutionary change. The need for more advanced electronic technology focused on data collection, wireless communication, advanced sensors/sensor fusion and intelligent machine control has grown exponentially. As we continue to build on AGCO’s Fuse strategy, we intend to leverage the new partnership with Appareo as a key driver in building the most adept and most open data system available to the industry”, said Eric Hansotia, Senior Vice President, Global Harvesting, Advanced Technology Solutions (ATS). “As the agricultural industry shifts, there is a greater need for more advanced technology, and we anticipate that this partnership will provide breakthrough innovation making our customers more profitable while supporting their mixed fleet operations.”

Visit www.appareo.com to learn more about Appareo’s developments in agriculture.

For more information about the Fuse Technologies open approach, click here.

To see the full press release about the new joint venture between Appareo and AGCO, click here.

China Opens Third AGCO Brand Store in Heilongjiang

AGCO China’s third Exclusive Brand Store – Harbin Honghan Technology Development Co. Ltd. grandly opened in Nenjiang County, Heihe, Heilongjiang Province on Sept 29th. Mr. Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing attended the opening ceremony with his commercial team and cut the ribbon. Around 80 guests attended the event. 

Harbin Honghan Technology Development Co, Ltd follows a traditional “store in the front & yard in the back” operation mode

Harbin Honghan Technology Development Co, Ltd follows a traditional “store in the front & yard in the back” operation mode

“The opening of Honghan marks a successful step of AGCO’s Exclusive Brand Store into North-East China. As AGCO China builds up 3 stores of this new mode within just half a year, the company is striving to serve mass Chinese customers more comprehensively and deeply, through a more unified image, a higher level of quality and a more considerate set of facilities.” Commented Fred Yang, AGCO Vice President & Managing Director, China, “Along with a further expansion of AGCO’s dealer network and deepening of our cooperation model, we will aim to provide an all-in-one service to our customers, to fulfill our sacred mission of satisfying customers’ needs with higher standards.”

The store covers an area of 2,000 sq. meters totally with the building occupying 300 sq. meters, following a traditional “store in the front & yard in the back” operation mode. The ground floor has the reception and parts displaying area, while the meeting rooms and main administrative area are located on the 2nd floor. In the show zone of the backyard with the size of more than 1,000 sq. meters, local hot sellers — 4 units of Massey Ferguson High HP tractor MF7624 and 2 units of large square baler MF2170 are magnificently displayed. A full, yet detailed function design not only meets daily needs of sales, service and parts supply, but also brings customers the most considerate and all-around product appreciation and purchasing experience.

4 units of Massey Ferguson High HP tractor MF7624 and 2 units of large square baler MF2170 are displayed grandly in the yard

4 units of Massey Ferguson High HP tractor MF7624 and 2 units of large square baler MF2170 are displayed grandly in the yard

“AGCO has been consistent in offering best-quality and most suitable products to all regions in order to meet various demands from customers.” Commented Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing, “Nenjiang County is one of the main grain production zones of Heilongjiang and has been developed into National Non-GMO soybean production protection zone and Non-GMO soybean food development zone in recent years. With the store opened in Nenjiang, AGCO is not only meeting a vast demand for agricultural machines from local farmers, but also undoubtedly unleashing a strong and stable power for Heilongjiang’s autumn harvest. This will increase farmers’ revenue and help local agriculture economy move forward.”

Mr. Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing grants an “AGCO Authorized Dealer” Sign to Mr. Li Nan, GM of Honghan at the ceremony

Mr. Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing grants an “AGCO Authorized Dealer” Sign to Mr. Li Nan, GM of Honghan at the ceremony

During the opening ceremony, Mr. Li Nan, General Manager of Honghan delivered six Massey Ferguson Combine MF-T7 units to Mr. Wang Shumin, Nenjiang Liming Cooperative onsite, with total price equivalent to about 13 million RMB. In addition, two more coops have ordered products onsite as well which cost approximately 10 million RMB in total.

Sharing AGCO’s Precision Farming Technology Offering with Customers Around the Globe

FuseTM Technologies had a comprehensive presence at tradeshows around the globe late summer and fall this year. AGCO customers had a chance to interact with current precision farming technology products, talk with Fuse experts, and hear a little about what to expect from AGCO technologies in the future.

Fuse Technologies tower at Farm Progress Show

The augmented reality experience at Farm Progress Show 2014

The North America region represented Fuse Technologies at several shows – often despite unseasonably chilly and rainy weather conditions. Fuse was in attendance at InfoAg, MAGIE Show and Husker Harvest Days, and the sun came out just in time at Ohio Farm Science Review for successful field demonstrations using Auto-GuideTM 3000 and FieldStar® II. A visit to the virtual farm through the augmented reality experience at Farm Progress Show was a big hit with show attendees. You can see a sample of the full Farm Progress Show 2014 experience here.   Fuse was also represented at the United States capitol at CAPA’s (the Coalition for the Advancement of Precision Agriculture) inaugural Precision Ag Forum in September. Read more about that event here.

Expointer MF and Valtra technology

Massey Ferguson and Valtra technology stands at Expointer in South America

In South America, Expointer had interactive Fused Farm displays, representing AGCO’s technology solutions for Massey Ferguson and Valtra. The Fuse strategy was presented in an exclusive area of the stand for both brands. The essence of the strategy was displayed by a touch screen totem, showing all of AGCO’s technology products, the product benefits to customers, and AGCO’s vision for precision agriculture in the future. The technology stands also featured a video wall that showed customer testimonies, discussing the positive points of having AGCO technology products (guidance, telemetry, etc.) in his machine. Another attraction was the AgCommand App simulator, also running in a touch screen totem, where customers could check some of the benefits of the system. In general customers provided very positive feedback about AGCO’s Fuse initiative.

Technology job fair Brazil

Job fair attendees in Brazil could learn about Fuse Technologies and the precision farming industry

Between the 15th and 16th September, over 1,000 Mackenzie University students visited the AGCO stand during a Job Fair sponsored by the university – one of the largest and most traditional of Brazil. At the AGCO stand, students could learn about the evolution of technology in the field, interacting with the Fuse Technologies totem. AGCO´s professionals explained our global connectivity strategy, positioning our company as a leader in the development of technologies focused on farmers.

Learning about Massey Ferguson technology solutions at Vision of the Future

Learning about Massey Ferguson technology solutions at Vision of the Future

On the opposite side of the globe, the Massey Ferguson Vision of the Future events were held in the Asia Pacific (APAC) and the Europe, Africa, Middle East (EAME) regions. In Europe, the Fuse message was an integral part of cutting-edge technology conversations such as the latest in drone technology. Onsite demonstrations showed how guidance, telemetry and ISOBUS compatibility can allow Massey Ferguson customers to produce more with less. EAME hosted a Fendt Field Day as well, and recently participated at Agrosalon in Russia. At each event, customers had the opportunity to interact with AGCO technology products and learn more about the Fuse connected strategy. The 2014 tradeshow season will conclude with EIMA (International Agricultural and Gardening Machinery Exhibition) in Italy in November.

In addition to the unveiling of several new Massey Ferguson tractor models, Massey Ferguson Vision attendees in Australia were educated about the Fuse Technologies strategy and what to expect from AGCO technology products in the future. You can read more about the Australia event here. APAC also hosted a Massey Ferguson customer event.

To see more photos from recent events, visit our Facebook page.

To learn more about Fuse Technologies, click here.

Major Changes: Current Ag Students on the Boom in Ag Education

“The cure to most of our problems in agriculture could be sitting right in front of us,” says Jay Middleton. It’s a heavy thought, and one of the many reasons the agronomy senior at Murray State University (MSU) believes it’s important to point people toward an ag education.

Matt Papineau, Memry Stoll, Jay Middleton, Samantha Anderson, Luke King, Jeremiah Johnson.

Matt Papineau, Memry Stoll, Jay Middleton, Samantha Anderson, Luke King, Jeremiah Johnson.

Apparently, plenty of young people have followed that direction. MSU’s Hutson School of Agriculture, like so many North American ag schools, appears ready to burst at the seams. In a reversal from just a decade ago, agriculture is “in” and its future bright. Enrollment in colleges of agriculture in both the U.S. and Canada has experienced healthy upswings. Individual institutions, including MSU, are reporting record numbers.

Most of it boils down to “jobs, jobs, jobs,” says MSU Hutson School of Agriculture dean Dr. Tony Brannon. “There are lots of expanded job opportunities in fields relatively new to agriculture, such as biotechnology, veterinary technology and precision agriculture.” Coupled with a retiring workforce and an expanding market that includes positions for non-rural youth, Brannon believes this created “the perfect storm leading to increased enrollment in many sectors of agriculture.”

Because they offer a glimpse at agriculture’s future, we sat down with Middleton and a group of his ag school classmates to better understand what motivates, concerns and appeals to them about their chosen academic discipline and the profession for which they’re preparing.

Technology, a yearning to learn more, leadership, a desire to feed the world and much more is discussed in this FarmLife special report. What these young people have to say tells us the future is in good hands and that cure Middleton mentions could be just around the corner.

There is much more from current ag students as part of the special report from FarmLife, the Massey Ferguson customer magazine. Read more from them here, and browse the full package including video and infographics.

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