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Technology Experts Were at Agritechnica to Showcase Precision Farming Products

By Bernhard Schmitz

AGCO’s new technology strategy, FuseTM Technologies, was a major component of AGCO’s presence recently at Agritechnica, the world’s largest exhibition of agricultural machinery and equipment. Held in Hanover, Germany, from November 12-16, 2013, the show attracted 450,000 visitors from across the globe.

Fuse Interactive Smart Farm

The Fuse Technologies interactive smart farm operated on a video game platform and showed how Fuse products help growers in each phase of the crop cycle.

Show attendees could experience Fuse products and learn more about the strategy in several ways. The Fuse booth was located at the center of the AGCO floor plan, where visitors could interact with touch screen stations to learn about the Fuse connected strategy.

The Fuse booth also included the interactive smart farm display that showed how Fuse Technologies helps growers through each phase of the crop cycle. Eric Hansotia, Senior Vice President of Global Harvesting and ATS, and Helmut Endres, Senior Vice President of Engineering Worldwide both visited the Fuse booth and interacted with the Fuse smart farm screen.

After learning about what Fuse is and how it helps growers, visitors could venture out to each brand area—Challenger, Fendt, GSI, Massey Ferguson and Valtra, as well as Fella—which featured technology stands staffed with experts ready to answer attendees’ precision farming questions.

Show attendees could interact with each brand’s precision farming products, especially some of the new products that made their debut at the show such as VarioGuide Light and the latest AgCommandTM integrations.

Additionally, AGCO’s own Matt Rushing, Vice President of Product Management, Advanced Technology Solutions (ATS) and Electronics Functional Group, was on-hand at the Massey Ferguson stand to explain the Fuse Technologies strategy: click here to see the video.

To see photos from Agritechnica 2013, visit our Facebook page.
To learn more about Fuse Technologies, click here.

Dr. Bernhard Schmitz is the Commercial Manager of ATS Products for EAME based in Neuhausen, Switzerland.

New MF Precision Planter Hits the Field in Australia

MF-Precision-PlanterNew to the Australian Market, the MF Precision Planter is generating interest amongst farmers and agronomists in Australia’s row cropping regions.

The Planter’s Positive Air Metering system (PAM™) handles seed gently and accurately with low, positive air pressure, resulting in controlled populations and higher yields for farmers.

Unlike vacuum seeding systems, which typically draw air from around metering units, The PAM™ system draws air from above of the planter’s row units. This reduces the amount of dust drawn into the metering system and the amount of wear and tear on parts – making the MF Precision Planter virtually maintenance free.

Demonstrations of the MF Precision Planter have been taking place at Griffith, a productive row cropping region in southern NSW and are set to move to northern NSW and southern QLD in the coming weeks.

Local farmers and agronomists are able to see first hand the exceptional performance of the planter in a variety of crops including cotton and corn and hear from the MF Seeding and Tillage Product Manager about the machine’s application in sorghum, sunflower, soybean and canola planting.

Australian MF Dealers in row cropping regions will also be undertaking comprehensive planter training, equipping them with the information and skills to support customers with knowledge that will improve the productivity of their farms.

The MF Precision Planter demos have also featured the MF7600 Row Crop Series tractor – impressing farmers with low fuel use and flexibility in various applications, it has proved the ideal row crop machine.

For more information take a look at the MF Planter and MF7600 this in-field video or this product walkaround video, or visit www.masseyferguson.com

At Your Command

As recently as a decade ago, most farmers didn’t give much thought to the notion that their tractor could have GPS-guided automated steering. Most sure didn’t think they needed it. Now, producers rave that automated steering has taken a lot of stress out of farming’s long hours, while increasing efficiencies.

The experts at AGCO are certain the same kind of appreciation will come as a result of AgCommand™, the company’s new telemetry system.  AgCommand can log and transmit numerous bits of information about an operation’s machinery to a web site easily accessible to the farmer or others involved in the operation.  AgCommand is only a part of AGCO’s larger Fuse™ initiative that encompasses all aspects of AGCO’s technology offerings. It will enable farmers to optimize their farms through current and future AGCO products and services. To learn more about Fuse, click here.

The data becomes a big tool for the farmer and can translate into improved equipment and overall operational efficiencies. Here are just a few examples:

A farm manager in the office (or the machine operator) might receive a message via the AgCommand web site that one of their tractors is experiencing wheel slippage. If there is slippage, maybe conditions in the field aren’t right yet for cultivation. The producer may have to check for compaction in areas where slippage occurs.

Monitors on the combine might tell the operator or manager—in real time—that they are experiencing grain loss. The combine setup can be adjusted before any more grain is lost.

A farm’s machinery dealer can be tied into the AgCommand monitoring system. They can see when service intervals are going to hit—when more filters and fluids are going to be needed and have them on hand. If the farmer does his own servicing, the dealer can automatically ship supplies directly to the farmer.

For more information and to download the AgCommand mobile app free, go to http://www.myfarmlife.com/first-gear/next-generation-tools/.

Auto-Guide 3000

The newest assisted-steering technology from AGCO, Auto-Guide 3000, offers integration across a range of agricultural equipment brands.  Auto-Guide 3000 is part of AGCO’s larger Fuse™ initiative that encompasses all aspects of AGCO’s technology offerings. It will enable farmers to optimize their farms through current and future AGCO products and services.  To learn more about Fuse, click here.

The new system is also compatible with all GLONASS satellites, in addition to WAAS, OmniSTAR XP, G2 and HP subscription, and RTK GNSS signals. In fact, its high quality and reliability were driven by extensive testing at nine different AGCO manufacturing sites around the globe.

“Auto-Guide 3000 has been the most extensively tested guidance product that has come from AGCO to date,” says Matt Rushing, vice president, product management, AGCO Advanced Technology Solutions (ATS) and Electronics Functional Group (EFG). “It’s a solution that both customers and dealers can place a high level of confidence in.”

Ease of use is key, notes Rushing. “AGCO has taken steps to design its next generation of guidance solutions to be simple to operate.” With Auto-Guide 3000, he adds, “it’s also fully scalable from sub-meter to centimeter accuracy.”

It’s getting to the point that assisted steering is a standard requirement for most large farmers in North America. Steering and guidance are the most basic precision-ag functions and are the foundation for almost every operation in the growing cycle.

One of the greatest benefits of the Auto-Guide 3000 is that it can be integrated right into the same C1000 tractor monitor that the operator uses to control his tractor, White planter or Hesston® by Massey Ferguson baler. The system also features straight-line, pivot and contour modes, and works with the C2100 monitor in Massey Ferguson combines.

This eliminates the need for an extra monitor in the cab and helps the operator focus on the field, since all the information he or she needs is in one location. However, notes Rushing, for more advanced characteristics and functionality, an optional monitor is available that offers a larger screen and more dedicated functions.

Auto-Guide 3000 is currently available as a factory-installed option on select Massey Ferguson and other AGCO-made tractors and combines, and on Hesston by Massey Ferguson self-propelled windrowers. It’s also offered as an aftermarket add-on.

For more information about the new Auto-Guide 3000 system, contact your local AGCO dealer or visit myFarmLife.com/autoguide.

 

Farm Progress Show Attendees Caught a Break From the Heat While Learning About AGCO’s Technology Offerings

By Jason O’Flanagan

The 2013 Farm Progress Show (FPS) held in Decatur, IL, from August 27-29 was a great platform for farmers in North America to be exposed to the new FuseTM Technologies strategy from AGCO. FPS is the largest open air farm show in the Americas, with a unique focus directly on the farmer.

AGCO Fuse Technologies at Farm Progress Show, Illinois

The Fuse team helped answer questions at the smart bar and demonstrated key technology products for customers at FPS.

During the show AGCO showcased its technology offerings under the shade of the Fuse Pavilion at the center of the AGCO lot. Pathways leading in and out of the pavilion emphasized a key piece of the Fuse strategy – connectivity among different machinery – and guided users to various machines where they could talk with AGCO experts about Fuse technology products.

On the stage within the Fuse Pavilion, presentations at lunchtime on Tuesday and Wednesday included Bob Crain, Sr. VP of AGCO NA, Dr. Jay Lehr, Mike Pearson and me, Jason O’Flanagan. The panel discussed technology in general as well as how the Fuse Technologies strategy would benefit the farmer.

Key to the Fuse Technologies message was the “smart bar.” It featured some of the technology products that are already part of the Fuse portfolio such as AgCommandTM and Auto-Guide® 3000, which were available for demos. The pavilion and smart bar were a hit in the hot weather, providing a welcome respite from the sun to have questions answered and to see the technology in action.

Auto-Guide and AgCommand at Farm Progress ShowThe Farm Progress Show was a successful event in spite of the very hot weather. Fuse formed the centerpiece of AGCO’s commitment to its core goal:

“High-tech solutions for professional farmers feeding the world.”

To see more photos from the event, visit our Facebook page.

To learn more about Fuse Technologies, click here.

Jason O’Flanagan is a Senior Marketing Specialist for the AGCO ATS team for the North America region.