The RG700 self-propelled sprayer and Gleaner Super Series combines have been chosen as Agri Marketing magazine’s 2013 New Product of the Year and 2013 Product of the Year, respectively. AGCO is the first company in the 15-year history of the Agri Marketing product awards to take home both honors in a given year.
“Our panel of independent agriculture industry professionals chose these two innovative machines based on the value they provide to today’s farmers and the unique marketing approaches that have helped contribute to their success in our industry,” says Lynn Henderson, publisher of Agri Marketing. “The RG700 and Gleaner Super Series join a distinguished group of winners, all of which contribute to making growers more successful in producing feed, food and fiber for a growing world population.”
Agri Marketing’s 2013 New Product of the Year, the RG700 self-propelled sprayer, debuted this fall, proving the axiom that good things can come in small packages. The RG700 is a compact, 700-gallon tank machine that brings growers the benefits found in larger, professional-grade RoGator® sprayers.
The Tier 4 interim-compliant RG700 has an industry-leading AWD Smart Drive System™, even weight distribution and Parallel C-channel flex frame, providing consistent field speed without shifting, plus excellent traction with all four wheels remaining in constant contact with the ground. The result is a smooth ride and more precise product application, even under varying field conditions. Other key benefits include a powerful, yet fuel-efficient high-torque engine, adjustable track widths, and outstanding cab comfort and safety.
The Gleaner Super Series combine, Agri Marketing’s 2013 Product of the Year, was first introduced in 2010 with the S7 Super Series transverse rotary combine. Built to solve the challenges of greater yields, more residue, more acres and rising fuel costs, the S7 Super Series represented a large leap forward in harvesting capacity and efficiency, while reinforcing Gleaner’s reputation for durability, simplicity, low grain loss and very clean grain sample.
The new S8 Super Series, introduced in August 2013, takes harvesting technology even further — and includes the world’s first Class 8 transverse rotary combine. Built on the Optimum Harvesting Performance platform, the S8 Super Series is designed for ultimate efficiency and reduced parasitics. This drives horsepower to the rotor to process and thresh the crop, so growers can get more done while burning less fuel. The S8 Series features the lightest Class 6 through 8 combines on the market, and provides growers with unmatched grain quality and great throughput.
“We are incredibly honored that these products have been recognized for their innovation and value to agricultural producers,” says Bob Crain, senior vice president and general manager for AGCO North America. “In 2007, AGCO began an era of significant investment in new-product research and development, driven by listening to the needs of our customers in the United States and Canada. The innovations these products deliver are a result of that investment, plus a lot of hard work. We’re proud these products provide producers with the solutions they need.”
Full details about the products and the marketing case studies behind them are available in the November/December issue of Agri Marketing magazine. For more information on the RG700, visit www.applylikeapro.com/RG700. For more information about Gleaner combines or to find a dealer near you, visit www.GleanerCombines.com.
Fuse Technologies Strategy Presented to Massey Ferguson And Valtra Dealers as Part of South America Launch
By Rafael Antonio Costa
AGCO’s South American Massey Ferguson and Valtra Dealers gathered recently in Buenos Aires, Argentina, and Salvador, Brazil, for a comprehensive look at FuseTM Technologies: AGCO’s global precision farming technology strategy to provide farmers with seamless integration and connectivity across their operations. By taking a more open approach to incorporating technology across the industry, Fuse will lead the way in providing solutions for the mixed fleet, multi partner farms of tomorrow. Fuse provides new tools that allow the farmer to do this efficiently and effectively.
The Fuse message resonated with the South America dealers because there is arguably more coordination of machines in this region than anywhere else in the world. The capabilities Fuse Technologies is deploying over the next several years will ensure the machines are “talking” to each other, allowing the farmer to strip out the waste during the farming process.
Leading the way in the efforts to communicate the strategy, and enhancing the dealer’s knowledge base, is AGCO South America’s Advanced Technology Solutions (ATS) Product Marketing Manager, Rafael Antonio Costa. Rafael was pleased with the number of dealers that attended the events—approximately 650 total—and the response to the Fuse Technologies strategy:
“The South American Fuse Technologies launches were very well received, and set the stage for what is to come in the next 3-5 years for AGCO’s dealers and customers. It was encouraging to see the enthusiasm after the initial presentation, and the conversation that was generated as a result of the launch. The dealer network in South America is professional and knowable of the technology solutions available to our customers. This is imperative as we keep our farmers moving forward with new and innovative technologies.”
This recent dealer training reflects AGCO’s commitment to and global emphasis on precision farming technology, recently launched as Fuse™ Technologies. To learn more about AGCO’s on and off board technologies and the Fuse Technologies strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.
Once again, the Agritechnica 2013 is an exhibition that sets new records. On 420,000 square metres, the entire industry presented itself to some 450,000 visitors to the world’s leading agricultural equipment and machinery exhibition. The exhibition not only set a new record in terms of the number of visitors, but also for exhibitors as well as in its internationality. For the first time, all 27 exhibition halls were occupied with 2,900 exhibitors from 47 countries. The exhibition was therefore fully booked. And accordingly there were crowds of visitors at the Fendt stand in Hall 9, where the premium brand and trend-setter in agricultural engineering presented its new innovations in the areas of tractors, combines and balers.
“There was a very positive atmosphere here at our stand. The agricultural industry is currently in a stable economic environment, so that we were able to conduct excellent, concrete talks here with our customers and dealers,” summed up Peter-Josef Paffen, Vice President and Chairman of the AGCO/Fendt Management Board. This impression is substantiated by the DLG exhibitor survey. Seventy percent of the farming and forestry enterprises said they plan to invest in the next two years. “We already reached our sales target of 18,000 tractors before the Agritechnica. Here at the exhibition we are already talking about orders for the upcoming year. Thanks to our new factory, we are ready to deliver and also aim to attain these high sales figures in 2014. The Agritechnica has given us the right impetus and tailwind for this,” said Paffen.
Fendt presented its complete line-up – from the 200 V/F/P specialty tractor range with 70 hp to the 939 Vario with 390 hp – on 2,550 square metres within the 7,200-square metre AGCO stand in Hanover. There was an especially high interest in the innovations. Under the motto “Experience Fendt. Making things happen.”, Fendt presented new high-horsepower machines in all areas this year. The new 800 and 900 Vario high-horsepower tractors convinced visitors with a number of new technical innovations, such as the integral tyre pressure regulation system VarioGrip. Fendt also presented the new combines from the Fendt X-Series with hybrid technology and the most powerful Fendt of all times – the Fendt Katana 85 forage harvester with 850 hp. “The demand for Fendt harvesting machinery is climbing noticeably. Today we also offer high-quality products in this area,” commented Paffen. The topic of precision farming was presented at both the Variotronic and the AGCO Fuse stands. In this area, Fendt now also offers SectionControl and the AGCOMMAND telemetry system. On the basis of the Fendt X Concept, visitors were able to get a first impression of the direction development in agricultural engineering will take regarding electrical drives for tractors.
Innovative technology is rewarded with awards. Fendt received the silver medal from the DLG for its new flat-sealing hydraulic coupling system. The “Machine of the Year” was awarded to the Fendt 516 Vario for tractors and the new 9490X for combines. Fendt also received the official DLG test mark for the VarioGuide RTK automated steering. “Of course, it is a great pleasure to reap awards. However, it is important to us that we bring innovations onto the market that provide real benefits for our customers and take all of their requirements for practical use into consideration. The new hydraulic coupling system is an excellent example for this, because it enables farms to convert to modern hydraulic systems flexibly, step by step, and there are no oil leaks during handling,” added the Chairman of the AGCO/Fendt Management Board.
At the Agritechnica, AGCO/Fendt finds the ideal environment to present its new technologies. “The Agritechnica is an innovation driver and provider of ideas for global agriculture and has impressively demonstrated the growing worldwide significance of farming and agricultural engineering,” explained Dr. Reinhard Grankdke, The share of visitors from outside of Germany is continually climbing, in 2013 every fourth visitor came from abroad – a new peak. “In Hanover, we meet our customers from many different countries. These included investors from Central and Eastern Europe as well as large groups from North America, who we gave a better understanding of our latest technology. We took this as an opportunity to gear up our exhibited machines accordingly and presented a 724 Vario with row crop tyres for the North American market for the first time at our stand. Overall, it was an excellent mix of expert farmers and entrepreneurs, which is becoming increasingly more international,” explains Peter-Josef Paffen. Hall 9, where the AGCO Corporation with Fendt and its other brands was found at the Agritechnica, proved to be a true magnet for visitors. The Fendt stand was one of the best visited stands over all the exhibition days. “With a team of more than 150 employees from Marketing and Sales, we were there for our customers at the Agritechnica and are pleased with the high-level conversations and the great resonance our brand found with customers,” summed up Paffen.
The Massey Ferguson MF DELTA combine harvester has won the prestigious Machine of the Year Award at the Agritechnica Show in Hannover.
“Massey Ferguson is now reaping the reward of our investment in developing new and innovative harvesting machinery,” said Richard Markwell, Vice-President and Managing Director, Massey Ferguson, Europe, Africa and Middle East.
“We are very proud to receive the Machine of the Year Award I and must thank all our colleagues in the harvesting division for their innovative ideas, hard work and commitment that has resulted in this great achievement.
“Our clear goal is to deliver combine harvesters of the highest quality and upmost reliability. Our major investment in manufacturing and engineering development at Breganze is now delivering the results that have been recognised by this award,” he said.
The wide range of novel, innovative features on the MF DELTA combine help improve harvesting performance and increase efficiency while reducing power and fuel consumption.
By Bernhard Schmitz
AGCO’s new technology strategy, FuseTM Technologies, was a major component of AGCO’s presence recently at Agritechnica, the world’s largest exhibition of agricultural machinery and equipment. Held in Hanover, Germany, from November 12-16, 2013, the show attracted 450,000 visitors from across the globe.
Show attendees could experience Fuse products and learn more about the strategy in several ways. The Fuse booth was located at the center of the AGCO floor plan, where visitors could interact with touch screen stations to learn about the Fuse connected strategy.
The Fuse booth also included the interactive smart farm display that showed how Fuse Technologies helps growers through each phase of the crop cycle. Eric Hansotia, Senior Vice President of Global Harvesting and ATS, and Helmut Endres, Senior Vice President of Engineering Worldwide both visited the Fuse booth and interacted with the Fuse smart farm screen.
After learning about what Fuse is and how it helps growers, visitors could venture out to each brand area—Challenger, Fendt, GSI, Massey Ferguson and Valtra, as well as Fella—which featured technology stands staffed with experts ready to answer attendees’ precision farming questions.
Show attendees could interact with each brand’s precision farming products, especially some of the new products that made their debut at the show such as VarioGuide Light and the latest AgCommandTM integrations.
Additionally, AGCO’s own Matt Rushing, Vice President of Product Management, Advanced Technology Solutions (ATS) and Electronics Functional Group, was on-hand at the Massey Ferguson stand to explain the Fuse Technologies strategy: click here to see the video.
Dr. Bernhard Schmitz is the Commercial Manager of ATS Products for EAME based in Neuhausen, Switzerland.