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Massey Ferguson celebrates 50th Anniversary of the world’s workhorse

In the year that Massey Ferguson has launched its new and revolutionary Global Tractor, it is celebrating the 50th anniversary of the remarkable MF 100 Series.

Known affectionately across the world as the ‘Red Giants’ the MF 100 Series tractors were the first and only truly global tractors. They were designed in Banner Lane in the UK, where they were also built as well as in many factories around the world and more than a million MF 100 Series models were produced in its unrivalled production run between 1964 to 1979.

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“The MF 100 Series made a huge and unique contribution to helping mechanise world agriculture and develop farming across the globe. They quickly became the world’s workhorse and many of the original tractors are still hard at work today on nearly every continent,” says Campbell Scott, Director Sales Engineering & Brand Development.

“Today, half a century since the launch of the outstanding 100 Series, Massey Ferguson has again developed a new workhorse for the world. The MF 4700 is designed by Massey Ferguson’s team in Beauvais France and, like the 100 Series, will be also be built at various locations around the world.

“The Global Series is the modern equivalent of the 100 Series and is destined to become the new legendary tractor for a new generation of farmers across the globe.

“These state-of-the-art tractors are the result of a $350 million investment in a completely new, clean sheet design. They are developed specifically to provide utterly dependable operation in a wide range of applications to meet the needs of a diverse range of farmers world-wide.

“The Massey Ferguson Global Series has been designed and built in the 21st Century and is purpose-built for modern applications. While using the very latest, sophisticated engineering and manufacturing tools and techniques, they still retain our traditional straight forward operation, dependability and cost effective operation,” he says.

Educating the Public on Ag

At first, things look pretty quiet at the dairy, located a few miles northwest of Fort Wayne, Ind.

The only activity, it seems, is dozens of healthy-looking Holsteins with full udders munching feed. Drive a little farther, though, and a long line of parked cars comes into view, as do scores of parents and children walking into an open area surrounded by cattle and cornfields, where the Kuehnert family is hosting its newly initiated fall festival.

Al Kuehnert

Al Kuehnert

For more than 100 years, the Kuehnerts have been farming on this land, where they grow corn, soybeans and hay on 1,100 acres. Their bread and butter, however, is the farm’s 300 mature Holsteins, which produce 7 million pounds of milk a year. Ask fourth-generation producer and family patriarch Al why he added yet another element of work to his day (and night) in the form of a family-oriented festival, and he’ll tell you, “It’s amazing how many people think milk comes from the grocery store.”

Al sees the festival, which his family started in 2013, as a way to educate the general public about agriculture and, more specifically, dairy. The family also uses the festival as a means to promote the dairy products marketed through the 700-member Prairie Farms Dairy cooperative, of which the Kuehnerts are a part

Then, there’s the benefit of introducing the public to Kuehnert Dairy Farm, which supports Al and his brother Stan as full-time farmers, as well as partially supporting the families of Al’s two sons, Nathan and Andrew. All together, there are currently four generations of Kuehnerts working in some capacity on this dairy farm.

Last year, the festival drew 3,500 visitors—no small feat in Al’s opinion. “We had a really good turnout, especially given the bad weather we had every weekend,” he says, and adds that it accomplished job No. 1. “Our main thing with doing the festival is to educate the consumer about dairy and show people where their milk comes from.”

At AGCO, we salute farm families across North America who are involved in pubic outreach in all forms. That’s no small task and one that’s vital to agriculture, present and future.

For more about the Kuehnert Dairy Farm Fall Festival, which continues through October 26, 2014, see http://www.myfarmlife.com/features/educating-the-public-on-agriculture/.

Massey Ferguson Helps Showcase Innovations From a Small Island

Massey Ferguson helped provide a taste of British farming and food production to more than 250 leading journalists attending the International Federation of Agricultural Journalist’s Congress in North East Scotland.

‘Innovations from a Small Island’, the congress provided a packed programme of seminars, visits and events showcasing the UK’s world-leading farming, food and drink producers. As a principal sponsor of the event, Massey Ferguson ensured these influential writers and photographers from around the world not only learned about the UK advanced food and farming industry, but passed it on to their global farming audience.

DSC2279_ifajvisit_harvesting_mikemclarensfarmMassey Ferguson sponsored the ‘Market Makers’ farm tours that demonstrated how its equipment is being employed by producers of diverse range of crops and livestock north-east Scotland. These farms are renowned for the highest quality potatoes, fruit, berries and vegetables as well as cereals and beef and lamb.

“We are honoured to help showcase the work of some of not just Scotland’s, but Europe’s leading farmers,” says Campbell Scott, Massey Ferguson’s Director, Sales Engineering and MF Brand Development. “It was a pleasure to see how these leading journalists were eager to see these progressive, professional businesses and learn more about their knowledge of agriculture and see examples of the finest crop and animal husbandry.”

The European Commission is Set to See a New President & New Commissioners – Q & A With CEJA

In this month’s regular column from CEJA (European Council of Young Farmers), President, Matteo Bartolini discusses the prospects under the new regime.

Jean-Claude Juncker

Jean-Claude Juncker

MF: Can you give us a brief description of the role of the European Commission?

MB: This is the EU’s executive body and stands for the interests of Europe as a whole. It is led by one President and 27 Commissioners (one from each of the 28 EU member states), known as the ‘College of Commissioners’ which meets once a week. A new team of Commissioners is appointed every five years, with the next one due to start their term on 1 November 2014. The President-Elect Jean-Claude Juncker has already been nominated by the Council, elected by the European Parliament and has, in turn, chosen all 27 nominees from candidates put forward by their member states and assigned them a policy area. This list must now be approved by the European Parliament.

MF: What is Jean-Claude Juncker’s background?

MB: Mr Juncker is an experienced politician with 17 years as Luxembourg’s Prime Minister under his belt as well as institutional experience in terms of his background as President of the Eurogroup. He is said to be an idealist and European federalist, but also a deal-broker with a knack for achieving consensus. The President of the Commission is arguably the most influential position of all institutional jobs, considering that the European Commission has the sole right of initiation of all EU law. However, there is a close second in the form of the President of the Council. This is a leader who sets the agenda for the work of the European Council and brokers consensus between member states. A few weeks ago, Donald Tusk, Poland’s Prime Minister, was elected by the Council to be the head of the Euro Summit as well as Council President.

For the full article, please click here
If you would like to get in touch with Mr. Bartolini or CEJA, email allusers@ceja.eu.

AGCO Joins National Technician Accreditation Scheme

AGCO is pleased to announce that technicians employed by dealerships handling one or more of its four principal machinery brands within the United Kingdom and Ireland will be able to register on a nationally-recognised technician accreditation scheme developed and backed by the AEA and IAgrE, with support from BAGMA.

AGCO Training Centre

AGCO Training Centre

Known as the Landbased Technician Accreditation scheme (LTA), the programme has become available to all AGCO dealer technicians following independent assessment and accreditation of the training and facilities provided by AGCO to technicians supporting its Challenger, Fendt, Massey Ferguson and Valtra farm machinery brands.

The move to have AGCO’s training programmes recognised at a national level, accredited to the same standards of other leading farm machinery manufacturers and suppliers, was spearheaded by Freddie Pullan, Manager, Technical Training UK and Ireland for AGCO Ltd.

“The LTA Scheme provides a clear and accepted means of benchmarking, monitoring and assessing the competence of technicians employed nationwide within the landbased sector,” commented Mr Pullan. “AGCO was keen to ensure that the training it provides to technicians employed by Challenger, Fendt, Massey Ferguson and Valtra dealers matched this standard, providing a clear and documented career path for AGCO apprentices and technicians wishing to progress within the agricultural engineering industry.”

In consultation with scheme administrator, IAgrE, AGCO’s training programmes were scrutinised and fine-tuned to ensure that they satisfied the accreditation criteria laid down by the LTA scheme. Independent assessment was carried out on behalf of IAgrE by consultant, David Kershner, with accreditation centre approval being granted to AGCO, taking effect in September 2014.

Agricultural engineers employed by AGCO dealers are now able to follow a nationally-recognised four-tier progression from apprentice (LTA1) through to master technician (LTA4), passing through technician (LTA2) and advanced technician (LTA3) tiers as they progress.

Upward movement from one tier to the next involves satisfactory completion of a range of general and product-specific training courses across a number of different categories, as laid down by the LTA scheme. All technicians attaining LTA3 standard become eligible for IAgrE membership and Engineering Technician (Eng Tech) registration, on payment of an annual fee.

“AGCO is committed to supporting an initiative which provides encouragement and recognition for dealers and technicians who voluntarily commit to continual professional development.” commented Mr Pullan. “We believe that the Landbased Technician Accreditation scheme will bring sustained improved efficiencies within dealers’ service departments and further boost customers’ perceptions and confidence in technicians working on their tractors and other farm machines,”

“We are delighted that AGCO has joined the LTA scheme,” commented Alastair Taylor, chief executive of the Institution of Agricultural Engineers (IAgrE). “The move will give service engineering technicians employed across the AGCO network the opportunity to gain professional recognition nationwide for their important work.

“We very much look forward to welcoming AGCO’s first LTA3 technicians as members of IAgrE as well as handling their registration as Engineering Technicians with the Engineering Council. It is only right and proper that skilled technicians performing such important work are recognised as professionals. We believe that AGCO customers will reap the benefit of having their farm machinery serviced by technicians who are at the top of their game.”

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