Fuse Technologies Strategy Presented to Massey Ferguson And Valtra Dealers as Part of South America Launch
By Rafael Antonio Costa
AGCO’s South American Massey Ferguson and Valtra Dealers gathered recently in Buenos Aires, Argentina, and Salvador, Brazil, for a comprehensive look at FuseTM Technologies: AGCO’s global precision farming technology strategy to provide farmers with seamless integration and connectivity across their operations. By taking a more open approach to incorporating technology across the industry, Fuse will lead the way in providing solutions for the mixed fleet, multi partner farms of tomorrow. Fuse provides new tools that allow the farmer to do this efficiently and effectively.
The Fuse message resonated with the South America dealers because there is arguably more coordination of machines in this region than anywhere else in the world. The capabilities Fuse Technologies is deploying over the next several years will ensure the machines are “talking” to each other, allowing the farmer to strip out the waste during the farming process.
Leading the way in the efforts to communicate the strategy, and enhancing the dealer’s knowledge base, is AGCO South America’s Advanced Technology Solutions (ATS) Product Marketing Manager, Rafael Antonio Costa. Rafael was pleased with the number of dealers that attended the events—approximately 650 total—and the response to the Fuse Technologies strategy:
“The South American Fuse Technologies launches were very well received, and set the stage for what is to come in the next 3-5 years for AGCO’s dealers and customers. It was encouraging to see the enthusiasm after the initial presentation, and the conversation that was generated as a result of the launch. The dealer network in South America is professional and knowable of the technology solutions available to our customers. This is imperative as we keep our farmers moving forward with new and innovative technologies.”
This recent dealer training reflects AGCO’s commitment to and global emphasis on precision farming technology, recently launched as Fuse™ Technologies. To learn more about AGCO’s on and off board technologies and the Fuse Technologies strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.
Three new telescopic handlers in the MF 9000 Xtra Series from Massey Ferguson make their debut at the Agritechnica Show in Hannover on 11th to 16th November. All are powered by new Stage 3b/Tier 4 interim compliant engines and feature a new multi-function joystick option, which allows operators to control the transmission without removing their left hand from the steering wheel.
These new models build on the success of the MF 9000 Series, which introduced the best visibility on the market through a unique curved rear screen. The new MF 9000 Series Xtra models remain compact, agile and manoeuvrable machines that sit on a short, wide chassis, which provides exceptional stability, while the laterally, side-mounted engine offers great access for service.
MF 9000 Xtra Series telescopic handler features
All models powered by latest 3.6 litre, four cylinder engines that employ efficient, straightforward technology to meet the latest exhaust emission regulations
New joystick option allows operators to control the transmission without removing left hand from the steering wheel
Unique and patented curved rear window provides unrivalled, industry-leading visibility to the rear right three quarters, with no cab post to obstruct the view
Short, wide chassis combines the benefits of superb stability with exceptional manoeuvrability from standard four-wheel steer system. Four-speed hydrostatic transmission provides a true 40km/hr top road speed. Ability to fit wide tyres to all models
Novel boom configuration with low rear pivot point for a clear view of the rear right-hand side; up to 190 litres/min closed centre load sensing (CCLS) hydraulics with fully proportional joystick control boom suspension option.
As a group, those who work in agriculture are some of the most generous people on the planet. We’re simply hardwired to help neighbors and strangers alike.
It’s that spirit we salute here in this special feature, noting several extraordinary people and their stories of sacrifice and perseverance. Very special people who used words and phrases such as “rewarding” and “got way more out than I put in” to describe their own experiences. As you’ll see, their humility is as awesome as their generosity.
To be sure, the acts of kindness detailed in the stories linked below serve as inspiration for all of us to help make the world a better, more livable place. At AGCO, we hear that call too, working with groups here in North America, like FFA, and people abroad—those in Africa with whom we’re working to build a more sustainable agricultural infrastructure.
From those who travel to distant lands to assist people less fortunate, to those who work in their own community, each person profiled here said they helped themselves while helping others. Here then are their stories:
Rick Gray: This Massey Ferguson dealership executive is planting seeds.
Dee Doolittle: Caring for “retired” horses at Mitchell Farm.
Bill Troxel and Kristie Lee: Bill Troxel has turned giving into an art form.
John and Jean Partington: The Partingtons give of their time and effort at home and abroad.
John Varty and Molly Daley: Educating the populace about the realities of farming.
Gay Wagner: For Wagner, it’s all about the kids in his hometown.
David Diehl: A Montana farmer overcame huge obstacles and now helps others do the same.
From AGCO, A Helping Hand: AGCO Corporation and its employees give time and money for causes around the world.
We wish we could’ve featured more such generous people in this story. We know you’re out there. So, to all of you who offer a helping hand in acts simple and grand, we say thanks for every burden you’ve lifted and smile you’ve brought to another’s face.
The Massey Ferguson MF DELTA combine harvester has won the prestigious Machine of the Year Award at the Agritechnica Show in Hannover.
“Massey Ferguson is now reaping the reward of our investment in developing new and innovative harvesting machinery,” said Richard Markwell, Vice-President and Managing Director, Massey Ferguson, Europe, Africa and Middle East.
“We are very proud to receive the Machine of the Year Award I and must thank all our colleagues in the harvesting division for their innovative ideas, hard work and commitment that has resulted in this great achievement.
“Our clear goal is to deliver combine harvesters of the highest quality and upmost reliability. Our major investment in manufacturing and engineering development at Breganze is now delivering the results that have been recognised by this award,” he said.
The wide range of novel, innovative features on the MF DELTA combine help improve harvesting performance and increase efficiency while reducing power and fuel consumption.
At the Agritechnica show in Hannover on 10th to 16th November Massey Ferguson will be celebrating award-winning success as well as introducing a huge array of innovative equipment. While the new MF 8700 Series, which is being launched at the show, is set to be the star of the stand, it will be on show alongside a wide range of new combines, balers and telescopic handlers.
“Agritechnica is set to be another highlight in an already enormously exciting and successful year for Massey Ferguson,” says Campbell Scott, Brand Development Manager. “We continue to invest in developing new and innovative products to help farmers to improve efficiency in all operations and are proud this is being recognised with awards.”
On show at Agritechnica for the first time are three, new four cylinder tractors in the MF 5600 Series. These go on display alongside a wide range of new harvesting equipment introducing significant changes to the MF DELTA, MF CENTORA and BETA combines, as well as the new MF 2200 Series large square balers, the new MF 1840 in-line, small square baler and new MF 9000 Xtra Series telescopic handlers.
Agritechnica will also see the introduction of the MF 470 tractor. This Brazilian-built, 120hp model is aimed specifically at Eastern European countries, which do not require engines to comply with the strict emission regulations and is likely to attract much interest.
Award winning success
Massey Ferguson is proud that, yet again, its investment is tractor innovation has been recognised by the Jury for the respected Tractor of the Year Awards, which has nominated the MF 6616 as a finalist for this year’s awards.
“We are, of course, extremely gratified and honoured the MF 6616 is a finalist in the awards,” says Mr Scott. “We are pleased the jury appreciate how this advanced design offers users the power, torque and operating benefits associated with a six cylinder tractor, but in a compact and extremely agile machine with a great power to weight ratio. Indeed, with the MF 6600 Series Massey Ferguson has created a new class of 150hp+ four cylinder tractors. Developing 185hp, with Engine Power Management on the Dyna-6 model, makes the MF 6618 the most powerful four cylinder tractor available.”
Massey Ferguson is also very proud to be receiving a prestigious Milestone 2013 Award at Agritechnica for its pioneering innovation in farm mechanisation in developing the MH-20 – the world’s first self-propelled combine harvester.
The timing of this award could not be more appropriate, with 2013 seeing Massey Ferguson celebrating the 75th anniversary of the introduction of the MH-20 combine harvester.
To mark this special occasion Richard Markwell, Vice-President and Managing Director, Massey Ferguson, Europe, Africa and Middle East will unveil a stunning new bronze sculpture at the awards presentation ceremony, in Hall 7 at 11.00hr on Sunday 10th November. This unique artwork, especially commissioned by Massey Ferguson, has been crafted by the internationally recognised artist, John Sherlock.
“The MH-20 SP combine was a masterpiece of engineering and we are thrilled to be able to celebrate it with this new sculptural masterpiece,” says Mr Scott. “We were determined to produce a symbol that would have lasting significance beyond the 75th anniversary date and which could be enjoyed for years to come.”
Massey Ferguson invests in farming’s future
At the Agritechnica Show Massey Ferguson will also sign a new partnership with CEJA – The European Council of Young Farmers – and will be hosting its members from across Europe at a series of events at the show.
“The goals of CEJA – to promote the interests of, and be a serious voice for, young farmers in the EU are identical to that of Massey Ferguson and are aligned with our “For a New Generation – From Massey Ferguson” approach and is a further commitment to the industry that we all work within,” explains Mr Scott.
This involvement not only translates into action the message from its unique ‘New Generation’ study, but also builds on Massey Ferguson’s Vision of the Future Event, held this summer near Beauvais in France.
“This research indicates a dramatic step change is taking place in global farming. It shows how a New Generation of farmers is transforming the way the world is farmed and they are demanding the most appropriate tractors, harvesters and equipment.
“The New Generation of younger farmers across Europe are forging ahead, farming larger areas than their forebears as well as producing more from less. But the report also shows it is important that the industry has the correct balance of experience and young, dynamic thinking as we move forward,” he adds.
“By working with CEJA Massey Ferguson will be at the heart of these exciting developments – using our experience and expertise to provide equipment to meet future needs, while garnering the enthusiasm and ideas from young farmers who are the future of European Agriculture.”