With the new Massey Ferguson® 1700 Series, customers can create a tractor for their specific needs and budget. Here are just a few of the options from which to choose.
Each model runs on a new diesel engine from Mitsubishi® that features a turbocharger with intercooler for greater combustion potential. Such design allows for more power that’s produced extremely efficiently and meets all EPA requirements to be Tier 4 final emissions compliant.
Transmission choices include either a mechanical 12 x 12 power shuttle or a three-range electronic-servo hydrostatic (HST) option.
For use with mid-mount mowers and front-mount attachments, a mid PTO is available as an option on all MF1700 tractor models.
Customers also have a choice of an open-station platform with a flat floor or a newly designed, climate-controlled factory cab.
Models equipped with the servo HST include:
Max Speed Control: allows the operator to set the maximum desired speed using a simple rotary dial, providing tighter control over a precise speed range.
Response Control: lets the operator adjust how aggressively the transmission reacts when a travel pedal is pressed.
Electronic Cruise Control: lets the operator set a travel speed.
Stall Guard: automatically monitors the engine’s performance and reduces travel speed when necessary to maintain engine power and torque to prevent engine stalling.
The standard 540-rpm independent rear PTO is also gentle on the engine and powertrain. A button on the dash allows the operator to modulate the PTO startup for a slow, “feathered” engagement of heavier implements to reduce shock load and prevent driveline damage.
A roadside stand is a good entry into direct-marketing your crops. In addition to earning extra income without a middleman taking a cut, it’s a good way to promote your farm and test what sells with consumers in your area.
Besides the bricks and mortar (or more likely wood and nails) of your stand, consider the “intangibles” necessary to pull off a successful farm stand that will keep customers coming back week after week. Smiles and a pleasant personality go a long way. “Your people are your most important asset,” says Kent Halla, owner of Sierra Vista Growers (and a fleet of Massey Ferguson tractors) in La Union, N.M.
Halla’s thriving nursery and organic food business started as a small operation that sold vegetables from his adjacent farm. “When you are knowledgeable, interested, engaged and you like what you do, that energy radiates to the customer,” he says.
With that in mind, here, then, are a few tips to help get your roadside stand up and running.
At the state and local levels, you’ll need to inquire about licenses, health permits, sales taxes, weight and measure requirements, and zoning and right-of-way regulations. Accident and product liability insurance may be required.
The best location for a roadside stand is on or near your farm, and, if possible, 15 minutes or less outside a populated area. Ideally, it will be situated on a straight thoroughfare (so the stand is visible from a distance) and where traffic is relatively slow moving (47 mph or less).
Outfitting and Operating
The stand itself can be a simple post-and-beam structure, a pole shed, a tent, a trailer, or a canopy covering a truck or hay rack; it just needs to protect you, the customers and the produce from weather. Face the stand north or south to avoid the withering effects of the morning and afternoon sun.
You’ll also need a moneybox or cash register, a scale, hand-held shopping baskets or bags, and some sort of display system for your produce—bins, boxes, baskets or tables. Clearly post prices, which can be set according to weight, count or volume. Use competitor prices as guidelines.
Hours of operation should be determined by traffic flow and what you have available to sell. Typically, the highest customer traffic will be on the weekends.
All that’s needed on a road sign is the farm name, distance to the stand, and perhaps a drawing of produce. For highest readability, letters on signs should be 1/5th as wide as they are high. Place road signs at least 1/4 mile from the stand in both directions.
The traditional advertising route is signs, flyers and newspaper ads. Free and effective forms of advertising include Internet forums and social media sites. Open a Twitter or Facebook account and keep followers up to date. Make sure to solicit followers to these sites in ads and on signs and flyers.
The best form of advertising, bar none, is word of mouth from satisfied customers. This will come in time as a result of your high-quality products, pleasant atmosphere, and that energy and enthusiasm you offer your customers.
Ask Dale McClellan about his work and watch his face change. An authentic smile appears, along with a twinkle in his eye.
It’s a sign that Dale, owner of M&B Dairy and M&B Products, is about to tell you a story—about his family history in dairy farming or the newest product his processing plant is planning to roll out. His willingness to share his experience and expertise is a large part of the reason he was named the 2012 Swisher Sweets/Sunbelt Expo Southeastern Farmer of the Year.
Other measures of his success are via hard numbers.
1 million: Combined units of milk and juice packaged and processed at M&B Products every day
65,000: The square footage of the M&B Products processing plant in Tampa, Fla.
690: Dairy cows at M&B Dairy
6,000: Gallons of milk produced by those cows on a typical day
140: People employed by M&B Products
Efficiency measures abound at M&B Dairy. The cow barn, which sits on a 2% slope, is routinely flushed with water. The liquids are used to irrigate the fields, while the solids go to a 2-acre compost site where the composted material becomes padding for the cow beds. The compost system allows for 100% use of all manure solids, so no manure waste is shipped offsite.
As it is with any business endeavor, opening the new M&B Dairy came with challenges. At first, residents and business owners in Citrus County, where the dairy resides, were wary of such a large operation being built in their backyard. Instead of reacting defensively, Dale held community meetings to discuss his plans for the site, and invited his family and his engineer to come and speak.
His efforts paid off, and now the McClellan family enjoys a great relationship with their neighbors in the county. Leon and Dale sit on the board for several local business and charitable organizations. Additionally, in an effort to promote ag tourism in Citrus County, Dale and Leon open the dairy for tours. They also work with the commissioner of agriculture to promote “buy local” efforts in Florida, while Dale, along with three other producers, has started a co-op with other area dairy farmers in an effort to help market local milk.
Dale’s son Leon McClellan estimates he’ll put about 2,500 to 3,000 hours of work on the family’s new Massey Ferguson® 5465 tractor this year. As the winner of the 2012 Swisher Sweets/Sunbelt Expo Southeastern Farmer of the Year award, Dale won use of the tractor for one year, and both he and son Leon (the primary operator) are happy with the machine.
Used for tillage, planting, turning compost, loading the feed wagon, pushing up feed, putting compost bedding out and loading manure, “It’s kind of an all-around, one-size-fits-all tractor,” says Dale.
So far, the McClellans have been especially impressed with its ability to turn compost smoothly. “It’s got a low gear in it,” says Leon, “so it turns the compost better because you have to go as slow as you can.”
With the amount of time he spends in the cab, Leon cites comfort and visibility as important features. With the mechanical cab suspension, it rides smooth, even on rough terrain. “And the transmission is good,” Leon says of the Dyna-4™. “It switches from A to B to C and D, just like that. You don’t have to push in the clutch for any of it.”
Leon also likes the additional power the AGCO POWER 66 CTA 6-cylinder engine gives him.
When their year of use is up, Dale and Leon expect they’ll purchase the MF5465. “Basically, it can fill any space in the company that we need, small or large,” Dale says.
To read more about M&B Dairy and M&B Products, visit http://www.myfarmlife.com/features/new-age-thinking/?page=all.
Preparations for Antarctica 2014 from Massey Ferguson are progressing well. The MF 5600 tractor that ‘Tractor Lady’ Manon Ossevoort will drive to the South Pole in 2014 is built and currently being prepared for its arduous journey.
Staff at Massey Ferguson are also assembling a team of top specialists to support Manon and the MF 5600 tractor. These include top polar explorers, experienced expedition leaders, a highly trained tractor technician along with back up from other specialists.
“Massey Ferguson is very proud to be involved in this great adventure,” says Campbell Scott, Massey Ferguson’s Brand Development Manager. “The project is part of our heritage and follows in the tractor tracks of Sir Edmund Hillary, who completed the same journey on a Ferguson Tractor 55 years ago. It will be the 56th anniversary of that significant event when Manon’s MF 5600 reaches the South Pole in 2014.”
‘Tractor Lady’ Manon has undertaken polar training in Northern Canada as well as initial tractor testing on a glacier in Iceland, along with members of the MF team.
Manon said, “I am very excited about what we have achieved so far and how the project is proceeding. In recent months I have managed to keep quite a big secret – that is Tractor Lady is soon to become Tractor Mama! The birth of my baby is another whole new adventure for me personally. But I am really determined to complete the journey and finish the story I have been creating for the past nine years.”
Massey Ferguson is delighted with Manon’s special news, adds Mr Scott. “Naturally we share the joy of Manon and her partner, Rogier and send them every best wishes for the future and look forward to our continued progress towards the South Pole together,” he adds.
As recently as a decade ago, most farmers didn’t give much thought to the notion that their tractor could have GPS-guided automated steering. Most sure didn’t think they needed it. Now, producers rave that automated steering has taken a lot of stress out of farming’s long hours, while increasing efficiencies.
The experts at AGCO are certain the same kind of appreciation will come as a result of AgCommand™, the company’s new telemetry system. AgCommand can log and transmit numerous bits of information about an operation’s machinery to a web site easily accessible to the farmer or others involved in the operation. AgCommand is only a part of AGCO’s larger Fuse™ initiative that encompasses all aspects of AGCO’s technology offerings. It will enable farmers to optimize their farms through current and future AGCO products and services. To learn more about Fuse, click here.
The data becomes a big tool for the farmer and can translate into improved equipment and overall operational efficiencies. Here are just a few examples:
A farm manager in the office (or the machine operator) might receive a message via the AgCommand web site that one of their tractors is experiencing wheel slippage. If there is slippage, maybe conditions in the field aren’t right yet for cultivation. The producer may have to check for compaction in areas where slippage occurs.
Monitors on the combine might tell the operator or manager—in real time—that they are experiencing grain loss. The combine setup can be adjusted before any more grain is lost.
A farm’s machinery dealer can be tied into the AgCommand monitoring system. They can see when service intervals are going to hit—when more filters and fluids are going to be needed and have them on hand. If the farmer does his own servicing, the dealer can automatically ship supplies directly to the farmer.