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AGCO Dealer Bryant Tractors Celebrates 35 Years of Service in New Zealand’s Northland Region

From the Auckland Harbour Bridge to the northern-most tip of the New Zealand, AGCO dealer Bryant Tractors has proudly served the Northland Farming industry for 35 years.

From humble beginnings employing just four people, the locally owned Whangarei business owned and operated by Murray Bale and Keith Martin is the largest independent agricultural dealership in New Zealand’s Northland region.

Celebrating their success and thanking their loyal and large customer base, the Bryant Tractor team invited over 320 guests to a function at Whangarei’s Toll stadium.

Bryant Tractors

Bryant Tractors Team

Guests enjoyed a buffet dinner, live entertainment and listened to the inspirational story of New Zealand Paralympic champion swimmer, Cameron Leslie.

The spacious facilities of the Northlands Rugby Union home ground also allowed Bryant tractors to display a large range of the latest AGCO products which guest were able mill around while catching up over a social drink or two.

Congratulating the Bryant Tractors team for their long history of service, Guest Speaker AGCO NZ Manager Peter Scott outlined AGCO’s Vision of the Future and an overview of the NZ tractor market.

Commenting after the event, Peter said “Bryant Tractors has been a fixture in the local agricultural industry for a generation, consistently providing the Northland region with professional service and support and  offering a range of AGCO products that meet the demands of modern farming practices in New Zealand.”

Attending the event customers Ian and Coleen Taylor took the opportunity to pass on their best wishes to Murray and Bryant tractors staff.

“We thoroughly enjoyed seeing all the machinery Bryant Tractors had on display, it is amazing what a change there has been even in our lifetime! We were very interested to hear the story of AGCO, its impressive results, with such rapid growth throughout the world.  We look forward to seeing what is coming off the production line next,” Ian and Coleen Taylor said.

Murray and Keith thanked their customers and made special mention of past and current staff who have contributed to the success of Bryant Tractors including co-founder Bill Bryant.

AGCO congratulates Bryant Tractors for 35 years of dedicated professional service and looks forward continuing a successful partnership in the vibrant New Zealand agricultural industry.

 

 

Remanufactured Components Deliver Top Quality Performance 30% Less Cost Than a New Unit

Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO), reports that more than 500 key components spanning 15 product groups are now available under the AGCO Reman scheme for MF tractors and combines. The range covers all generations of machines from the late 1970s through to current production models.

AGCO Reman is the ideal low-cost solution to breathe new life into ageing or worn Massey Ferguson farm machinery. With new products being added on a regular basis, the scheme includes engines and engine components, transmissions, turbochargers, fuel injection equipment and electronic components.

Massey Ferguson parts and service

Massey Ferguson parts and service

“Typically, a remanufactured engine, for example, costs 30% less than the price of a new unit and yet has the same performance, the same specification and comes with a full 12 months warranty – identical to an equivalent new engine,” says Russ Wheatley, AGCO Reman Business Manager.

“AGCO Reman offers a cost-effective alternative where ‘new’ may be beyond budget but where a quick solution at known cost is required,” he explains. “We take in a customer’s old unit and they receive a remanufactured unit from our bank of AGCO Reman products. Customers have the peace of mind knowing that the Reman part has been fully tested, meets the original manufacturer’s specification and is fully warrantied exactly as per new.”

“Where AGCO Reman really scores is when it is compared to a third-party local workshop repair,” Russ points out. “A third party non-specialist repair may take longer as damaged or broken parts have to be identified and ordered. Compare this to a Reman solution where we ship out a replacement unit in exchange which is ready to fit the very next day by a Massey Ferguson dealer. The unit is virtually as-new with the full back-up of the dealer and AGCO’s warranty – all at a competitive price.”

All AGCO Reman parts follow a common process making it easy for a customer to return the used part. Under the scheme, the unit is collected and returned to one of 26 centres of excellence where it is stripped down to individual components parts, each of which is thoroughly cleaned, inspected and measured against the original specification. Items within tolerance are put to one side and re-used alongside new components and then reassembled and fully-tested to the same exacting standards as a new product. All wear parts and other specific items are replaced with brand-new components regardless of the condition of the existing ones.

With technology constantly moving on, any engineering updates which have been made since the product was first released are also incorporated. “This means that in certain cases, the Reman part is actually better than the original,” adds Russ. “AGCO Reman is a very quick and environmentally-friendly option. The whole process can be completed in a day or two, thereby minimising machine downtime.”

Vision of the Future – Melbourne, Australia 2014

MF4700 Global Series

MF4700 Global Series at Vision of the Future, Melbourne 2014

Vision of the Future, Melbourne 2014, showcased Massey Ferguson’s range of machinery and technology solutions for grounds care applications right through to modern broad acre farming operations.

With 4,500m2 of exhibition space and over 80 display units, information kiosks and multimedia displays all under one roof, Vision of the Future was a great opportunity for agricultural operators across the APAC region to see the latest in Massey Ferguson products and Fuse technologies before the busy Harvest period.

Running over three days, the event unveiled new Massey Ferguson products as part of a wider global release.

Vision of the Future – Melbourne featured a glimpse of the new generation of Massey Ferguson products now available in Australia and New Zealand,  including the New 74-82 HP MF4700 Global Series and Massey Ferguson’s most powerful tractor yet, the new 270-370 HP MF8700 Series.

260 Massey Ferguson dealers from across the region along with over 400 customers were also introduced to the global series concept, unique in the farm machinery industry and a major component of Massey Ferguson’s Vision of the Future.

Massey Ferguson’s parent company, AGCO has already started the Global Series investment in new facilities and systems that will create a highly flexible network of manufacturing plants, enabling major units and complete tractors to be produced and assembled at multiple locations throughout the world to meet the demands of local markets.

“This is an exciting time for Massey Ferguson and our customers as we embark on a new generation of products that offer features and quality that will make them very attractive to Australian and New Zealand farmers and operators,” says Simon Hole, Director of Marketing, AGCO Australia.

Product specialists, parts specialists, dealers and finance representatives were available with the latest information and product knowledge about the exciting Massey Ferguson range and the future of Global Series.

Also featured at the event was the exciting and ongoing development in technology products.

Taking the central stage across the three day event, Fuse technology Product Manager Jeremy Duniam outlined the huge benefits of technologies currently available on Massey Ferguson products and the enormous market potential these products have, as well as their positive impact on the profitability and efficiency of farming worldwide.

“Fuse is a new generational open approach to precision agriculture for Massey Ferguson products.  Fuse connects the entire crop cycle from enterprise planning to planting, crop care, and harvesting and grain storage. For Massey Ferguson customers it means access to seamless advance technology and data management that can be integrated into their current operations and service providers with immediate benefits and improvements in efficiencies into the future. It is an exciting time for advanced technologies”, Jeremy said.

Fuse Technologies Presentation to Massey Ferguson Dealers

Fuse Technologies Presentation to Massey Ferguson Dealers

Dealers and customers also got the opportunity to be amongst the first people in the world to test drive the new MF4700 Global Series, with several MF4708 models available at an off site testing location.

The Vision of the Future event was a huge success and the Massey Ferguson team at AGCO Australia thanks all APAC attendees, many of whom travelling from around Asia Pacific, New Zealand  and regional Australia, for their positive participation in the event.

The New Workhorse for the World From Massey Ferguson

Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO) announces it is introducing the first new tractors in its new Global Series. The MF 4708 and MF 4709 are the first new models in a ground-breaking new 60hp to 130hp global family. These are the initial tractors in a new Global Series that will eventually offer three ranges, four different transmissions and be available in footstep, semi-platform and cab versions.

“It’s taken the best brains in Massey Ferguson to design and build this brand new range of workhorse tractors,” says Campbell Scott, Director Sales Engineering and Brand Development. “These state-of-the-art tractors are the result of a $350 million investment in a completely new, clean sheet design. They are developed specifically to provide utterly dependable operation in a wide range of applications to meet the needs of a diverse range of farmers world-wide.

MF 4709 Global Series tractor

MF 4709 Global Series tractor

“Unlike the majority of other tractors in the sector, which are based on earlier designs and components, the Massey Ferguson Global Series has been designed and built in the 21st Century and is purpose-built for modern applications. While using the very latest, advanced engineering and manufacturing tools and techniques, they still retain our traditional straightforward operation, dependability and value for money,” he says “ and in addition, we have sought where possible to use existing design technology and components from our hugely successful MF 5600 series, which are not only specially developed for the modern era, they allow us to provide local parts and service most efficiently across our whole range of tractors, wherever they are in the world”

More than 90% of the parts and components in the Global Series are entirely new -designed and engineered specifically for the tractors. Combined laboratory and field testing has reached over 36,000 hours and, reflecting the global nature of the new machines, prototypes have been tested in brutal conditions from Arizona in the USA to Lusaka in Zambia.

The first models will make their public debut at Massey Ferguson’s Vision Of The Future event. The 82hp, MF 4708 will then go on sale in Africa and the Middle East, while the 95hp MF 4709 will be launched for Turkey, and the rest of Europe later in the year

MF 4708 and MF 4709 features:

  • MF 4708, 82hp 4 cylinder model for Africa and Middle East markets
  • MF 4709, 95hp, Euro-compliant 3 cylinder model for Turkey and rest of Europe
  • Latest rugged and advanced engines: MF 4709 powered by an AGCO POWER 3.3 litre, three cylinder turbocharged Euro-compliant engine
  • MF 4708 equipped with an AGCO POWER 4.4 litre, four cylinder turbocharged, Tier 2 mechanical fuel injected unit for African and Middle-Eastern applications  Both engines are renowned for their reliability and for delivering , high torque and fuel efficiency
  • Completely new mechanical gearbox combines modern design and engineering with straightforward operation. Developed by Massey Ferguson engineers in Beauvais, France they offer 8F/8R in the MF 4708 and 12F/12R in the MF 4709. Both are equipped with mechanical reverse shuttle
  • Robust rear axle based on existing, proven design from the very latest MF 5600 Series. The modern, heavy duty, structural casting design contains new inboard reduction units and oil-immersed brakes
  • Choice of purpose-built 2WD or 4WD front axles with hydrostatic steering, offering excellent manoeuvrability and enhanced traction
  • Efficient, modern open-centre high pressure hydraulic system employs a tandem pump to supply the pressure and flow required to control and power the latest implements
  • Responsive electronic hitch control combines straightforward lever operation with advanced electronic control and reliability of the most modern systems. Maximum 3,000kg rear linkage lift capacity helps handle equipment with ease
  • 540 rpm speed Independent PTO, with easy operation by a three-position rocker switch for optimum reliability
  • The initial MF 4708 and MF 4709 models are available with comfortable, footstep or semi-platform operator environments with logical and easy to use controls. A fully approved ROPS frame and optional sun canopy are fitted to protect the operator.

Smaller Farms Are Down, But Not Out

Gary Ellis

Gary Ellis

“The economics of the whole modern situation don’t really allow you to support yourself, strictly from a family farm,” says Gary Ellis, who raises about 50 head of cattle and some 500 bales of hay on about 200 acres of Tennessee farmland, pasture and wooded mountainside. But in an ironic turn that’s become the norm these days, it’s his “day job” as an electrical engineer that supports his work on the farm.

“We have gotten to where it’s really hard to support your family and maintain the farm … in terms of how much you can produce,” says Ellis. “So I’ve had to work full-time in order to maintain everything, including a standard of living.”

Ellis says he could sell the land “and make a little money off it,” or rent it out to custom farmers, but enjoys the work and is passionate about keeping a working farm in the family. “The No. 1 thing I want to do is to maintain the land the way it is and pass it on to my children.”

Then he pauses and says, “It’s getting to be kind of an odd thing to farm your own land, when it comes to these small to midsize farms. It’s getting to be a rarity.”

The latest census data from the U.S. and Canada backs up that assertion. In Canada, the number of farms earning less than $100,000 in gross receipts fell by about 12% from 2006 to 2011—that after a drop of 38% in the previous two decades. In the U.S., the actual number of farms in the 50- to 999-acre range fell by almost 56,000 from 2007 to 2012, a 4.7% decline.

For many smaller and middling operations, selling directly to consumers or joining co-ops has helped. Ellis has yet to work with a co-op or sell direct to consumers. Instead, he sells to a nearby stockyard. He says there’s currently not an applicable co-op in his area, but direct sales is something “I could move into, but I’m currently too busy for the added attention it requires.”

In something of a catch-22, he doesn’t have the time because of his off-farm job, which allows him to keep the farm. The long days are, however, worth the effort for Ellis, but for him it’s more than a hobby. It’s a business that provides a product, and small and midsize farms such as his offer additional capacity to feed the world.

“Parcels like these will never be incorporated into the big tracts,” Ellis continues. “So, unless the small guy farms them, the opportunity is lost and the land will go into forest or residential development. That is where the little guy … can really pick up the slack.”

For more on this story and to watch a video interview with Gary Ellis, see http://www.myfarmlife.com/features/smaller-farms-down-but-not-out/.

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