Advanced Technology Solutions Customer Research Panel

ATS Consumer Research Panel Does precision farming help you on a day to day basis?

Do you use AGCO technology or other brands of technology to help you save time and money on your farm?

Do you consider yourself a leader in agriculture technology in your region?

Do you have an opinion on farm technology and want to be heard?

If you answered yes to any of these questions, we welcome you to join our Customer Research Panel. Just go to AGCO’s Facebook  page, answer a few questions and you are almost there! AGCO will then get in touch with you, via Facebook, if we feel like we can mutually benefit from your feedback. We are looking forward to hearing from you!

Are you interested in joining the team?

What Will Unfold in Our Future? Hopefully Dinner!

What is going to unfold in the future? There are no guarantees, the rapture did not happen (again) last Saturday, but I am pretty sure the sun is going to come up tomorrow. Unwanted bills will continue to clutter your mailbox, no matter what happens and food does not put itself on the table. For that matter, the dishes will not clean themselves either.

All things considered, we can make educated assumptions based on what has happened over the past two decades. Cell phones will become, smaller, smarter and lighter. Farmers will continue to feed the growing global population. Computers will continue become more interactive. My guess is parachute pants will not come back into fashion, unless Doc Holiday shows up in his Delorean yelling at you to jump in!

One certainty is that farming is our future. Without agriculture how would we eat? All commodities from cotton to corn to rice are extremely important for society to progress further. To make our industry more viable, farms are becoming more time, fuel and energy efficient. By spending less time in the field, the farmer has more time to repair the fence on the far edge of the farm that had been on the to-do list all summer, but just hadn’t had the time to repair.

What is changing the agriculture industry to become more viable? How are farmers becoming more time and fuel efficient? The answer is technology. “Precision technology is one of the hottest things in agriculture,” claims Randy Taylor, Kansas State University Research and Extension agriculture engineer. Taylor goes on to say “The (technology) equipment increases productivity by minimizing overlap and skipped areas to reduce use of chemicals, fuel and time.

Out of the many uncertainties in life’s future, the importance of agriculture is an exception to the rule. The world’s population will continue to grow and cannot be sustainable without food on the table. Do you have a fence that needs mending or culvert that desperately needs attention? By investing in AGCO’s technology, you will have time at the end of the day to pay attention to the details.

Check out all that AGCO has to offer at How are you going to create more time this summer with AGCO’s technology?

Fendt Hosts DLG Expert Committee

Back in March, the DLG (Deutsche Landwirtschafts-Gesellschaft or German Agricultural Society) Committee for Work Management and Process Technology convened at Fendt in Marktoberdorf, Germany. Attendees took advantage of the opportunity to discuss current issues in the field of electronics in agricultural equipment with Fendt experts.

Dr. Bernhard Schmitz from Fendt Product Marketing and responsible for the area of electronics, gave the guests a detailed presentation of the new electronics concept, the Fendt Variotronic. He pointed out that a neutral test performed by the trade magazine top agrar has proven that the new electronics concept and, in particular, the VarioGuide automatic steering system live up to the typically high Fendt standards.DLG Expert Committee visits Fendt factory

In his lecture “Experience Variotronic”, Rainer Vogt from the Fendt Sales Promotion team focused on the user-friendly menus together with the flat menu structure and practical touch technology. The flat menu hierarchy is evident in the small number of terminal pages, despite a greater number of functions. In the Fendt Variotronic, the tractor controls, ISO bus implement control, VarioGuide automatic steering and VarioDoc documentation have been consolidated in the terminal and can all be operated using the same operating logic.

Rainer Hofmann, Head of Fendt Electronics Development, gave a lecture in his function as Chairman of the AEF, an international, manufacturer-independent platform for electronics in agricultural equipment. Dr. Heribert Reiter, Managing Director Research and Development, reported about current issues at Fendt and made clear that compliance with legal emissions standards is a great challenge for the entire industry and demands a good deal of time and money. Roland Schmidt, Fendt Marketing Director, presented the Fendt product portfolio in detail and focused on the topic of efficiency.

The DLG committee for Work Management and Process Technology, comprised of practicing farmers and representatives from science, consultation services and industry, meets twice a year to discuss current issues in business management.

If you had a day to meet with the top experts at Fendt, what would you want to talk about?

AGCOMMAND Telemetry System Testimonial

AGCO’s AGCOMMAND is a leading edge telemetry-based data recording tool that helps users optimize fleet performance, monitor operating costs and generate reports. Utilizing this data helps users manage uptime efficiency, maximize productivity and increase profitability. Terry Schmidt from Cenex Harvest States gives a testimony on how AGCO’s AGCOMMAND telemetry system has helped him improve his operation.

Terry says “technology is your friend – don’t resist it”. What do you think about machine management technology?

What is Precision Agriculture?

The greater the precision, the bigger the profit — it’s as simple as that!

The most up-to-date precision farming tools can enable you to increase returns by varying the rates at which inputs — such as fertilizer, pesticides and seed — are applied to match the yield potential of specific parts of individual fields. This means that with crop nutrients and chemical inputs, they are being applied where they are required and at a rate that will be effective in deficient or problem areas. These tools also gather extremely useful and accurate data, allowing quick and clear analysis to enable informed management decisions to be made. Take a look at the video below for more information.

Visit to find out more about what AGCO has to offer in precision ag. Are you looking into incorporating precision ag into your operation? If so, how?