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Farm Progress Show Attendees Caught a Break From the Heat While Learning About AGCO’s Technology Offerings

By Jason O’Flanagan

The 2013 Farm Progress Show (FPS) held in Decatur, IL, from August 27-29 was a great platform for farmers in North America to be exposed to the new FuseTM Technologies strategy from AGCO. FPS is the largest open air farm show in the Americas, with a unique focus directly on the farmer.

AGCO Fuse Technologies at Farm Progress Show, Illinois

The Fuse team helped answer questions at the smart bar and demonstrated key technology products for customers at FPS.

During the show AGCO showcased its technology offerings under the shade of the Fuse Pavilion at the center of the AGCO lot. Pathways leading in and out of the pavilion emphasized a key piece of the Fuse strategy – connectivity among different machinery – and guided users to various machines where they could talk with AGCO experts about Fuse technology products.

On the stage within the Fuse Pavilion, presentations at lunchtime on Tuesday and Wednesday included Bob Crain, Sr. VP of AGCO NA, Dr. Jay Lehr, Mike Pearson and me, Jason O’Flanagan. The panel discussed technology in general as well as how the Fuse Technologies strategy would benefit the farmer.

Key to the Fuse Technologies message was the “smart bar.” It featured some of the technology products that are already part of the Fuse portfolio such as AgCommandTM and Auto-Guide® 3000, which were available for demos. The pavilion and smart bar were a hit in the hot weather, providing a welcome respite from the sun to have questions answered and to see the technology in action.

Auto-Guide and AgCommand at Farm Progress ShowThe Farm Progress Show was a successful event in spite of the very hot weather. Fuse formed the centerpiece of AGCO’s commitment to its core goal:

“High-tech solutions for professional farmers feeding the world.”

To see more photos from the event, visit our Facebook page.

To learn more about Fuse Technologies, click here.

Jason O’Flanagan is a Senior Marketing Specialist for the AGCO ATS team for the North America region.

AGCO ATS Dealer Training in Christchurch – Innovative Solutions for New Zealand Farmers

AGCO’s New Zealand Dealers gathered recently in Addington, Christchurch, for comprehensive training in Advanced Technology Solutions (ATS) including System 110 Guidance, System 150 and System 350 Auto steering and AGCO’s telemetry system, Agcommand.

 AGCO’s extensive dealer network gives farmers access to the resources and benefits of these new and emerging agricultural products. Dealer training empowers dealers with the knowledge and expertise needed to provide customers with high end precision farming solutions and the know how to suit progressive farmers. AGCO’s precision farming technologies enable farmers and contractors to optimise their operations, reduce input costs and achieve greater efficiency and profitability.

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 In New Zealand, the highly professional dealer group attending the training included dealer principals, sales staff and technical support staff. All were given the opportunity to evaluate the systems on display in real time with a mix of Valtra, Fendt and Massey Ferguson tractors equipped with AGCO’s technology products.

 Taking an active role in enhancing dealers’ knowledge base, AGCO Australia’s ATS Product Manager, Jeremy Duniam, was pleased with the training that included classroom style learning as well as practical demonstrations of the products.

 “The dealer training was extremely productive and was received very well by all participating. It is always rewarding to see dealer staff remain behind after the day sessions have finished to spend more time getting familiar with the systems. The dealer network in New Zealand is very professional in their approach. Their knowledge of ATS solutions will equip New Zealand farmers with innovative technology solutions, which is the future of farming.” Jeremy said.

 This recent dealer training reflects AGCO’s commitment to and global emphasis on precision ag technology, recently launched as Fuse™ Technologies. To learn more about AGCO’s on and off board technologies and the Fuse technology strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.

Fuse Technologies: Connecting Your Farm Enterprise Like Never Before

AGCO brands worldwide offer leading edge technologies for today’s precision farmers. And now, with this week’s launch of our new global connected precision agriculture strategy, Fuse Technologies, we are boosting our commitment to not just today’s technologies, but to the future of precision farming.

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Fuse Technologies is a consolidated approach that supports our customers throughout the entire crop cycle from enterprise planning to planting, applications, harvesting and grain storage. Fuse Technologies helps our customers’ ensure their machines are always running and coordinated in the right place at the right time – resulting in increased yields and profits. A major focus of this new, long-term direction will be ensuring an “open” approach to the development and support of new technologies, as well as a focus on the seamless integration of these technologies through our customers’ agriculture equipment and grain storage monitoring systems. What do we mean by “open”? Initially, Fuse Technologies will enable connections between AGCO brand fleor a completely “open” system in which our mixed fleet customers will be able to connect all their equipment and grain storage systems into a single, optimized network. This means farmers will have ultimate flexibility to choose the service providers they prefer.

Five key “pillars” form the foundation of the new strategy:

  • AGCO Brands: AGCO is a global provider of agriculture solutions through a unique offering of brands and products that deliver the AGCO vision of “High-tech Solutions for Professional Farmers Feeding the World.”
  • On & Off Board Technologies: Seamlessly integrate all of your farm assets-resulting in higher yield, less input costs and greater profits.
  • Support & Training: A new global call center and leading-edge product training means you get the expertise and answers to run your operation more efficiently
  • Dealer Network: One of the world’s most extensive dealer networks gives you global access and support – any time, any place
  • Service Providers: Connect with preferred service providers and enjoy the freedom and convenience to continue working with business partners that you trust.

As part of this long-term commitment to connectivity, AGCO is more than doubling its investments in engineering, IT, marketing, training and product support. Fuse Technologies encompasses current products, and will include all future products and services. To learn more about our specific on and off board technologies, including Auto-GuideTM 3000, AgControlTM , and VarioGuideTM, and how Fuse supports farmers throughout the entire life cycle of farming, visit http://agcocorp.com/products/precision_farming.aspx.

Connectivity in the Field – Bluetooth or WiFi?

Do you ever have issues with your Bluetooth head set not getting the best reception, even though your phone is in your pocket?!? Have you ever had your smart phone run out of batteries before your day is over? Are you worried about other people accessing information you are transmitting between your devices via Bluetooth or Wifi? Below you will find  Pros and Cons of the two different ways for devices to communicate with each other.

For wireless machine to machine communication – Bluetooth is the easiest and least expensive way for seamless communication. Bluetooth is secure as you have to “pair” the devices before they can communicate with each other. Bluetooth also takes up less energy to connect, thus saving a little more battery life on your smartphone. It is restrictive in distance, 10 meters, which is great for driving your pick up down the road, but what about combines communicating with each other in the field? Bluetooth has been around since 1994 and recently has been making leaps in bounds for stronger wireless communication.

Wireless Fidelity a.k.a Wi-Fi is available at almost every street corner, rural café, and truck repair shop. Does Wi-Fi have a chance in taking over what Bluetooth has been building on for almost 20 years? Wi-Fi was introduced 3 years before Bluetooth, but began with different use cases. Wi-Fi is more complex than Bluetooth and requires configuration of hardware and software, Wi-Fi will also soak up more of your precious battery life. Both communicate over a 2.4 GHz frequency level; Wi-Fi is more expensive but can also communicate of distances up to 100 meters. Have you thought of using Wi-Fi for a connection between two devices, but not for the internet? With a few extra steps, this could be the answer to your problems of needing a longer distance base for wireless communication.

Can you see yourself wanting your machines in the field to communicate with each other? Would you prefer to use Bluetooth or Wi-Fi? WHY?!?

Precision Agriculture Changing Your Life

Not more than a decade ago, farmers were just warming up to the idea of hydraulic and electric guidance to steer their tractors, implements and combines in a consistent, straight line. Ag dealers were finding that “they require precision ag specialist to keep up with the new developments and best serve their customers” says Chad Elmore, managing editor of Farm Equipment. Here at AGCO, our dealers are dedicated to serving your technology needs.

Support after the sale is a crucial part of the equation; AGCO is proud to help serve you, the customer, at your earliest convenience. Elmore continues to say, “today, precision farming techniques are accepted by many in the ag industry and products that make up that segment are being updated continuously.” AGCO Advanced Technology Solutions is constantly working to provide our customers with cutting edge technology to save you money and more importantly, time,  so you can spend time with the ones you love – not just the tractor you love!

Dave Swain, Technology Marketing Specialist – HHP Tractors says, “More farmers are running multiple machines in different areas and they need to know what’s going on with each piece of equipment. Telematics will play a big role in agriculture. There’s a lot of data being generated by machines that can be used by the farm operator to make decisions ranging from equipment stylization to maintenance.”

Our AgCommand telematics service monitors engine and transmission status, machine location, combine operation information along with other data. The user can see the information on their computer through the internet or receive SMS messages via cell phone.

AGCO has many different telemetry and guidance products to help you become more efficient in your farming tactics. Please visit your local dealer or our website at  www.AGCOTechnologies.com to see how we can help you increase your margins and spend more time with your loved ones!

What will you spend your saved time on?

Would you like to be considered for the AGCO Advanced Technology Solutions Consumer Research Panel? Apply on Facebook to voice your opinion! We are looking for several more applicants from all around the world.