Advanced Technology Solutions Customer Research Panel

ATS Consumer Research Panel Does precision farming help you on a day to day basis?

Do you use AGCO technology or other brands of technology to help you save time and money on your farm?

Do you consider yourself a leader in agriculture technology in your region?

Do you have an opinion on farm technology and want to be heard?

If you answered yes to any of these questions, we welcome you to join our Customer Research Panel. Just go to AGCO’s Facebook  page, answer a few questions and you are almost there! AGCO will then get in touch with you, via Facebook, if we feel like we can mutually benefit from your feedback. We are looking forward to hearing from you!

Are you interested in joining the team?

Massey Ferguson 7499 with Autoguidance to the Rescue!

The following post was submitted by Campbell Scott, AGCO Product Marketing based in Beauvais, France:

A Massey Ferguson 7499 fully equipped with Topcon autoguidance is ensuring that potatoes are being planted to the highest standards of accuracy and precision, ready for discerning Norwegian customers buying top quality chips and fries next season!

The MF 7499 is equipped with a Topcon System 150 running at 5cm accuracy using a base station and RTK technology. This ensures the spacing between the rows is 100 percent accurate and no amount of fuel, time or effort is wasted during the critical time window for planting.

The Massey Ferguson 7499, Finalist in last year’s Tractor of the Year Competition, is exactly what is needed for this kind of work, with its Dyna-VT transmission ensuring the optimum forward speed, ASP 7.4 litre engine delivering performance with fuel economy and the comfortable cab with controls and information at the driver’s fingertips.

Commenting on the high quality of the work achieved, Jorgen Skjelin, MF’s Product Manager in Norway said ” It runs really well, perfectly. All who have seen it are impressed by the precision down to 5cm”

See the results for yourself on the video:

Do you have examples of how precision technology has saved you time and / or money?

What Will Unfold in Our Future? Hopefully Dinner!

What is going to unfold in the future? There are no guarantees, the rapture did not happen (again) last Saturday, but I am pretty sure the sun is going to come up tomorrow. Unwanted bills will continue to clutter your mailbox, no matter what happens and food does not put itself on the table. For that matter, the dishes will not clean themselves either.

All things considered, we can make educated assumptions based on what has happened over the past two decades. Cell phones will become, smaller, smarter and lighter. Farmers will continue to feed the growing global population. Computers will continue become more interactive. My guess is parachute pants will not come back into fashion, unless Doc Holiday shows up in his Delorean yelling at you to jump in!

One certainty is that farming is our future. Without agriculture how would we eat? All commodities from cotton to corn to rice are extremely important for society to progress further. To make our industry more viable, farms are becoming more time, fuel and energy efficient. By spending less time in the field, the farmer has more time to repair the fence on the far edge of the farm that had been on the to-do list all summer, but just hadn’t had the time to repair.

What is changing the agriculture industry to become more viable? How are farmers becoming more time and fuel efficient? The answer is technology. “Precision technology is one of the hottest things in agriculture,” claims Randy Taylor, Kansas State University Research and Extension agriculture engineer. Taylor goes on to say “The (technology) equipment increases productivity by minimizing overlap and skipped areas to reduce use of chemicals, fuel and time.

Out of the many uncertainties in life’s future, the importance of agriculture is an exception to the rule. The world’s population will continue to grow and cannot be sustainable without food on the table. Do you have a fence that needs mending or culvert that desperately needs attention? By investing in AGCO’s technology, you will have time at the end of the day to pay attention to the details.

Check out all that AGCO has to offer at How are you going to create more time this summer with AGCO’s technology?

Hesston by Massey Ferguson Offers Assisted-Steering Kits for Self-Propelled Windrowers

We are pleased to bring the AES-25 Accurate Electric Steering Wheel and the System 150 automated steering system to the North American market for use on select self-propelled windrowers from Hesston by Massey Ferguson. These auto-steering products provide hay and small-grains producers with the most accurate and simple-to-operate assisted steering available in the industry for self-propelled windrowers.

Field demonstrations show these steering systems work together to reduce overlap and allow windrower operation at faster speeds, helping operators cut as much as 7 to 10 percent more hay each day than with manual steering. In fact, at the 2-centimeter accuracy level, which results in virtually no overlap, operators were able to harvest as much as 155 acres in a 10-hour day when using a 16-foot sickle-bar head. Fewer passes across the field, reduced fuel use and less operator stress and fatigue result.

Select Hesston by Massey Ferguson windrower products may be equipped with the AES-25 and System 150 and now producers considering purchasing machines will want to take advantage of incredible purchase incentives. During the Auto-Steer, Auto-Save Event, those who purchase a new Hesston by Massey Ferguson self-propelled windrower (offer good on select models only) between April 1 and June 30, 2011 in North America will receive a free System 150, AES-25 electric steering wheel kit and a self-propelled windrower field installation kit. That’s over a $15,000 value for free!

Visit your local dealer today or to learn more about this incredible offer. There has never been a better time to buy a Hesston by Massey Ferguson windrower. Will you be taking advantage of this offer?

Fendt Hosts DLG Expert Committee

Back in March, the DLG (Deutsche Landwirtschafts-Gesellschaft or German Agricultural Society) Committee for Work Management and Process Technology convened at Fendt in Marktoberdorf, Germany. Attendees took advantage of the opportunity to discuss current issues in the field of electronics in agricultural equipment with Fendt experts.

Dr. Bernhard Schmitz from Fendt Product Marketing and responsible for the area of electronics, gave the guests a detailed presentation of the new electronics concept, the Fendt Variotronic. He pointed out that a neutral test performed by the trade magazine top agrar has proven that the new electronics concept and, in particular, the VarioGuide automatic steering system live up to the typically high Fendt standards.DLG Expert Committee visits Fendt factory

In his lecture “Experience Variotronic”, Rainer Vogt from the Fendt Sales Promotion team focused on the user-friendly menus together with the flat menu structure and practical touch technology. The flat menu hierarchy is evident in the small number of terminal pages, despite a greater number of functions. In the Fendt Variotronic, the tractor controls, ISO bus implement control, VarioGuide automatic steering and VarioDoc documentation have been consolidated in the terminal and can all be operated using the same operating logic.

Rainer Hofmann, Head of Fendt Electronics Development, gave a lecture in his function as Chairman of the AEF, an international, manufacturer-independent platform for electronics in agricultural equipment. Dr. Heribert Reiter, Managing Director Research and Development, reported about current issues at Fendt and made clear that compliance with legal emissions standards is a great challenge for the entire industry and demands a good deal of time and money. Roland Schmidt, Fendt Marketing Director, presented the Fendt product portfolio in detail and focused on the topic of efficiency.

The DLG committee for Work Management and Process Technology, comprised of practicing farmers and representatives from science, consultation services and industry, meets twice a year to discuss current issues in business management.

If you had a day to meet with the top experts at Fendt, what would you want to talk about?