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Fendt at Agritechnica 2013 – Top Atmosphere, Top Customers, Top Success

Fendt at the Agritechnica 2013

Once again, the Agritechnica 2013 is an exhibition that sets new records. On 420,000 square metres, the entire industry presented itself to some 450,000 visitors to the world’s leading agricultural equipment and machinery exhibition. The exhibition not only set a new record in terms of the number of visitors, but also for exhibitors as well as in its internationality. For the first time, all 27 exhibition halls were occupied with 2,900 exhibitors from 47 countries. The exhibition was therefore fully booked. And accordingly there were crowds of visitors at the Fendt stand in Hall 9, where the premium brand and trend-setter in agricultural engineering presented its new innovations in the areas of tractors, combines and balers.

“There was a very positive atmosphere here at our stand. The agricultural industry is currently in a stable economic environment, so that we were able to conduct excellent, concrete talks here with our customers and dealers,” summed up Peter-Josef Paffen, Vice President and Chairman of the AGCO/Fendt Management Board. This impression is substantiated by the DLG exhibitor survey. Seventy percent of the farming and forestry enterprises said they plan to invest in the next two years. “We already reached our sales target of 18,000 tractors before the Agritechnica. Here at the exhibition we are already talking about orders for the upcoming year. Thanks to our new factory, we are ready to deliver and also aim to attain these high sales figures in 2014. The Agritechnica has given us the right impetus and tailwind for this,” said Paffen.

Fendt presented its complete line-up – from the 200 V/F/P specialty tractor range with 70 hp to the 939 Vario with 390 hp – on 2,550 square metres within the 7,200-square metre AGCO stand in Hanover. There was an especially high interest in the innovations. Under the motto “Experience Fendt. Making things happen.”, Fendt presented new high-horsepower machines in all areas this year. The new 800 and 900 Vario high-horsepower tractors convinced visitors with a number of new technical innovations, such as the integral tyre pressure regulation system VarioGrip. Fendt also presented the new combines from the Fendt X-Series with hybrid technology and the most powerful Fendt of all times – the Fendt Katana 85 forage harvester with 850 hp. “The demand for Fendt harvesting machinery is climbing noticeably. Today we also offer high-quality products in this area,” commented Paffen. The topic of precision farming was presented at both the Variotronic and the AGCO Fuse stands. In this area, Fendt now also offers SectionControl and the AGCOMMAND telemetry system. On the basis of the Fendt X Concept, visitors were able to get a first impression of the direction development in agricultural engineering will take regarding electrical drives for tractors.

Innovative technology is rewarded with awards. Fendt received the silver medal from the DLG for its new flat-sealing hydraulic coupling system. The “Machine of the Year” was awarded to the Fendt 516 Vario for tractors and the new 9490X for combines. Fendt also received the official DLG test mark for the VarioGuide RTK automated steering. “Of course, it is a great pleasure to reap awards. However, it is important to us that we bring innovations onto the market that provide real benefits for our customers and take all of their requirements for practical use into consideration. The new hydraulic coupling system is an excellent example for this, because it enables farms to convert to modern hydraulic systems flexibly, step by step, and there are no oil leaks during handling,” added the Chairman of the AGCO/Fendt Management Board.

At the Agritechnica, AGCO/Fendt finds the ideal environment to present its new technologies. “The Agritechnica is an innovation driver and provider of ideas for global agriculture and has impressively demonstrated the growing worldwide significance of farming and agricultural engineering,” explained Dr. Reinhard Grankdke, The share of visitors from outside of Germany is continually climbing, in 2013 every fourth visitor came from abroad – a new peak. “In Hanover, we meet our customers from many different countries. These included investors from Central and Eastern Europe as well as large groups from North America, who we gave a better understanding of our latest technology. We took this as an opportunity to gear up our exhibited machines accordingly and presented a 724 Vario with row crop tyres for the North American market for the first time at our stand. Overall, it was an excellent mix of expert farmers and entrepreneurs, which is becoming increasingly more international,” explains Peter-Josef Paffen. Hall 9, where the AGCO Corporation with Fendt and its other brands was found at the Agritechnica, proved to be a true magnet for visitors. The Fendt stand was one of the best visited stands over all the exhibition days. “With a team of more than 150 employees from Marketing and Sales, we were there for our customers at the Agritechnica and are pleased with the high-level conversations and the great resonance our brand found with customers,” summed up Paffen.

AGCO ATS Dealer Training in Christchurch – Innovative Solutions for New Zealand Farmers

AGCO’s New Zealand Dealers gathered recently in Addington, Christchurch, for comprehensive training in Advanced Technology Solutions (ATS) including System 110 Guidance, System 150 and System 350 Auto steering and AGCO’s telemetry system, Agcommand.

 AGCO’s extensive dealer network gives farmers access to the resources and benefits of these new and emerging agricultural products. Dealer training empowers dealers with the knowledge and expertise needed to provide customers with high end precision farming solutions and the know how to suit progressive farmers. AGCO’s precision farming technologies enable farmers and contractors to optimise their operations, reduce input costs and achieve greater efficiency and profitability.

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 In New Zealand, the highly professional dealer group attending the training included dealer principals, sales staff and technical support staff. All were given the opportunity to evaluate the systems on display in real time with a mix of Valtra, Fendt and Massey Ferguson tractors equipped with AGCO’s technology products.

 Taking an active role in enhancing dealers’ knowledge base, AGCO Australia’s ATS Product Manager, Jeremy Duniam, was pleased with the training that included classroom style learning as well as practical demonstrations of the products.

 “The dealer training was extremely productive and was received very well by all participating. It is always rewarding to see dealer staff remain behind after the day sessions have finished to spend more time getting familiar with the systems. The dealer network in New Zealand is very professional in their approach. Their knowledge of ATS solutions will equip New Zealand farmers with innovative technology solutions, which is the future of farming.” Jeremy said.

 This recent dealer training reflects AGCO’s commitment to and global emphasis on precision ag technology, recently launched as Fuse™ Technologies. To learn more about AGCO’s on and off board technologies and the Fuse technology strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.

AGCO ATS Dealer Training in Christchurch – Innovative Solutions for New Zealand Farmers

IMG_0745

AGCO’s New Zealand Dealers gathered recently in Addington, Christchurch, for comprehensive training in Advanced Technology Solutions (ATS) including System 110 Guidance, System 150 and System 350 Auto steering and AGCO’s telemetry system, Agcommand.

AGCO’s extensive dealer network gives farmers access to the resources and benefits of these new and emerging agricultural products. Dealer training empowers dealers with the knowledge and expertise needed to provide customers with high end precision farming solutions and the know how to suit progressive farmers. AGCO’s precision farming technologies enable farmers and contractors to optimise their operations, reduce input costs and achieve greater efficiency and profitability.

In New Zealand, the highly professional dealer group attending the training included dealer principals, sales staff and technical support staff. All were given the opportunity to evaluate the systems on display in real time with a mix of Valtra, Fendt and Massey Ferguson tractors equipped with AGCO’s technology products.

Taking an active role in enhancing dealers’ knowledge base, AGCO Australia’s ATS Product Manager, Jeremy Duniam, was pleased with the training that included classroom style learning as well as practical demonstrations of the products.

“The dealer training was extremely productive and was received very well by all participating. It is always rewarding to see dealer staff remain behind after the day sessions have finished to spend more time getting familiar with the systems. The dealer network in New Zealand is very professional in their approach. Their knowledge of ATS solutions will equip New Zealand farmers with innovative technology solutions, which is the future of farming.” Jeremy said.

This recent dealer training reflects AGCO’s commitment to and global emphasis on precision ag technology, recently launched as Fuse™ Technologies. To learn more about AGCO’s on and off board technologies and the Fuse technology strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.

Old Fendt Favorit Still Going Strong in NSW, Australia.

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At regional machinery exhibition with his wife, Darryl Lush took a test drive on a new Fendt 626 Favourit and thought “someday I want to have this Fendt on my farm”. That was some 30 years ago.

Fendt produced only 65 Favorit 626 models, with an estimated six units exported to Australia. Two of these tractors would end up at Darryl’s 2200 hectare property near Gunnedah, northern NSW.

Darryl grows wheat, canola, sorghum and cotton and also operates a small construction business undertaking earthworks mainly in the region, but from time to time has ventured as far as Melbourne. It was this business that first introduced Darryl to Fendt tractors – he has been hooked ever since.

Finding a tractor that was be suitable for his business proved difficult. After approaching several other manufacturers with little success, fortuitously,  a neighbor suggested Darryl take a look at Fendt. A suggestion that had lasting result.

Darryl’s first Fendt was a Favourit 612 LS, which gave him many years of faithful service. His next,was the first of two Favorit 626 LS. The 626 gave him the edge over many of his competitors in construction.

“On large construction sites I would have some friendly competition with other operators, but at the end of the day the 626 would always be more capable” He said proudly.

Today, Both Darryl and his 626 put in fewer hours, pulling a chaser bin during harvest and occasionally small construction jobs in the local area.

“I am very attached to my 626 Favorit, but if someone makes me a good offer, enough that I could buy a new 900 Vario, I would probably be weak,” laughs Darryl.

Images of Darryl’s Favorit 626 are available on Fendt Global.

 

Fendt 936 Vario Heads Out For Big European “Go East” Tour

Under the motto “Go East”, the Fendt sales engineer Jan-Christoff Hoffmann started out from Marktoberdorf today in a 936 Vario. His destination: a large-scale farm in the Ukraine with some 300,000 hectares of land. He will travel about 3,000 kilometres in the next four weeks to get there. He will drive through seven countries and work on different farms in the Czech Republic, Slovakia, Hungary, Romania, Moldavia and the Ukraine – doing tillage, grassland, transport and harvesting work as well as performing construction and forestry operations.

The team maps out the tour across seven countries.

The team maps out the tour across seven countries.

Together with the agricultural engineering magazine profi, AGCO/Fendt will accompany the tour with a film crew, so that a brand-new, exciting DVD of the Go East Tour will be available for the Agritechnica 2013. The logo for the tour is a sun, because the sun rises in the East. That is the goal that drivers drive towards on their tractors in the morning and have in the rearview mirror in the evening after a long day at work.

See where Jan-Christoff Hoffmann and his 936 Vario are right now. Visit: https://www.facebook.com/FendtGlobal

 

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