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Massey Ferguson Heralds a New Generation of Farmers

A New Generation of farmers is transforming the way the world is farmed and is demanding the most appropriate tractors, harvesters and equipment.

That was the message from Thierry Lhotte, Vice President of Sales and Marketing Massey Ferguson EAME at the “For a New Generation from Massey Ferguson” SIMA Press Conference this week.

“Those farmers and businesses who are not embracing change are being left behind. Those that are changing are thriving and making the most of unprecedented opportunities,” he said.

Mr Lhotte referred to a New Generation of young people who are choosing farming as a career because of its bright future.

“Their youthful enthusiasm, energy and optimism is combined with a growing demand for food and fuel across the world. They are open-minded and ready to embrace the opportunities that come their way. For them change is ‘business as normal.’ Compare this to more established businesses for whom ‘business as usual’ means a steady decline.”

He said that no country across the world is immune from generational change and that in Europe it is countries in Eastern Europe that are at the forefront of change. Others such as France and Germany are catching up and that the most dramatic changes are set to take place in countries such as Portugal, Italy and the UK, which currently have the eldest farmers.

“But it is important to stress that the New Generation of change is not just about age, the key thing is attitude. Without the right attitude, no farmer, whether they are 25 years-old, 45 years-old or 65 years-old, will succeed. And the New Generation of younger  farmers are reliant on and benefit from the experience and guidance of their predecessors”

Mr Lhotte said that a New Generation of farmers is responding to the changing demands of consumers who want safe, reliable and affordable sources of food and energy as well high quality products that link them to farmers.

“In the past the farm stopped at the farm gate – no longer. Across the world younger farmers are taking over family farms and revolutionising the way they are operated. Countries such as Brazil and China and those in Africa are at the forefront of this change and European farmers have to respond to this challenge, particularly as most of the growing markets are outside Europe.”

A New Generation of farmers provides exciting opportunities for Massey Ferguson, a global machinery brand that continues to deliver a New Generation of straightforward innovation and dependability. Mr Lhotte highlighted the new MF 6600 Series tractors, launched at SIMA, which complete the ‘Super Six’ Range of most advanced Massey Ferguson tractors ever“Like the other ‘600’ ranges, the MF 6600 Series has been designed to meet the needs of the New Generation of farmer who is demanding a smart, efficient, clean and reliable tractor to increase output and preserve resources such as the soil and environment.

“The New Generation of farmers are looking to adopt the next generation of machines as soon as they can and want to influence their development. This is particularly exciting for us at Massey Ferguson as we have always taken the lead in developing the appropriate solutions farmers need. That is why we continue to invest in research and development, in young people and understanding the needs of both the New Generation of farmers and the Next Generation of farmers.”

 

Protect Your Farm From Fire

Believe it or not, but winter is a very common season for fires due to the use of additional heat sources. Fire can be particularly destructive on the farm. From property to lives, take a few steps to prevent it from happening to you.

Children, especially age 5 and under, are at the greatest risk of home fire-related death and injury. Young children don’t know what to do and are likely to panic in a fire. They may hide in a closet or behind a bed instead of escaping. Practice fire drills at home once a year. Show your children all of the safe ways to escape a fire from every room of the house and every building on the farm. Designate a meeting place outside and make it part of the drill. One way to prevent fires in the house is to install smoke detectors. There should be a smoke detector on every level and outside bedrooms.

Fire extinguishers are essential items on the farm in case a fire breaks out. Besides the house, keep fire extinguishers in barns, other farm buildings, and machinery including tractors and combines. The local fire department is a terrific resource as well. Ask them to help you start the process of protecting your farm from fire. Both you and the fire department will be better prepared if a fire should occur.

And follow these fire safety precautions on the farm:

  • Test smoke detectors once a month and replace the batteries twice a year (when you change your clocks for daylight savings).
  • Replace smoke detectors that are ten years of age or older.
  • Place proper fire extinguishers in strategic locations, making sure they are accessible.
  • Get training on how to use fire extinguishers.
  • Plan your escape routes.
  • Designate one place outside where family members should meet in case of fire.
  • Keep matches away from children.
  • Don’t enter a confined livestock area or housing structure if it catches on fire.
  • Install lightning rods.
  • Store gasoline and other flammable fuels in proper containers in a cool place.
  • Turn off engines when refueling machines.
*This post was submitted by Tracy Schlater, Marketing Director from Farm Safety 4 Just Kids

National Farm Safety and Health Week

National Farm Safety and Health Week is the week of September 16th. What a great time to talk about safety on your farm.

Have you ever had a close call on your farm? Something that could have ended very differently. How many of you know a family member, friend, or neighbor who got hurt working on a farm? Do any of you have the heavy heart that comes from knowing someone who died on the farm? Most farmers will point out their scars and tell the story of their close call(s) amongst each other. Usually in context, they’re no more than stories with a plot line, a climax, and hopefully – a happy ending. Very real people become characters in a tale. This week, tell your story. The whole story. How much worse could it have been? How much was the hospital bill? How much time did you miss working? How much money did you lose as a result of the lost production? How did getting hurt impact your family, your kids? And most importantly Did you change anything because of it? Make it personal, because the person listening needs to know it’s more than just a story. You’re real. Accidents… are real. And sometimes, they’re preventable. September 16-22 is National Farm Safety and Health Week. Use your story to tell at least two others about farm safety this week and share them on Twitter using #FSHW12 and Facebook.

*This post was submitted by Tracy Schlater, Marketing Director from Farm Safety 4 Just Kids

 

“Charity Run” with a Fendt Tractor

For several years now, Paul Taylor has been collecting money for a children’s hospice through unusual fundraising campaigns. He has raised more than 5,000 pounds (approx. 6,000 euros). Originally the plan for this year was to traverse England with a tractor, but Paul ended up driving a tractor from Marktoberdorf, Germany to England.


The team headed by Paul Taylor (2nd from left): James Bond (left) from Clarke & Pullman, Peter Ascroft, who accompanied the tour as the mascot, and John Horrocks (right), also from Clarke & Pullman.

Paul Taylor has been raising money for three years for the children’s hospice in memory of Alice Hannah Foster, a daughter of friends, who died in the “Derian House Children’s Hospice” in 2007. In his search for sponsors and a tractor for this year’s fundraising campaign, he found support from the local AGCO dealers, Clarke & Pullman Ltd. Together with the Fendt UK Sales Headquarters and Richard Shelton, Fendt Brand Manager for the UK and Ireland, the idea finally took shape: Fendt UK provided Paul Taylor with its newest demonstration tractor, a 724 Vario, for the journey from Marktoberdorf to the hospice in England. The trip was planned together with the Fendt colleagues from Marktoberdorf. On 13 April, Paul started out on his journey, directly from the works in Marktoberdorf to Chorley near Manchester. Almost 1,500 kilometres lay ahead of him, leading him through Germany, France and finally via ferry over the English Channel to the UK. With the Fendt 724 Vario, Paul had all the technology required for a comfortable ride. A three-person team accompanied him and provided assistance, for example, in matters regarding country-specific traffic regulations.

Derian House (www.derianhouse.co.uk) is a children’s hospice that provides support for terminally ill children and their families. The hospice is open 365 days a year and the benefits are free for families. The hospice requires more than 2.85 million pounds (approx. 3.4 million euros) each year and is almost entirely supported by donations.

If you would like to support Paul’s Fendt fundraising effort for the hospice, you can make a donation at the following link: www.justgiving.com/Paul-Taylor32


Safe Play Areas on Your Farm

Children are naturally curious, especially younger children. And there are a lot of things to be curious about on the farm! But that curiosity can unknowingly lead them into dangerous places. A safe play area is a great way to ensure the safety of kids on the farm. Here are a few tips to help you establish a safe play area.

• Separated from traffic and work areas.

• Easily identifiable boundaries. Fences are ideal.

• An area easily supervised, such as looking out a back window.

• Free from dangerous debris.

• Plenty of room to run and explore.

• Safe and age-appropriate play equipment.

A fence provides a terrific boundary for safe play areas. Ron and Arianne Henry of Versailles, Ohio won a $250 Successful Farming Farm Family grant to help cover the costs. Farm Safety 4 Just Kids awards $250 to ten farm families to conduct safety projects on their farm. Email Shari Burgus, education director for more information.

If you can’t fence the play area, use landmarks: a tree, a bush, a pole, a driveway. Walk the boundary with your children. Explain the boundary is important because it keeps them safe, and go over any consequences of breaking the boundary rule. Keep in mind the boundary is only the first line of defense. Supervision is critical, and not just for play areas without a fence.

 

Give children reasons to stay in the identified play area. Provide appropriate play items, such as swings, a sand box, or playhouse, which make the play area appealing to children. If the farmstead is more enticing than the designated play area, your efforts may not be effective.

A safe outdoor play area away from livestock, traffic and machinery is essential for children to grow up safe and healthy on a farm or ranch. Let’s keep our next generation of rural children safe!

For more information on farm safety, or to learn how to start a chapter, visitwww.fs4jk.org.
*This post was submitted by Tracy Schlater from Farm Safety 4 Just Kids

 

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