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Fendt at Agritechnica 2013 – Top Atmosphere, Top Customers, Top Success

Fendt at the Agritechnica 2013

Once again, the Agritechnica 2013 is an exhibition that sets new records. On 420,000 square metres, the entire industry presented itself to some 450,000 visitors to the world’s leading agricultural equipment and machinery exhibition. The exhibition not only set a new record in terms of the number of visitors, but also for exhibitors as well as in its internationality. For the first time, all 27 exhibition halls were occupied with 2,900 exhibitors from 47 countries. The exhibition was therefore fully booked. And accordingly there were crowds of visitors at the Fendt stand in Hall 9, where the premium brand and trend-setter in agricultural engineering presented its new innovations in the areas of tractors, combines and balers.

“There was a very positive atmosphere here at our stand. The agricultural industry is currently in a stable economic environment, so that we were able to conduct excellent, concrete talks here with our customers and dealers,” summed up Peter-Josef Paffen, Vice President and Chairman of the AGCO/Fendt Management Board. This impression is substantiated by the DLG exhibitor survey. Seventy percent of the farming and forestry enterprises said they plan to invest in the next two years. “We already reached our sales target of 18,000 tractors before the Agritechnica. Here at the exhibition we are already talking about orders for the upcoming year. Thanks to our new factory, we are ready to deliver and also aim to attain these high sales figures in 2014. The Agritechnica has given us the right impetus and tailwind for this,” said Paffen.

Fendt presented its complete line-up – from the 200 V/F/P specialty tractor range with 70 hp to the 939 Vario with 390 hp – on 2,550 square metres within the 7,200-square metre AGCO stand in Hanover. There was an especially high interest in the innovations. Under the motto “Experience Fendt. Making things happen.”, Fendt presented new high-horsepower machines in all areas this year. The new 800 and 900 Vario high-horsepower tractors convinced visitors with a number of new technical innovations, such as the integral tyre pressure regulation system VarioGrip. Fendt also presented the new combines from the Fendt X-Series with hybrid technology and the most powerful Fendt of all times – the Fendt Katana 85 forage harvester with 850 hp. “The demand for Fendt harvesting machinery is climbing noticeably. Today we also offer high-quality products in this area,” commented Paffen. The topic of precision farming was presented at both the Variotronic and the AGCO Fuse stands. In this area, Fendt now also offers SectionControl and the AGCOMMAND telemetry system. On the basis of the Fendt X Concept, visitors were able to get a first impression of the direction development in agricultural engineering will take regarding electrical drives for tractors.

Innovative technology is rewarded with awards. Fendt received the silver medal from the DLG for its new flat-sealing hydraulic coupling system. The “Machine of the Year” was awarded to the Fendt 516 Vario for tractors and the new 9490X for combines. Fendt also received the official DLG test mark for the VarioGuide RTK automated steering. “Of course, it is a great pleasure to reap awards. However, it is important to us that we bring innovations onto the market that provide real benefits for our customers and take all of their requirements for practical use into consideration. The new hydraulic coupling system is an excellent example for this, because it enables farms to convert to modern hydraulic systems flexibly, step by step, and there are no oil leaks during handling,” added the Chairman of the AGCO/Fendt Management Board.

At the Agritechnica, AGCO/Fendt finds the ideal environment to present its new technologies. “The Agritechnica is an innovation driver and provider of ideas for global agriculture and has impressively demonstrated the growing worldwide significance of farming and agricultural engineering,” explained Dr. Reinhard Grankdke, The share of visitors from outside of Germany is continually climbing, in 2013 every fourth visitor came from abroad – a new peak. “In Hanover, we meet our customers from many different countries. These included investors from Central and Eastern Europe as well as large groups from North America, who we gave a better understanding of our latest technology. We took this as an opportunity to gear up our exhibited machines accordingly and presented a 724 Vario with row crop tyres for the North American market for the first time at our stand. Overall, it was an excellent mix of expert farmers and entrepreneurs, which is becoming increasingly more international,” explains Peter-Josef Paffen. Hall 9, where the AGCO Corporation with Fendt and its other brands was found at the Agritechnica, proved to be a true magnet for visitors. The Fendt stand was one of the best visited stands over all the exhibition days. “With a team of more than 150 employees from Marketing and Sales, we were there for our customers at the Agritechnica and are pleased with the high-level conversations and the great resonance our brand found with customers,” summed up Paffen.

Technology Experts Were at Agritechnica to Showcase Precision Farming Products

By Bernhard Schmitz

AGCO’s new technology strategy, FuseTM Technologies, was a major component of AGCO’s presence recently at Agritechnica, the world’s largest exhibition of agricultural machinery and equipment. Held in Hanover, Germany, from November 12-16, 2013, the show attracted 450,000 visitors from across the globe.

Fuse Interactive Smart Farm

The Fuse Technologies interactive smart farm operated on a video game platform and showed how Fuse products help growers in each phase of the crop cycle.

Show attendees could experience Fuse products and learn more about the strategy in several ways. The Fuse booth was located at the center of the AGCO floor plan, where visitors could interact with touch screen stations to learn about the Fuse connected strategy.

The Fuse booth also included the interactive smart farm display that showed how Fuse Technologies helps growers through each phase of the crop cycle. Eric Hansotia, Senior Vice President of Global Harvesting and ATS, and Helmut Endres, Senior Vice President of Engineering Worldwide both visited the Fuse booth and interacted with the Fuse smart farm screen.

After learning about what Fuse is and how it helps growers, visitors could venture out to each brand area—Challenger, Fendt, GSI, Massey Ferguson and Valtra, as well as Fella—which featured technology stands staffed with experts ready to answer attendees’ precision farming questions.

Show attendees could interact with each brand’s precision farming products, especially some of the new products that made their debut at the show such as VarioGuide Light and the latest AgCommandTM integrations.

Additionally, AGCO’s own Matt Rushing, Vice President of Product Management, Advanced Technology Solutions (ATS) and Electronics Functional Group, was on-hand at the Massey Ferguson stand to explain the Fuse Technologies strategy: click here to see the video.

To see photos from Agritechnica 2013, visit our Facebook page.
To learn more about Fuse Technologies, click here.

Dr. Bernhard Schmitz is the Commercial Manager of ATS Products for EAME based in Neuhausen, Switzerland.

2013 North America Operator of the Year Finalists Announced

After nominations from across North America were submitted by retail managers for their go-to applicator, four finalists have been selected for this prestigioulogos recognition.

Congratulations to:
Randy Bauwens, Town & Country Supply Association in Edgar, Montana
Ben Hayes, Crop Production Services (CPS) in Lanark, Illinois
Tom Leuthardt, Cenex Harvest States (CHS) in Chokio, Minnesota
Tony Randolph, Southern States in Farmville, North Carolina

The four finalists will join AGCO as honorary guests at the 2013 Agricultural Retailers Association (ARA) Conference and Expo Dec. 3 – 5, in Miami, Fla. During the conference, the winner of Operator of the Year will be awarded a Harley-Davidson motorcycle.

We strive to make the machines in the AGCO Application Equipment Division the finest in the industry — engineered from the ground up for precision, dependability and reliability. But no matter how good the equipment, there is something to be said for the makeup of the person behind the wheel.

Again, congratulations to all the nominees for all their hard work and dedication to the application profession and to the four finalists whom truly represent the best of the best.

Go to http://www.applylikeapro.com/operator-of-the-year/2013-finalists/ to learn more about the finalists.

Tailored Tractor

With the new Massey Ferguson® 1700 Series, customers can create a tractor for their specific needs and budget. Here are just a few of the options from which to choose.

massey-ferguson-1700-series-b-1024The 1700 Series includes six models from 36 to 59 hp.

Each model runs on a new diesel engine from Mitsubishi® that features a turbocharger with intercooler for greater combustion potential. Such design allows for more power that’s produced extremely efficiently and meets all EPA requirements to be Tier 4 final emissions compliant.

Transmission choices include either a mechanical 12 x 12 power shuttle or a three-range electronic-servo hydrostatic (HST) option.

For use with mid-mount mowers and front-mount attachments, a mid PTO is available as an option on all MF1700 tractor models.

Customers also have a choice of an open-station platform with a flat floor or a newly designed, climate-controlled factory cab.

Models equipped with the servo HST include:

Max Speed Control: allows the operator to set the maximum desired speed using a simple rotary dial, providing tighter control over a precise speed range.

Response Control: lets the operator adjust how aggressively the transmission reacts when a travel pedal is pressed.

Electronic Cruise Control: lets the operator set a travel speed.

Stall Guard: automatically monitors the engine’s performance and reduces travel speed when necessary to maintain engine power and torque to prevent engine stalling.

The standard 540-rpm independent rear PTO is also gentle on the engine and powertrain. A button on the dash allows the operator to modulate the PTO startup for a slow, “feathered” engagement of heavier implements to reduce shock load and prevent driveline damage.

For more information about the new Massey Ferguson 1700 Series tractors, contact your local Massey Ferguson dealer or visit myFarmLife.com/1700.

New Age Thinking

Ask Dale McClellan about his work and watch his face change. An authentic smile appears, along with a twinkle in his eye.

Dale_McClellan

Dale McClellan

It’s a sign that Dale, owner of M&B Dairy and M&B Products, is about to tell you a story—about his family history in dairy farming or the newest product his processing plant is planning to roll out. His willingness to share his experience and expertise is a large part of the reason he was named the 2012 Swisher Sweets/Sunbelt Expo Southeastern Farmer of the Year.

Other measures of his success are via hard numbers.

1 million: Combined units of milk and juice packaged and processed at M&B Products every day

65,000: The square footage of the M&B Products processing plant in Tampa, Fla.

690: Dairy cows at M&B Dairy

6,000: Gallons of milk produced by those cows on a typical day

140: People employed by M&B Products

Efficiency measures abound at M&B Dairy. The cow barn, which sits on a 2% slope, is routinely flushed with water. The liquids are used to irrigate the fields, while the solids go to a 2-acre compost site where the composted material becomes padding for the cow beds. The compost system allows for 100% use of all manure solids, so no manure waste is shipped offsite.

As it is with any business endeavor, opening the new M&B Dairy came with challenges. At first, residents and business owners in Citrus County, where the dairy resides, were wary of such a large operation being built in their backyard. Instead of reacting defensively, Dale held community meetings to discuss his plans for the site, and invited his family and his engineer to come and speak.

His efforts paid off, and now the McClellan family enjoys a great relationship with their neighbors in the county. Leon and Dale sit on the board for several local business and charitable organizations. Additionally, in an effort to promote ag tourism in Citrus County, Dale and Leon open the dairy for tours. They also work with the commissioner of agriculture to promote “buy local” efforts in Florida, while Dale, along with three other producers, has started a co-op with other area dairy farmers in an effort to help market local milk.

Dale’s son Leon McClellan estimates he’ll put about 2,500 to 3,000 hours of work on the family’s new Massey Ferguson® 5465 tractor this year. As the winner of the 2012 Swisher Sweets/Sunbelt Expo Southeastern Farmer of the Year award, Dale won use of the tractor for one year, and both he and son Leon (the primary operator) are happy with the machine.

Used for tillage, planting, turning compost, loading the feed wagon, pushing up feed, putting compost bedding out and loading manure, “It’s kind of an all-around, one-size-fits-all tractor,” says Dale.

So far, the McClellans have been especially impressed with its ability to turn compost smoothly. “It’s got a low gear in it,” says Leon, “so it turns the compost better because you have to go as slow as you can.”

With the amount of time he spends in the cab, Leon cites comfort and visibility as important features. With the mechanical cab suspension, it rides smooth, even on rough terrain. “And the transmission is good,” Leon says of the Dyna-4™. “It switches from A to B to C and D, just like that. You don’t have to push in the clutch for any of it.”

Leon also likes the additional power the AGCO POWER 66 CTA 6-cylinder engine gives him.

When their year of use is up, Dale and Leon expect they’ll purchase the MF5465. “Basically, it can fill any space in the company that we need, small or large,” Dale says.

To read more about M&B Dairy and M&B Products, visit http://www.myfarmlife.com/features/new-age-thinking/?page=all.