Another Farm Progress Show has come and gone, and what an accomplishment it was! This year visitors noticed something different on the AGCO lot. We turned the entire AGCO lot into a scaled-down version of a farm to demonstrate new ways to tackle the complex challenges of farming. We offered up the latest innovations from our brands, plus we showed how to get more from your operations using AGCO’s next-generation approach to precision ag technology.
Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO), has celebrated the launch of an ambitious mission to drive a tractor to the Geographical South Pole, the fulfillment of a dream for a Dutch theatre maker that also aims to inspire others to dare to dream.
Antarctica2 follows in the footsteps of Sir Edmund Hillary, who drove a specially adapted Ferguson TE20 to the South Pole in 1958.
But the 2014 mission, which departs Cape Town on 15th September for the 2350km journey, has enlisted the help of leading industry partners to take a wheeled tractor to Antarctica for the first time.
The MF 5610, modified by the engineering team at AGCO’s Beauvais tractor plant, will be driven by Manon Ossevoort, better known as Tractor Girl, who has already driven a tractor from her childhood home in the Netherlands to South Africa.
“It was my dream to drive a tractor to the end of the world, and I was inspired by Sir Edmund Hillary’s mission,” Manon explains, “I found that along the way my journey inspired other people to talk about their own dreams, so I set about collecting these dreams with the goal of taking them to the South Pole with me.”
When her original mission – which was undertaken largely with only local support –ended with Manon unable to make the final leg to Antarctica, she remained convinced that she had to finish it. She approached Massey Ferguson via its distributor in Holland, Mechatrac, and was assured of the company’s commitment to help her follow her dreams.
Support for Antarctica2 will be provided by partners including Massey Ferguson, Trelleborg, Castrol, AGCO Finance, AGCO Parts and Fuse Technologies. There are still opportunities for additional partners to join this exciting project, which will reach a global audience.
Richard Markwell, Vice President and Managing Director of Massey Ferguson EAME,who handed over the keys to the MF 5600 to Manon in a special ceremony at Beauvais, said: “I congratulate our Engineering Project Manager Olivier Hembert and his team, who worked in their spare time, along with AGCO Power in Finland, to adapt the tractor for conditions that are probably the toughest in the world.”
“As John F Kennedy said about the mission to the moon in 1962 – ‘We choose to do these things, not because they are easy, but because they are hard.’ This is Massey Ferguson, wanting to take on a challenge and work in the spirit to achieve not only easy things, but challenging things. On behalf of AGCO and the full team of sponsors, I wish Manon and her straightforward, dependable MF 5610 a safe and exciting journey to the South Pole.”
Expedition specialists Arctic Trucks will provide guidance and safety support with the help of two Toyota four- and six-wheel drive pick-up trucks, and has worked closely with Trelleborg and Massey Ferguson to develop tyre technology for the mission.
Gudmundur Gudjonsson, Arctic Trucks Project Manager for Antarctica explains: “Tyres are more efficient than tracks in this kind of expedition, being capable of higher forward speeds and using less fuel. They also provide suspension, which is beneficial to the environment as well as the vehicle and the driver.”
Under Arctic Trucks guidance, MF 5600 tractors have undergone extensive cold weather testing, while the expedition team has received polar training, including guidance from seasoned polar explorers Matty McNair and her daughter Sarah McNair-Landry who will be key team members for Antarctica2.
A technical support specialist and former Massey Ferguson photographic specialist Simon Foster complete the team.
The expedition will call on not only the straightforward and dependable engineering of the MF 5610 to endure temperatures down to minus 40deg centigrade, altitude of 3400m and deep, soft snow, but also AGCO’s impressive parts and technical capability.
Up to 1000kg of parts will be carried on the mission, a twice daily maintenance regime adhered to, and the Agcommand™ telematics system will relay performance information back to a 24 hour support team in Beauvais.
The latest broadcast and social media technology will also be employed in stark contrast to when Sir Edmund Hillary’s arrival at the South Pole was marked by at telegram of thanks to Harry Ferguson. Live streaming and regular updates via a dedicated website will keep the rest of the world in touch with the mission’s progress.When the MF 5610, with its Tractor Girl and her cargo of dreams on board, arrives at the South Pole around 7th December, it will be a testimony to the work of all the partners in the Antarctica2 project and their tireless commitment to its message – #BelieveInIt
By Louisa Parker, Manager External Affairs, Africa & Middle East
In June Bags2Bulk held its first demonstration day showcasing the bulk storage technology to grain traders. GSI Africa and the installation team worked tirelessly to have the demo unit ready for the event held In Mkushi which was well attended. It was great to see the response of the traders now that they have been able to see and touch the technology as the project team was pleased to receive the local Agricultural Commissioner Mr. Luka Mwamba as guest of honour at the event.
This is the first of several demonstration events that will take place at five locations throughout Central and Eastern province in Zambia during the course of the pilot. The team is now following up on a number of sales leads and GSI is now looking at several candidates to take forward the role of sales assistant to support the project.
Speaking at the event, the Commissioner noted that he had seen the GSI technology and was impressed by what he’d seen. He said “previously, this technology has only been available to large commercial farmers. I am pleased that now this is available to farmers and traders both large and small.” While he praised the technology, he was quick to state that the government supports the Bags2Bulk initiative and encourages other players in the agriculture industry to come on board. Still, he cautioned “Of course nothing comes for free. Financing will be key to accessing this technology. It is good to see the banks here today. My message to you is work hard to develop a finance solution so that the farmers can take advantage of this new technology.” To the traders, he reminded them that farming is a business not a charity. In closing, the Commissioner said “we look forward to seeing many shiny new silos on the small scale farms across Mkushi district in the months to come”.
Massey Ferguson is delighted to have been awarded a Silver award for its MF 6600 range of tractors at the inaugural IMMA awards at this year’s Cereals event in Cambridgeshire, England.
The IMMAs are a totally new machinery awards scheme that recognises the best new farm equipment on the market today.
This new initiative organised by the Cereals Event and supported by the AEA, The Institution of Agricultural Engineers, The Royal Agricultural University and Farmers Weekly, recognises the very best in agricultural engineering.
The independent panel of judges awarded the honours based on the following criteria – Innovation, cost-effectiveness and value.
The judging panel consisted of a number of high profile names from the world of agriculture: Professor Dick Godwin, Harper Adams University (soils and cultivation); Professor Toby Mottram, Royal Agricultural University (robotics); Peter Redman (IAgrE); Prof Paul Miller, NIAB (sprayer expert); Phillip Clappison, Farmers Weekly Contractor of the Year; Roger Lane-Nott (AEA) and David Cousins, Farmers Weekly.
Massey Ferguson submitted their entry back in April, in a comprehensive application that was co-ordinated by Lindsay Haddon, Advertising and Sales Promotion Manager for Massey Ferguson in the UK and Ireland. The package included not only technical information, but supporting collateral such as video, images and customer testimonial.
The MF 6600 award was highlighted by the following closing statement “Ruggedly powerful engines and intelligent design ensure all models in the MF 6600 range have a high power-to-weight ratio for extraordinary all-round machine ability and agility in all applications. The Massey Ferguson DNA clearly runs through the MF 6600 range, with the same familiar, contemporary styling and a presence that makes every Massey Ferguson tractor stand out from the crowd.”
The judging panel clearly agreed!
AGCO is pleased to announce that we’ve partnered with USAID on a project in Africa. USAID’s Feed the Future Partnering for Innovation program, the U.S. government’s global hunger and food security initiative which supports country-driven approaches to address the root causes of hunger and poverty. Through this Presidential initiative, the United States is helping countries transform their own agricultural sectors to grow enough food to sustainably feed their people. The idea is to take new technology into new markets. In this project, called Bag2Bulk, AGCO will be introducing GSI Africa (our local GSI distributor) to mid-sized grain traders in Zambia.
To complement AGCO’s current long-term vision in Zambia, over the next 18 months, AGCO and our partners will hold select activities at the AGCO Future Farm in Lusaka. These events will provide education and demonstrate the benefits of our GSI storage technology. Additionally, topics by our partners will cover grain marketing best practices, financing and more. The goal is to sell a minimum of 40 metal grain silos to grain traders in Zambia which will benefit some 12,000 smallholder farmers who represent 80% of the maize production in the country. Since current on-farm storage options and off farm facilities are sub-optimal resulting in annual post-harvest losses of over 30% from insect, rodent and rot, the grain quality of will not only improve overall trade prices, but will allow traders to handle cereal crops more effectively, store for longer periods of time and sell when prices are optimal.
AGCO’s project partners are:
- Musika is a Zambian non-profit company that works to stimulate private sector investment in the smallholder market.
- Sierk Ybema Grain Services is a grain management training and development provider.
- GSI Africa, our local GSI distributor.
Look for updates following these exciting events from Louisa Parker, Manager External Affairs, Africa & Middle East.