Massey Ferguson Children’s Character “Little Grey Fergie” Opens a Dedicated Attraction at Norway Theme Park
The Land of the Little Grey Fergie – Gråtassland – opened in grand style in Stavanger Norway on 4 June.
This fantastic brand-new attraction area at the Kongeparken in Stavanger is a celebration of the children’s character ‘Little Grey Fergie’ (Gråtass) which is based on an original Ferguson TE 20 tractor. Over the last 20 years the original story of his adventures, written by Morten Myklebust, has grown into two feature film hits, a TV series, several stage shows and DVDs, plus a brand-new production filmed in England which is available on the itnernet and features a full-size live-action tractor.
Ultra-modern technology has been employed at Kongeparken, one of Scandinavia’s foremost theme parks, to ensure Little Grey Fergie comes to life for visitors. “It’s like walking into the movie!” says Håkon Lund, CEO of Kongeparken.
Visitors will be welcomed by the character himself and will also be able to meet the animals on the farm at the petting zoo. An exciting tractor ride takes visitors through the captivating story of Little Grey Fergie and his friends. There are also play tractors and an old country store. Bringing things right up to date, there is the chance to experience one of the very latest Massey Ferguson tractors especially adjusted for kids.
Massey Ferguson Norwegian dealer – Eiksenteret – and the dealership chain are key partners in this exciting new project along with Fantasifabrikken A/S, the production company behind Gråtass.
With the opening of Gråtassland in Stavanger, the Ferguson TE 20 is effectively returning to its origins in Norway. More than 60 years ago not far from the town, Christian Eik started to import the tractor into the country from England. His pioneering work played an important part in laying the foundations for mechanised agriculture in Norway.
“As importers of Massey Ferguson today, we want to make sure that the history of the Little Grey Fergie is embraced, along with the Massey Ferguson brand name,” says Trond Kjempekjenn, General Sales Manager, AGCO Norway/ Eikmaskin a/s. “We have a very good partnership with Kongeparken – Fergie is in the best hands. Gråtassland will be a great place for the whole family to enjoy. Fergie has many fans both in Norway and abroad. Children and grown-ups alike can now share their fun with him as he returns ‘home’ to Stavanger.”
Written by: Joy Jelimo Chelagat, 2014 AGCO Africa Ambassador
On the 15th of January at 5:00 am in the morning I drove to Jomo Kenyatta International Airport on my trip to Berlin, Germany. Just five months before I had seen a competition online for an ambassadorship opportunity. Having only a week to the deadline, I was pretty sure that my chances were slim, but I decided to apply anyway.
To my surprise, the AGCO team got in contact with me. A few Skype interviews later I was informed that I could represent Africa at the annual AGCO Africa Summit in Berlin. Two months passed by fast and I was aboard a plane heading to Germany. The trip was long and the weather was a stark difference from the sunny Nairobi climes, but the warm welcome of the team in the Adlon Hotel made me feel at home.
The day after I arrived I hit the ground running. I had a meeting with a team of AGCO people to prepare for the activities scheduled. It was only our first meeting yet they were very friendly and resourceful. I also met Sue Musunga Chuzu, who was the first AGCO Africa Ambassador and who works now as Marketing Services Specialist at AGCO in Zambia. She shared her experiences with me and gave me some presentation tips for moderating the conference.
Agriculture is Universal
One of my tasks as Africa Ambassador was to represent AGCO at the International Green Week fair. The “Grüne Woche”, as the Germans call it, is an agricultural trade show that attracts exhibitors from around the world. Together with Marco Prehn, Sahra Malin, Sue Chuzu and Philip De Leon from AGCO we talked to numerous people about what the company is doing in Africa. One thing was evident during the fair: agriculture is a global concern. Even though the visitors and exhibitors were from far flung corners of the globe, they all came together in one place for once cause: agriculture.
The night before the AGCO Africa Summit we had an exclusive dinner with the conference‘s speakers and the top brass of the AGCO team. The room was full of exceptional people who had done great things for the African continent. From the conversations we had that evening, I could tell that the summit would be full of wonderful insights. As I woke up that Monday I was fully charged for the conference.
Walking into the conference hall, the excitement was palpable. You could see crowds of people huddled together immersed in conversation. You could spot top decision makers of key sectors of the agricultural industry. As the program kicked off, I was slightly nervous but as we moved along I eased up. Each speaker rose to the podium with wonderful ideas about the improvement of the agriculture industry in Kenya and on the African continent.
The speakers and panelists talked about their activities in Africa and about what they plan to do in days to come. Robert Sichinga, Agriculture Minister of Zambia, riled the crowd when he passionately explained why solutions to African agriculture have to be African. Another topic that got the audience excited was the appeal to make agriculture “sexy” for it to attract young people. Several speakers also emphasized the issue of innovation. Thus by the end of the full-day event I was more convinced than ever that agriculture is not only the present but also the future for Africa.
Yet, my trip was not all business. I had several opportunities to shop and tour the German capital. Berlin is a beautiful city with rich history: I visited the Brandenburg Gate, Checkpoint Charlie and the Holocaust memorial. Another highlight of the trip was the opportunity to meet and make friends with remarkable people from all around the globe.
All in all, this journey was an inspirational and eye-opening experience. I was able to see how small-scale innovations in the field have a global impact on food security. The importance of efficient production, transportation and distribution was also brought home. At the end of the trip I felt charged to take up my role as AGCO Africa Ambassador for the year 2014.
I am Anne McGregor, Market Intelligence Manager at AGCO and the recent addition to the Social Media team. I joined AGCO in June of 2010 after completing my Master’s in Marketing & Management.
My role gives me the opportunity to work with AGCO’s 4 core brands across all regions. My goal is to gather valuable data & information that ultimately enables AGCO to better meet your needs. I am excited to join AGCO’s Blogging team and I am looking forward to communicating with all of you!
Hi, my name is Maren Lammerding and I’m from Germany. I have been an intern for AGCO Australia in Marketing since September 2011. I’m currently in my fifth semester of a combined Bachelor of International Business Law and Business Management at the University of Applied Sciences Gelsenkirchen. Since I grew up in a small rural town I have noticed how important agriculture is to our economy and how it’s getting more and more important in the future. In addition to the fact that I need to do an internship during my study program, I chose AGCO Australia as being a perfect place to do the internship. Here I have got the chance to put into practice the knowledge I have acquired over the course of my degree and to gain new practical experiences by working abroad. Since I would like to work on an international basis in the long run I am really thankful and appreciate that AGCO Australia gives me the opportunity to do this internship.
Hi, my name is Silvia Smarrelli and I am the Marketing Communications Officer for AGCO Australia. I’m part of the large marketing team here in Australia that is responsible for promoting the AGCO brands across Australia and New Zealand.
I completed my Bachelor of Communication (Public Relations) at RMIT University in 2008 and have been with AGCO for one year.
I have enjoyed the “learning curve” of understanding how AGCO works, as well as its many products. Working on a array of different communication mediums during my time here – including brochures, press advertising and online – has definitely increased my knowledge of the agricultural industry and I look forward to learning much more!