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Antarctica2 – For Those Who Dare to Dream

Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO), has celebrated the launch of an ambitious mission to drive a tractor to the Geographical South Pole, the fulfillment of a dream for a Dutch theatre maker that also aims to inspire others to dare to dream.

Antarctica2 follows in the footsteps of Sir Edmund Hillary, who drove a specially adapted Ferguson TE20 to the South Pole in 1958.

Richard Markwell - Vice President & Managing Director Massey Ferguson EAME handover the key to Manon, Tractor Girl

Richard Markwell – Vice President & Managing Director Massey Ferguson EAME handover the key to Manon, Tractor Girl

But the 2014 mission, which departs Cape Town on 15th September for the 2350km journey, has enlisted the help of leading industry partners to take a wheeled tractor to Antarctica for the first time.

The MF 5610, modified by the engineering team at AGCO’s Beauvais tractor plant, will be driven by Manon Ossevoort, better known as Tractor Girl, who has already driven a tractor from her childhood home in the Netherlands to South Africa.

“It was my dream to drive a tractor to the end of the world, and I was inspired by Sir Edmund Hillary’s mission,” Manon explains, “I found that along the way my journey inspired other people to talk about their own dreams, so I set about collecting these dreams with the goal of taking them to the South Pole with me.”

When her original mission – which was undertaken largely with only local support –ended with Manon unable to make the final leg to Antarctica, she remained convinced that she had to finish it. She approached Massey Ferguson via its distributor in Holland, Mechatrac, and was assured of the company’s commitment to help her follow her dreams.

Support for Antarctica2 will be provided by partners including Massey Ferguson, Trelleborg, Castrol, AGCO Finance, AGCO Parts and Fuse Technologies. There are still opportunities for additional partners to join this exciting project, which will reach a global audience.

Richard Markwell, Vice President and Managing Director of Massey Ferguson EAME,who handed over the keys to the MF 5600 to Manon in a special ceremony at Beauvais, said: “I congratulate our Engineering Project Manager Olivier Hembert and his team, who worked in their spare time, along with AGCO Power in Finland, to adapt the tractor for conditions that are probably the toughest in the world.”

“As John F Kennedy said about the mission to the moon in 1962 – ‘We choose to do these things, not because they are easy, but because they are hard.’ This is Massey Ferguson, wanting to take on a challenge and work in the spirit to achieve not only easy things, but challenging things. On behalf of AGCO and the full team of sponsors, I wish Manon and her straightforward, dependable MF 5610 a safe and exciting journey to the South Pole.”

Expedition specialists Arctic Trucks will provide guidance and safety support with the help of two Toyota four- and six-wheel drive pick-up trucks, and has worked closely with Trelleborg and Massey Ferguson to develop tyre technology for the mission.

Gudmundur Gudjonsson, Arctic Trucks Project Manager for Antarctica explains: “Tyres are more efficient than tracks in this kind of expedition, being capable of higher forward speeds and using less fuel. They also provide suspension, which is beneficial to the environment as well as the vehicle and the driver.”

Under Arctic Trucks guidance, MF 5600 tractors have undergone extensive cold weather testing, while the expedition team has received polar training, including guidance from seasoned polar explorers Matty McNair and her daughter Sarah McNair-Landry who will be key team members for Antarctica2.

A technical support specialist and former Massey Ferguson photographic specialist Simon Foster complete the team.

The expedition will call on not only the straightforward and dependable engineering of the MF 5610 to endure temperatures down to minus 40deg centigrade, altitude of 3400m and deep, soft snow, but also AGCO’s impressive parts and technical capability.

Up to 1000kg of parts will be carried on the mission, a twice daily maintenance regime adhered to, and the Agcommand™ telematics system will relay performance information back to a 24 hour support team in Beauvais.

The latest broadcast and social media technology will also be employed in stark contrast to when Sir Edmund Hillary’s arrival at the South Pole was marked by at telegram of thanks to Harry Ferguson. Live streaming and regular updates via a dedicated website will keep the rest of the world in touch with the mission’s progress.When the MF 5610, with its Tractor Girl and her cargo of dreams on board, arrives at the South Pole around 7th December, it will be a testimony to the work of all the partners in the Antarctica2 project and their tireless commitment to its message – #BelieveInIt

Massey Ferguson Children’s Character “Little Grey Fergie” Opens a Dedicated Attraction at Norway Theme Park

The Land of the Little Grey Fergie  – Gråtassland – opened in grand style in Stavanger Norway on 4 June.

This fantastic brand-new attraction area at the Kongeparken in Stavanger is a celebration of the children’s character ‘Little Grey Fergie’ (Gråtass) which is based on an original Ferguson TE 20 tractor. Over the last 20 years the original story of his adventures, written by Morten Myklebust, has grown into two feature film hits, a TV series, several stage shows and DVDs, plus a brand-new production filmed in England which is available on the itnernet and features a full-size live-action tractor.

Photo Kjersti R. DolvikUltra-modern technology has been employed at Kongeparken, one of Scandinavia’s foremost theme parks, to ensure Little Grey Fergie comes to life for visitors. “It’s like walking into the movie!” says Håkon Lund, CEO of Kongeparken.

Visitors will be welcomed by the character himself and will also be able to meet the animals on the farm at the petting zoo. An exciting tractor ride takes visitors through the captivating story of Little Grey Fergie and his friends. There are also play tractors and an old country store. Bringing things right up to date, there is the chance to experience one of the very latest Massey Ferguson tractors especially adjusted for kids.

Massey Ferguson Norwegian dealer – Eiksenteret – and the dealership chain are key partners in this exciting new project along with Fantasifabrikken A/S, the production company behind Gråtass.

With the opening of Gråtassland in Stavanger, the Ferguson TE 20 is effectively returning to its origins in Norway. More than 60 years ago not far from the town, Christian Eik started to import the tractor into the country from England. His pioneering work played an important part in laying the foundations for mechanised agriculture in Norway.

“As importers of Massey Ferguson today, we want to make sure that the history of the Little Grey Fergie is embraced, along with the Massey Ferguson brand name,” says Trond Kjempekjenn, General Sales Manager, AGCO Norway/ Eikmaskin a/s. “We have a very good partnership with Kongeparken – Fergie is in the best hands. Gråtassland will be a great place for the whole family to enjoy. Fergie has many fans both in Norway and abroad. Children and grown-ups alike can now share their fun with him as he returns ‘home’ to Stavanger.”

Find out more on Gråtassland at www.kongeparken.no
You can watch the live-action series at www.littlegreyfergie.com

My AGCO Ambassador Experience at Africa Summit 2014

Written by: Joy Jelimo Chelagat, 2014 AGCO Africa Ambassador

Joy Jelimo Chelagat, AGCO's 2014 Africa Ambassador

Joy Jelimo Chelagat, AGCO’s 2014 Africa Ambassador

On the 15th of January at 5:00 am in the morning I drove to Jomo Kenyatta International Airport on my trip to Berlin, Germany. Just five months before I had seen a competition online for an ambassadorship opportunity. Having only a week to the deadline, I was pretty sure that my chances were slim, but I decided to apply anyway.

To my surprise, the AGCO team got in contact with me. A few Skype interviews later I was informed that I could represent Africa at the annual AGCO Africa Summit in Berlin. Two months passed by fast and I was aboard a plane heading to Germany. The trip was long and the weather was a stark difference from the sunny Nairobi climes, but the warm welcome of the team in the Adlon Hotel made me feel at home.

The day after I arrived I hit the ground running. I had a meeting with a team of AGCO people to prepare for the activities scheduled. It was only our first meeting yet they were very friendly and resourceful. I also met Sue Musunga Chuzu, who was the first AGCO Africa Ambassador and who works now as Marketing Services Specialist at AGCO in Zambia. She shared her experiences with me and gave me some presentation tips for moderating the conference.

Agriculture is Universal

One of my tasks as Africa Ambassador was to represent AGCO at the International Green Week fair. The “Grüne Woche”, as the Germans call it, is an agricultural trade show that attracts exhibitors from around the world. Together with Marco Prehn, Sahra Malin, Sue Chuzu and Philip De Leon from AGCO we talked to numerous people about what the company is doing in Africa. One thing was evident during the fair: agriculture is a global concern. Even though the visitors and exhibitors were from far flung corners of the globe, they all came together in one place for once cause: agriculture.

The night before the AGCO Africa Summit we had an exclusive dinner with the conference‘s speakers and the top brass of the AGCO team. The room was full of exceptional people who had done great things for the African continent. From the conversations we had that evening, I could tell that the summit would be full of wonderful insights. As I woke up that Monday I was fully charged for the conference.

African Solutions

Walking into the conference hall, the excitement was palpable. You could see crowds of people huddled together immersed in conversation. You could spot top decision makers of key sectors of the agricultural industry. As the program kicked off, I was slightly nervous but as we moved along I eased up. Each speaker rose to the podium with wonderful ideas about the improvement of the agriculture industry in Kenya and on the African continent.

The speakers and panelists talked about their activities in Africa and about what they plan to do in days to come. Robert Sichinga, Agriculture Minister of Zambia, riled the crowd when he passionately explained why solutions to African agriculture have to be African. Another topic that got the audience excited was the appeal to make agriculture “sexy” for it to attract young people. Several speakers also emphasized the issue of innovation. Thus by the end of the full-day event I was more convinced than ever that agriculture is not only the present but also the future for Africa.

Yet, my trip was not all business. I had several opportunities to shop and tour the German capital. Berlin is a beautiful city with rich history: I visited the Brandenburg Gate, Checkpoint Charlie and the Holocaust memorial. Another highlight of the trip was the opportunity to meet and make friends with remarkable people from all around the globe.

All in all, this journey was an inspirational and eye-opening experience. I was able to see how small-scale innovations in the field have a global impact on food security. The importance of efficient production, transportation and distribution was also brought home. At the end of the trip I felt charged to take up my role as AGCO Africa Ambassador for the year 2014.

Anne McGregor

Hi Everybody!

I am Anne McGregor, Market Intelligence Manager at AGCO and the recent addition to the Social Media team.  I joined AGCO in June of 2010 after completing my Master’s in Marketing & Management.

My role gives me the opportunity to work with AGCO’s 4 core brands across all regions. My goal is to gather valuable data & information that ultimately enables AGCO to better meet your needs. I am excited to join AGCO’s Blogging team and I am looking forward to communicating with all of you!

Maren Lammerding

Hi, my name is Maren Lammerding and I’m from Germany. I have been an intern for AGCO Australia in Marketing since September 2011. I’m currently in my fifth semester of a combined Bachelor of International Business Law and Business Management at the University of Applied Sciences Gelsenkirchen. Since I grew up in a small rural town I have noticed how important agriculture is to our economy and how it’s getting more and more important in the future. In addition to the fact that I need to do an internship during my study program, I chose AGCO Australia as being a perfect place to do the internship. Here I have got the chance to put into practice the knowledge I have acquired over the course of my degree and to gain new practical experiences by working abroad. Since I would like to work on an international basis in the long run I am really thankful and appreciate that AGCO Australia gives me the opportunity to do this internship.