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Introducing #AG4Good: Powering the Future

AGCO has proudly partnered with the Zambia 4-H project to help prepare Africa’s children to meet urgent global needs, including hunger, sustainable livelihoods and food security. By 2015, 4-H will equip 250,000 young people in Sub-Saharan Africa with the knowledge and skills needed for improved, sustainable livelihoods. Click here to learn more about the #AG4Good initiative on our Facebook page.
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AGCO Sweeps Agri Marketing Magazine’s 2013 New Product & Product of the Year Awards

The RG700 self-propelled sprayer and Gleaner Super Series combines have been chosen as Agri Marketing magazine’s 2013 New Product of the Year and 2013 Product of the Year, respectively. AGCO is the first company in the 15-year history of the Agri Marketing product awards to take home both honors in a given year.

“Our panel of independent agriculture industry professionals chose these two innovative machines based on the value they provide to today’s farmers and the unique marketing approaches that have helped contribute to their success in our industry,” says Lynn Henderson, publisher of Agri Marketing. “The RG700 and Gleaner Super Series join a distinguished group of winners, all of which contribute to making growers more successful in producing feed, food and fiber for a growing world population.”

Agri Marketing’s 2013 New Product of the Year, the RG700 self-propelled sprayer, debuted this fall, proving the axiom that good things can come in 01 CoverAMsmall packages. The RG700 is a compact, 700-gallon tank machine that brings growers the benefits found in larger, professional-grade RoGator® sprayers.

The Tier 4 interim-compliant RG700 has an industry-leading AWD Smart Drive System™, even weight distribution and Parallel C-channel flex frame, providing consistent field speed without shifting, plus excellent traction with all four wheels remaining in constant contact with the ground. The result is a smooth ride and more precise product application, even under varying field conditions. Other key benefits include a powerful, yet fuel-efficient high-torque engine, adjustable track widths, and outstanding cab comfort and safety.

The Gleaner Super Series combine, Agri Marketing’s 2013 Product of the Year, was first introduced in 2010 with the S7 Super Series transverse rotary combine. Built to solve the challenges of greater yields, more residue, more acres and rising fuel costs, the S7 Super Series represented a large leap forward in harvesting capacity and efficiency, while reinforcing Gleaner’s reputation for durability, simplicity, low grain loss and very clean grain sample.

The new S8 Super Series, introduced in August 2013, takes harvesting technology even further — and includes the world’s first Class 8 transverse rotary combine. Built on the Optimum Harvesting Performance platform, the S8 Super Series is designed for ultimate efficiency and reduced parasitics. This drives horsepower to the rotor to process and thresh the crop, so growers can get more done while burning less fuel. The S8 Series features the lightest Class 6 through 8 combines on the market, and provides growers with unmatched grain quality and great throughput.

“We are incredibly honored that these products have been recognized for their innovation and value to agricultural producers,” says Bob Crain, senior vice president and general manager for AGCO North America. “In 2007, AGCO began an era of significant investment in new-product research and development, driven by listening to the needs of our customers in the United States and Canada. The innovations these products deliver are a result of that investment, plus a lot of hard work. We’re proud these products provide producers with the solutions they need.”

Full details about the products and the marketing case studies behind them are available in the November/December issue of Agri Marketing magazine. For more information on the RG700, visit www.applylikeapro.com/RG700. For more information about Gleaner combines or to find a dealer near you, visit www.GleanerCombines.com.

Fuse Technologies Strategy Presented to Massey Ferguson And Valtra Dealers as Part of South America Launch

By Rafael Antonio Costa

AGCO’s South American Massey Ferguson and Valtra Dealers gathered recently in Buenos Aires, Argentina, and Salvador, Brazil, for a comprehensive look at FuseTM Technologies: AGCO’s global precision farming technology strategy to provide farmers with seamless integration and connectivity across their operations.  By taking a more open approach to incorporating technology across the industry, Fuse will lead the way in providing solutions for the mixed fleet, multi partner farms of tomorrow.  Fuse provides new tools that allow the farmer to do this efficiently and effectively.

AGCO’s Matt Rushing and Eric Hansotia helped share the Fuse vision at the Massey Ferguson dealer training event in Argentina, with Bruce Hart and Rob Lindgren presenting to Valtra in Brazil.

AGCO’s Matt Rushing and Eric Hansotia helped share the Fuse vision at the Massey Ferguson dealer training event in Argentina, with Bruce Hart and Rob Lindgren presenting to Valtra in Brazil.

The Fuse message resonated with the South America dealers because there is arguably more coordination of machines in this region than anywhere else in the world. The capabilities Fuse Technologies is deploying over the next several years will ensure the machines are “talking” to each other, allowing the farmer to strip out the waste during the farming process.

Leading the way in the efforts to communicate the strategy, and enhancing the dealer’s knowledge base, is AGCO South America’s Advanced Technology Solutions (ATS) Product Marketing Manager, Rafael Antonio Costa.  Rafael was pleased with the number of dealers that attended the events—approximately 650 total—and the response to the Fuse Technologies strategy:

“The South American Fuse Technologies launches were very well received, and set the stage for what is to come in the next 3-5 years for AGCO’s dealers and customers.  It was encouraging to see the enthusiasm after the initial presentation, and the conversation that was generated as a result of the launch.  The dealer network in South America is professional and knowable of the technology solutions available to our customers.  This is imperative as we keep our farmers moving forward with new and innovative technologies.”

This recent dealer training reflects AGCO’s commitment to and global emphasis on precision farming technology, recently launched as Fuse™ Technologies. To learn more about AGCO’s on and off board technologies and the Fuse Technologies strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.

Massey Ferguson DELTA Combine Wins Machine of The Year at Agritechnica 2013

The Massey Ferguson MF DELTA combine harvester has won the prestigious Machine of the Year Award at the Agritechnica Show in Hannover.

“Massey Ferguson is now reaping the reward of our investment in developing new and innovative harvesting machinery,” said Richard Markwell, Vice-President and Managing Director, Massey Ferguson, Europe, Africa and Middle East.

“We are very proud to receive the Machine of the Year Award I and must thank all our colleagues in the harvesting division for their innovative ideas, hard work and commitment that has resulted in this great achievement.

“Our clear goal is to deliver combine harvesters of the highest quality and upmost reliability. Our major investment in manufacturing and engineering development at Breganze is now delivering the results that have been recognised by this award,” he said.

The wide range of novel, innovative features on the MF DELTA combine help improve harvesting performance and increase efficiency while reducing power and fuel consumption.

AGCO ATS Dealer Training in Christchurch – Innovative Solutions for New Zealand Farmers

AGCO’s New Zealand Dealers gathered recently in Addington, Christchurch, for comprehensive training in Advanced Technology Solutions (ATS) including System 110 Guidance, System 150 and System 350 Auto steering and AGCO’s telemetry system, Agcommand.

 AGCO’s extensive dealer network gives farmers access to the resources and benefits of these new and emerging agricultural products. Dealer training empowers dealers with the knowledge and expertise needed to provide customers with high end precision farming solutions and the know how to suit progressive farmers. AGCO’s precision farming technologies enable farmers and contractors to optimise their operations, reduce input costs and achieve greater efficiency and profitability.

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 In New Zealand, the highly professional dealer group attending the training included dealer principals, sales staff and technical support staff. All were given the opportunity to evaluate the systems on display in real time with a mix of Valtra, Fendt and Massey Ferguson tractors equipped with AGCO’s technology products.

 Taking an active role in enhancing dealers’ knowledge base, AGCO Australia’s ATS Product Manager, Jeremy Duniam, was pleased with the training that included classroom style learning as well as practical demonstrations of the products.

 “The dealer training was extremely productive and was received very well by all participating. It is always rewarding to see dealer staff remain behind after the day sessions have finished to spend more time getting familiar with the systems. The dealer network in New Zealand is very professional in their approach. Their knowledge of ATS solutions will equip New Zealand farmers with innovative technology solutions, which is the future of farming.” Jeremy said.

 This recent dealer training reflects AGCO’s commitment to and global emphasis on precision ag technology, recently launched as Fuse™ Technologies. To learn more about AGCO’s on and off board technologies and the Fuse technology strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.

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