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Massey Ferguson Wins Award for Long Standing Contribution to Zambia’s Development

Massey Ferguson has been recognised by the government of Zambia for its enduring contribution to the country’s commercial development.

Vice President, Guy Scott presented the farm machinery manufacturer with the Award for Long Standing Brand at Zambia’s 50th Anniversary Independence Ball in Lusaka.

Sue Chuzu, Marketing and Communications Manager, AGCO Zambia receives the Award for long standing Brand

Sue Chuzu, Marketing and Communications Manager, AGCO Zambia receives the Award for long standing Brand

Massey Ferguson tractors, harvesting machinery and farm equipment have been helping to develop the country’s agriculture for over 60 years. Today, the brand and its familiar red-liveried machines continue to play a major role in Zambian farming.

MF tractors are the country’s top selling models with an estimated 20% market share.  Massey Ferguson is also an integral part of AGCO’s Future Farm and Training Centre initiative based at Chalimbana near Lusaka.

“This Award Ball gives the government an opportunity to congratulate individuals, families, companies and brands on their impact on the economic, social, historical and financial development of our country,” commented Vice President Scott. He said that the government wished to recognise and commend those who have demonstrated “prolonged existence and performance within the areas of commerce, trade and industry and, specifically, those who have maintained excellence and continuity over the years.”

Receiving the award on behalf of Massey Ferguson, Sue Chuzu, Marketing and Communications Manager, AGCO Zambia said: “It’s a great honour and privilege for us to receive the award. We would like to thank the farmers who have supported Massey Ferguson throughout its long presence in Zambia and also the Zambian government for creating a conducive environment which has helped agriculture to thrive.”

Massey Ferguson was one of only four organisations to receive the Long Standing Brand Award

China Opens Third AGCO Brand Store in Heilongjiang

AGCO China’s third Exclusive Brand Store – Harbin Honghan Technology Development Co. Ltd. grandly opened in Nenjiang County, Heihe, Heilongjiang Province on Sept 29th. Mr. Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing attended the opening ceremony with his commercial team and cut the ribbon. Around 80 guests attended the event. 

Harbin Honghan Technology Development Co, Ltd follows a traditional “store in the front & yard in the back” operation mode

Harbin Honghan Technology Development Co, Ltd follows a traditional “store in the front & yard in the back” operation mode

“The opening of Honghan marks a successful step of AGCO’s Exclusive Brand Store into North-East China. As AGCO China builds up 3 stores of this new mode within just half a year, the company is striving to serve mass Chinese customers more comprehensively and deeply, through a more unified image, a higher level of quality and a more considerate set of facilities.” Commented Fred Yang, AGCO Vice President & Managing Director, China, “Along with a further expansion of AGCO’s dealer network and deepening of our cooperation model, we will aim to provide an all-in-one service to our customers, to fulfill our sacred mission of satisfying customers’ needs with higher standards.”

The store covers an area of 2,000 sq. meters totally with the building occupying 300 sq. meters, following a traditional “store in the front & yard in the back” operation mode. The ground floor has the reception and parts displaying area, while the meeting rooms and main administrative area are located on the 2nd floor. In the show zone of the backyard with the size of more than 1,000 sq. meters, local hot sellers — 4 units of Massey Ferguson High HP tractor MF7624 and 2 units of large square baler MF2170 are magnificently displayed. A full, yet detailed function design not only meets daily needs of sales, service and parts supply, but also brings customers the most considerate and all-around product appreciation and purchasing experience.

4 units of Massey Ferguson High HP tractor MF7624 and 2 units of large square baler MF2170 are displayed grandly in the yard

4 units of Massey Ferguson High HP tractor MF7624 and 2 units of large square baler MF2170 are displayed grandly in the yard

“AGCO has been consistent in offering best-quality and most suitable products to all regions in order to meet various demands from customers.” Commented Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing, “Nenjiang County is one of the main grain production zones of Heilongjiang and has been developed into National Non-GMO soybean production protection zone and Non-GMO soybean food development zone in recent years. With the store opened in Nenjiang, AGCO is not only meeting a vast demand for agricultural machines from local farmers, but also undoubtedly unleashing a strong and stable power for Heilongjiang’s autumn harvest. This will increase farmers’ revenue and help local agriculture economy move forward.”

Mr. Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing grants an “AGCO Authorized Dealer” Sign to Mr. Li Nan, GM of Honghan at the ceremony

Mr. Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing grants an “AGCO Authorized Dealer” Sign to Mr. Li Nan, GM of Honghan at the ceremony

During the opening ceremony, Mr. Li Nan, General Manager of Honghan delivered six Massey Ferguson Combine MF-T7 units to Mr. Wang Shumin, Nenjiang Liming Cooperative onsite, with total price equivalent to about 13 million RMB. In addition, two more coops have ordered products onsite as well which cost approximately 10 million RMB in total.

Massey Ferguson celebrates 50th Anniversary of the world’s workhorse

In the year that Massey Ferguson has launched its new and revolutionary Global Tractor, it is celebrating the 50th anniversary of the remarkable MF 100 Series.

Known affectionately across the world as the ‘Red Giants’ the MF 100 Series tractors were the first and only truly global tractors. They were designed in Banner Lane in the UK, where they were also built as well as in many factories around the world and more than a million MF 100 Series models were produced in its unrivalled production run between 1964 to 1979.

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“The MF 100 Series made a huge and unique contribution to helping mechanise world agriculture and develop farming across the globe. They quickly became the world’s workhorse and many of the original tractors are still hard at work today on nearly every continent,” says Campbell Scott, Director Sales Engineering & Brand Development.

“Today, half a century since the launch of the outstanding 100 Series, Massey Ferguson has again developed a new workhorse for the world. The MF 4700 is designed by Massey Ferguson’s team in Beauvais France and, like the 100 Series, will be also be built at various locations around the world.

“The Global Series is the modern equivalent of the 100 Series and is destined to become the new legendary tractor for a new generation of farmers across the globe.

“These state-of-the-art tractors are the result of a $350 million investment in a completely new, clean sheet design. They are developed specifically to provide utterly dependable operation in a wide range of applications to meet the needs of a diverse range of farmers world-wide.

“The Massey Ferguson Global Series has been designed and built in the 21st Century and is purpose-built for modern applications. While using the very latest, sophisticated engineering and manufacturing tools and techniques, they still retain our traditional straight forward operation, dependability and cost effective operation,” he says.

Pre-Season Checks on Planters Will Help Deliver Healthy, Uniform Seedling Growth.

With the row-crop planting season imminent, now’s the time to fully prepare your equipment to ensure you are ready to strike during optimum weather and soil conditions.

“If you already own a row-crop planter, you should be giving it a thorough inspection and making any adjustments and  repairs,” says Cameron McKenzie, Seeding & Tillage Product Marketing Manager for the farm equipment brand, Challenger. “Worn or incorrectly-aligned components can compromise the machine’s settings with a subsequent negative effect on yields. Do not skip pre-season maintenance. I cannot emphasise this enough. Giving your planter some tender loving care now will give it the very best chance for maximum performance and uniform planting of seed.”

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Pre-season maintenance should include cleaning of the seed tubes and monitor sensors. If the seed tubes show signs of wear then these should be replaced. Check the condition of the seed conveyor belt and the seed meters. Adjust or replace worn disc openers and ensure the disc openers and furrow closers are accurately aligned.

Also crucial is to check tyres for the correct pressures. Indeed, this is something that should carried out daily once planting begins since incorrect tyre pressure can influence seed rates. Equal tyre pressure keeps the tool bar level and parallel to the ground. This allows the coulters, disc openers and closing wheels to run perpendicular to the ground rather than being tilted. Ground-driven planters use the tyre for ground driving the seed, fertilizer and chemical metering systems, and therefore, the tyre needs to be properly inflated to match the same tyre diameter used to create the seed rate charts in the operator’s manual. An under-inflated tyre will lead to a higher seeding/fertilization rate as the tyre makes more rotations for each hectare of land covered.

“Maximising uniformity of emergence produces strong, healthy seedlings,” Cameron explains. “Uneven emergence can reduce yields by 10-20%. Plants need to be evenly spaced and planted at uniform depth. Indeed, depth control is one of the big factors affecting germination and consistency in crop emergence.”

To read the full article, please click here

Educating the Public on Ag

At first, things look pretty quiet at the dairy, located a few miles northwest of Fort Wayne, Ind.

The only activity, it seems, is dozens of healthy-looking Holsteins with full udders munching feed. Drive a little farther, though, and a long line of parked cars comes into view, as do scores of parents and children walking into an open area surrounded by cattle and cornfields, where the Kuehnert family is hosting its newly initiated fall festival.

Al Kuehnert

Al Kuehnert

For more than 100 years, the Kuehnerts have been farming on this land, where they grow corn, soybeans and hay on 1,100 acres. Their bread and butter, however, is the farm’s 300 mature Holsteins, which produce 7 million pounds of milk a year. Ask fourth-generation producer and family patriarch Al why he added yet another element of work to his day (and night) in the form of a family-oriented festival, and he’ll tell you, “It’s amazing how many people think milk comes from the grocery store.”

Al sees the festival, which his family started in 2013, as a way to educate the general public about agriculture and, more specifically, dairy. The family also uses the festival as a means to promote the dairy products marketed through the 700-member Prairie Farms Dairy cooperative, of which the Kuehnerts are a part

Then, there’s the benefit of introducing the public to Kuehnert Dairy Farm, which supports Al and his brother Stan as full-time farmers, as well as partially supporting the families of Al’s two sons, Nathan and Andrew. All together, there are currently four generations of Kuehnerts working in some capacity on this dairy farm.

Last year, the festival drew 3,500 visitors—no small feat in Al’s opinion. “We had a really good turnout, especially given the bad weather we had every weekend,” he says, and adds that it accomplished job No. 1. “Our main thing with doing the festival is to educate the consumer about dairy and show people where their milk comes from.”

At AGCO, we salute farm families across North America who are involved in pubic outreach in all forms. That’s no small task and one that’s vital to agriculture, present and future.

For more about the Kuehnert Dairy Farm Fall Festival, which continues through October 26, 2014, see http://www.myfarmlife.com/features/educating-the-public-on-agriculture/.

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