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Farming On Their Own in Remote Northern Quebec


In January 2012, when Ismaël and Sébastien Villeneuve moved to their new farm in Northeastern Quebec, the brothers were on their own. The 600 kilometers between the siblings’ new property and their family’s pig farm in Lanoraie, Quebec, made the remoteness even more pronounced.

So did their youth, or more accurately, that others perceived them to be inexperienced. Yet, Ismaël, 27, and Sébastien, 24, spent most of their childhood working around their family’s farm and those of their neighbors. They knew the ropes.

So, perhaps it was providence or just great luck that the brothers stumbled upon what has become their farm equipment dealer, as well as something of a welcome committee. Ismaël had been shopping for another brand of tractor at a dealership close to his farm. “I asked for prices and had to make a lot of phone calls,” says Ismaël. “It took way too long. They didn’t take us seriously because we were young and new to the region.”

Sébastien (right), with Ismaël and his girlfriend, Stéphanie Coutu.

Sébastien (right), with Ismaël and his girlfriend, Stéphanie Coutu.

Then, destiny intervened. On the way home from the other dealership, Ismaël got lost and ended up at Machinerie J.N.G. Thériault, the Massey Ferguson dealer in Amqui, Quebec. And while the visit was happenstance, it was time well spent.

The very next day, the brothers received pricing for an MF5450. Two days later, a representative from the dealership dropped off the tractor and demonstrated its use. Such a speedy response, says Ismaël, “really took me by surprise.”

The MF5450 has since been their go-to for numerous and far-ranging tasks around the farm. From spreading herbicides and fertilizer on the fields to pressing and moving hay bales, its maneuverability and exceptional visibility from the cab make it indispensable for farm work, says Ismaël.

“The versatility is the biggest advantage of the 5450. For its size, it is very strong and very powerful.” In addition, says Ismaël about Machinerie J.N.G. Thériault, “The service with these guys is five star.”

With such a positive experience, the brothers have since purchased an MF7616. “For the work we have to do at this specific farm, it’s perfect,” says Ismaël of the 150- engine HP tractor, which he and Sébastien use for sowing seeds, spreading manure and snowplowing. “Compared to other [tractors], the price is affordable and the fuel efficiency is better.”

Read more about the Villeneuve brothers and their new farm at

AGCO Fuse and DuPont Encirca: Helping Farmers Transfer and Use Data Seamlessly

“Farmers have a lot of data coming from many directions,” says Scott Shearer, professor and chair of food, agricultural and biological engineering at The Ohio State University. “We need to continue to make it easier for that data to be put to good use … to help producers make more informed decisions about their specific operation.”

What doesn’t make it easier to use that data are roadblocks put in place by proprietary software and extra steps required to download and translate the information. That’s why AGCO is developing its Fuse® Technologies open-architecture platform, says Matt Rushing, of AGCO Advanced Technology Solutions (ATS).

“Fuse is an open approach to decision support software,” says Rushing, the vice president, product line at ATS. “That enables growers to seamlessly integrate their AGCO equipment with the trusted service providers and software partners they use.

“It’s all about making sure farmers have choices,” Rushing says, which is why AGCO is partnering with a variety of companies that provide decision agriculture software, such as computer-based applications and agronomy services. DuPont Pioneer is one such provider working with AGCO in the U.S.

The two companies reached an agreement earlier this year that allows growers to wirelessly transfer data collected through AGCO’s VarioDoc, TaskDoc™ and AgCommand® systems to Pioneer Encirca (SM) services. Essentially Encirca, a data-driven, agronomy-based whole-farm solution available for corn and soybean farmers, can seamlessly use information from AGCO equipment provided by participating farmers.

“There is a great synergy between both the companies, AGCO and DuPont Pioneer,” says Michael Sharov, senior manager, Encirca services business development and planning. “There were a number of reasons we wanted to partner with them. No. 1, AGCO is one of the leaders in the farm machinery space … and AGCO is also pursuing an open approach. That’s very important to us that farmers be able to choose.

That, concludes Rushing, “will allow each farmer to get the most out of his operation in the most efficient way possible.”

For more, see

AgCommand®: Keeping Customer Benefits in Mind

By Vic Rexroade

Released in 2010, AGCO’s AgCommand® solution has been a leading edge farm equipment data recording tool that helps users optimize fleet performance, monitor operating costs and generate reports. Since AgCommand’s release and adoption into the telematics market we have learned a lot from AgCommand’s utilization in the ag industry from our users and dealers. AgCommand is an ever evolving product, and expanding on what we’ve heard from our user base, this past November we released more updates to the website and mobile app.


Visit to learn more about AgCommand® and the AgCommand mobile app.

The current challenge to gathering so much data from an advanced piece of AGCO equipment is how we interpret this data and make it more user friendly. Our solution to this in our November update was to renovate and simplify the user interface in the AgCommand website and mobile app to help each look and feel more appealing to our AgCommand users. We also implemented an automatic Weekly Status Report that will deliver to users a quick snapshot of vehicle productivity, performance, and maintenance. We have also restructured a few of our reports to help users understand data coming from the machine more clearly. By leveraging AGCO’s strength and experience in telematics, we can help our customers optimize their entire fleet and operation, even if they can’t be on site with every machine 24/7.

Be on the lookout for more exciting AgCommand updates in 2015, which will feature enhanced dealer capabilities to better serve our customers’ needs for uptime and efficiency.

To learn more about FuseTM Technologies, visit


Vic Rexroade is a Senior Product Management Specialist for AGCO’s Advanced Technology Solutions group, focusing on Telematics and Data for Fuse Technologies.


AGCO Parts Books to Go™ Mobile App

A year ago, the AGCO Parts Books to Go™ mobile app initially successfully launched on the Apple iOS platform into 35 countries through the Apple Store. Now even more robust, today’s mobile app launch represents advancement in providing anytime, anywhere access to replacement service parts information on AGCO products.5549-POGO-_0000_Layer Comp 1

Already established in the mobile space, the AGCO Parts Books to Go™ is now available in both the Android and Apple iOS platforms, with the new Android version of the app available on the Google Play Store. Its functionality includes similar Interactive Parts Catalog functionality like the Apple iOS app while maintaining the natural Android user experience. Interactive drawings with capability for zooming, panning, and call-outs; parts lists; Google-like searches; cart functionality; off-line capability and multi-language support are part of this newly delivered Android app. The Apple and Android versions are now available for customers and AGCO dealers/distributors.

AGCO is committed to supporting parts service for the duration of the service life of AGCO machines. Besides the Challenger, Fendt, Massey Ferguson and Valtra brands, content on the Apple and Android app is now expanded to include parts book information for many of AGCO’s other brands— like Gleaner®, Fella®, Laverda®, Hesston®, Ag-Chem®, Spra-Coupe® and more. Language support has also expanded. Initially released in English, Spanish, Portuguese, French, German, Finnish and Italian, support is now extended to accommodate Chinese, Turkish, Polish, Russian and the Scandinavian languages.

For more information on AGCO Parts please visit:


The Massey Ferguson 4610 Low-Profile Tractor

Savdeep Sran was so impressed with the new MF4610LP utility tractor from Massey Ferguson that he bought eight of them. Used in the almond and pistachio operation Sran owns with his father and brother, the rugged, low-profile machines were purchased to replace several John Deere tractors.



According to Sran, the family had always run Deere in the past, but after experiencing a few frustrating problems, they decided it was time for a change at their Diamond West Farming Co. in Kerman, Calif. “One of the things we liked about the 4610LP was the simpler Tier 4i emissions control system,” he says.

“Some of the other brands have a lot more that can go wrong. The 4610LP meets emissions standards without a diesel particulate filter that has to be regenerated, and without the need for extra maintenance. We also considered the reputation for service from Quinn Company, which is the Massey Ferguson dealer in our area.

“We’ve had no complaints at all with the tractors,” Sran continues. “They’re pretty fuel efficient, have good lift capacity and are easy to operate.”

Based on the extremely popular MF4600 Series utility tractors, the MF4610LP features several unique alterations to help it achieve a lower overall profile. Among them is a new ROPS design with a lower folding point, which permits an overall tractor height of 69.8 inches when folded. New, smaller tire offerings also reduce the overall height of the tractor.

“Other unique features include steel rear fenders that hug the tires so branches and vegetation slide past without damage to trees … or the tires,” says Warren Morris, AGCO advanced product marketing manager for under-150-HP tractors. “The 4610LP also features a horizontal exhaust that emits to the side of the tractor and away from the operator. The controls for the PTO, hydraulic remotes and 3-point hitch have been relocated just below the fender to the right of the operator’s seat, still within easy reach, while reducing the overall height of the tractor.”

Available in a 4WD ROPS configuration only, the MF4610LP is rated at 99 engine HP and 80 PTO HP, which is the same as the standard MF4610. It also features the same 3.3-liter, 3-cylinder diesel engine and 12×12 power shuttle transmission with an optional creeper.

For more, see


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