The RG700 self-propelled sprayer and Gleaner Super Series combines have been chosen as Agri Marketing magazine’s 2013 New Product of the Year and 2013 Product of the Year, respectively. AGCO is the first company in the 15-year history of the Agri Marketing product awards to take home both honors in a given year.
“Our panel of independent agriculture industry professionals chose these two innovative machines based on the value they provide to today’s farmers and the unique marketing approaches that have helped contribute to their success in our industry,” says Lynn Henderson, publisher of Agri Marketing. “The RG700 and Gleaner Super Series join a distinguished group of winners, all of which contribute to making growers more successful in producing feed, food and fiber for a growing world population.”
Agri Marketing’s 2013 New Product of the Year, the RG700 self-propelled sprayer, debuted this fall, proving the axiom that good things can come in small packages. The RG700 is a compact, 700-gallon tank machine that brings growers the benefits found in larger, professional-grade RoGator® sprayers.
The Tier 4 interim-compliant RG700 has an industry-leading AWD Smart Drive System™, even weight distribution and Parallel C-channel flex frame, providing consistent field speed without shifting, plus excellent traction with all four wheels remaining in constant contact with the ground. The result is a smooth ride and more precise product application, even under varying field conditions. Other key benefits include a powerful, yet fuel-efficient high-torque engine, adjustable track widths, and outstanding cab comfort and safety.
The Gleaner Super Series combine, Agri Marketing’s 2013 Product of the Year, was first introduced in 2010 with the S7 Super Series transverse rotary combine. Built to solve the challenges of greater yields, more residue, more acres and rising fuel costs, the S7 Super Series represented a large leap forward in harvesting capacity and efficiency, while reinforcing Gleaner’s reputation for durability, simplicity, low grain loss and very clean grain sample.
The new S8 Super Series, introduced in August 2013, takes harvesting technology even further — and includes the world’s first Class 8 transverse rotary combine. Built on the Optimum Harvesting Performance platform, the S8 Super Series is designed for ultimate efficiency and reduced parasitics. This drives horsepower to the rotor to process and thresh the crop, so growers can get more done while burning less fuel. The S8 Series features the lightest Class 6 through 8 combines on the market, and provides growers with unmatched grain quality and great throughput.
“We are incredibly honored that these products have been recognized for their innovation and value to agricultural producers,” says Bob Crain, senior vice president and general manager for AGCO North America. “In 2007, AGCO began an era of significant investment in new-product research and development, driven by listening to the needs of our customers in the United States and Canada. The innovations these products deliver are a result of that investment, plus a lot of hard work. We’re proud these products provide producers with the solutions they need.”
Full details about the products and the marketing case studies behind them are available in the November/December issue of Agri Marketing magazine. For more information on the RG700, visit www.applylikeapro.com/RG700. For more information about Gleaner combines or to find a dealer near you, visit www.GleanerCombines.com.
Thursday 17 October at London’s Soho Hotel sees the first screening of the brand-new children’s series ‘Little Grey Fergie’ featuring the adventures of a full-size, live-action Ferguson TE20 tractor.
Filmed on location at a Warwickshire farm, this new show is an English version of the popular Norwegian children’s story and TV series ‘Gråtass’. Over the last 15 years, the original story has grown like topsy with not only the TV series but two feature film hits, nine theatrical productions, several more books, DVDs and spin-off articles.
Aimed at pre-school kids, the new adventures of Little Grey Fergie are set on a farm near Coventry in England in the present day with English farm animals, settings and characters.
Production company, Farmyard Stories shot the series on a farm not far from Massey Ferguson’s UK Sales operations at Abbey Park Stoneleigh and only 20 km from the site of the original Coventry factory where the TE20s were built between 1946 and 1956.
A new star for the series is a shiny red, ultra-modern MF 7600 which adds 21st century tractor power to the narrative. Creator of the programmes, Morten Mycklebust is very excited about the launch of the new series. “Massey Ferguson is one of the world’s most recognised brands,” he remarks. “We’re really pleased that our films are giving a completely new generation of youngsters the opportunity to learn about and enjoy the brand and its history.”
“We fully support the development of the Little Grey Fergie character,” says Campbell Scott, Massey Ferguson Brand Development Manager. “The stories are captivating and we’re sure kids and their families will love him.”
The films have no dialogue – the tales are told through action, sound effects and music – so they will be understood all over the world. You can watch the first adventure at www.littlegreyfergie.com from 18 October.
Tommy Porter chokes up when he talks about the land. As he tops a hill, he leans on a young oak tree. Eyes misting. Cheeks flushing. Spring green hay fields and cattle pastures roll out behind him.
Porter owns these 600 acres and another 308 down the road. He raises beef cattle, poultry and hogs, but he subscribes to the belief that he’s a borrower, a steward.
“The bank and I may hold this property, but we’re here for a short time,” he says.
“To be able to tend to part of God’s creation, that means something to me.”
Just 30 miles to the southwest sits the glass-and-steel, corporate skyline of Charlotte. It’s North Carolina’s largest, most metropolitan city. Here on the outskirts of the town of Concord, however, Porter has carved out his peace.
By the late 1970s, he and his wife Vicki were ready to chase the dream and started their cattle herd with five cows. In the mid-1980s, they bought 200 acres of corn and soybeans, and converted them to pasture.
In 30-plus years, they have grown the herd to 350 Hereford-Angus cows and calves. Along the way, Porter invested in the chicken business, expanding that operation to 68,000 broiler pullets and 30,000 broiler egg layers for Tyson Foods. The third leg of the livestock operation includes 2,200 large, white sows that breed between 102 and 105 pigs per week for Murphy-Brown.
Porter’s family has been a large part of his farm’s success. Growing up, his sons, Derek and Jared, and his daughter, Erin, performed daily chores and remained interested in the farm. Even though they’ve all got other full-time careers these days, Derek, a firefighter, still works the farm on his days off. And Jared’s wife, Colleen, now manages the layer houses.
“Tommy started with a dream,” says Chip Blalock, executive director of Sunbelt Ag Expo. “He didn’t inherit anything. He did it all the old fashioned way from scratch.” Judges considered the scope of Porter’s success a major factor when naming him the 2011 Swisher Sweets/Sunbelt Expo Southeastern Farmer of the Year.
Part of Porter’s award as Farmer of the Year included the year-long use of any Massey Ferguson tractor serviced by Statesville Ag and Turf. He says he selected the MF5465 for its size. The 100 pto horsepower is the perfect fit for spreading fertilizer on his hay fields, then cutting and baling it when the time is right.
“It’s nice and roomy,” says Tommy, which is no surprise considering it has one of the largest cabs in its class. And the 61 square feet of glass translates to an immense amount of visibility. Another feature they really love is that the cab has its own suspension. “It makes a big difference when you spend 8 or 10 hours riding in something that’s comfortable,” says Tommy.
With one hand, they can move smoothly through the gears of the clutchless Dyna 4, 16-speed transmission. And because the environment, and quite frankly the economy, are so important to the Porters, the AGCO Power engine, with exceptional fuel economy and low emissions, makes a great deal of sense.
Because in the past there were no large Massey Ferguson dealers near the Porters, their farm has used John Deere equipment. But this honeymoon period with the MF5465 has made a believer of Derek, who uses it the most.
“Every time he uses it,” says Tommy, “he makes a point to say, ‘I really like that tractor. I like it better than the John Deere.’”
Fuse Technologies Strategy Presented to Massey Ferguson And Valtra Dealers as Part of South America Launch
By Rafael Antonio Costa
AGCO’s South American Massey Ferguson and Valtra Dealers gathered recently in Buenos Aires, Argentina, and Salvador, Brazil, for a comprehensive look at FuseTM Technologies: AGCO’s global precision farming technology strategy to provide farmers with seamless integration and connectivity across their operations. By taking a more open approach to incorporating technology across the industry, Fuse will lead the way in providing solutions for the mixed fleet, multi partner farms of tomorrow. Fuse provides new tools that allow the farmer to do this efficiently and effectively.
The Fuse message resonated with the South America dealers because there is arguably more coordination of machines in this region than anywhere else in the world. The capabilities Fuse Technologies is deploying over the next several years will ensure the machines are “talking” to each other, allowing the farmer to strip out the waste during the farming process.
Leading the way in the efforts to communicate the strategy, and enhancing the dealer’s knowledge base, is AGCO South America’s Advanced Technology Solutions (ATS) Product Marketing Manager, Rafael Antonio Costa. Rafael was pleased with the number of dealers that attended the events—approximately 650 total—and the response to the Fuse Technologies strategy:
“The South American Fuse Technologies launches were very well received, and set the stage for what is to come in the next 3-5 years for AGCO’s dealers and customers. It was encouraging to see the enthusiasm after the initial presentation, and the conversation that was generated as a result of the launch. The dealer network in South America is professional and knowable of the technology solutions available to our customers. This is imperative as we keep our farmers moving forward with new and innovative technologies.”
This recent dealer training reflects AGCO’s commitment to and global emphasis on precision farming technology, recently launched as Fuse™ Technologies. To learn more about AGCO’s on and off board technologies and the Fuse Technologies strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.