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Sharing AGCO’s Precision Farming Technology Offering with Customers Around the Globe

FuseTM Technologies had a comprehensive presence at tradeshows around the globe late summer and fall this year. AGCO customers had a chance to interact with current precision farming technology products, talk with Fuse experts, and hear a little about what to expect from AGCO technologies in the future.

Fuse Technologies tower at Farm Progress Show

The augmented reality experience at Farm Progress Show 2014

The North America region represented Fuse Technologies at several shows – often despite unseasonably chilly and rainy weather conditions. Fuse was in attendance at InfoAg, MAGIE Show and Husker Harvest Days, and the sun came out just in time at Ohio Farm Science Review for successful field demonstrations using Auto-GuideTM 3000 and FieldStar® II. A visit to the virtual farm through the augmented reality experience at Farm Progress Show was a big hit with show attendees. You can see a sample of the full Farm Progress Show 2014 experience here.   Fuse was also represented at the United States capitol at CAPA’s (the Coalition for the Advancement of Precision Agriculture) inaugural Precision Ag Forum in September. Read more about that event here.

Expointer MF and Valtra technology

Massey Ferguson and Valtra technology stands at Expointer in South America

In South America, Expointer had interactive Fused Farm displays, representing AGCO’s technology solutions for Massey Ferguson and Valtra. The Fuse strategy was presented in an exclusive area of the stand for both brands. The essence of the strategy was displayed by a touch screen totem, showing all of AGCO’s technology products, the product benefits to customers, and AGCO’s vision for precision agriculture in the future. The technology stands also featured a video wall that showed customer testimonies, discussing the positive points of having AGCO technology products (guidance, telemetry, etc.) in his machine. Another attraction was the AgCommand App simulator, also running in a touch screen totem, where customers could check some of the benefits of the system. In general customers provided very positive feedback about AGCO’s Fuse initiative.

Technology job fair Brazil

Job fair attendees in Brazil could learn about Fuse Technologies and the precision farming industry

Between the 15th and 16th September, over 1,000 Mackenzie University students visited the AGCO stand during a Job Fair sponsored by the university – one of the largest and most traditional of Brazil. At the AGCO stand, students could learn about the evolution of technology in the field, interacting with the Fuse Technologies totem. AGCO´s professionals explained our global connectivity strategy, positioning our company as a leader in the development of technologies focused on farmers.

Learning about Massey Ferguson technology solutions at Vision of the Future

Learning about Massey Ferguson technology solutions at Vision of the Future

On the opposite side of the globe, the Massey Ferguson Vision of the Future events were held in the Asia Pacific (APAC) and the Europe, Africa, Middle East (EAME) regions. In Europe, the Fuse message was an integral part of cutting-edge technology conversations such as the latest in drone technology. Onsite demonstrations showed how guidance, telemetry and ISOBUS compatibility can allow Massey Ferguson customers to produce more with less. EAME hosted a Fendt Field Day as well, and recently participated at Agrosalon in Russia. At each event, customers had the opportunity to interact with AGCO technology products and learn more about the Fuse connected strategy. The 2014 tradeshow season will conclude with EIMA (International Agricultural and Gardening Machinery Exhibition) in Italy in November.

In addition to the unveiling of several new Massey Ferguson tractor models, Massey Ferguson Vision attendees in Australia were educated about the Fuse Technologies strategy and what to expect from AGCO technology products in the future. You can read more about the Australia event here. APAC also hosted a Massey Ferguson customer event.

To see more photos from recent events, visit our Facebook page.

To learn more about Fuse Technologies, click here.

AGCO Dealer Bryant Tractors Celebrates 35 Years of Service in New Zealand’s Northland Region

From the Auckland Harbour Bridge to the northern-most tip of the New Zealand, AGCO dealer Bryant Tractors has proudly served the Northland Farming industry for 35 years.

From humble beginnings employing just four people, the locally owned Whangarei business owned and operated by Murray Bale and Keith Martin is the largest independent agricultural dealership in New Zealand’s Northland region.

Celebrating their success and thanking their loyal and large customer base, the Bryant Tractor team invited over 320 guests to a function at Whangarei’s Toll stadium.

Bryant Tractors

Bryant Tractors Team

Guests enjoyed a buffet dinner, live entertainment and listened to the inspirational story of New Zealand Paralympic champion swimmer, Cameron Leslie.

The spacious facilities of the Northlands Rugby Union home ground also allowed Bryant tractors to display a large range of the latest AGCO products which guest were able mill around while catching up over a social drink or two.

Congratulating the Bryant Tractors team for their long history of service, Guest Speaker AGCO NZ Manager Peter Scott outlined AGCO’s Vision of the Future and an overview of the NZ tractor market.

Commenting after the event, Peter said “Bryant Tractors has been a fixture in the local agricultural industry for a generation, consistently providing the Northland region with professional service and support and  offering a range of AGCO products that meet the demands of modern farming practices in New Zealand.”

Attending the event customers Ian and Coleen Taylor took the opportunity to pass on their best wishes to Murray and Bryant tractors staff.

“We thoroughly enjoyed seeing all the machinery Bryant Tractors had on display, it is amazing what a change there has been even in our lifetime! We were very interested to hear the story of AGCO, its impressive results, with such rapid growth throughout the world.  We look forward to seeing what is coming off the production line next,” Ian and Coleen Taylor said.

Murray and Keith thanked their customers and made special mention of past and current staff who have contributed to the success of Bryant Tractors including co-founder Bill Bryant.

AGCO congratulates Bryant Tractors for 35 years of dedicated professional service and looks forward continuing a successful partnership in the vibrant New Zealand agricultural industry.

 

 

Major Changes: Current Ag Students on the Boom in Ag Education

“The cure to most of our problems in agriculture could be sitting right in front of us,” says Jay Middleton. It’s a heavy thought, and one of the many reasons the agronomy senior at Murray State University (MSU) believes it’s important to point people toward an ag education.

Matt Papineau, Memry Stoll, Jay Middleton, Samantha Anderson, Luke King, Jeremiah Johnson.

Matt Papineau, Memry Stoll, Jay Middleton, Samantha Anderson, Luke King, Jeremiah Johnson.

Apparently, plenty of young people have followed that direction. MSU’s Hutson School of Agriculture, like so many North American ag schools, appears ready to burst at the seams. In a reversal from just a decade ago, agriculture is “in” and its future bright. Enrollment in colleges of agriculture in both the U.S. and Canada has experienced healthy upswings. Individual institutions, including MSU, are reporting record numbers.

Most of it boils down to “jobs, jobs, jobs,” says MSU Hutson School of Agriculture dean Dr. Tony Brannon. “There are lots of expanded job opportunities in fields relatively new to agriculture, such as biotechnology, veterinary technology and precision agriculture.” Coupled with a retiring workforce and an expanding market that includes positions for non-rural youth, Brannon believes this created “the perfect storm leading to increased enrollment in many sectors of agriculture.”

Because they offer a glimpse at agriculture’s future, we sat down with Middleton and a group of his ag school classmates to better understand what motivates, concerns and appeals to them about their chosen academic discipline and the profession for which they’re preparing.

Technology, a yearning to learn more, leadership, a desire to feed the world and much more is discussed in this FarmLife special report. What these young people have to say tells us the future is in good hands and that cure Middleton mentions could be just around the corner.

There is much more from current ag students as part of the special report from FarmLife, the Massey Ferguson customer magazine. Read more from them here, and browse the full package including video and infographics.

The Fuse Contact Center Team: Supporting Our Customers Through the Entire Crop Cycle

As a supplement to the precision farming product support offered by our dealers, the FuseTM Contact Center is focused on providing the best experience for our customers. Supporting products such as AGCO’s guidance systems, telemetry tools including AgCommand®—and others—our team is extensively and continuously trained and certified to guarantee we can deliver the best support to our customers around the globe.

Fuse Contact Center agents

The Fuse Contact Center team is trained to assist customers with setup, calibration, and operational support on AGCO precision farming technology products.

Delivering support in a timely manner is critical in the agriculture business. Customers often call when they are in the middle of an operation. Having an expert to guide customers step-by-step on how to perform a specific task when they need the assistance can greatly reduce their downtime.

Providing this level of service is an important strategic initiative for AGCO, but what matters the most is what our customers think. Here is what some growers are saying about their experiences with the Fuse Contact Center:

 

When I call I get the same guy every time. So I don’t have to go through the same story again.
-Terry H., Iowa, USA

The Fuse Contact Center called me back in a couple days to make sure my problem was resolved!
-Carl S., Arkansas, USA

“I needed help with settings on the GPS. They understood what I was talking about. Give it a try.”
-Colin L., Ontario, Canada

 

The Fuse Contact Center is open seven days a week, nineteen hours a day. Customers can call toll-free within their local region and receive support in eleven languages. Live chat is also available.

The Fuse Contact Center is a key part of the Fuse Technologies strategy to provide growers with the expertise and answers to run their operation more efficiently. Visit AGCOtechnologies.com to view a complete list of regional toll free numbers, products and supported languages.

Meet the AGCO Biomass Solutions Team!

In an attempt to harness the potential of the growing biomass industry, AGCO launched its first marketing group specific to this area of agriculture. The biomass marketing group is led by its marketing manager, Glenn Farris, and his business equipment and development specialist, Ken Wagenbach.

Ken leads biomass harvesting equipment design improvements and helps partners set up, maintain and operate equipment for optimum productivity, efficiency and reliability.

Ken Headshot

Q&A with Ken:

What are some of the advantages of biomass energy production?

Biomass energy is renewable and environmentally sustainable; it reduces our dependence on fossil fuels and our carbon footprint at the same time. In biomass energy production, the agriculture sector has a way to reduce production cost while increasing yields and revenues.

What’s the most interesting thing you’ve learned about biomass since joining the AGCO Biomass Solutions team?

Biomass hits at all the core competencies of AGCO products. Properly managing crops/land and soil/water, be it purpose grown or crop residue, and renewable energy political policies have equal impact on the economy of the producer.

What is some good advice for a farmer who is interested in incorporating biomass into his or her operation?

Regardless of one’s current opinion on government policies on renewable fuels, meeting the world demand for food and fiber in 2020 and beyond will require higher yields. With higher yields and the genetics needed to get there, crop residue in the future will require very heavy tillage, new equipment design and/or removal of it entirely. As farmers/producers, we WILL need the cellulosic outlet that biomass provides.

 

Have a question for Ken? Email him your question here: AGCO_Biomass_Solutions@AGCOCorp.com.

For additional information on AGCO Biomass Solutions, please visit: http://bit.ly/AGCOBiomass.

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