Once again, the Agritechnica 2013 is an exhibition that sets new records. On 420,000 square metres, the entire industry presented itself to some 450,000 visitors to the world’s leading agricultural equipment and machinery exhibition. The exhibition not only set a new record in terms of the number of visitors, but also for exhibitors as well as in its internationality. For the first time, all 27 exhibition halls were occupied with 2,900 exhibitors from 47 countries. The exhibition was therefore fully booked. And accordingly there were crowds of visitors at the Fendt stand in Hall 9, where the premium brand and trend-setter in agricultural engineering presented its new innovations in the areas of tractors, combines and balers.
“There was a very positive atmosphere here at our stand. The agricultural industry is currently in a stable economic environment, so that we were able to conduct excellent, concrete talks here with our customers and dealers,” summed up Peter-Josef Paffen, Vice President and Chairman of the AGCO/Fendt Management Board. This impression is substantiated by the DLG exhibitor survey. Seventy percent of the farming and forestry enterprises said they plan to invest in the next two years. “We already reached our sales target of 18,000 tractors before the Agritechnica. Here at the exhibition we are already talking about orders for the upcoming year. Thanks to our new factory, we are ready to deliver and also aim to attain these high sales figures in 2014. The Agritechnica has given us the right impetus and tailwind for this,” said Paffen.
Fendt presented its complete line-up – from the 200 V/F/P specialty tractor range with 70 hp to the 939 Vario with 390 hp – on 2,550 square metres within the 7,200-square metre AGCO stand in Hanover. There was an especially high interest in the innovations. Under the motto “Experience Fendt. Making things happen.”, Fendt presented new high-horsepower machines in all areas this year. The new 800 and 900 Vario high-horsepower tractors convinced visitors with a number of new technical innovations, such as the integral tyre pressure regulation system VarioGrip. Fendt also presented the new combines from the Fendt X-Series with hybrid technology and the most powerful Fendt of all times – the Fendt Katana 85 forage harvester with 850 hp. “The demand for Fendt harvesting machinery is climbing noticeably. Today we also offer high-quality products in this area,” commented Paffen. The topic of precision farming was presented at both the Variotronic and the AGCO Fuse stands. In this area, Fendt now also offers SectionControl and the AGCOMMAND telemetry system. On the basis of the Fendt X Concept, visitors were able to get a first impression of the direction development in agricultural engineering will take regarding electrical drives for tractors.
Innovative technology is rewarded with awards. Fendt received the silver medal from the DLG for its new flat-sealing hydraulic coupling system. The “Machine of the Year” was awarded to the Fendt 516 Vario for tractors and the new 9490X for combines. Fendt also received the official DLG test mark for the VarioGuide RTK automated steering. “Of course, it is a great pleasure to reap awards. However, it is important to us that we bring innovations onto the market that provide real benefits for our customers and take all of their requirements for practical use into consideration. The new hydraulic coupling system is an excellent example for this, because it enables farms to convert to modern hydraulic systems flexibly, step by step, and there are no oil leaks during handling,” added the Chairman of the AGCO/Fendt Management Board.
At the Agritechnica, AGCO/Fendt finds the ideal environment to present its new technologies. “The Agritechnica is an innovation driver and provider of ideas for global agriculture and has impressively demonstrated the growing worldwide significance of farming and agricultural engineering,” explained Dr. Reinhard Grankdke, The share of visitors from outside of Germany is continually climbing, in 2013 every fourth visitor came from abroad – a new peak. “In Hanover, we meet our customers from many different countries. These included investors from Central and Eastern Europe as well as large groups from North America, who we gave a better understanding of our latest technology. We took this as an opportunity to gear up our exhibited machines accordingly and presented a 724 Vario with row crop tyres for the North American market for the first time at our stand. Overall, it was an excellent mix of expert farmers and entrepreneurs, which is becoming increasingly more international,” explains Peter-Josef Paffen. Hall 9, where the AGCO Corporation with Fendt and its other brands was found at the Agritechnica, proved to be a true magnet for visitors. The Fendt stand was one of the best visited stands over all the exhibition days. “With a team of more than 150 employees from Marketing and Sales, we were there for our customers at the Agritechnica and are pleased with the high-level conversations and the great resonance our brand found with customers,” summed up Paffen.
The Massey Ferguson MF DELTA combine harvester has won the prestigious Machine of the Year Award at the Agritechnica Show in Hannover.
“Massey Ferguson is now reaping the reward of our investment in developing new and innovative harvesting machinery,” said Richard Markwell, Vice-President and Managing Director, Massey Ferguson, Europe, Africa and Middle East.
“We are very proud to receive the Machine of the Year Award I and must thank all our colleagues in the harvesting division for their innovative ideas, hard work and commitment that has resulted in this great achievement.
“Our clear goal is to deliver combine harvesters of the highest quality and upmost reliability. Our major investment in manufacturing and engineering development at Breganze is now delivering the results that have been recognised by this award,” he said.
The wide range of novel, innovative features on the MF DELTA combine help improve harvesting performance and increase efficiency while reducing power and fuel consumption.
By Bernhard Schmitz
AGCO’s new technology strategy, FuseTM Technologies, was a major component of AGCO’s presence recently at Agritechnica, the world’s largest exhibition of agricultural machinery and equipment. Held in Hanover, Germany, from November 12-16, 2013, the show attracted 450,000 visitors from across the globe.
Show attendees could experience Fuse products and learn more about the strategy in several ways. The Fuse booth was located at the center of the AGCO floor plan, where visitors could interact with touch screen stations to learn about the Fuse connected strategy.
The Fuse booth also included the interactive smart farm display that showed how Fuse Technologies helps growers through each phase of the crop cycle. Eric Hansotia, Senior Vice President of Global Harvesting and ATS, and Helmut Endres, Senior Vice President of Engineering Worldwide both visited the Fuse booth and interacted with the Fuse smart farm screen.
After learning about what Fuse is and how it helps growers, visitors could venture out to each brand area—Challenger, Fendt, GSI, Massey Ferguson and Valtra, as well as Fella—which featured technology stands staffed with experts ready to answer attendees’ precision farming questions.
Show attendees could interact with each brand’s precision farming products, especially some of the new products that made their debut at the show such as VarioGuide Light and the latest AgCommandTM integrations.
Additionally, AGCO’s own Matt Rushing, Vice President of Product Management, Advanced Technology Solutions (ATS) and Electronics Functional Group, was on-hand at the Massey Ferguson stand to explain the Fuse Technologies strategy: click here to see the video.
Dr. Bernhard Schmitz is the Commercial Manager of ATS Products for EAME based in Neuhausen, Switzerland.
Randy Bauwens, Town & Country Supply Association in Edgar, Montana
Ben Hayes, Crop Production Services (CPS) in Lanark, Illinois
Tom Leuthardt, Cenex Harvest States (CHS) in Chokio, Minnesota
Tony Randolph, Southern States in Farmville, North Carolina
The four finalists will join AGCO as honorary guests at the 2013 Agricultural Retailers Association (ARA) Conference and Expo Dec. 3 – 5, in Miami, Fla. During the conference, the winner of Operator of the Year will be awarded a Harley-Davidson motorcycle.
We strive to make the machines in the AGCO Application Equipment Division the finest in the industry — engineered from the ground up for precision, dependability and reliability. But no matter how good the equipment, there is something to be said for the makeup of the person behind the wheel.
Again, congratulations to all the nominees for all their hard work and dedication to the application profession and to the four finalists whom truly represent the best of the best.
Go to http://www.applylikeapro.com/operator-of-the-year/2013-finalists/ to learn more about the finalists.
At the Agritechnica show in Hannover on 10th to 16th November Massey Ferguson will be celebrating award-winning success as well as introducing a huge array of innovative equipment. While the new MF 8700 Series, which is being launched at the show, is set to be the star of the stand, it will be on show alongside a wide range of new combines, balers and telescopic handlers.
“Agritechnica is set to be another highlight in an already enormously exciting and successful year for Massey Ferguson,” says Campbell Scott, Brand Development Manager. “We continue to invest in developing new and innovative products to help farmers to improve efficiency in all operations and are proud this is being recognised with awards.”
On show at Agritechnica for the first time are three, new four cylinder tractors in the MF 5600 Series. These go on display alongside a wide range of new harvesting equipment introducing significant changes to the MF DELTA, MF CENTORA and BETA combines, as well as the new MF 2200 Series large square balers, the new MF 1840 in-line, small square baler and new MF 9000 Xtra Series telescopic handlers.
Agritechnica will also see the introduction of the MF 470 tractor. This Brazilian-built, 120hp model is aimed specifically at Eastern European countries, which do not require engines to comply with the strict emission regulations and is likely to attract much interest.
Award winning success
Massey Ferguson is proud that, yet again, its investment is tractor innovation has been recognised by the Jury for the respected Tractor of the Year Awards, which has nominated the MF 6616 as a finalist for this year’s awards.
“We are, of course, extremely gratified and honoured the MF 6616 is a finalist in the awards,” says Mr Scott. “We are pleased the jury appreciate how this advanced design offers users the power, torque and operating benefits associated with a six cylinder tractor, but in a compact and extremely agile machine with a great power to weight ratio. Indeed, with the MF 6600 Series Massey Ferguson has created a new class of 150hp+ four cylinder tractors. Developing 185hp, with Engine Power Management on the Dyna-6 model, makes the MF 6618 the most powerful four cylinder tractor available.”
Massey Ferguson is also very proud to be receiving a prestigious Milestone 2013 Award at Agritechnica for its pioneering innovation in farm mechanisation in developing the MH-20 – the world’s first self-propelled combine harvester.
The timing of this award could not be more appropriate, with 2013 seeing Massey Ferguson celebrating the 75th anniversary of the introduction of the MH-20 combine harvester.
To mark this special occasion Richard Markwell, Vice-President and Managing Director, Massey Ferguson, Europe, Africa and Middle East will unveil a stunning new bronze sculpture at the awards presentation ceremony, in Hall 7 at 11.00hr on Sunday 10th November. This unique artwork, especially commissioned by Massey Ferguson, has been crafted by the internationally recognised artist, John Sherlock.
“The MH-20 SP combine was a masterpiece of engineering and we are thrilled to be able to celebrate it with this new sculptural masterpiece,” says Mr Scott. “We were determined to produce a symbol that would have lasting significance beyond the 75th anniversary date and which could be enjoyed for years to come.”
Massey Ferguson invests in farming’s future
At the Agritechnica Show Massey Ferguson will also sign a new partnership with CEJA – The European Council of Young Farmers – and will be hosting its members from across Europe at a series of events at the show.
“The goals of CEJA – to promote the interests of, and be a serious voice for, young farmers in the EU are identical to that of Massey Ferguson and are aligned with our “For a New Generation – From Massey Ferguson” approach and is a further commitment to the industry that we all work within,” explains Mr Scott.
This involvement not only translates into action the message from its unique ‘New Generation’ study, but also builds on Massey Ferguson’s Vision of the Future Event, held this summer near Beauvais in France.
“This research indicates a dramatic step change is taking place in global farming. It shows how a New Generation of farmers is transforming the way the world is farmed and they are demanding the most appropriate tractors, harvesters and equipment.
“The New Generation of younger farmers across Europe are forging ahead, farming larger areas than their forebears as well as producing more from less. But the report also shows it is important that the industry has the correct balance of experience and young, dynamic thinking as we move forward,” he adds.
“By working with CEJA Massey Ferguson will be at the heart of these exciting developments – using our experience and expertise to provide equipment to meet future needs, while garnering the enthusiasm and ideas from young farmers who are the future of European Agriculture.”