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Newly Opened Dealership Secures City Deal

Massey Ferguson has come home to the streets of Coventry with the purchase of two Massey Ferguson 5610s by Coventry City Council.

The two recently launched tractors, which are to carry out verge mowing in and around the city of Coventry, were purchased from the brand new Ufton branch of dealership Lister Wilder, which opened in May this year.

Coventry-council

“The Council was looking for a tractor with excellent visibility to the side and front. With its waisted design and drop-nosed bonnet, the MF 5610 delivers just that,” explains Stuart Wyles, Lister Wilder Ufton Area Sales Manager.

Not only does the drop-nose give excellent views to the front and side, it also enables operators to see to the side of each wheel and the to the front linkage itself, a must for verge and grass mowing, adds Mr Wyles.

The other important requirement was for a high lift capacity, and with its uprated rear linkage rated at 4300kg, the MF 5610 is more than capable of handling the heavy reach mower as well as other implements it may be required to lift.

The tractors are fitted with front linkage, complete with PTO, to allow for both front and rear mowers, as well as cab suspension, electronic linkage control and 100 litre/minute hydraulics.

Powered by an AGCO POWER 3-cylinder, 3.3-litre common-rail engine, the 105hp MF 5610 also delivers in terms of performance and economy, putting out 413 Nm torque at just 1600rpm. Drive is provided by a Dyna-4 powershift transmission controllable either via the multifunctional joystick or shuttle.

“To make sure the tractor fitted all the criteria, we attached the council’s Bomford flail mowers to test visibility, performance and comfort for the operator,” he adds.

And indeed, the new, spacious, high-visibility cab was also a selling point for the tractor, giving the operator the equivalent working conditions to those in a high-hp tractor – a necessity for long hours verge mowing.

“We looked at a number of different options in this power bracket, but it was the Massey Ferguson that fitted the criteria. Visibility is crucial for both safety and ease of operation, as is lift capacity. Operator comfort and usability was another high priority for us,” explains Brian Martin, Fleet Service Supervisor at Coventry City Council.

“We’re delighted to have supplied these two tractors to Coventry. Obviously location had a bearing, as the new dealership at Ufton is only a short drive, but it’s equally great to see Massey Ferguson visible on the streets of the city again,” says Mr Wyles.

AGCO Announces Tier 4 Final/Stage IV Engine Strategy

Earlier today, AGCO announced its Tier 4 Final/Stage IV engine emissions strategy for its AGCO POWER diesel engines.  The updated after-treatment system will continue to offer an effective method for farmers to reduce emissions without compromising power, efficiency or fuel economy.AGCO POWER logo

Martin Richenhagen, Chairman, President and CEO of AGCO said, “Our objective was to develop emissions technologies that delivered a consistent solution for cleaner air while producing efficient options for farmers through to Final Tier 4 US and Stage IV EU. This was our focus when we introduced our e3 Selective Catalytic Reduction (SCR) technology in 2009 and continues to be our focus as we move to the next generation of emission reduction.”

AGCO will continue to use its proven e3 SCR technology in its AGCO POWER engines to address the needs of Tier 4 Final/Stage IV engine requirements. In select specific models, a small amount of cooled Exhaust Gas Recirculation (cEGR) will also be added in order to ensure emissions compliance while minimizing fluid consumption and improving power balance. AGCO has established leadership and experience with both SCR and cEGR from launching both technologies on tractors in Tier 3/Stage IIIa.

“AGCO knows this technology well. We were the first to launch SCR technology in the off-road market in North America and have many years of working experience with both emission reduction technologies,” commented Matt Rushing, Director of Product Management, Global Electronics and Global Engines at AGCO. AGCO has led the industry in the continued development and improvement of SCR technology and has worked with industry partners to establish the Diesel Exhaust Fluid (DEF) and AdBlue® infrastructure to support SCR technology use.

AGCO has kept the customers’ needs paramount since launching its e3 SCR technology in 2009.  “We wanted to develop a solution that would bring farmer input costs down, allow us to increase power levels and lower fluid consumption – all while offering reliable emissions reduction technology,” added Mr. Rushing.

Customers can expect that there will not be any changes to the way that they operate and maintain their future Tier 4 Final/Stage IV AGCO equipment. AGCO POWER engines will operate efficiently delivering total fluid economy (diesel fuel and DEF) that will meet or exceed the same fluid consumption levels as in AGCO’s Tier 4i/Stage IIIb machines.

Mr. Richenhagen stated, “We are confident that this is the best solution for both our customers and the environment. At AGCO, we are proud to deliver compliance without compromise. Our e3 solution delivers exactly what modern agriculture demands — cleaner emissions, improved economics and reliable performance.”

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