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Jeff Challis Shows You Why You Should Buy Genuine AGCO Parts Filters

A visit to Kenya prompts the production of a video to demonstrate the merits of buying genuine AGCO filters and how to spot counterfeit parts.

In March 2014 Jeff Challis, Business Manager, Parts Sales, Africa and Middle East and Pete Winterbottom, Manager, Aftersales Marketing, EAME visited Kenya to meet with our Massey Ferguson distributor FMD and visit some of their key customers. These customers varied from important municipal customers such as Nairobi Airport to owners of large tea and sugar plantations. The purpose of the visit was to discuss the virtues of genuine parts. Jeff demonstrated this by dismantling a genuine filter and comparing key features with a popular spurious filter. From the outside both filters looked the same but Jeff quickly highlighted that underneath this veneer there were some significant differences. Jeff’s demo had such a positive impact that FMD said they wanted to train and equip their own staff to do the same demo when on the road visiting customers. To assist with this, the EAME Aftersales Marketing team produced some practical demo kits including genuine and spurious filters along with flip chart slides. Jeff took the kits back to Kenya and also Sudan in early 2015 to train the local field sales teams to use themselves.

As an aide memoire for the local teams, we filmed Jeff at the Stoneleigh training centre conducting the demo. A group of UK service technicians that were on a training course in an adjacent workshop at time of filming stopped what they were doing because they too were so intrigued to see and hear what Jeff had to say. So much so that we decided to publish the resultant videos on YouTube for all to see.

We’ve created 2 versions of the demo; a 3 minute and 15 minute version which can be watched on YouTube or downloaded from asset bank. We’re now considering the possibility of creating different language versions in order to spread this key message: – When it comes to Parts ‘The Genuine Choice’ is the only choice!’

agco parts 2

AGCO Parts

To learn more about AGCO Parts please visit: http://www.agcocorp.com/parts-service.html.

AGCO Parts Books to Go™ Mobile App

A year ago, the AGCO Parts Books to Go™ mobile app initially successfully launched on the Apple iOS platform into 35 countries through the Apple Store. Now even more robust, today’s mobile app launch represents advancement in providing anytime, anywhere access to replacement service parts information on AGCO products.5549-POGO-_0000_Layer Comp 1

Already established in the mobile space, the AGCO Parts Books to Go™ is now available in both the Android and Apple iOS platforms, with the new Android version of the app available on the Google Play Store. Its functionality includes similar Interactive Parts Catalog functionality like the Apple iOS app while maintaining the natural Android user experience. Interactive drawings with capability for zooming, panning, and call-outs; parts lists; Google-like searches; cart functionality; off-line capability and multi-language support are part of this newly delivered Android app. The Apple and Android versions are now available for customers and AGCO dealers/distributors.

AGCO is committed to supporting parts service for the duration of the service life of AGCO machines. Besides the Challenger, Fendt, Massey Ferguson and Valtra brands, content on the Apple and Android app is now expanded to include parts book information for many of AGCO’s other brands— like Gleaner®, Fella®, Laverda®, Hesston®, Ag-Chem®, Spra-Coupe® and more. Language support has also expanded. Initially released in English, Spanish, Portuguese, French, German, Finnish and Italian, support is now extended to accommodate Chinese, Turkish, Polish, Russian and the Scandinavian languages.

For more information on AGCO Parts please visit: www.agcocorp.com/brands/agco-parts.html.

 

Remanufactured Components Deliver Top Quality Performance 30% Less Cost Than a New Unit

Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO), reports that more than 500 key components spanning 15 product groups are now available under the AGCO Reman scheme for MF tractors and combines. The range covers all generations of machines from the late 1970s through to current production models.

AGCO Reman is the ideal low-cost solution to breathe new life into ageing or worn Massey Ferguson farm machinery. With new products being added on a regular basis, the scheme includes engines and engine components, transmissions, turbochargers, fuel injection equipment and electronic components.

Massey Ferguson parts and service

Massey Ferguson parts and service

“Typically, a remanufactured engine, for example, costs 30% less than the price of a new unit and yet has the same performance, the same specification and comes with a full 12 months warranty – identical to an equivalent new engine,” says Russ Wheatley, AGCO Reman Business Manager.

“AGCO Reman offers a cost-effective alternative where ‘new’ may be beyond budget but where a quick solution at known cost is required,” he explains. “We take in a customer’s old unit and they receive a remanufactured unit from our bank of AGCO Reman products. Customers have the peace of mind knowing that the Reman part has been fully tested, meets the original manufacturer’s specification and is fully warrantied exactly as per new.”

“Where AGCO Reman really scores is when it is compared to a third-party local workshop repair,” Russ points out. “A third party non-specialist repair may take longer as damaged or broken parts have to be identified and ordered. Compare this to a Reman solution where we ship out a replacement unit in exchange which is ready to fit the very next day by a Massey Ferguson dealer. The unit is virtually as-new with the full back-up of the dealer and AGCO’s warranty – all at a competitive price.”

All AGCO Reman parts follow a common process making it easy for a customer to return the used part. Under the scheme, the unit is collected and returned to one of 26 centres of excellence where it is stripped down to individual components parts, each of which is thoroughly cleaned, inspected and measured against the original specification. Items within tolerance are put to one side and re-used alongside new components and then reassembled and fully-tested to the same exacting standards as a new product. All wear parts and other specific items are replaced with brand-new components regardless of the condition of the existing ones.

With technology constantly moving on, any engineering updates which have been made since the product was first released are also incorporated. “This means that in certain cases, the Reman part is actually better than the original,” adds Russ. “AGCO Reman is a very quick and environmentally-friendly option. The whole process can be completed in a day or two, thereby minimising machine downtime.”

More Parts, Half the Time in Eastern Canada

Recently, residents watched with interest as a big red AGCO sign was erected off Highway 401 in Woodstock, Ontario. The AGCO name outside the new 67,000-square-foot, full-stocking Parts Distribution Center (PDC) is just one sign of the big changes in store for area dealers and farmers.

Now with the new Woodstock PDC, parts deliveries across Eastern Canada will be delivered in 50 to 65% less time, some in as little as four hours or less.

The convenient location cuts transit time, but as a full-service facility, the Woodstock PDC also offers 40% more parts. It’s the fourth AGCO Parts facility to be upgraded since 2010. For dealers like Dey’s Equipment Centre Inc., the full-service PDC is a sign of AGCO’s commitment to meeting the needs of its customers.

Dey, owner of Dey’s Equipment Centre in nearby Tillsonburg, helped lead the charge to bring the new parts center to Eastern Canada. He’s pleased that the state-of-the-art facility includes a service training center for AGCO technicians and sales personnel, saving more time and money by eliminating the need to travel to the U.S. for training.

“The new PDC has more parts available, a convenient location and close-to-home training facilities,” Dey says. “It’s the best thing AGCO’s ever done for us and for our customers.”

To read more, see http://www.myfarmlife.com/advantage/more-agco-parts-half-the-time/. For more information on genuine AGCO Parts, see AGCOParts.com.

Antarctica2 – For Those Who Dare to Dream

Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO), has celebrated the launch of an ambitious mission to drive a tractor to the Geographical South Pole, the fulfillment of a dream for a Dutch theatre maker that also aims to inspire others to dare to dream.

Antarctica2 follows in the footsteps of Sir Edmund Hillary, who drove a specially adapted Ferguson TE20 to the South Pole in 1958.

Richard Markwell - Vice President & Managing Director Massey Ferguson EAME handover the key to Manon, Tractor Girl

Richard Markwell – Vice President & Managing Director Massey Ferguson EAME handover the key to Manon, Tractor Girl

But the 2014 mission, which departs Cape Town on 15th September for the 2350km journey, has enlisted the help of leading industry partners to take a wheeled tractor to Antarctica for the first time.

The MF 5610, modified by the engineering team at AGCO’s Beauvais tractor plant, will be driven by Manon Ossevoort, better known as Tractor Girl, who has already driven a tractor from her childhood home in the Netherlands to South Africa.

“It was my dream to drive a tractor to the end of the world, and I was inspired by Sir Edmund Hillary’s mission,” Manon explains, “I found that along the way my journey inspired other people to talk about their own dreams, so I set about collecting these dreams with the goal of taking them to the South Pole with me.”

When her original mission – which was undertaken largely with only local support –ended with Manon unable to make the final leg to Antarctica, she remained convinced that she had to finish it. She approached Massey Ferguson via its distributor in Holland, Mechatrac, and was assured of the company’s commitment to help her follow her dreams.

Support for Antarctica2 will be provided by partners including Massey Ferguson, Trelleborg, Castrol, AGCO Finance, AGCO Parts and Fuse Technologies. There are still opportunities for additional partners to join this exciting project, which will reach a global audience.

Richard Markwell, Vice President and Managing Director of Massey Ferguson EAME,who handed over the keys to the MF 5600 to Manon in a special ceremony at Beauvais, said: “I congratulate our Engineering Project Manager Olivier Hembert and his team, who worked in their spare time, along with AGCO Power in Finland, to adapt the tractor for conditions that are probably the toughest in the world.”

“As John F Kennedy said about the mission to the moon in 1962 – ‘We choose to do these things, not because they are easy, but because they are hard.’ This is Massey Ferguson, wanting to take on a challenge and work in the spirit to achieve not only easy things, but challenging things. On behalf of AGCO and the full team of sponsors, I wish Manon and her straightforward, dependable MF 5610 a safe and exciting journey to the South Pole.”

Expedition specialists Arctic Trucks will provide guidance and safety support with the help of two Toyota four- and six-wheel drive pick-up trucks, and has worked closely with Trelleborg and Massey Ferguson to develop tyre technology for the mission.

Gudmundur Gudjonsson, Arctic Trucks Project Manager for Antarctica explains: “Tyres are more efficient than tracks in this kind of expedition, being capable of higher forward speeds and using less fuel. They also provide suspension, which is beneficial to the environment as well as the vehicle and the driver.”

Under Arctic Trucks guidance, MF 5600 tractors have undergone extensive cold weather testing, while the expedition team has received polar training, including guidance from seasoned polar explorers Matty McNair and her daughter Sarah McNair-Landry who will be key team members for Antarctica2.

A technical support specialist and former Massey Ferguson photographic specialist Simon Foster complete the team.

The expedition will call on not only the straightforward and dependable engineering of the MF 5610 to endure temperatures down to minus 40deg centigrade, altitude of 3400m and deep, soft snow, but also AGCO’s impressive parts and technical capability.

Up to 1000kg of parts will be carried on the mission, a twice daily maintenance regime adhered to, and the Agcommand™ telematics system will relay performance information back to a 24 hour support team in Beauvais.

The latest broadcast and social media technology will also be employed in stark contrast to when Sir Edmund Hillary’s arrival at the South Pole was marked by at telegram of thanks to Harry Ferguson. Live streaming and regular updates via a dedicated website will keep the rest of the world in touch with the mission’s progress.When the MF 5610, with its Tractor Girl and her cargo of dreams on board, arrives at the South Pole around 7th December, it will be a testimony to the work of all the partners in the Antarctica2 project and their tireless commitment to its message – #BelieveInIt

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