Expodireto Cotrijal reaches its 13th edition reinforcing its image as one of the main agricultural fairs in Brazil. Receiving over 160000 visitors at the 2011 edition and with a turnover of over 1 billion reais, the fair became a good businesses display for Massey Ferguson. Taking place in the city of Não-me-Toque – RS, the Precision Farming national capital, the fair is the main city event of the year and drives the whole region!
The brand, in 2012, is reinforcing its increasingly complete products portfolio concept, presenting to the region the new line of tractors 320 and 370 CV MF 8600, a success in the European and American market. The machine already draws the attention from the passersby in front of Massey Ferguson´s stand and also the local press’s.
The Massey Ferguson Caricatures Contest is stirring the stand at the fair. Many clients are participating at the contest, which consists in having a caricature created and promoted at the MF social media. The most liked ones will get awards. The brand’s social networks pages are increasingly growing.
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AGCO participated in The New Diesel Technology Diesel – Clean Air for California.
The showcase event was held on February 28, 2012 in Sacramento, CA and was a street-side outdoor, partially-tented public event adjacent to the Cal EPA building on 11th Street in Sacramento. The display included agricultural and construction equipment, heavy-duty trucks and technical engine stand displays, light-duty pickup trucks and cars, after treatment cutaways and related information. Other activities included a press conference featuring the ARB Board Chair, the Engine Manufactures Association and top OEM representatives and a Chairman’s Technology Forum on diesel health research. The AGCO Challenger MT 600D Tractor was on display. This Challenger® MT600D Series Tier IVi-compliant tractor from AGCO Corporation is designed to deliver superior productivity and efficiency for professional farmers feeding the world. And it does so without many of the tradeoffs that have been required to meet U.S. EPA and CARB emissions standards in terms of cost, reliability and fuel efficiency.
Valtra has prepared for the Expodireto Cotrijal 13th edition, in Não-me-Toque, between March 5th and 9th, a series of novelties to attract the region’s farmers. With an enlarged and modern stand, the brand shows to the fair audience the complete portfolio of solutions.
The action Valtra & You at the social media is present at this important fair. The visitors can take pictures at the cameras, holding posters like “Mom, I’m at Valtra”. Since its first edition in September 2011, the numbers generated by the marketing effort have been very positive. Today Valtra has already over 2300 fans on its Facebook page.
During the fairs 5 days, all the passersby at Valtra´s stand will be able to know the highlights that the brand will bring to this edition. The new S Series will be present with the S293 model, with CVT gearbox (AGCO Variable Transmission) and 320 CV power.
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At the International Green Week in Berlin, Fendt was involved with the “Farm Experience” in Hall 3.2 as usual. That is were farming can be experienced hands on.
The “Farm Experience” is a big crowd-puller every year at the biggest consumer fair for food, agriculture and horticulture. Its purpose is to explain modern farming to consumers in an easy-to-understand manner. “We are here at the International Green Week, because it gives us the opportunity to communicate directly with 400,000 consumers and to demonstrate what modern agricultural machinery is,” said Peter-Josef Paffen, Spokesman for the Fendt Management and added: “Fendt is committed to being here.”
Fendt tractors were found in all sizes at the “Farm Experience”: as remote-controlled model tractors on the Agravis model farm, in original size, of course, and as push tractors, go carts and pedal tractors. It is a tradition that Fendt donates the entire fleet for the trade fair kindergarten. After the trade fair is over, the proceeds from the sales of these tractors will go to a kindergarten in Berlin, which is planning to build a vegetable garden in the spring.
Europe should not underestimate its role as an agricultural powerhouse, but it needs to focus on areas of weakness including access to natural resources, according to a unique report into where global agricultural power lies commissioned by the Oxford Farming Conference, sponsored by Massey Ferguson.
“Europe currently ranks respectably for political, corporate and trade power but is vulnerable in the long-term to the availability and control over natural and mineral resources,” Oxford Farming Conference chairman Cedric Porter said.
“If the European Union is to continue to punch above its weight on the global agricultural stage it will need to strengthen output – it is vital for farming and for our future food security. The report shows us that Europe as a whole still retains historical influence in global agriculture, but with exporting nations such as China, Russia and Brazil coming up the ranks, the food and farming industry will need to act with policy to retain our strong position.”
“The whole of the food industry also needs to ensure that the relationship between corporations and farmers is a successful and balanced one. Europe, and in particular the UK, has a disproportionate concentration of large trans-national corporations (TNCs) based here which in global terms can be seen as a positive since those organisations are powerful when it comes to decisions that affect agriculture and food. But while that, continues to give international influence, it does not necessarily translate into an improved position for our farmers or the agri-food supply chain.”
Who’s in control of the supply chain?
- Four companies account for between 75% and 90% of the global grain trade
- 10 companies are responsible for over 40% of the global retail market
- Seven companies control virtually all fertiliser supply
- Five companies share 68% of the world’s agrochemical market
- Three companies control almost 50% of the seed market
Commenting on the report, Richard Markwell said: “Massey Ferguson is well-poised to help meet the challenges facing European farmers, given the company’s mission to provide straightforward, dependable machines designed to help farmers cut costs and maximise productivity.”
The report, written by the Scottish Agricultural College, pulls together a vast array of recent research into an unrivalled and uniquely authoritative document which the OFC hopes will be used by farmers and interested groups to lobby in order to keep the Europe at the top table.
To view a video of the Oxford Farming Conference, click here:
For a full copy of the paper, click here: