MF 6600 Series Wins Silver Award at Cereals 2014, UK

Massey Ferguson is delighted to have been awarded a Silver award for its MF 6600 range of tractors at the inaugural IMMA awards at this year’s Cereals event in Cambridgeshire, England.

The IMMAs are a totally new machinery awards scheme that recognises the best new farm equipment on the market today.

Campbell Scott, Director Sales Engineering and MF Brand Development EAME, and Lindsay Haddon, Advertising and Sales Promotion Manager, Massey Ferguson, UK and Ireland.

Campbell Scott, Director Sales Engineering and MF Brand Development EAME, and Lindsay Haddon, Advertising and Sales Promotion Manager, Massey Ferguson, UK and Ireland.

This new initiative organised by the Cereals Event and supported by the AEA, The Institution of Agricultural Engineers, The Royal Agricultural University and Farmers Weekly, recognises the very best in agricultural engineering.

The independent panel of judges awarded the honours based on the following criteria – Innovation, cost-effectiveness and value.

The judging panel consisted of a number of high profile names from the world of agriculture: Professor Dick Godwin, Harper Adams University (soils and cultivation); Professor Toby Mottram, Royal Agricultural University (robotics); Peter Redman (IAgrE); Prof Paul Miller, NIAB (sprayer expert); Phillip Clappison, Farmers Weekly Contractor of the Year; Roger Lane-Nott (AEA) and David Cousins, Farmers Weekly.

Massey Ferguson submitted their entry back in April, in a comprehensive application that was co-ordinated by Lindsay Haddon, Advertising and Sales Promotion Manager for Massey Ferguson in the UK and Ireland. The package included not only technical information, but supporting collateral such as video, images and customer testimonial.

The MF 6600 award was highlighted by the following closing statement “Ruggedly powerful engines and intelligent design ensure all models in the MF 6600 range have a high power-to-weight ratio for extraordinary all-round machine ability and agility in all applications. The Massey Ferguson DNA clearly runs through the MF 6600 range, with the same familiar, contemporary styling and a presence that makes every Massey Ferguson tractor stand out from the crowd.”

The judging panel clearly agreed!


AGCO Bag2Bulk Roadshow Kicks Off in Central Province, Zambia

By Louisa Parker, Manager External Affairs, Africa & Middle East

Central Province Bag2Bulk roadshow - March 2014 018

To support AGCO’s new partnership with USAID on the Feed the Future Partnering for Innovation project in Africa, the first kickoff Bags2Bulk Roadshow event was held in May and attended by grain traders from Central Province in Zambia.  Working with our Zambian distributor GSI Africa and local partners Musika and Ybema Grain Services, we were able to share details of the Bags2Bulk project and educate the traders on the benefits of moving from bagged storage for maize and soya to bulk storage via the GSI technology.  Benefits will not only be gained by the mid-size trader, but pass along to the small farmer as well – in the forms of reduced grain loss and better grain quality for longer storage periods allowing the trader to sell when the timing is optimal.

Traders received short presentations from a number of supporting organisations including two of the largest grain commodity traders in Zambia. The larger traders are keen to see this shift from bag to bulk as it also improves the efficiency of their operations. Ultimately, it means they can buy and sell more maize in a season also. For smallholders, the benefits are threefold 1) improved connections to the market, 2) greater transparency on pricing, 3) being able to recycle their grain bags and use them more than once.

Of course, we learned as much from the traders as they learned from us.  We got a much better understanding of the challenges they have with logistics, commissioning trucks, aggregating the harvested maize from the small holders and trading their harvest in time to hit the trading season all while monitoring the quality of the grain they are trading.  All of these aspects can be improved by moving to bulk storage and adding a portable auger.  Additionally, they’ll enjoy the added bonus of dramatically reducing post-harvest losses which continues to plague Africa today.

Next stop, Mkushi, Zambia.  Central Province Bag2Bulk roadshow - March 2014 013

AGCO Partners with USAID to Introduce New Technologies to Zambia

Louisa Parker from AGCO kicks off first Bag2Bulk roadshow with the Mkushi District Commissioner Mr Luka Mwamba and Mabvuto Chisi from Musika.

Louisa Parker from AGCO kicks off first Bag2Bulk roadshow with the Mkushi District Commissioner Mr Luka Mwamba and Mabvuto Chisi from Musika.

AGCO is pleased to announce that we’ve partnered with USAID on a project  in Africa. USAID’s Feed the Future Partnering for Innovation program, the U.S. government’s global hunger and food security initiative which supports country-driven approaches to address the root causes of hunger and poverty. Through this Presidential initiative, the United States is helping countries transform their own agricultural sectors to grow enough food to sustainably feed their people. The idea is to take new technology into new markets. In this project, called Bag2Bulk, AGCO will be introducing GSI Africa (our local GSI distributor) to mid-sized grain traders in Zambia.

To complement AGCO’s current long-term vision in Zambia, over the next 18 months, AGCO and our partners will hold select activities at the AGCO Future Farm in Lusaka. These events will provide education and demonstrate the benefits of our GSI storage technology. Additionally, topics by our partners will cover grain marketing best practices, financing and more. The goal is to sell a minimum of 40 metal grain silos to grain traders in Zambia which will benefit some 12,000 smallholder farmers who represent 80% of the maize production in the country. Since current on-farm storage options and off farm facilities are sub-optimal resulting in annual post-harvest losses of over 30% from insect, rodent and rot, the grain quality of will not only improve overall trade prices, but will allow traders to handle cereal crops more effectively, store for longer periods of time and sell when prices are optimal.

AGCO’s project partners are:

  • Musika is a Zambian non-profit company that works to stimulate private sector investment in the smallholder market.
  • Sierk Ybema Grain Services is a grain management training and development provider.
  • GSI Africa, our local GSI distributor.

Look for updates following these exciting events from Louisa Parker, Manager External Affairs, Africa & Middle East.

Pink Cat Inspires Passion Among Young Farmers in Finland

Pink Cat

Valtra’s Unlimited Studio has created a pink tractor that is all about “passion”, which is this year’s theme among the Young Farmers of Finland, an organisation of MTK (Central Union of Agricultural Producers and Forest Owners). The theme is reflected in both the interior and exterior styling of this customised tractor, which has been dubbed “Pink Cat”.

Options and features of the Pink Cat are designed together with Young Farmers representatives and Valtra Unlimited Studio. The tractor is a four-cylinder N163 Direct with stepless transmission. The specs include bright pink taping, red leather upholstery, chrome headlight surrounds, chrome exhaust, chrome mounting rack on the roof, chrome grill guard, alpine horns on the roof, LED auxiliary work lights, breath alcohol ignition interlock, a top-end stereo and DVD player, a stainless steel mirror on the ceiling of the cab, rim guards made out of chrome-plated sheet metal, iPad and an Auto-Guide readiness system. The tractor itself boasts 171 horsepower, 700 Nm of torque, a 50 km/h transmission and 160 litre per minute load-sensing hydraulics.

Pink Cat will appear at Young Farmers’ events throughout Finland, beginning at the Okra fair in Oripää on 4 July. The tractor will visit all Finnish provinces before returning to its roots in Central Finland at the KoneAgria fair on 11 October. Pink Cat will be accompanied at these events by a customised trailer featuring a hot tub and terrace. After the tour the tractor will be offered for sale to customers just like any other demo tractor.

Pink Cat features:

  • Pink taping
  • Red leather upholstery
  • Chrome exhaust, headlight surrounds and grill guard
  • Alpine horns and auxiliary lights on roof
  • Breath alcohol ignition interlock
  • Top-end stereo and DVD
  • Stainless steel mirror and LED lamps on cab ceiling
  • Auto-Guide readiness system

Want to create the tractor of your dreams? Contact your local Valtra dealer about Valtra Unlimited.


Massey Ferguson Supporting Young Farmers at Cereals 2014, UK

While European agriculture continues to invest in large, capital intensive, fully specialised industrial farms, many young farmers cannot and do not want to build their future on this model. Currently more than 55% of European farmers are over the age of 55 and want to retire within the next ten years. Yet, only 7% of the conventional and 10% of the organic farmers in Europe are under the age of 35.*

5610_DSC9841There is a growing crisis in farming, as a generation of farmers grows older, with no one to take over from them when they retire. Many farming families find that their children don’t want to follow in their footsteps, so when ageing farmers stop farming, farms often cease to be used for agriculture. But as farms and farmers disappear, our food security is increasingly threatened. Fewer people have the critical skills to produce food, farmland goes out of production and countries become over-dependent on imports. The statistics above illustrate a pressing need, both to draw young people back into farming and to provide them with access to land they can farm.

Are you concerned about where the farmers of the future are going to come from? Do you feel the industry needs to do more to attract young students? Are your own children aiming for a life in the city, rather than one in the country?

If so, come to the Inspire Pavilion at Cereals 2014 and support the event’s aim to put careers in agriculture firmly on the map.

The Arable Event, Cereals 2014 takes place on 11-12 June in Cambridgeshire, UK. This year, the Inspire Pavilion is sponsored by Massey Ferguson as well as De Lacy Executive and McDonald’s. Its aim is to provide an opportunity to showcase the vast number of great career opportunities available across the industry.

Massey Ferguson’s very own Campbell Scott, Director, Sales Engineering and MF Brand Development, will be there to speak frankly and passionately about the future of farming and the support that Massey Ferguson hopes to provide for the next generation.

Not only that, Massey Ferguson will also be talking about future careers within the industry. Ben Agar, Manager, Marketing Services UK & EIRE, will be there to offer guidance and to talk about the opportunities in global careers within the agricultural sector.

There will be a full programme of seminars and workshops and some practical sessions where help will be offered with preparing CVs, preparing for a job interview, and using social media to find that all- elusive job.

Over lunchtime there will be a panel of young farmers who will tell stories to inspire new entrants, and there’s a #studentfarmer session too. This area – 4th Avenue – has a good selection of agricultural colleges promoting the courses they have on offer, and details of available apprenticeship schemes, so make sure you find your way to this part of the event.

Another first for Cereals is the new CPD trail, a great opportunity for visitors to gain up to 12 BASIS or 8 NRoSO points in a single day’s visit.

Find out more about Cereals 2014 on their website

*Information sourced from The Sustainable Food Trust

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