Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO), is focused on developing straightforward, intelligent farm machinery with broad appeal in the quest to increase crop yields and produce higher quality food with less assets.
Giving details on the brand’s outlook to 6,000 visitors at the company’s Vision of the Future event in Beauvais, France, Thierry Lhotte, Vice President Marketing, Massey Ferguson Europe/Africa/Middle East remarked: “To produce more from less, bio- and agri-technology will need to work together to achieve the necessary increases in food production to feed the world’s growing population. At the same time, farmers will need to strike a balance between a profitable business and a sustainable environment. Farm machinery must deliver a good return on their investment.”
He explained that in order to boost production, the three key challenges for farmers were the soil; environment and sustainability; and information and integration. A further major issue was the pressing need to encourage young people into agriculture.
“Soil is a key asset. It has to sustain crop growth, support larger loads to enable mechanisation, and permit infiltration and storage of water. In order to preserve soil and tackle the problems of compaction, erosion, water and nutrient management, a farmer will need to be more of an agronomist than ever before,” said Thierry.
“On the subject of environment and sustainability, the important areas are selection of the correct seed varieties, detailed land surveying and the optimum use of fertiliser which must come from the right source and be applied at the right rate, at the right time in the right place,” he continued.
“The entire food chain – from production to distribution – will benefit from increased information and integration. Collection and analysis of data from the field, for example, are crucial to develop optimum crop strategies and make the most of available land.”
“The entry of young people into farming is essential for agricultural security and must be encouraged,” Thierry emphasised. “The percentage of farms operated by under 35- year-olds in the EU is just 6%. Research has shown that farmers under 35 are one third more productive than their older counterparts.”
He then went on to give an insight into farm equipment developments of the future. “While power will continue to increase, ever-bigger monster machines are not the only solution,” he remarked. “Tractors below 100hp still account for 90% of the market in Africa and Middle East, 75% in Russia and just over half in Europe. The new farmer generation will continue to rely on these machines as all-round workhorses.”
“At Massey Ferguson, our aim is to produce dependable machines with broad appeal across all farm types. While they are straightforward, these machines are also smart – employing the most appropriate mechanisation and technology to suit a huge diversity of needs,” he said.
“Worldwide, the major trends are for modular and versatile machines, more comfort, ease-of-use and low cost of ownership. For emerging markets, the key issues are ease-of-use and repair, automation and connectivity, fuel efficiency and the requirement for engines to be less sensitive to fuel quality.” Looking further ahead, Thierry revealed some exciting ideas that could develop into the tractors of the future such as modular units with ‘add-on’ power units which could be used elsewhere on the farm for electricity supply. He also showed examples of tool carriers, master/slave concepts, hybrid/hydrogen engines, four-wheel-steer and an immersive cab.
“At Massey Ferguson, we don’t believe in technology simply for technology’s sake. Machinery is a big outlay and any engineering developments must provide farmers with a good return on their investment and help boost efficiency,” he said. “We will continue to stay close to our customers, listen to their ideas and ensure that our solutions are consistent with their expectations for farming in the real world.”
Another Farm Progress Show has come and gone, and what an accomplishment it was! This year visitors noticed something different on the AGCO lot. We turned the entire AGCO lot into a scaled-down version of a farm to demonstrate new ways to tackle the complex challenges of farming. We offered up the latest innovations from our brands, plus we showed how to get more from your operations using AGCO’s next-generation approach to precision ag technology.
As we gear up for the 2014 Farm Progress Show, we’re excited to share the full schedule of our educational series, a new addition to the AGCO lineup. The Fuse Technologies Pavilion, located on lot #1002, will be hosting a number of presentations covering a range of issues concerning technology, productivity and profitability. Presentations include:
- Who’s Watching Your Data? Corporations are interested in your agronomic data. What’s your position? We’ll help you decide by offering perspectives on the issue of data privacy. Wednesday, 10:00 a.m.
- There’s a Problem with Your Shoe! The secret to minimizing grain loss and maintaining a clean sample in higher- yielding, higher-moisture corn is in managing your combine’s shoe load. In this session, AGCO’s Kevin Bien explains why and offers solutions. Tuesday, 11:00 a.m. and Wednesday, 3:00 p.m.
- Advancement of Rural Cell Internet Coverage. Expanded cell coverage will enable new technologies on the farm. How can you profit? Tuesday, 2:00 p.m.
- Getting the Most out of Tillage. An informative presentation on the history of tillage, alternative tillage methods and how to optimize your tool’s performance. Tuesday, 3:00 p.m. Wednesday, 11:00 a.m.
- Reduce Compaction. Increase Yield. Soil compaction has been proven to reduce yield by as much as 10 to 15%. In this session, we’ll talk about technologies that can help reduce compaction, including tracks systems, large flotation tires and automatic tire inflation. Tuesday, 10:00 a.m.
- It’s All About the Kitchen! Managing job stress is an important aspect of farmer health and productivity. Here we make the business case for operator comfort and discuss recent equipment advancements, including cab and front axle suspension, ballasting techniques and guidance systems. Wednesday, 2:00 p.m.
- Turning Trash into Treasure. There are dollars to be made with the trash your combine leaves behind. In this session, we’ll discuss the emerging biomass market – what it is, how you can profit and how to get started. Tuesday, 1:00 p.m.
- Right Place. Right Product. Right Time. Accurate product placement is critical to the successful growth of a crop. This session will not only discuss the various product delivery options available but a number of other application- specific technologies that help deliver higher yields. Wednesday 1:00 p.m.
Please make sure to come early as seating is limited.
Other important information:
2014 Farm Progress Show: August 26 – 28, 2014; Boone, Iowa
AGCO: Lot #1002
By Louisa Parker, Manager External Affairs, Africa & Middle East
In June Bags2Bulk held its first demonstration day showcasing the bulk storage technology to grain traders. GSI Africa and the installation team worked tirelessly to have the demo unit ready for the event held In Mkushi which was well attended. It was great to see the response of the traders now that they have been able to see and touch the technology as the project team was pleased to receive the local Agricultural Commissioner Mr. Luka Mwamba as guest of honour at the event.
This is the first of several demonstration events that will take place at five locations throughout Central and Eastern province in Zambia during the course of the pilot. The team is now following up on a number of sales leads and GSI is now looking at several candidates to take forward the role of sales assistant to support the project.
Speaking at the event, the Commissioner noted that he had seen the GSI technology and was impressed by what he’d seen. He said “previously, this technology has only been available to large commercial farmers. I am pleased that now this is available to farmers and traders both large and small.” While he praised the technology, he was quick to state that the government supports the Bags2Bulk initiative and encourages other players in the agriculture industry to come on board. Still, he cautioned “Of course nothing comes for free. Financing will be key to accessing this technology. It is good to see the banks here today. My message to you is work hard to develop a finance solution so that the farmers can take advantage of this new technology.” To the traders, he reminded them that farming is a business not a charity. In closing, the Commissioner said “we look forward to seeing many shiny new silos on the small scale farms across Mkushi district in the months to come”.
Massey Ferguson is delighted to have been awarded a Silver award for its MF 6600 range of tractors at the inaugural IMMA awards at this year’s Cereals event in Cambridgeshire, England.
The IMMAs are a totally new machinery awards scheme that recognises the best new farm equipment on the market today.
This new initiative organised by the Cereals Event and supported by the AEA, The Institution of Agricultural Engineers, The Royal Agricultural University and Farmers Weekly, recognises the very best in agricultural engineering.
The independent panel of judges awarded the honours based on the following criteria – Innovation, cost-effectiveness and value.
The judging panel consisted of a number of high profile names from the world of agriculture: Professor Dick Godwin, Harper Adams University (soils and cultivation); Professor Toby Mottram, Royal Agricultural University (robotics); Peter Redman (IAgrE); Prof Paul Miller, NIAB (sprayer expert); Phillip Clappison, Farmers Weekly Contractor of the Year; Roger Lane-Nott (AEA) and David Cousins, Farmers Weekly.
Massey Ferguson submitted their entry back in April, in a comprehensive application that was co-ordinated by Lindsay Haddon, Advertising and Sales Promotion Manager for Massey Ferguson in the UK and Ireland. The package included not only technical information, but supporting collateral such as video, images and customer testimonial.
The MF 6600 award was highlighted by the following closing statement “Ruggedly powerful engines and intelligent design ensure all models in the MF 6600 range have a high power-to-weight ratio for extraordinary all-round machine ability and agility in all applications. The Massey Ferguson DNA clearly runs through the MF 6600 range, with the same familiar, contemporary styling and a presence that makes every Massey Ferguson tractor stand out from the crowd.”
The judging panel clearly agreed!