2015 is the biggest year yet for technology in the history of AGCO, and we’re bringing our newest innovations to the Farm Progress Show! We’ll be introducing six new products and services as part of AGCO’s Fuse strategy. Come see how AGCO’s Fuse Technologies and technology-enabled services can help you:
- Revolutionize the way you manage your operation
- Make decisions based on actionable data
- Eliminate guess work
Introducing a new approach to farm optimization
We’ve got a great lineup planned, including a 61,000-square-foot, scaled-down version of a farm to demonstrate how we’re tackling the complex challenges in farming. You’ll also have the opportunity to see the latest innovations from all of our brands.
Here’s a sneak peak at a few other highlights:
- Live, Pre-Owned Equipment Certification
- FUSE Observation Deck & Giveaway
- Headland Management Demo Experience
- And more!
Visit the Fuse Tower on the AGCO lot between Second and Third Street, at Central Progress Avenue.
We’re looking forward to Farm Progress Show this year, which will be held September 1–3 in Decatur, Illinois. Be sure to stop by our 61,000-square-foot AGCO Farm, which will showcase our newest farm equipment, crop life cycle demonstrations, a productivity lab and a fun photo booth.
Here are some highlights you won’t want to miss:
- Get the first look at the new Challenger X-Edition Tractor. You’ll also have the opportunity to register for a chance to win a trip for two to visit our Intivity Center and manufacturing facility in Jackson, Minnesota, to learn how Challenger tractors are built and to see them roll off the assembly line.
- Survey the entire show from 20 feet on our Fuse® Technologies observation deck. Plus, you’ll have the opportunity to learn how this next-generation approach to precision agriculture connects the entire crop cycle, from enterprise planning to planting, crop care, harvesting and grain storage.
- Get a new perspective on agriculture as we launch theSOLO™ AGCO EDITION Unmanned Aerial Vehicle (UAV). This drone allows you to identify problem areas in fields quickly and efficiently with fully autonomous flying and high-resolution aerial maps.
By: Nicole Schrock, Miss Rodeo Oregon
Growing up, agriculture and farming had a huge influence on me. Farming was a family affair. Both my parents came from farming families, so that lifestyle was the only one I knew. Being the daughter of farmers taught me to have a lot of respect for the land and our way of life. As I grew older, I had no desire to leave that way of life, and I chose to pursue a higher education in a field that would keep me close to the agriculture lifestyle that I had grown up loving.
During my travels as Miss Rodeo Oregon, one of the organizations I worked with was my local Oregon Women for Agriculture chapter. I have so much respect for these women, not only because of their involvement on their own farms, but for their passion for agriculture and their willingness to take extra time out of their schedules to promote that way of life to the public. They support other women in agriculture through fundraisers and scholarships for youth, and they work to educate through public events such as fairs and ag day celebrations. Women for Ag and Miss Rodeo Oregon walked parallel paths and so it was an honor and pleasure when I got to work side by side with them — working toward a common goal of promoting agriculture in our area.
Another thing that I noticed in my travels as Miss Rodeo Oregon is the common misconception among the general public that farming and ranching are all-male vocations. Growing up on a farm, I know firsthand that farming is not just for men and boys. In our house, everyone had a role to play. Whether it was in the office or the field, everyone contributed to the success of the harvest — man or woman, adult or child, we all helped out.
As a woman in agriculture, I think the most challenging obstacle to overcome is stereotyping from outside people. Because agriculture is generally viewed as a male-dominated industry, I’ve found that women often have to work harder than their male counterparts to prove their worth and knowledge in the industry. But women are slowly making their presence known, and I look forward to a future where women and men are recognized equally as they work toward promoting and making innovative leaps in techniques, practices and technology for the industry.
I love being a woman in agriculture… getting to work outside and admire nature’s beauty while giving back to my community. On my family’s farm, summer is the busiest time of year — the same time that rodeo season hits full swing in the Northwest. So, like clockwork every year, I find myself dividing my time between the two loves of my life… and I wouldn’t have it any other way! Whether I am driving my Massey Ferguson tractor in the fields or galloping my horse in the rodeo arena — you can bet I’ll have a smile on my face!
Challenger, a worldwide brand of AGCO (NYSE: AGCO), showcased two models from the CH1700 Series Offset Disc Harrow range at the Fendt-Saaten Union Field Day in Wadenbrunn, Germany (27 August 2014). The demonstration of this primary cultivation tool at the event was part of a new focus by AGCO on the Seeding & Tillage sector.
A sister brand of Fendt, Challenger supplies tracked tractor, application equipment and Seeding & Tillage implements. The CH1700 offset disc harrows with folding frame feature one of the heaviest disc weights in the industry and are designed for primary tillage, residue/chemical incorporation and land reclamation. Suitable for tractors from 260-455hp and with working widths ranging from 6.50-7.60m, these heavy-duty, rugged implements will penetrate even the toughest ground.
AGCO’s Seeding & Tillage range covers a wide range of products from disc harrows and field cultivators to air drills and row-crop planters.
“AGCO has been involved in the seeding and tillage sector since the company’s inception in 1990,” says Cameron McKenzie, Seeding & Tillage Manager Europe/Africa/Middle East. “Since then, key acquisitions and a joint venture with Amity Technology, one of the leading names in the sector, have significantly increased our seeding and tillage product portfolio.”
“A key aim of AGCO’s Seeding & Tillage initiative is to develop products using appropriate technology – from smaller implements matched to the needs of emerging markets to sophisticated broad-acre solutions,” he says. “Our major markets to date have been North and South America, Eastern Europe and Africa. The next step is to extend and look for new opportunities in Western and Central Europe and we are delighted to be able to start our promotional campaign at the prestigious Fendt-Saaten Union Field Day.”
Vision of the Future, Melbourne 2014, showcased Massey Ferguson’s range of machinery and technology solutions for grounds care applications right through to modern broad acre farming operations.
With 4,500m2 of exhibition space and over 80 display units, information kiosks and multimedia displays all under one roof, Vision of the Future was a great opportunity for agricultural operators across the APAC region to see the latest in Massey Ferguson products and Fuse technologies before the busy Harvest period.
Running over three days, the event unveiled new Massey Ferguson products as part of a wider global release.
Vision of the Future – Melbourne featured a glimpse of the new generation of Massey Ferguson products now available in Australia and New Zealand, including the New 74-82 HP MF4700 Global Series and Massey Ferguson’s most powerful tractor yet, the new 270-370 HP MF8700 Series.
260 Massey Ferguson dealers from across the region along with over 400 customers were also introduced to the global series concept, unique in the farm machinery industry and a major component of Massey Ferguson’s Vision of the Future.
Massey Ferguson’s parent company, AGCO has already started the Global Series investment in new facilities and systems that will create a highly flexible network of manufacturing plants, enabling major units and complete tractors to be produced and assembled at multiple locations throughout the world to meet the demands of local markets.
“This is an exciting time for Massey Ferguson and our customers as we embark on a new generation of products that offer features and quality that will make them very attractive to Australian and New Zealand farmers and operators,” says Simon Hole, Director of Marketing, AGCO Australia.
Product specialists, parts specialists, dealers and finance representatives were available with the latest information and product knowledge about the exciting Massey Ferguson range and the future of Global Series.
Also featured at the event was the exciting and ongoing development in technology products.
Taking the central stage across the three day event, Fuse technology Product Manager Jeremy Duniam outlined the huge benefits of technologies currently available on Massey Ferguson products and the enormous market potential these products have, as well as their positive impact on the profitability and efficiency of farming worldwide.
“Fuse is a new generational open approach to precision agriculture for Massey Ferguson products. Fuse connects the entire crop cycle from enterprise planning to planting, crop care, and harvesting and grain storage. For Massey Ferguson customers it means access to seamless advance technology and data management that can be integrated into their current operations and service providers with immediate benefits and improvements in efficiencies into the future. It is an exciting time for advanced technologies”, Jeremy said.
Dealers and customers also got the opportunity to be amongst the first people in the world to test drive the new MF4700 Global Series, with several MF4708 models available at an off site testing location.
The Vision of the Future event was a huge success and the Massey Ferguson team at AGCO Australia thanks all APAC attendees, many of whom travelling from around Asia Pacific, New Zealand and regional Australia, for their positive participation in the event.