Challenger, a worldwide brand of AGCO (NYSE: AGCO), showcased two models from the CH1700 Series Offset Disc Harrow range at the Fendt-Saaten Union Field Day in Wadenbrunn, Germany (27 August 2014). The demonstration of this primary cultivation tool at the event was part of a new focus by AGCO on the Seeding & Tillage sector.
A sister brand of Fendt, Challenger supplies tracked tractor, application equipment and Seeding & Tillage implements. The CH1700 offset disc harrows with folding frame feature one of the heaviest disc weights in the industry and are designed for primary tillage, residue/chemical incorporation and land reclamation. Suitable for tractors from 260-455hp and with working widths ranging from 6.50-7.60m, these heavy-duty, rugged implements will penetrate even the toughest ground.
AGCO’s Seeding & Tillage range covers a wide range of products from disc harrows and field cultivators to air drills and row-crop planters.
“AGCO has been involved in the seeding and tillage sector since the company’s inception in 1990,” says Cameron McKenzie, Seeding & Tillage Manager Europe/Africa/Middle East. “Since then, key acquisitions and a joint venture with Amity Technology, one of the leading names in the sector, have significantly increased our seeding and tillage product portfolio.”
“A key aim of AGCO’s Seeding & Tillage initiative is to develop products using appropriate technology – from smaller implements matched to the needs of emerging markets to sophisticated broad-acre solutions,” he says. “Our major markets to date have been North and South America, Eastern Europe and Africa. The next step is to extend and look for new opportunities in Western and Central Europe and we are delighted to be able to start our promotional campaign at the prestigious Fendt-Saaten Union Field Day.”
Vision of the Future, Melbourne 2014, showcased Massey Ferguson’s range of machinery and technology solutions for grounds care applications right through to modern broad acre farming operations.
With 4,500m2 of exhibition space and over 80 display units, information kiosks and multimedia displays all under one roof, Vision of the Future was a great opportunity for agricultural operators across the APAC region to see the latest in Massey Ferguson products and Fuse technologies before the busy Harvest period.
Running over three days, the event unveiled new Massey Ferguson products as part of a wider global release.
Vision of the Future – Melbourne featured a glimpse of the new generation of Massey Ferguson products now available in Australia and New Zealand, including the New 74-82 HP MF4700 Global Series and Massey Ferguson’s most powerful tractor yet, the new 270-370 HP MF8700 Series.
260 Massey Ferguson dealers from across the region along with over 400 customers were also introduced to the global series concept, unique in the farm machinery industry and a major component of Massey Ferguson’s Vision of the Future.
Massey Ferguson’s parent company, AGCO has already started the Global Series investment in new facilities and systems that will create a highly flexible network of manufacturing plants, enabling major units and complete tractors to be produced and assembled at multiple locations throughout the world to meet the demands of local markets.
“This is an exciting time for Massey Ferguson and our customers as we embark on a new generation of products that offer features and quality that will make them very attractive to Australian and New Zealand farmers and operators,” says Simon Hole, Director of Marketing, AGCO Australia.
Product specialists, parts specialists, dealers and finance representatives were available with the latest information and product knowledge about the exciting Massey Ferguson range and the future of Global Series.
Also featured at the event was the exciting and ongoing development in technology products.
Taking the central stage across the three day event, Fuse technology Product Manager Jeremy Duniam outlined the huge benefits of technologies currently available on Massey Ferguson products and the enormous market potential these products have, as well as their positive impact on the profitability and efficiency of farming worldwide.
“Fuse is a new generational open approach to precision agriculture for Massey Ferguson products. Fuse connects the entire crop cycle from enterprise planning to planting, crop care, and harvesting and grain storage. For Massey Ferguson customers it means access to seamless advance technology and data management that can be integrated into their current operations and service providers with immediate benefits and improvements in efficiencies into the future. It is an exciting time for advanced technologies”, Jeremy said.
Dealers and customers also got the opportunity to be amongst the first people in the world to test drive the new MF4700 Global Series, with several MF4708 models available at an off site testing location.
The Vision of the Future event was a huge success and the Massey Ferguson team at AGCO Australia thanks all APAC attendees, many of whom travelling from around Asia Pacific, New Zealand and regional Australia, for their positive participation in the event.
What better way to celebrate the launch of our all-new MT775 E Series Challenger tracked tractors than its selection as one of the twelve finalists for the 2015 Tractor of the Year Award to be announced at the upcoming EIMA International show in Bologna, Italy next month? This new, never before seen tractor has a 438 horsepower engine, a massive 15% increase over the previous model and now boasts 34” belts which provide 13% more grip area.
The award itself is judged by a group of 23 European specialized agricultural machinery journalists who evaluate the both the field tractors as well as specialized as well as the design both categories. After field conditions are evaluated, the shortlist is determined. Winners are announced at the next major European show – in this case – The EIMA Show. To see all of this year’s finalists including two of Challenger’s sister brands, check out this video:
“We are so excited to demonstrate this 400+ hp tractor that applies all the power directly to the ground on our industry exclusive Mobil-Trac™ system delivering superior traction and low compaction. We can’t wait to meet the jury of the Tractor of the Year at the field evaluations,” commented Luca Cattani, Challenger Product Marketing Manager – Track and Articulated Tractors, EAME.
Three Awards will be given out on the first day of the EIMA show:
- Tractor of the year to the tractor reaching the highest score
- Best of the specialized tractors (orchard, vineyard)
- Golden tractor for the design
For more information on the Challenger MT775E Series, Click Here.
Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO), is focused on developing straightforward, intelligent farm machinery with broad appeal in the quest to increase crop yields and produce higher quality food with less assets.
Giving details on the brand’s outlook to 6,000 visitors at the company’s Vision of the Future event in Beauvais, France, Thierry Lhotte, Vice President Marketing, Massey Ferguson Europe/Africa/Middle East remarked: “To produce more from less, bio- and agri-technology will need to work together to achieve the necessary increases in food production to feed the world’s growing population. At the same time, farmers will need to strike a balance between a profitable business and a sustainable environment. Farm machinery must deliver a good return on their investment.”
He explained that in order to boost production, the three key challenges for farmers were the soil; environment and sustainability; and information and integration. A further major issue was the pressing need to encourage young people into agriculture.
“Soil is a key asset. It has to sustain crop growth, support larger loads to enable mechanisation, and permit infiltration and storage of water. In order to preserve soil and tackle the problems of compaction, erosion, water and nutrient management, a farmer will need to be more of an agronomist than ever before,” said Thierry.
“On the subject of environment and sustainability, the important areas are selection of the correct seed varieties, detailed land surveying and the optimum use of fertiliser which must come from the right source and be applied at the right rate, at the right time in the right place,” he continued.
“The entire food chain – from production to distribution – will benefit from increased information and integration. Collection and analysis of data from the field, for example, are crucial to develop optimum crop strategies and make the most of available land.”
“The entry of young people into farming is essential for agricultural security and must be encouraged,” Thierry emphasised. “The percentage of farms operated by under 35- year-olds in the EU is just 6%. Research has shown that farmers under 35 are one third more productive than their older counterparts.”
He then went on to give an insight into farm equipment developments of the future. “While power will continue to increase, ever-bigger monster machines are not the only solution,” he remarked. “Tractors below 100hp still account for 90% of the market in Africa and Middle East, 75% in Russia and just over half in Europe. The new farmer generation will continue to rely on these machines as all-round workhorses.”
“At Massey Ferguson, our aim is to produce dependable machines with broad appeal across all farm types. While they are straightforward, these machines are also smart – employing the most appropriate mechanisation and technology to suit a huge diversity of needs,” he said.
“Worldwide, the major trends are for modular and versatile machines, more comfort, ease-of-use and low cost of ownership. For emerging markets, the key issues are ease-of-use and repair, automation and connectivity, fuel efficiency and the requirement for engines to be less sensitive to fuel quality.” Looking further ahead, Thierry revealed some exciting ideas that could develop into the tractors of the future such as modular units with ‘add-on’ power units which could be used elsewhere on the farm for electricity supply. He also showed examples of tool carriers, master/slave concepts, hybrid/hydrogen engines, four-wheel-steer and an immersive cab.
“At Massey Ferguson, we don’t believe in technology simply for technology’s sake. Machinery is a big outlay and any engineering developments must provide farmers with a good return on their investment and help boost efficiency,” he said. “We will continue to stay close to our customers, listen to their ideas and ensure that our solutions are consistent with their expectations for farming in the real world.”
Another Farm Progress Show has come and gone, and what an accomplishment it was! This year visitors noticed something different on the AGCO lot. We turned the entire AGCO lot into a scaled-down version of a farm to demonstrate new ways to tackle the complex challenges of farming. We offered up the latest innovations from our brands, plus we showed how to get more from your operations using AGCO’s next-generation approach to precision ag technology.