Fendt receives iF product design award 2012 in gold.
The new 700 Vario range received the world renowned and internationally acclaimed iF product design award 2012 in gold at the beginning of February at the BMW World in Munich. This confirms that the new tractor series not only offers numerous convincing technical innovations, but an appealing design as well.
“Power, dynamics, performance – those are the qualities that characterize a tractor. In addition, the Fendt 700 Vario has an independent and striking appearance that is exceptional for this area – the details are a bit evocative of the design of trucks in the USA,” according to the jury’s statement. When handing over the award, Frauke Ludowig, who moderated the awards ceremony, confessed that she almost fell in love with the 700 Vario.
“Design is becoming increasingly more important. That is why we are especially pleased to receive the iF product design award 2012 in gold for the new 700 Vario range. The Fendt Design Team has not only proven that they have delivered outstanding work, but that function and design can be consistently and optimally developed to go hand in hand,” said Dr. Heribert Reiter upon accepting the award and congratulated the two designers, Tom Maier and Jan Weigand. “We have succeeded in giving the new tractor series a function-oriented, significant and, most of all, innovative and emotional appearance,” explained Tom Maier proudly.
At the International Green Week in Berlin, Fendt was involved with the “Farm Experience” in Hall 3.2 as usual. That is were farming can be experienced hands on.
The “Farm Experience” is a big crowd-puller every year at the biggest consumer fair for food, agriculture and horticulture. Its purpose is to explain modern farming to consumers in an easy-to-understand manner. “We are here at the International Green Week, because it gives us the opportunity to communicate directly with 400,000 consumers and to demonstrate what modern agricultural machinery is,” said Peter-Josef Paffen, Spokesman for the Fendt Management and added: “Fendt is committed to being here.”
Fendt tractors were found in all sizes at the “Farm Experience”: as remote-controlled model tractors on the Agravis model farm, in original size, of course, and as push tractors, go carts and pedal tractors. It is a tradition that Fendt donates the entire fleet for the trade fair kindergarten. After the trade fair is over, the proceeds from the sales of these tractors will go to a kindergarten in Berlin, which is planning to build a vegetable garden in the spring.
In the past year, the 820 Vario from Fendt was in demand in Germany like no other model. The 205 hp tractor was the most sold model for the fourth year in a row. Furthermore, Fendt was able to sell the most kW in Germany in 2011 and claims the top position for tractors again.
With 757,492 kW sold (sum of the total power of all registered Fendt tractors) Fendt sold over 90,000 kW more than the second-place manufacturer and with a market share of 23.3 percent, is market leader in Germany. The Fendt tractors sold on the German market last year had an average of 132.8 kW (181 hp). The average of all tractors registered in Germany was 90.2 kW (122.7 hp). “This clearly shows again that Fendt is the partner for enterprise-oriented farmers and contractors,” said Peter-Josef Paffen, Spokesman for the Fendt Management.
The 820 Vario played an important role, since it was the most sold tractor model in Germany for the fourth time. The compact high-horsepower tractor was registered 1,071 times on the German market in the past year – 4,330 times since its market launch in 2006. The 820 Vario was sold more than 10,000 times around the world in just five years and therefore tops the list of the most-sold Vario tractors worldwide. “The successor, the new 700 Vario range, is already a sales hit,” said Peter-Josef Paffen.
AGCO announced at a press conference for the CHIO in Aachen recently that the premium brand, Fendt, has extended its commitment as main sponsor of the German Equestrian Team for the Olympic disciplines until 2014. “The German riders form one of the most successful international teams in international competition and have always been a guarantee for medals”, explained Martin Richenhagen, AGCO Chairman of the Board, President and CEO, “We are proud to continue our commitment with this outstanding team.”
AGCO/Fendt will remain the main sponsor of the German Equestrian Team and will contribute towards helping the German Equestrian Federation (FN) and the German Olympic Committee for Equestrian Sports (DOKR) meet the financial and organizational challenges of this top-level sport in the best way possible. AGCO/Fendt was also the main sponsor of the German Equestrian Team at the last World Equestrian Games in Kentucky and was the official product partner for agricultural machinery at the world’s biggest international equestrian tournament, the CHIO Aachen, for the first time. More than 1,000 hp of “AGCO/Fendt Power” were at work on the huge tournament grounds and the innovative technology from the agricultural equipment company can be seen in the 250-m² AGCO/Fendt exhibition area. AGCO/Fendt is presenting the latest innovations, up to and including the 900 Vario tractor, in the CHIO Village.
“Fendt is a worldwide leading high-tech tractors brand and the German riders lead in international competitions – that is an ideal combination,” said Martin Richenhagen. As the main sponsor, the traditional brand Fendt, which has three locations in Germany, will finance part of the equipment and act as the official tractor partner of the German Olympic Committee for Equestrian Sports (DOKR) at the Training Center in Warendorf. Among other things, all the clothing of the German riders will carry the Fendt logo. With the continued sponsorship of the German Equipe, the agricultural equipment company signalizes its long-term commitment to German equestrian sports. The head of the German team, Reinhard Wendt, explained: “We are pleased to continue the very successful cooperation with Fendt and are grateful for the confidence that Fendt, as our main sponsor, has shown in us. We will be worthy international representatives for Fendt and Germany.”
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Fendt supported the German Farmers’ Day 2011 in Koblenz as a main sponsor and presented itself as a strong partner for farming. Under the motto “We create values” the German Farmers’ Association called attention to the services farming renders to society.
“We are the backbone of the rural areas and maintain our cultivated landscape,” stated Gerd Sonnleitner, President of the German Farmers’ Association clearly. “Germany is an agricultural country,” said Chancellor Angela Merkel, who was a guest on the main day of the German Farmers’ Day and thanked farmers for their work.
The future challenges, however, must not be underestimated. “The problem of feeding a continually growing world population while agricultural areas are decreasing can only be solved through mechanization and powerful technology,” said Hubertus Mühlhäuser, Senior Vice President of AGCO. So, it fits well that Fendt was represented at the German Farmers’ Day. The Fendt EuroTour, which is currently making the rounds in Europe and presenting the new 700 Vario, also stopped in Koblenz.
How do you think we can best meet the challenges of feeding the world’s growing population?