MF Becomes the “Official Tractor” of Country Music Sensation
Massey Ferguson is proud to announce its newest sponsorship of high-horsepower country music star Rodney Atkins. Massey Ferguson will now be the “official tractor” of Rodney Atkins. The songs of Rodney Atkins’ speak of the endurance of the working class, the unassuming folks who make up the fabric of America. The man who penned the song, “Man on a Tractor,” and much anticipated new album “It’s America,” shares those same ideals with a company that boasts more tractors on the job worldwide than any other brand.
Atkins, a rising star who earned the Academy of Country Music’s Top New Male Vocalist award in 2006, recorded five number one hits that year including “If You’re Going Through Hell” and his latest hit “Farmer’s Daughter” is a chart favorite. He’s toured with the likes of Brad Paisley, Brooks & Dunn, Martina McBride and ZZ Top. The partnership between this native of a small town in east Tennessee and a tractor brand steeped in traditional rural values is a perfect fit.
Throughout the year, Atkins will be involved in Massey Ferguson activities ranging from national advertising to dealer tie-ins, social media campaigns, contests and national Farm Shows bringing this ball-cap-donning “regular guy” among the hardworking farmers who share his ideals.
Watch the video here to hear Rodney talk about his partnership with Massey Ferguson.
Do you listen to Rodney Atkins while using your Massey Ferguson equipment?
Occupation: North American Brand Marketing Manager, Massey Ferguson
Location: AGCO Headquarters Duluth, GA
About Me: I joined AGCO almost a year ago as Brand Manager for Massey Ferguson, and am responsible for building the Massey Ferguson brand presence in North America through strategic, relevant marketing efforts. I bring 10 years of marketing and communications experience to AGCO, where I focused my efforts in manufacturing marketing. I love that working in agriculture offers a unique opportunity to communicate with people who share common values and take pride in their work, and I am excited to work on a brand that shares those same values.