Brands
 

Author Archive

Massey Ferguson raises the bar by introducing the New Generation MF TH Series Telehandlers at Innovagri 2016

Massey Ferguson is proud to announce the introduction of its new MF TH Telehandler Series at Innovagri 2016, Outarville, Loiret, France on 6-8th September. The new MF TH Telehandler is a powerful addition to Massey Ferguson’s impressive farm machinery line-up, part of its Full Line product strategy.

MF TH Series

MF TH Series

Featuring the latest Tier IV final/stage 4 compliant engines, the new MF TH Telehandler series has been updated to boost productivity and performance to meet agricultural demands. The MF TH range includes Telehandlers to meet all requirements, from the semi-compact MF TH.6030 which is ideal for work in restricted spaces, through to the high capacity MF TH.7038 which can lift the heaviest high density bales, offers fast efficient cycles to load grain into trucks and has the power to tow a laden trailer to or from the farm.

Massey Ferguson engineers have farming in their blood, so they’ve designed the new MF TH Telehandler series to provide maximum output and efficiency during all agricultural operations and the entire life cycle of the product.

Each machine offers an outstanding return on investment, great fuel efficiency and low running costs.

Should the owner need extra service, he can rely on the extensive Massey Ferguson Dealer Network offering financing solutions as well as service and repair contracts through the Massey Ferguson’s renowned Manager scheme.

Campbell Scott, Director, Marketing Services and Public Relations Massey Ferguson Europe, Africa & Middle East said: “This new range takes our continuous improvement programme to an ever greater level. With performance and sheer usability at its core, our renowned machines are now equipped with additional advantages for our customers, which will in turn allow them to do their work in greater comfort, with greater productivity and at lower cost.“

Find out more about the MF TH Series

New MF 300 Xtra Series tractors available, in Africa and Middle East Regions, exclusively through official Massey Ferguson Dealers

The recently-launched MF 300 Xtra tractors with exclusive features and comprehensive after-sales support are now available to purchase new exclusively through the official MF Dealer Network.

This range of 50-85hp multi-purpose, entry-level tractors strengthens Massey Ferguson’s position in the lower horsepower sector and offers customers even greater choice.

New MF 300 Xtra Series tractors available exclusively through official Massey Ferguson Dealers: The MF 385 Xtra Working with a 7 Tine Cultivator in Zambia, Africa

New MF 300 Xtra Series tractors available exclusively
through official Massey Ferguson Dealers: The MF 385
Xtra Working with a 7 Tine Cultivator in Zambia, Africa.

“Massey Ferguson’s extensive Distributor and Dealer Network is trained by us and is qualified to provide sales and full back-up for our products,” says Thierry Lhotte, Massey Ferguson Vice-President Marketing, Europe/Africa/Middle East. “The new MF 300 Xtra tractors and the wide-ranging after-sales services we offer are available only from accredited Massey Ferguson Dealers. They alone are authorised to sell and support brand-new MF 300 Xtra models which come equipped with exclusive features including sun canopy, front weights, drawbar and trailer tipping pipe.”

“Our highly-professional Massey Ferguson Dealer Network is what sets us apart and protects our customers,” Mr Lhotte emphasises. “Through these outlets, Massey Ferguson customers have access to the complete range of the MF 300 Xtra Tractor Series, 12-month warranty supported by fully qualified MF Dealer technicians, genuine AGCO Parts, maintenance and service programmes, training and advice. Only official outlets holding a Massey Ferguson franchise can offer our factory-backed support.”

To complement the six new MF 300 Xtra tractor models, a new line of Massey Ferguson-branded implements is available including disc harrows, fixed-disc ploughs, subsoilers, planters, trailers and a transport box. Again, these are only offered through the official MF Distribution Network.

“Massey Ferguson and its accredited MF Distribution Network have the tools, the technical knowledge, the specialist programmes, the logistics and the right people to offer world-class support. This is what creates the bond of trust with owners and operators, and is a position we strongly guard in the interests of our customers and their farming operations,” remarks Thierry Lhotte.

Spectacular pageant of 70 tractors marks 70th anniversary of the Coventry produced Ferguson TE20

Massey Ferguson reports that enthusiastic crowds turned out to see the historic ’70 Tractors for 70 Years’ parade through the streets of the City of Coventry on 30 July.

 

The cavalcade and display of machines old and new was staged by Culture Coventry to celebrate the 70th anniversary of the start of production of the iconic Ferguson TE20 tractor. In July 1946, the first Ferguson TE20 tractor, affectionately known as the ‘Little Grey Fergie’, rolled off the assembly line at its former Banner Lane manufacturing plant in Coventry in the UK. The tractor was the brainchild of engineer and inventor, Harry Ferguson, a founder of the present-day Massey Ferguson, one of the world’s foremost   producers of farm machinery for global markets.

’70 Tractors for 70 Years’ parade through the streets of the City of Coventry on 30 July.

’70 Tractors for 70 Years’ parade through the streets of the City of Coventry on 30 July.

The tractors for the event were brought together by the Friends of Ferguson Heritage Club. Led by a 20.3hp 1947 Ferguson TE20, equipped with a 2-furrow plough, and the mighty 400hp MF 8737 – the most powerful tractor in the current Massey Ferguson line-up – the procession wound its way through Coventry finishing at Millennium Place outside the Transport Museum. Unusually, it was not the familiar Massey Ferguson red livery for the MF 8737. Instead, it had been especially prepared by Massey Ferguson with striking black paintwork – paying homage to the prototype Ferguson Black tractor of 1933 which was the first to incorporate Harry Ferguson’s pioneering ideas for a three-point linkage system to connect tractor and implement.  In a tribute to the manufacturing legacy of the Banner Lane plant, Massey Ferguson named the black MF 8737 the ‘City of Coventry’. Seated in the cab for the duration of the parade was the Lord Mayor of Coventry, Councillor Lindsley Harvard.

Lord Mayor of Coventry, Councillor Lindsley Harvard, seated in the black ‘City of Coventry’ MF 8737.

Lord Mayor of Coventry, Councillor Lindsley Harvard, seated in the black ‘City of Coventry’ MF 8737.

“It was a marvellous event and wonderful to see this pageant celebrating the brilliant engineering of the Ferguson TE20 which changed the world of farm mechanisation.” says Campbell Scott, Massey Ferguson Director Marketing Services (who himself drove a 1949 TEA20 tractor in the blue livery of Brighton Corporation).  “We are so proud of this superb legacy of practical and innovative technology which continues to inspire our design engineers and is at the heart of Massey Ferguson’s 21st century mission to produce straightforward, dependable equipment to increase the efficiency and productivity of farmers all over the world. Today, more than 200,000 tractors bearing our famous Massey Ferguson ‘Triple Triangle’ brand are built every year for global markets.”

Tractors taking part in the pageant showcased a wide range of Ferguson, Massey-Harris and Massey Ferguson machines produced since 1946. The tractor coming from furthest afield for the event was a 1949 Ferguson TEA20 fitted with half-track equipment which travelled nearly 200 miles from Exeter in Devon. From much closer to home was a 2015 MF 5610 Dyna-4 on turf tyres based in Finham, Coventry. A beautifully-restored, prize-winning MF 65 industrial tractor painted in the requisite yellow from Skipton, Yorkshire represented the non-agricultural ranges.

’70 Tractors for 70 Years’ parade through the streets of the City of Coventry on 30 July.

’70 Tractors for 70 Years’ parade through the streets of the City of Coventry on 30 July.

Over half a million Ferguson TE20 tractors (Tractor England) were built at the Banner Lane plant between 6 July 1946 and 13 July 1956.  Key to the global success of the tractor was its unique three-point linkage implement attachment system controlled by the tractor’s hydraulics. Designated the ‘Ferguson System,’ this effectively turned the tractor and implement into a single working unit, replacing the previous cumbersome trailed method of implement operation.

Massey Ferguson is a leading global farm machinery brand producing a full-line range of tractors, harvesting equipment and agricultural implements. Its well-known red-liveried equipment is distributed in 140 countries.

Established in 1994, The Friends of Ferguson Heritage Club has over 5000 members worldwide who are dedicated to all things Ferguson, Massey Ferguson and Massey Harris.

The Ferguson TE20’s 70th anniversary inspired Culture Coventry’s current ‘Tractors – From Factory to Field’ exhibition at Coventry Transport Museum (runs until 19 September) and the public display of the Daniel Massey Bronze Sculpture at the city’s Herbert Museum and Art Gallery. Culture Coventry manages three of Coventry’s major visitor attractions including Coventry Transport Museum, Herbert Museum and Art Gallery and the Lunt Roman Fort.

Celebrations for a Production Milestone

67,000th combine harvester to be manufactured at AGCO Breganze plant in Italy is a Massey Ferguson BETA 7370.

Massey Ferguson is celebrating production of the 67,000th combine harvester at AGCO’s Breganze Manufacturing Facility in northern Italy.

MF Beta 7370, the 67,000th combine harvester to be manufactured at the Breganze plant in Italy

MF Beta 7370, the 67,000th combine harvester to be manufactured at the Breganze plant in Italy

The 67,000th machine to roll off the assembly line is a 360hp MF BETA 7370 combine destined for work in Sweden.

The 25ha Breganze site is AGCO’s Harvesting Centre of Excellence and produces a full range of MF combine harvesters suitable for small farmers through to the high-capacity models required by large-scale agribusiness customers. Along with the MF BETA combine, these include the MF ACTIVA, MF ACTIVA S, MF CENTORA and MF DELTA.

The MF BETA 7370 taking the title of 67,000th combine is bound for Massey Ferguson Dealer GH:s Traktorcity in Östergötland, Sweden.

“Massey Ferguson combines have had a highly successful year in Sweden seeing a doubling in the number of units sold,” explains Adam Sherriff, Market Development Manager, Massey Ferguson Harvesting. “The MF BETA 7370 is our best-selling combine model in the country and features the acclaimed Skyline cab which provides excellent visibility, ergonomically-positioned controls and superb comfort to make the operator’s job easier and more productive.”

Multi-million dollar investments in recent years have transformed the AGCO Breganze plant into a world-class site. Certified to ISO standards, some of the most recent developments at the 65,000 m2 factory have seen a complete reorganisation of the supply chain and production process, the installation of new rolling and panelling machines, robot welding automated systems, a state-of-the art paint-shop and the opening of the magnificent AgriDome Visitors Centre.

Massey Ferguson combines have been in production at Breganze site since 2004. In June 2007, this partnership was further strengthened when AGCO acquired a 50% stake in Breganze-based Laverda S.p.A from the Italian Argo Group. AGCO fully acquired the plant in 2010 bringing over 50 years of combine manufacturing experience in Italy into the AGCO family. The current site was opened in 1979.

Find out more about AGCO’s Breganze Manufacturing Facility

Beauvais tractor manufacturing facility wins France’s Factory of the Year Award 2016

AGCO’s Massey Ferguson Manufacturing Facility at Beauvais, France, has been presented with France’s prestigious Factory of the Year 2016 award.

The Beauvais site in Picardy beat ten other shortlisted factories from a wide range of industries in France to win the title.

Moundir Rachidi, Member of the Jury, Eric Odièvre, HR Director AGCO France, Spain, Portugal, Africa and Middle East, Thierry Lhotte, Vice President Marketing Massey Ferguson EAME, Olivier Dussart, Manager Manufacturing Engineering & APS AGCO Beauvais, Philippe Kerbat, Manager Quality Beauvais Site, Xavier Arruego, Communication Officer Beauvais Site, Boussad Bouaouli, Vice President Manufacturing AGCO Beauvais, Laurence Barbaray, Member of the Jury ( ©Pascal Guittet )

Moundir Rachidi, Member of the Jury, Eric Odièvre, HR Director AGCO France, Spain, Portugal, Africa and Middle East, Thierry Lhotte, Vice President Marketing Massey Ferguson EAME, Olivier Dussart, Manager Manufacturing Engineering & APS AGCO Beauvais, Philippe Kerbat, Manager Quality Beauvais Site, Xavier Arruego, Communication Officer Beauvais Site, Boussad Bouaouli, Vice President Manufacturing AGCO Beauvais, Laurence Barbaray, Member of the Jury ( ©Pascal Guittet )

The Factory of the Year Awards are organised by “L’Usine Nouvelle”, the leading industrial magazine in France. In selecting the overall Factory of the Year Award winner, the Jury looked for a facility that has demonstrated an in-depth transformation initiative and delivered significant performance gains including increases in productivity, quality, competitiveness and market share. Key partner of the awards event and a member of the judging panel is Boston Consulting Group, a leading global management and business strategy specialist.

Operated by Massey Ferguson’s parent company, AGCO, which is headquartered in Duluth in the United States, the AGCO Beauvais site designs and manufactures Massey Ferguson tractors from 75-400 hp. It is France’s largest producer and exporter of farm machinery. Some 14,500 tractors leave the assembly lines each year, 85% of which are shipped to markets all over the world. In the last 12 months, four new MF tractor ranges built at the plant have been unveiled for global markets.

The Factory of the Year award recognises the AGCO Beauvais facility’s successful and wide-ranging reorganisation project known as MF Fast Forward. The plant has seen significant productivity gains through the implementation of Lean Manufacturing processes, 5S good housekeeping techniques and the Hoshin Kanri Continuous Improvement Strategy.

factoryIn addition, the Jury highlighted the site’s Quality Transformation Initiative and the clear commitment of Beauvais employees to the transformation process. Latest in-house figures from the plant show a rise in manufacturing quality levels, while Massey Ferguson’s Customer Satisfaction Index reveals improvements in perceived quality by end-users. For example, non-conformances in the production process have been reduced by more than 40% during the last two years from what was already a very good base. Massey Ferguson’s comprehensive Customer Satisfaction survey reveals that in respect of tractor product quality at the point of delivery, the ‘positive answers’ ratio from end-users has moved up to 94% in less than five years.

“It is a privilege and honour to win this coveted award,” says Richard Markwell, Vice President and Managing Director, Massey Ferguson, Europe, Africa, Middle East. “It is a tribute to our 2500-strong workforce at Beauvais who have been the architects of the factory’s major transformation over the last five years. This latest accolade is yet another milestone in our relentless pursuit of continuous improvement to ensure our customers get the very best products for their farm businesses.”

“The award comes in addition the prize won by the Beauvais site earlier this year as France’s Best Foreign Exporter,” he continues. “High-quality manufacturing is at the heart of the renowned reliability and dependability of Massey Ferguson equipment. This, coupled with our leading design and engineering, is ensuring that our famous ‘Triple Triangle’ brand continues to move ahead. Massey Ferguson’s market share increased again across the Europe, Africa, Middle East region last year – the 6th consecutive year we have increased this figure.”

Commenting, Boussad Bouaouli, Vice-President Manufacturing Beauvais says: “The Beauvais Quality Transformation Initiative is part of AGCO’s global objective to be N°1 in Perceived Quality and was considered an outstanding achievement by the Factory of the Year Award Jury members. It illustrates every single employee’s dedication to deliver ‘best in class quality’ for each individual tractor on the production the line. We are thrilled to receive the title of Factory of the Year and congratulate all our employees in Beauvais. This award is truly the result of their commitment and hard work.”