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New Massey Ferguson combines offer high performance and comfort

The new MF ACTIVA S and MF BETA combine harvesters, which make their SIMA Show debut in Paris, France, introduce more engine power, improved operator comfort and control as well as new features to boost harvesting performance.

“Previewed in August last year, these new harvesters are attracting a lot of interest and proving particularly popular among farms looking for an efficient and cost effective combine to secure their own harvests,” says Adam Sherriff, Manager Marketing Powered Harvesting.

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The MF ACTIVA S also now boasts the completely new Proline cab, developed specifically for these machines, with operators benefiting from the advanced TechTouch 2 terminal.

“New customers will appreciate the practical features and quality materials built into this new cab, which is equipped with enough, but not too much technology. Although it provides features such as self-setting and automatic reel speed, it’s not overly complex and this has really helped boost sales,” he adds.

These new MF ACTIVA S and MF BETA models, with drum and concave threshing and straw walker separation, offer superb flexibility for efficient harvesting in a wide range of European conditions and crops – even rice.

They provide the power, economy and performance required by the largest sector of the market and offer these users an unrivalled combination of the latest technology with exceptional comfort and control with ease of use from a reliable and straightforward design.

All models can be specified with the market-leading PowerFlow header, which is now available in widths up to 6.8m for the MF ACTIVA S models and 7.7m for the MF BETA combines.

 

Agricultural industry certification for MF Datatronic 4 CCD console

In the continuing quest for total connectivity across all farm operations, Massey Ferguson, has announced a software upgrade making functionalities of its tractor Datatronic 4 Control Centre Display (CCD) console fully-compliant with the latest agricultural industry standards.

The in-cab CCD console has been certified to conform to the TC-SC and TC-Bas functionalities of the Agricultural Industry Electronics Foundation (AEF). This means that when connecting the tractor to an ISOBUS implement with the same AEF certifications, those functionalities will work from the tractor terminal to control the implement.

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The certification will apply to new MF tractors fitted with Datatronic 4 from May 2015. It will be possible to upgrade existing tractors equipped with Datatronic 4 to the AEF standard via the MF dealer network.

Massey Ferguson’s industry-leading CCD puts the operator in total command of the tractor, enabling a whole raft of operations to be monitored, logged, programmed, memorised and played back. The Task Controller function within the CCD allows the operator to set up specific ‘jobs’ on the farm and then to record the data for each job. Exporting the data permits full analysis in the farm office or alternatively, jobs can be set up in the office and imported into the tractor console. The CCD’s Section Control function interfaces with farm implements. It enables sections of an implement such as a spreader or sprayer to be switched on and off to ensure inputs are only applied in desired areas and are not put down in areas which have already been covered

Commenting, Campbell Scott, Massey Ferguson Director Sales Engineering and Brand Development said:  “We are committed to ensuring that MF tractors fit perfectly into a ‘whole farm’ mechanisation system – from the field to the farm office and the dealer workshop. At the same time, we want our customers to make full use of the capability that our highly-efficient machines provide. Farmers of the future will increasingly adopt farm management tools that make their operations leaner and we must make sure that agricultural machinery is part of this equation.”

Cab Models in Massey Ferguson Global Series Set To Be Built In Beauvais

After the successful launch of its ground-breaking MF Global Series tractors last year, Massey Ferguson has announced the cabbed versions of the MF 4700 Series will be produced in AGCO’s Beauvais manufacturing facility in France.

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Production of the new Global Series cab models provides the Beauvais plant with an annual potential for an additional 2500 tractors. The plant currently produces the MF 5600, MF 6600, MF 7700 and MF 8700 tractors from 80hp to 400hp and the current average annual production is about 16,500 units.

“The cab model is eagerly-awaited by our European distribution network,” says Thierry Lhotte, Massey Ferguson Vice President Marketing for Europe, Africa and Middle East. “We have had many requests for information from customers. This gives us full confidence we can achieve the annual production target of 2500 additional tractors for the Beauvais plant. This product satisfies a segment of the market currently not covered and should contribute to a net market share gain for the brand.”

Massey Ferguson MF 7700 Series Offers Straightforward Sophistication

Massey Ferguson is introducing the new MF 7700 Series at the SIMA Show in Paris, France. These new models build on the highly successful and award winning MF 7600 Series, providing an outstanding choice of straightforward and dependable tractors.

A total of nine tractors offer maximum powers of 140hp to 255hp, providing a choice of three transmissions and three levels of specification. Engine Power Management (EPM), which provides up to 25hp extra power, is standard on all models taking maximum power to 280hp on the flagship MF 7726 model.

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“The MF 7700 Series continues Massey Ferguson’s drive to develop dependable, straightforward, low maintenance tractors that provide efficiencies across all farming operations,” says Campbell Scott, Director Sales Engineering and MF Brand Development.

“These new tractors benefit from the excellent pedigree established by the MF 7600 Series, which won Machine of the Year, Tractor of the Year Golden Design Award as well as Gold Medals and numerous accolades across Europe. It has also established a proven track record and gained strong respect from customers,” he adds.

Massey Ferguson has further refined this award winning design and added new features that boost comfort and control, leading to even greater performance and productivity to further reduce overall ownership costs.

MF 7700 Series features:

  • Latest technology six cylinder, 6.6 litre and 7.4 litre AGCO POWER engine, with Engine Power Management (EPM) generating 25hp extra power on all models
  • Unrivalled choice of Dyna-4, Dyna-6 semi-powershift or Dyna-VT continuously variable transmission, (depending on model)
  • Electronic PTO speed selection on all Efficient and Exclusive models
  • High capacity – Permissible Gross Vehicle Weight increased by 12% allowing MF 7700 Series to carry larger loads and pull heavier trailers
  • New Massey Ferguson designed and built, maintenance-free front axle suspension offers high comfort
  • Higher hydraulic capacity and up to eight spool valves for excellent implement control
  • AGCOMMAND and latest Auto-Guide 3000 ready
  • Available in Essential, Efficient and Exclusive specifications to match all owners’ specific tasks and budgets

Polar stars steal the limelight at SIMA

The MF 5610 tractor which captured the imagination of millions worldwide on its epic journey to the South Pole is  one of the star exhibits on the Massey Ferguson stand at this week’s SIMA Show in Paris. Joining the famous tractor on day one of the exhibition was Antarctica2 expedition Lead Driver, Manon Ossevoort, who spearheaded the 5000 km return trip to the Pole in December 2014.

In completing the mission, the MF 5610 claimed its place in history and became the first standard farm tractor equipped with tyres to reach the Geographic South Pole overland.  For 38-year-old Manon, the ice challenge proved that, with belief and determination, dreams really do come true.

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“I was impressed with the MF tractor’s performance,” she says. “It just kept going and going and going – like a tenacious little animal ploughing through the icy conditions. And it turned out to be the best place to be on the expedition – spacious, warm and comfortable. A safe haven. We had 24-hour daylight but I loved doing what we called the ‘night’ drive when the rest of the team was sleeping back at camp. It was just me and the tractor, breaking trail in this beautiful landscape. Driving across the solid ‘sastrugi’ ice waves was like climbing over rocks. It became an extreme sport for us, navigating them fast and safely!  I am really proud of the tractor. It became the most solid and dependable friend to me.”

Visitors are able to see the MF 5610 as it returned battle-scarred from the ice complete with especially-developed Trelleborg tyres, crevasse bar, electric winch, polycarbonate windscreen, rear-mounted generator and extra 410 litre fuel tank.

Commenting, Campbell Scott, Massey Ferguson Director Sales Engineering and Brand Development said: “We are thrilled to feature the tractor on our stand at SIMA and delighted to welcome Manon as our guest. Her experiences on the ice with the team filled us with awe. We were overwhelmed by the response from the global audience who followed the Antarctica2 adventure. It was an inspiring feat, and so many people have taken the tractor to their hearts. The MF 5610 received a hero’s welcome when it returned to its birthplace at our manufacturing plant in Beauvais, France. We are all so proud of its achievement.”

Also making an appearance at the MF SIMA stand are the expedition’s Lead Mechanic, Nicolas Bachelet and Cameraman, Simon Foster.

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