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Challenger Tillage Tools on Show at Wadenbrunn Field Day

Challenger, a worldwide brand of AGCO (NYSE: AGCO), showcased two models from the CH1700 Series Offset Disc Harrow range at the Fendt-Saaten Union Field Day in Wadenbrunn, Germany (27 August 2014). The demonstration of this primary cultivation tool at the event was part of a new focus by AGCO on the Seeding & Tillage sector.

Challenger 1710 offset disc harrow

Challenger 1710 offset disc harrow

A sister brand of Fendt, Challenger supplies tracked tractor, application equipment and Seeding & Tillage implements. The CH1700 offset disc harrows with folding frame feature one of the heaviest disc weights in the industry and are designed for primary tillage, residue/chemical incorporation and land reclamation. Suitable for tractors from 260-455hp and with working widths ranging from 6.50-7.60m, these heavy-duty, rugged implements will penetrate even the toughest ground.

AGCO’s Seeding & Tillage range covers a wide range of products from disc harrows and field cultivators to air drills and row-crop planters.

“AGCO has been involved in the seeding and tillage sector since the company’s inception in 1990,” says Cameron McKenzie, Seeding & Tillage Manager Europe/Africa/Middle East. “Since then, key acquisitions and a joint venture with Amity Technology, one of the leading names in the sector, have significantly increased our seeding and tillage product portfolio.”

“A key aim of AGCO’s Seeding & Tillage initiative is to develop products using appropriate technology – from smaller implements matched to the needs of emerging markets to sophisticated broad-acre solutions,” he says. “Our major markets to date have been North and South America, Eastern Europe and Africa. The next step is to extend and look for new opportunities in Western and Central Europe and we are delighted to be able to start our promotional campaign at the prestigious Fendt-Saaten Union Field Day.”

CEJA Partners Massey Ferguson in Vision of the Future Event

Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO) is pleased to announce the full partnership of the European Council of Young Farmers at its Vision of the Future event in Beauvais, France, 19-29 August 2014.

The farm machinery manufacturer is already a key sponsor of CEJA, which represents around two million European young farmers, and is working closely with the group in support of a range of projects at international, regional and local level.

CEJA conference at Vision of the Future 2014

CEJA conference at Vision of the Future 2014

Joining CEJA President, Matteo Bartolini in speaking at Vision of the Future were CEJA Vice-Presidents, Paola del Castillo, Matthias Daun, Alan Jagoe, and Laurent Poirier who made presentations in their native languages to the variety of international audiences attending over the ten days of the event.

“Vision of the Future is a wonderful opportunity for CEJA to meet farmers and promote a greater understanding of our work in Europe,” said Matteo Bartolini. “We are dedicated to the future of farming and the role of young people in its development. This event is a melting pot of new and innovative ideas, something which we relish as an organisation.”

Commenting, Campbell Scott, Massey Ferguson Director Sales Engineering and Brand Development said: “We are delighted that CEJA is partnering us at our showcase event. The young generation is the engine of innovation and fully comprehends the value of change. This is the inspiration behind MF’s partnership with CEJA – a relationship we hope to consolidate further into the future.”

In his keynote speech on the Common Agricultural Policy (CAP), Matteo Bartolini said: “The reformed CAP 2014-2020 promises to be ‘fairer’, ‘greener’ and ‘younger’, and, for the first time in the history of the CAP, we had the introduction of a mandatory measure for all Member States targeted only at young farmers under the direct payments Pillar,” he remarked.

“But our job is not done! We need to continue to find ways to assist young people to progress in agriculture. Young farmer numbers are still very low despite their increased productivity in comparison to older counterparts. Only 7.5% of European farmers are under the age of 35, and one third are over 65! We need to help young farmers to overcome the barriers of access to land, capital and credit and give wings to the ambitions of our young European entrepreneurs.”

“Generational renewal has to be at the heart of public policies, as this is the only way to ensure sustainable food production and respond to increasing food demand in the future,” said Matteo. “With its work, CEJA makes sure that the voice of young farmers is heard by all Brussels-based policy-makers and that young farmers are at the centre of discussions on future farming policy developments.”

CEJA co-ordinates seminars, conferences, public debates and written reports, and directs the concerns of young farmers towards the European institutions.

A regular column from CEJA is published every month on the Massey Ferguson web site: www.masseyferguson.com

Countdown Begins for Tractor Expedition to South Pole

The MF 5610 tractor set to journey to the South Pole in five weeks’ time has successfully completed stringent tests in Iceland.

Known as Antarctica2, the adventurous mission to drive a tractor to the Geographical South Pole is the dream of Manon Ossevoort, aka ‘Tractor Girl’, who will pilot the specially-prepared MF 5610 on the 2350km expedition across treacherous snow and ice. In doing so, she and her expert back-up team will echo the achievement of Sir Edmund Hillary who trekked to the South Pole using three Ferguson tractors in 1958.

MF5610_AntarcticaTrial_is_Sept14-2835_87677 (1)The Antarctica2 expedition is being organised to highlight the need for sustainable food security through the provision of accessible technologies and innovative services to allow future farmers to meet the world’s growing requirement for food.

Modified by the engineering team at AGCO’s Beauvais tractor plant, the MF 5610 completed its final testing over a two-week period in Iceland. “The tractor performed extremely well in our trials,” says Massey Ferguson Engineering Project Manager, Olivier Hembert. “It will have to endure temperatures down to minus 40 degrees centigrade, altitude of 3400 metres and tackle deep, soft snow. This kind of environment calls for straightforward, dependable engineering for which Massey Ferguson is renowned. Previous tests in Iceland and France were made to check its performance in  polar ground conditions and at very low temperatures.”

Throughout the journey, the tractor’s AgCommandTM telematics system will relay performance information back to a 24-hour support team in Beauvais. “The clock is now ticking for this long-planned project to become reality,” adds Olivier. “We are very excited about monitoring our tractor’s progress across the challenging icescape and ensuring its technical and mechanical stamina to accomplish the mission.”

Livestreaming and regular updates via a dedicated website will keep the rest of the world in touch with the adventure’s progress. The tractor and team depart Novo Base in East Antarctica around 24 November and are scheduled to arrive at the South Pole around 15 December.

Support for Antarctica2 is being provided by partners including Massey Ferguson, Trelleborg, AGCO Finance, Castrol, AGCO Parts, Fuse Technologies and Mechatrac.

Fuse Technologies From Massey Ferguson Spans The Globe

Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), is proud to announce AGCO’s Fuse Technologies fitted to high horsepower tractors from Massey Ferguson are now in use across all five continents with the delivery of a new MF 8737 to Australia.

The 370hp (400hp max) flagship tractor from the MF 8700 range has been fitted with AGCO’s Auto-Guide™ 3000 steering system and AgCommand™ telemetry system. It will be used for tillage and controlled traffic farming applications at a large farming enterprise near Melbourne.

Guillaume Dutartre, Campbell Scott and Aymeric Vaudez

Guillaume Dutartre, Campbell Scott and Aymeric Vaudez

Powered by a six cylinder, 8.4 litre AgcoPower engine, the MF 8737 features the Dyna VT stepless transmission with Dynamic Tractor Management, and is ideal for the most demanding farming tasks.

Massey Ferguson has dedicated sales and service specialists for Fuse Technologies in Australia, and this tractor joins other high tech units working as far afield as Japan and South America.

“Massey Ferguson is one of the world’s best known farm machinery brands and we have been helping farmers across the globe become more efficient and more productive for years” commented Campbell Scott, Director Sales Engineering and Brand Development. “Auto-Guide™ 3000, available to MF users via AGCO’s Fuse Technologies, is helping farmers now all around the world to cut costs and farm in a more efficient way.”

Fuse Technologies helps minimise downtime while improving the overall farm enterprise through wireless connectivity and diagnostic services.

Auto-Guide™ 3000 is a full featured, hands free steering system capable of delivering sub-metre, decimetre, and centimetre accuracy. Guidance systems are proven to offer an average of 12% in fuel savings, as well as savings in inputs and labour.

The AgCommand™ telemetry system is a leading edge data recording and transmission tool that optimises fleet performance by monitoring and reporting vehicle position, history and status, and is viewable on a desktop computer, laptop or tablet.

Massey Ferguson’s Fuse Technologies specialist Aymeric Vaudez explains: “On large farming enterprises, AgCommand™ telemetry allows managers to track tractors working remotely, and monitor service information to ensure that such important power units can perform to the optimum.”

“Businesses can also use AgCommand™ to assess the productivity of farming operations and identify any drop in efficiency so that performance can be improved.” adds Guillaume Dutartre, Marketing Specialist for Massey Ferguson Technology.

Remanufactured Components Deliver Top Quality Performance 30% Less Cost Than a New Unit

Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO), reports that more than 500 key components spanning 15 product groups are now available under the AGCO Reman scheme for MF tractors and combines. The range covers all generations of machines from the late 1970s through to current production models.

AGCO Reman is the ideal low-cost solution to breathe new life into ageing or worn Massey Ferguson farm machinery. With new products being added on a regular basis, the scheme includes engines and engine components, transmissions, turbochargers, fuel injection equipment and electronic components.

Massey Ferguson parts and service

Massey Ferguson parts and service

“Typically, a remanufactured engine, for example, costs 30% less than the price of a new unit and yet has the same performance, the same specification and comes with a full 12 months warranty – identical to an equivalent new engine,” says Russ Wheatley, AGCO Reman Business Manager.

“AGCO Reman offers a cost-effective alternative where ‘new’ may be beyond budget but where a quick solution at known cost is required,” he explains. “We take in a customer’s old unit and they receive a remanufactured unit from our bank of AGCO Reman products. Customers have the peace of mind knowing that the Reman part has been fully tested, meets the original manufacturer’s specification and is fully warrantied exactly as per new.”

“Where AGCO Reman really scores is when it is compared to a third-party local workshop repair,” Russ points out. “A third party non-specialist repair may take longer as damaged or broken parts have to be identified and ordered. Compare this to a Reman solution where we ship out a replacement unit in exchange which is ready to fit the very next day by a Massey Ferguson dealer. The unit is virtually as-new with the full back-up of the dealer and AGCO’s warranty – all at a competitive price.”

All AGCO Reman parts follow a common process making it easy for a customer to return the used part. Under the scheme, the unit is collected and returned to one of 26 centres of excellence where it is stripped down to individual components parts, each of which is thoroughly cleaned, inspected and measured against the original specification. Items within tolerance are put to one side and re-used alongside new components and then reassembled and fully-tested to the same exacting standards as a new product. All wear parts and other specific items are replaced with brand-new components regardless of the condition of the existing ones.

With technology constantly moving on, any engineering updates which have been made since the product was first released are also incorporated. “This means that in certain cases, the Reman part is actually better than the original,” adds Russ. “AGCO Reman is a very quick and environmentally-friendly option. The whole process can be completed in a day or two, thereby minimising machine downtime.”

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