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Spectacular pageant of 70 tractors marks 70th anniversary of the Coventry produced Ferguson TE20

Massey Ferguson reports that enthusiastic crowds turned out to see the historic ’70 Tractors for 70 Years’ parade through the streets of the City of Coventry on 30 July.

 

The cavalcade and display of machines old and new was staged by Culture Coventry to celebrate the 70th anniversary of the start of production of the iconic Ferguson TE20 tractor. In July 1946, the first Ferguson TE20 tractor, affectionately known as the ‘Little Grey Fergie’, rolled off the assembly line at its former Banner Lane manufacturing plant in Coventry in the UK. The tractor was the brainchild of engineer and inventor, Harry Ferguson, a founder of the present-day Massey Ferguson, one of the world’s foremost   producers of farm machinery for global markets.

’70 Tractors for 70 Years’ parade through the streets of the City of Coventry on 30 July.

’70 Tractors for 70 Years’ parade through the streets of the City of Coventry on 30 July.

The tractors for the event were brought together by the Friends of Ferguson Heritage Club. Led by a 20.3hp 1947 Ferguson TE20, equipped with a 2-furrow plough, and the mighty 400hp MF 8737 – the most powerful tractor in the current Massey Ferguson line-up – the procession wound its way through Coventry finishing at Millennium Place outside the Transport Museum. Unusually, it was not the familiar Massey Ferguson red livery for the MF 8737. Instead, it had been especially prepared by Massey Ferguson with striking black paintwork – paying homage to the prototype Ferguson Black tractor of 1933 which was the first to incorporate Harry Ferguson’s pioneering ideas for a three-point linkage system to connect tractor and implement.  In a tribute to the manufacturing legacy of the Banner Lane plant, Massey Ferguson named the black MF 8737 the ‘City of Coventry’. Seated in the cab for the duration of the parade was the Lord Mayor of Coventry, Councillor Lindsley Harvard.

Lord Mayor of Coventry, Councillor Lindsley Harvard, seated in the black ‘City of Coventry’ MF 8737.

Lord Mayor of Coventry, Councillor Lindsley Harvard, seated in the black ‘City of Coventry’ MF 8737.

“It was a marvellous event and wonderful to see this pageant celebrating the brilliant engineering of the Ferguson TE20 which changed the world of farm mechanisation.” says Campbell Scott, Massey Ferguson Director Marketing Services (who himself drove a 1949 TEA20 tractor in the blue livery of Brighton Corporation).  “We are so proud of this superb legacy of practical and innovative technology which continues to inspire our design engineers and is at the heart of Massey Ferguson’s 21st century mission to produce straightforward, dependable equipment to increase the efficiency and productivity of farmers all over the world. Today, more than 200,000 tractors bearing our famous Massey Ferguson ‘Triple Triangle’ brand are built every year for global markets.”

Tractors taking part in the pageant showcased a wide range of Ferguson, Massey-Harris and Massey Ferguson machines produced since 1946. The tractor coming from furthest afield for the event was a 1949 Ferguson TEA20 fitted with half-track equipment which travelled nearly 200 miles from Exeter in Devon. From much closer to home was a 2015 MF 5610 Dyna-4 on turf tyres based in Finham, Coventry. A beautifully-restored, prize-winning MF 65 industrial tractor painted in the requisite yellow from Skipton, Yorkshire represented the non-agricultural ranges.

’70 Tractors for 70 Years’ parade through the streets of the City of Coventry on 30 July.

’70 Tractors for 70 Years’ parade through the streets of the City of Coventry on 30 July.

Over half a million Ferguson TE20 tractors (Tractor England) were built at the Banner Lane plant between 6 July 1946 and 13 July 1956.  Key to the global success of the tractor was its unique three-point linkage implement attachment system controlled by the tractor’s hydraulics. Designated the ‘Ferguson System,’ this effectively turned the tractor and implement into a single working unit, replacing the previous cumbersome trailed method of implement operation.

Massey Ferguson is a leading global farm machinery brand producing a full-line range of tractors, harvesting equipment and agricultural implements. Its well-known red-liveried equipment is distributed in 140 countries.

Established in 1994, The Friends of Ferguson Heritage Club has over 5000 members worldwide who are dedicated to all things Ferguson, Massey Ferguson and Massey Harris.

The Ferguson TE20’s 70th anniversary inspired Culture Coventry’s current ‘Tractors – From Factory to Field’ exhibition at Coventry Transport Museum (runs until 19 September) and the public display of the Daniel Massey Bronze Sculpture at the city’s Herbert Museum and Art Gallery. Culture Coventry manages three of Coventry’s major visitor attractions including Coventry Transport Museum, Herbert Museum and Art Gallery and the Lunt Roman Fort.

Celebrations for a Production Milestone

67,000th combine harvester to be manufactured at AGCO Breganze plant in Italy is a Massey Ferguson BETA 7370.

Massey Ferguson is celebrating production of the 67,000th combine harvester at AGCO’s Breganze Manufacturing Facility in northern Italy.

MF Beta 7370, the 67,000th combine harvester to be manufactured at the Breganze plant in Italy

MF Beta 7370, the 67,000th combine harvester to be manufactured at the Breganze plant in Italy

The 67,000th machine to roll off the assembly line is a 360hp MF BETA 7370 combine destined for work in Sweden.

The 25ha Breganze site is AGCO’s Harvesting Centre of Excellence and produces a full range of MF combine harvesters suitable for small farmers through to the high-capacity models required by large-scale agribusiness customers. Along with the MF BETA combine, these include the MF ACTIVA, MF ACTIVA S, MF CENTORA and MF DELTA.

The MF BETA 7370 taking the title of 67,000th combine is bound for Massey Ferguson Dealer GH:s Traktorcity in Östergötland, Sweden.

“Massey Ferguson combines have had a highly successful year in Sweden seeing a doubling in the number of units sold,” explains Adam Sherriff, Market Development Manager, Massey Ferguson Harvesting. “The MF BETA 7370 is our best-selling combine model in the country and features the acclaimed Skyline cab which provides excellent visibility, ergonomically-positioned controls and superb comfort to make the operator’s job easier and more productive.”

Multi-million dollar investments in recent years have transformed the AGCO Breganze plant into a world-class site. Certified to ISO standards, some of the most recent developments at the 65,000 m2 factory have seen a complete reorganisation of the supply chain and production process, the installation of new rolling and panelling machines, robot welding automated systems, a state-of-the art paint-shop and the opening of the magnificent AgriDome Visitors Centre.

Massey Ferguson combines have been in production at Breganze site since 2004. In June 2007, this partnership was further strengthened when AGCO acquired a 50% stake in Breganze-based Laverda S.p.A from the Italian Argo Group. AGCO fully acquired the plant in 2010 bringing over 50 years of combine manufacturing experience in Italy into the AGCO family. The current site was opened in 1979.

Find out more about AGCO’s Breganze Manufacturing Facility

Beauvais tractor manufacturing facility wins France’s Factory of the Year Award 2016

AGCO’s Massey Ferguson Manufacturing Facility at Beauvais, France, has been presented with France’s prestigious Factory of the Year 2016 award.

The Beauvais site in Picardy beat ten other shortlisted factories from a wide range of industries in France to win the title.

Moundir Rachidi, Member of the Jury, Eric Odièvre, HR Director AGCO France, Spain, Portugal, Africa and Middle East, Thierry Lhotte, Vice President Marketing Massey Ferguson EAME, Olivier Dussart, Manager Manufacturing Engineering & APS AGCO Beauvais, Philippe Kerbat, Manager Quality Beauvais Site, Xavier Arruego, Communication Officer Beauvais Site, Boussad Bouaouli, Vice President Manufacturing AGCO Beauvais, Laurence Barbaray, Member of the Jury ( ©Pascal Guittet )

Moundir Rachidi, Member of the Jury, Eric Odièvre, HR Director AGCO France, Spain, Portugal, Africa and Middle East, Thierry Lhotte, Vice President Marketing Massey Ferguson EAME, Olivier Dussart, Manager Manufacturing Engineering & APS AGCO Beauvais, Philippe Kerbat, Manager Quality Beauvais Site, Xavier Arruego, Communication Officer Beauvais Site, Boussad Bouaouli, Vice President Manufacturing AGCO Beauvais, Laurence Barbaray, Member of the Jury ( ©Pascal Guittet )

The Factory of the Year Awards are organised by “L’Usine Nouvelle”, the leading industrial magazine in France. In selecting the overall Factory of the Year Award winner, the Jury looked for a facility that has demonstrated an in-depth transformation initiative and delivered significant performance gains including increases in productivity, quality, competitiveness and market share. Key partner of the awards event and a member of the judging panel is Boston Consulting Group, a leading global management and business strategy specialist.

Operated by Massey Ferguson’s parent company, AGCO, which is headquartered in Duluth in the United States, the AGCO Beauvais site designs and manufactures Massey Ferguson tractors from 75-400 hp. It is France’s largest producer and exporter of farm machinery. Some 14,500 tractors leave the assembly lines each year, 85% of which are shipped to markets all over the world. In the last 12 months, four new MF tractor ranges built at the plant have been unveiled for global markets.

The Factory of the Year award recognises the AGCO Beauvais facility’s successful and wide-ranging reorganisation project known as MF Fast Forward. The plant has seen significant productivity gains through the implementation of Lean Manufacturing processes, 5S good housekeeping techniques and the Hoshin Kanri Continuous Improvement Strategy.

factoryIn addition, the Jury highlighted the site’s Quality Transformation Initiative and the clear commitment of Beauvais employees to the transformation process. Latest in-house figures from the plant show a rise in manufacturing quality levels, while Massey Ferguson’s Customer Satisfaction Index reveals improvements in perceived quality by end-users. For example, non-conformances in the production process have been reduced by more than 40% during the last two years from what was already a very good base. Massey Ferguson’s comprehensive Customer Satisfaction survey reveals that in respect of tractor product quality at the point of delivery, the ‘positive answers’ ratio from end-users has moved up to 94% in less than five years.

“It is a privilege and honour to win this coveted award,” says Richard Markwell, Vice President and Managing Director, Massey Ferguson, Europe, Africa, Middle East. “It is a tribute to our 2500-strong workforce at Beauvais who have been the architects of the factory’s major transformation over the last five years. This latest accolade is yet another milestone in our relentless pursuit of continuous improvement to ensure our customers get the very best products for their farm businesses.”

“The award comes in addition the prize won by the Beauvais site earlier this year as France’s Best Foreign Exporter,” he continues. “High-quality manufacturing is at the heart of the renowned reliability and dependability of Massey Ferguson equipment. This, coupled with our leading design and engineering, is ensuring that our famous ‘Triple Triangle’ brand continues to move ahead. Massey Ferguson’s market share increased again across the Europe, Africa, Middle East region last year – the 6th consecutive year we have increased this figure.”

Commenting, Boussad Bouaouli, Vice-President Manufacturing Beauvais says: “The Beauvais Quality Transformation Initiative is part of AGCO’s global objective to be N°1 in Perceived Quality and was considered an outstanding achievement by the Factory of the Year Award Jury members. It illustrates every single employee’s dedication to deliver ‘best in class quality’ for each individual tractor on the production the line. We are thrilled to receive the title of Factory of the Year and congratulate all our employees in Beauvais. This award is truly the result of their commitment and hard work.”

MF 6700 Series completes Massey Ferguson’s Global Series of tractors from 75hp to 130hp

Two completely new tractors in the Massey Ferguson MF 6700 Series, which offer maximum powers of 120hp in the MF 6712 and 130hp in the MF 6713, are the largest, most powerful models in its Global Series of sturdy and straight-forward, all-purpose tractors.

6700-techagro

“The MF 6700 Series is the culmination of Massey Ferguson’s significant investment in developing the Global Series, which now includes three completely new ranges that deliver practical, cost-effective operation for the demanding 75hp to 130hp sector,” says Campbell Scott, Director Marketing Services and Public Relations.

The new MF 6700 Series joins the 100hp and 110hp, MF 5700 Series, launched in February at the FIMA show in Spain, as well as the three models from 75hp to 95hp in the MF 4700 Series.

The new tractors, which are equipped with cabs, are designed and built in Massey Ferguson’s Beauvais factory in France. They are built on a 2.5m wheelbase and offering a 5.2t linkage capacity and now extend the modern design with straight-forward operation benefits of the Global Tractor Series’ into another sector.

Strong and agile, they make ideal loader tractors, capable of handling heavy loads. They also are perfect for livestock and mixed farming enterprises, while their ease of operation and low cost of ownership makes them well-suited to working in fleets on large enterprises, or as the second or third main tractor on big arable farms.

With the MF 6700 Series completing the Global Series, Massey Ferguson now offers customers an unrivalled choice of modern 75hp to 130hp tractors for a diverse farming sector.

MF 6700 Series – key features

The MF 6700 Series are powerful 120hp and 130hp all-purpose tractors built on a 2.5m wheelbase, which provides a 5.2t lift capacity with an up-to-date cab, engine, transmission, rear axle and hydraulics.

Both are powered by advanced AGCO Power 4.4 litre, four cylinder engines equipped with a viscous fan and the award-winning ‘All in One’ Selective Catalytic Reduction (SCR) emission control system.

Operators are treated to a class-leading air-conditioned cab, which is designed and built in Massey Ferguson’s Beauvais facility and delivers exceptional comfort and control.

A modern, cost effective and efficient 12 x 12 mechanical gearbox has been developed specifically for the MF 6700 Series. This is equipped with a mechanical shuttle, or with the option of an easy-to-use Power Shuttle option.

An advanced open-centre hydraulic system with tandem pump delivers the flow and pressure required to run modern implements, while the combined flow option delivers 98 litres/min flow to boost loader performance. Both models are fully compatible with Massey Ferguson 900 and Massey Ferguson 900X loader ranges, which are available with parallel and non-parallel lifting.

The robust rear axle, as used on the latest, most advanced MF 5700 SL tractors, is built for hard work. With a maximum 5,200kg lift capacity, this handles modern equipment with ease, offering practical operation with a proven, modern electronic linkage control (ELC).

The 540/1,000rpm Independent PTO comes with electro-hydraulic operation as standard, plus there’s a wide choice of speed options to suit all modern applications.

Massey Ferguson Wins Prestigious Export Award in France Le prix de L’Exportateur Etranger

Massey Ferguson has been presented with France’s prestigious Foreign Exporter award (Le prix de L’Exportateur Etranger). The award recognises the major contribution that the Beauvais Tractor Manufacturing Facility in Picardy makes to the country’s economy and cites the plant as a leading example of a foreign company established and investing in France.

©Fotagora - Olivier Boucherat

©Fotagora – Olivier Boucherat

The Export Grand Prix Awards are organised by BFM Business, France’s Economics TV and Radio news channel. In selecting the Foreign Exporter award-winner, the jury looks for a foreign company with significant activity in France, a strong record in new product launches and a recognised Brand in its sector. Key partner of the awards event and a member of the judging panel is Business France, a French government agency which helps businesses in France to boost their exports. At the Grand Prix ceremony in Paris, Muriel Pénicaud from Business France presented the Foreign Exporter prize to Massey Ferguson’s Richard Markwell, Vice-President and Managing Director Europe/Africa/Middle East.

Operated by Massey Ferguson’s parent company, AGCO, which is headquartered in  Duluth in the United States, the Beauvais site designs and manufactures Massey Ferguson tractors from 80-400hp. It is France’s largest producer and exporter of farm machinery. Some 14,500 tractors leave the assembly lines each year, 85% of which are shipped to markets all over the world.  In the last 12 months, four new MF tractor ranges built at the plant have been unveiled for global markets.

“We are thrilled and honoured to win this coveted award,” says Richard Markwell. “It is a testament to the hard work and dedication of our 2500-strong workforce at Beauvais and the global strength of the Massey Ferguson Brand. The Brand has universal appeal and farmers in all parts of the world are choosing our agricultural equipment to help run their businesses.”

“AGCO continues to make major investments in the Beauvais facility and we are renowned as a global centre of innovation, engineering and manufacturing excellence,” he remarks. Our manufacturing expertise and agility coupled with our wide-ranging, high-quality product line ensures we stay ahead of competitors, meet our customers’ expectations and continue to maintain our lead as France’s number one producer and exporter of farm equipment.”

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