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Building the Massey Ferguson Brand in Key Growth Markets

As a truly global brand, Massey Ferguson is making inroads in key parts of the world where farm machinery markets are on the move.

Massey Ferguson tractor sales are continuing to forge ahead in Turkey following the establishment of the brand-new company, Massey Ferguson Tarım Makineleri Ltd. based in Istanbul.  At the same time, in Poland, one of central Europe’s biggest tractor markets, the brand is experiencing a strengthening of business.  In China, new factories are set to see production of MF machines.

MF tractor sales in Turkey hit 2,580 units in 2010.  The 2011 target is even more ambitious and sales are already well on track. This makes Turkey not only one of the largest tractor markets by volume for Massey Ferguson in Europe, Africa and the Middle East but also one of its fastest-growing sales markets.  Since the inception of Massey Ferguson Tarım Makineleri in 2008, more than 60 MF dealers have been appointed throughout the country to give virtually 100% geographical coverage.

MF tractors await delivery at Korbanek in Poland.

In Poland, the MF flag is being flown by distributor, Korbanek, who has made major investments in the business infrastructure to support the brand.  Over 550 Massey Ferguson tractors were shipped there in 2010 and a further increase in volume is expected this year.  MF combines are also now being sold in Poland for the first time in many years.  Earlier this year, product training was carried out for over 80 dealer sales staff, while more than 100 Polish farmers recently visited the Beauvais factory in France to see Massey Ferguson tractors being built.

Changzhou in southeast China and Daqing in Heilongjiang in the northeast are the planned sites of two new plants to produce MF low to high horsepower tractors.  China is one of the world’s largest farm equipment markets and offers tremendous growth opportunities.  AGCO, Massey Ferguson’s parent company, has been a market leader in China for imported tractors for seven consecutive years.  Over the past decade, it has established a strong local after-sales service and parts capability, serving the needs of local end users in the key farm equipment regions of the country.

Do you farm with a Massey Ferguson tractor? Where are you from and what do you raise on your operation?

Towering Fergusons

This 12 metre high monument to Ferguson/Massey Ferguson tractors stands in tribute to the huge contribution these machines have made to agriculture over the years.

The fantastic sculpture can be found at Denmark’s Ferguson Museum founded and run by dairy farmer Henrik Nielsen from Horsens. Made from 13 cubic metres of concrete, 5 tonnes of galvanized iron and 30 tractors, it was officially unveiled by Denmark’s Minister of Agriculture in 2009.

With more than 100 vintage Ferguson and MF tractors on show, the museum is believed to have the largest collection of Ferguson heritage tractors in northern Europe. For more information, go to www.fergusonmuseum.dk.

Do you know of any other interesting monuments to Massey Ferguson?

Diver Discovers Sunken MF Treasure

Can you help solve the mystery?

In investigating a sunken wreck in Tunisian waters, north of Bizerta, professional diver and photographer Selim Baccar was surprised to find its cargo hold still full of Massey Ferguson tractors.

Denizen of the deep – one of the MF tractors discovered by diver Selim Baccar.

Curious as to his discovery, Selim emailed Massey Ferguson with his amazing pictures to try and find out more. The wreck is so broken up that it has not been possible for him to identify the ship’s name or anything else about it. In his note he wrote: “Congratulations, the tractors are still intact after spending all these years in 65 metres of water!”

“From the photos, we can see that the tractors are MF 135 models fitted with an axle that dates them as post-1971,” says Jim Newbold, Massey Ferguson Marketing Planning Manager who in his investigations also contacted a number of ex-Massey Ferguson employees to see if they could shed any light on the mystery. “Our estimate is that the ship went down somewhere between 1972-74.”

“As yet, we don’t know the name of the ship, its ultimate destination, why it sunk, who the customer was or what happened to replace the tractors,” Jim continues. “We are keen to find out more so if anyone can assist we would be very pleased to receive any further information no matter how speculative.”

If you have anything to add please email us.

MF 7485 Triggers New Thinking on Haulage

Hauler extraordinaire: Willie Prinsloo with his MF 7485.

A South African maize farmer has stepped up the efficiency of his haulage operations with an MF 7485 tractor equipped with Dyna-VT continuously variable transmission.

Bothaville-based Willie Prinsloo’s advice is simple: “Do your own haulage and use a tractor and trailer combination instead of a truck.”

Willie spends six months of the year hauling 24,000 tonnes of maize over a distance of 190 km to silos at Kroonstad. For five months of the year he also transports lime to Bothaville from Christiana, a distance of 160 km.

He says that a good tractor plus trailer costs about the same as a truck capable of hauling the same weight but the costs – such as insurance – are more reasonable.  “Long wait times at silos also mean that we can only transport one load of maize per day which further impacts on the profitability of truck transport,” he says.

The MF 7485 and trailer combo is boosting Willie Prinsloo’s maize income.

Willie carried out extensive tests to establish the costs of using different machines hauling the same load. His findings showed that the MF 7485 clocks an average 2 km/litre – significantly better than the other rigs he evaluated.

Indeed, the MF 7485 used 37% less fuel than a competitive CVT tractor. He also compared the MF machine to an interlink truck and here the tractor used 11% less fuel. “To cap it all, the MF 7485 is as profitable with soil preparation and planting,” he adds.

TE20 Comes Home

The original Ferguson TE20 used by the conservationist Sir Peter Scott to landscape his world-famous bird sanctuary at Slimbridge in the UK has been fully restored and is now on display at the site thanks to support from Massey Ferguson.

TE20

Barry George, WWT Slimbridge’s resident mechanic, carried out the full restoration on Sir Peter Scott’s tractor and was delighted to find out that just how many original parts are still available for the 60-year-old machine.

Sir Peter, son of Antarctic explorer Robert Scott, bought the TE20 in 1950 and used it personally for all kinds of duties when he first set up the Wildfowl and Wetlands Trust Reserve (WWT) in Gloucestershire.

In 2009, an owner of a local garage discovered the tractor being stored on a nearby farm and bought it. When staff from Slimbridge heard about the discovery, he agreed to sell it back to them. Massey Ferguson funded the purchase and also provided parts through its 10+ programme to help restore the machine to working order.

Said Nick Rew, Parts Marketing Manager: “We were very pleased to help WWT Slimbridge. The parallels are obvious – just as Sir Peter Scott was a pioneer of world conservation, Harry Ferguson – the tractor’s designer – changed farm machinery forever with his revolutionary design.”

Have you nursed an old Massey Ferguson tractor back to good health?

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