At regional machinery exhibition with his wife, Darryl Lush took a test drive on a new Fendt 626 Favourit and thought “someday I want to have this Fendt on my farm”. That was some 30 years ago.
Fendt produced only 65 Favorit 626 models, with an estimated six units exported to Australia. Two of these tractors would end up at Darryl’s 2200 hectare property near Gunnedah, northern NSW.
Darryl grows wheat, canola, sorghum and cotton and also operates a small construction business undertaking earthworks mainly in the region, but from time to time has ventured as far as Melbourne. It was this business that first introduced Darryl to Fendt tractors – he has been hooked ever since.
Finding a tractor that was be suitable for his business proved difficult. After approaching several other manufacturers with little success, fortuitously, a neighbor suggested Darryl take a look at Fendt. A suggestion that had lasting result.
Darryl’s first Fendt was a Favourit 612 LS, which gave him many years of faithful service. His next,was the first of two Favorit 626 LS. The 626 gave him the edge over many of his competitors in construction.
“On large construction sites I would have some friendly competition with other operators, but at the end of the day the 626 would always be more capable” He said proudly.
Today, Both Darryl and his 626 put in fewer hours, pulling a chaser bin during harvest and occasionally small construction jobs in the local area.
“I am very attached to my 626 Favorit, but if someone makes me a good offer, enough that I could buy a new 900 Vario, I would probably be weak,” laughs Darryl.
Images of Darryl’s Favorit 626 are available on Fendt Global.
AGCO Australia’s Five Star Incentive Program is aimed at the development of dealers both large and small. The program identifies specific areas where dealers can improve their businesses, streamline operations and increase profitability through professionalism and growth.
Successful participants in the program gathered at the picturesque North Queensland resort town of Port Douglas, Australia where representatives from AGCO presented them with results from the 2012 program and plans for 2013. Dealers were also invited to tour the World Heritage listed Great Barrier Reef, as well as attend a formal function.
Opening the Meeting, AGCO Managing Director and Vice President ANZ Warwick McCormick outlined future possibilities for dealers emphasizing AGCO’s global product strength which now extends to grain storage and handling facilities.
Also in attendance, Gary Collar, APAC Senior Vice president and General Manger, outlined the cooperative approach of the program and strategic initiatives for 2013, while also presenting awards to dealers acknowledging their ongoing participation.
Key features of the 2013 program requirements include the addition of AGCOSHOP as well as a greater emphasis on dealer websites and social media. AGCOSHOP will allow dealers to better service their local parts market and supply parts to not only AGCO brand products, but a wide range of parts and accessories for other brands of tractors and implements.
Congratulations to all participating dealers for their efforts throughout 2012. AGCO looks forward to this continued partnership with dealers which improves the supply of quality products to customers, enhances after sales support and will drive business improvement well into 2014.
REN Machinery, one of the longest serving machinery dealers in Warragul, Australia, has changed hands after 53 years of supporting their local community.
AGCO Managing Director and Vice President ANZ Warwick McCormick, along with staff, thanked the French family, the late Earl French and more recently Gary French, for their long involvement in supporting the various brands AGCO manufactures and distributes throughout Australia.
Taking over the Dealership and inheriting a tradition of service and professionalism from the French family, two local residents, Justin Kay and Brad Kinrade will now represent the Massey Ferguson, Fendt, Valtra and Iseki brands in Warragul and the surrounding districts
AGCO’s decision to appoint and support Justin and Brad in their new venture is an encouraging sign of the transition to a new generation of locally owned and operated dealerships that continue to support their local communities.
Justin and Brad thanked AGCO Australia for the confidence shown in their future plan to develop the local business and for the opportunity to be part of the ever increasing growth and diversity in products required for modern day farming practices.
“The brands that AGCO offer are all of premium quality and offer one of the most extensive product lines available to professional farmers, large and small alike and contractors in the Warragul region. We have confidence in the agricultural industry and look forward to offering these quality brands to existing and new R.E.N Machinery customers,” Justin and Brad said.
REN Machinery will continue operations from their existing Warragul premises.
The AGCO marketing team for Australia and New Zealand recently visited the Mazaris property in Werribee South, Australia, to get a better understanding of how Massey Ferguson has evolved alongside farmers.
The productive region is a tightly knit community only a short distance from the populous Melbourne, with furrows of vegetables growing to the roads edge, rich soil and good irrigation networks. The area supplies around 70% of lettuces consumed in Australia and has experienced adaption and change brought about through drought and tight market conditions.
Settling in the area in the 1930’s, Great Grand Father Mazaris purchased a Fergie to assist in tilling and to borrow an old cliche, the rest is history. Through four generations, the Mazaris’ have continued their connection with Massey Ferguson. The horsepower of their most recent purchase, the MF 7495, allows for deeper tilling and increased speed while maintaining greater fuel efficiencies. The evolution of MF tractor technology is increasingly important on the Mazaris property as the cost of diesel inputs outstrip produce prices
The ability to do more with less looks likely to continue the Mazaris and Massey Ferguson connection for another generation to come.
The prime agricultural area of Liverpool Plains and Upper Hunter Valley in Australia has a new AGCO dealer, North West Farm Machinery.
Known for its black soil that supports a mixture of broad acre cropping, livestock grazing and horse studs, the Liverpool Plains and Upper Hunter Valley has been home to North West Farm Machinery since Dealer Principle Roger Moylan opened the Quirindi business in 2003.
Roger’s passion and knowledge of farm equipment extends from the early years on his parent’s farm to over 23 years working in farm machinery sales. Employing 15 dedicated, local employees, Roger is also committed to supporting his local community, providing professional service in all aspects of the purchase and servicing of farming equipment, from Singleton to Gunnedah.
At the recent Dealer open day, visitors were welcomed to tour the business facilities and see the range of high quality Massey Ferguson, Fendt and Iseki products that North West Farm Machinery will offer. Positioning the business for future growth, North West Farm Machinery will provide a highly competitive product range and servicing for the broad variety of local farming demands and applications.