Vision of the Future, Melbourne 2014, showcased Massey Ferguson’s range of machinery and technology solutions for grounds care applications right through to modern broad acre farming operations.
With 4,500m2 of exhibition space and over 80 display units, information kiosks and multimedia displays all under one roof, Vision of the Future was a great opportunity for agricultural operators across the APAC region to see the latest in Massey Ferguson products and Fuse technologies before the busy Harvest period.
Running over three days, the event unveiled new Massey Ferguson products as part of a wider global release.
Vision of the Future – Melbourne featured a glimpse of the new generation of Massey Ferguson products now available in Australia and New Zealand, including the New 74-82 HP MF4700 Global Series and Massey Ferguson’s most powerful tractor yet, the new 270-370 HP MF8700 Series.
260 Massey Ferguson dealers from across the region along with over 400 customers were also introduced to the global series concept, unique in the farm machinery industry and a major component of Massey Ferguson’s Vision of the Future.
Massey Ferguson’s parent company, AGCO has already started the Global Series investment in new facilities and systems that will create a highly flexible network of manufacturing plants, enabling major units and complete tractors to be produced and assembled at multiple locations throughout the world to meet the demands of local markets.
“This is an exciting time for Massey Ferguson and our customers as we embark on a new generation of products that offer features and quality that will make them very attractive to Australian and New Zealand farmers and operators,” says Simon Hole, Director of Marketing, AGCO Australia.
Product specialists, parts specialists, dealers and finance representatives were available with the latest information and product knowledge about the exciting Massey Ferguson range and the future of Global Series.
Also featured at the event was the exciting and ongoing development in technology products.
Taking the central stage across the three day event, Fuse technology Product Manager Jeremy Duniam outlined the huge benefits of technologies currently available on Massey Ferguson products and the enormous market potential these products have, as well as their positive impact on the profitability and efficiency of farming worldwide.
“Fuse is a new generational open approach to precision agriculture for Massey Ferguson products. Fuse connects the entire crop cycle from enterprise planning to planting, crop care, and harvesting and grain storage. For Massey Ferguson customers it means access to seamless advance technology and data management that can be integrated into their current operations and service providers with immediate benefits and improvements in efficiencies into the future. It is an exciting time for advanced technologies”, Jeremy said.
Dealers and customers also got the opportunity to be amongst the first people in the world to test drive the new MF4700 Global Series, with several MF4708 models available at an off site testing location.
The Vision of the Future event was a huge success and the Massey Ferguson team at AGCO Australia thanks all APAC attendees, many of whom travelling from around Asia Pacific, New Zealand and regional Australia, for their positive participation in the event.
Farmers and contractors in the Wimmera region of Western Victoria, Australia have a new partner supporting their businesses.
Traction AG has been appointed as the AGCO Dealer for the export focussed broad acre district that produces cereal, pulse and oilseed crops as well as some livestock.
New Dealer Principals Kym Grosser, Frank Delahunty and Peter Blair combine a vast range of expertise with backgrounds in engineering, machinery sales, business and farming. The Traction AG team have over 150 years of experience and are passionate about machinery that delivers performance, efficiency and productivity.
Celebrating the opening of the Horsham premises, 160 local farmers and contractors were invited to enjoy a social evening and meet with the Traction AG staff and AGCO representatives.
The event was a great opportunity for attendees to see the exciting AGCO range of products and speak with Traction AG staff and AGCO representatives about innovations and technology that can help them drive efficiencies in their farming operations.
AGCO Area Sales Manager West Victoria, Chris Browne was impressed with the increasing interest in efficient farming practices.
“It was great to see some new and familiar faces at the event and hear a lot of positive views on the increasing importance of technology and improved efficiencies in farming practices in the Wimmera region. There is a lot of enthusiasm for products that tick all the boxes in broad acre farming which is increasingly about economies of scale”, said Chris Browne,
Traction AG Business Manager Will de Fégely was keen to catch up with guests and also spoke of the increasing significance local farmers are giving to efficient farming systems
“It was a good opportunity for farmers to meet our staff and get a look at our new premises as well as the range of AGCO products. The region has increasing demand for technology that will drive down costs in broad acre farming. With our Horsham and Nhill branches, we are looking forward to meeting this demand for a complete product range that exceeds the expectations of customers and is backed up by reliable service support and a global parts network”, Will said.
Traction AG is set to open their Nhill branch in October during the Nhill Show. The team is looking forward to a bright future supporting the Wimmera farming community with products and service support that meet the demands of modern operators in the region.
One of the best arrays of AGCO products in New Zealand was on display at the recent Central New Zealand Customer evening held in Manfield and attended by a large gathering of 325 customers and dealer staff.
The event was an initiative of four local dealers – TFM Tractors, TRC Tractors Fielding and FieldTorque – presenting the audience with the Iseki brand and the surprise unveiling of the new MF6600 Series 120-140hp and Fendt 500 Vario 125hp-165hp tractors.
Also in attendance was AGCO staff, who offered a detailed overview of the new Fendt and Massey Ferguson tractors.
But it wasn’t all serious business – the audience was also entertained with a video of a “Top Gear” inspired hot lap that saw the Iseki, MF6600 and Fendt 500 go head to head at the nearby Manfield race track, followed later in the evening by a uniquely local comedic performance.
While it was a great opportunity to introduce exciting new product ranges, the evening was just as much a celebration for customers and a chance for dealers to show their appreciation of their support.
AGCO Australia staff invited to present and enjoy the evening were impressed by the great atmosphere and overwhelming support shown buy the large number of attendees.
“This has probably been one of the best dealer events I have attended. It was great to see the professionalism and dedication of the New Zealand dealers that organised the evening and the large number of customers that came along and had a great time”, said Paul Darcy, Director of Sales AGCO Australia.
Special mention was reserved for TRC, who were elevated to four star dealer status as part of AGCO’s program of dealer development.
AGCO Australia would like to thank TFM Tractors, TRC Tractors Fielding and FieldTorque for the great event and all New Zealand customers that participated.
Australian and New Zealand farmers and contractors are often at the forefront of guidance technologies and efficient farming techniques.
Supporting today’s precision farmers, AGCO’s Fuse Technologies are a connected strategy that integrates the entire crop cycle with leading edge, advanced technologies. Fuse enables farmers and contractors to run a smarter, more profitable enterprise.
Assisting Fuse customers with the setup, calibration and operation of precision agriculture and machine communication technology products, the global Fuse contact centre is now available in Australian and New Zealand – 19 hour per day, seven days a week (see below for local contact details).
The contact centre gives customers the opportunity to speak directly with an AGCO trained technology support specialist.
“The Fuse contact centre compliments the support our dealer network currently offers by providing additional assistance for our customer’s, keeping their farming operations and Fuse technologies running smoothly and efficiently”, says Jeremy Duniam, Product Manager ATS – Australia and New Zealand.
Connecting your farm enterprise like never before, AGCO products feature the latest advanced technology and engineering to get the job done more efficiently and more productively.
AGCO Products Supported by the Fuse Contact Centre:
• AgCommand®, AgCommand API, Fendt® VarioDoc
• Auto-Guide™ 3000, Fendt VarioGuide
• FieldStar® II
• System 110, 150, 350, AES 25
Australian FUSE Contact Centre Details
Phone: 1800 210 385 (Toll Free)
Hours: 5:00 p.m. – 12:00 p.m. Australia Eastern Daylight Time (AEDT), seven days a week.
New Zealand Fuse Contact Centre Details
Phone: 0800 442 677 (Toll Free)
Hours: 7:00 p.m. – 2:00 p.m. New Zealand Daylight Time (NZDT), seven days a week.
To learn more about AGCO’s on and off board technologies and the Fuse Technologies strategy, visit http://www.agcotechnologies.com/.
Leading Australian Shellfish Company Trusts Massey Ferguson Quality in Marine Conditions.
Massey Ferguson tractors are versatile machines usually found working in a paddock, assisting farmers improve efficiencies and output.
But the versatility of MF tractors means that they are also suitable for applications that may seem a little surprising.
Shellfish farming in Tasmania, Australia’s southernmost state, is one such unique application.
With one of the most isolated stretches of pristine ocean lapping its’ shores, Tasmania is the perfect place to farm shellfish and reliable, quality built tractors are needed to do it.
Local Tasmanian company, Shellfish Culture, has been operating Australia’s first Pacific oyster hatchery since 1979. Thirty five years on, the company is at the forefront of innovation and excellence in aquaculture, growing from a cooperative to now the largest shellfish seed producing company in Australia.
Shellfish Culture uses Massey Ferguson tractors in their harvesting and management of oyster farms. Impressed by the quality and reliability of their older MF435 compared to other brand tractors, the company later purchased a new MF2615. Both tractors spend a lot of hours in salt water, instead of high and dry on a paddock.
The tractors are driven from the farm’s beaches into the sheltered water as part of the farm’s regualar operations. They are used to haul oyster baskets and barges back onto the shore and spend many hours partially submerged.
The tractors are washed down daily and checked regularly during routine maintenance by staff and are proving to be reliable workhorses in the corrosive salt water conditions, compared to the company’s previous tractors.
MF tractors are an integral part of the company’s production of high quality oysters that find their way into markets and on dinner plates around the world.