AGCO’s New Zealand Dealers gathered recently in Addington, Christchurch, for comprehensive training in Advanced Technology Solutions (ATS) including System 110 Guidance, System 150 and System 350 Auto steering and AGCO’s telemetry system, Agcommand.
AGCO’s extensive dealer network gives farmers access to the resources and benefits of these new and emerging agricultural products. Dealer training empowers dealers with the knowledge and expertise needed to provide customers with high end precision farming solutions and the know how to suit progressive farmers. AGCO’s precision farming technologies enable farmers and contractors to optimise their operations, reduce input costs and achieve greater efficiency and profitability.
In New Zealand, the highly professional dealer group attending the training included dealer principals, sales staff and technical support staff. All were given the opportunity to evaluate the systems on display in real time with a mix of Valtra, Fendt and Massey Ferguson tractors equipped with AGCO’s technology products.
Taking an active role in enhancing dealers’ knowledge base, AGCO Australia’s ATS Product Manager, Jeremy Duniam, was pleased with the training that included classroom style learning as well as practical demonstrations of the products.
“The dealer training was extremely productive and was received very well by all participating. It is always rewarding to see dealer staff remain behind after the day sessions have finished to spend more time getting familiar with the systems. The dealer network in New Zealand is very professional in their approach. Their knowledge of ATS solutions will equip New Zealand farmers with innovative technology solutions, which is the future of farming.” Jeremy said.
This recent dealer training reflects AGCO’s commitment to and global emphasis on precision ag technology, recently launched as Fuse™ Technologies. To learn more about AGCO’s on and off board technologies and the Fuse technology strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.
At regional machinery exhibition with his wife, Darryl Lush took a test drive on a new Fendt 626 Favourit and thought “someday I want to have this Fendt on my farm”. That was some 30 years ago.
Fendt produced only 65 Favorit 626 models, with an estimated six units exported to Australia. Two of these tractors would end up at Darryl’s 2200 hectare property near Gunnedah, northern NSW.
Darryl grows wheat, canola, sorghum and cotton and also operates a small construction business undertaking earthworks mainly in the region, but from time to time has ventured as far as Melbourne. It was this business that first introduced Darryl to Fendt tractors – he has been hooked ever since.
Finding a tractor that was be suitable for his business proved difficult. After approaching several other manufacturers with little success, fortuitously, a neighbor suggested Darryl take a look at Fendt. A suggestion that had lasting result.
Darryl’s first Fendt was a Favourit 612 LS, which gave him many years of faithful service. His next,was the first of two Favorit 626 LS. The 626 gave him the edge over many of his competitors in construction.
“On large construction sites I would have some friendly competition with other operators, but at the end of the day the 626 would always be more capable” He said proudly.
Today, Both Darryl and his 626 put in fewer hours, pulling a chaser bin during harvest and occasionally small construction jobs in the local area.
“I am very attached to my 626 Favorit, but if someone makes me a good offer, enough that I could buy a new 900 Vario, I would probably be weak,” laughs Darryl.
Images of Darryl’s Favorit 626 are available on Fendt Global.
AGCO Australia’s Five Star Incentive Program is aimed at the development of dealers both large and small. The program identifies specific areas where dealers can improve their businesses, streamline operations and increase profitability through professionalism and growth.
Successful participants in the program gathered at the picturesque North Queensland resort town of Port Douglas, Australia where representatives from AGCO presented them with results from the 2012 program and plans for 2013. Dealers were also invited to tour the World Heritage listed Great Barrier Reef, as well as attend a formal function.
Opening the Meeting, AGCO Managing Director and Vice President ANZ Warwick McCormick outlined future possibilities for dealers emphasizing AGCO’s global product strength which now extends to grain storage and handling facilities.
Also in attendance, Gary Collar, APAC Senior Vice president and General Manger, outlined the cooperative approach of the program and strategic initiatives for 2013, while also presenting awards to dealers acknowledging their ongoing participation.
Key features of the 2013 program requirements include the addition of AGCOSHOP as well as a greater emphasis on dealer websites and social media. AGCOSHOP will allow dealers to better service their local parts market and supply parts to not only AGCO brand products, but a wide range of parts and accessories for other brands of tractors and implements.
Congratulations to all participating dealers for their efforts throughout 2012. AGCO looks forward to this continued partnership with dealers which improves the supply of quality products to customers, enhances after sales support and will drive business improvement well into 2014.
REN Machinery, one of the longest serving machinery dealers in Warragul, Australia, has changed hands after 53 years of supporting their local community.
AGCO Managing Director and Vice President ANZ Warwick McCormick, along with staff, thanked the French family, the late Earl French and more recently Gary French, for their long involvement in supporting the various brands AGCO manufactures and distributes throughout Australia.
Taking over the Dealership and inheriting a tradition of service and professionalism from the French family, two local residents, Justin Kay and Brad Kinrade will now represent the Massey Ferguson, Fendt, Valtra and Iseki brands in Warragul and the surrounding districts
AGCO’s decision to appoint and support Justin and Brad in their new venture is an encouraging sign of the transition to a new generation of locally owned and operated dealerships that continue to support their local communities.
Justin and Brad thanked AGCO Australia for the confidence shown in their future plan to develop the local business and for the opportunity to be part of the ever increasing growth and diversity in products required for modern day farming practices.
“The brands that AGCO offer are all of premium quality and offer one of the most extensive product lines available to professional farmers, large and small alike and contractors in the Warragul region. We have confidence in the agricultural industry and look forward to offering these quality brands to existing and new R.E.N Machinery customers,” Justin and Brad said.
REN Machinery will continue operations from their existing Warragul premises.
The AGCO marketing team for Australia and New Zealand recently visited the Mazaris property in Werribee South, Australia, to get a better understanding of how Massey Ferguson has evolved alongside farmers.
The productive region is a tightly knit community only a short distance from the populous Melbourne, with furrows of vegetables growing to the roads edge, rich soil and good irrigation networks. The area supplies around 70% of lettuces consumed in Australia and has experienced adaption and change brought about through drought and tight market conditions.
Settling in the area in the 1930’s, Great Grand Father Mazaris purchased a Fergie to assist in tilling and to borrow an old cliche, the rest is history. Through four generations, the Mazaris’ have continued their connection with Massey Ferguson. The horsepower of their most recent purchase, the MF 7495, allows for deeper tilling and increased speed while maintaining greater fuel efficiencies. The evolution of MF tractor technology is increasingly important on the Mazaris property as the cost of diesel inputs outstrip produce prices
The ability to do more with less looks likely to continue the Mazaris and Massey Ferguson connection for another generation to come.