How do you get a tractor into the middle of Australia’s third largest city? Drive it down a river of course!
The long awaited Challenger E series made a dramatic entrance to the Australian and New Zealand region, surprising a gathering of Challenger Dealers on the banks of the Brisbane River.
Built upon three decades of Challenger’s tracked tractor leadership, the industry leading E Series demanded an unveiling that would leave a lasting impression with the dealership team and kick off the launch of this exciting new range with a bang.
Local challenger dealers were invited to a social evening at a restaurant overlooking the Brisbane River in Brisbane’s business district. As guest presenters introduced the new ground breaking E Series with informative presentations and videos, Challenger dealers would have been excused for assuming the evening was following a familiar schedule.
Drifting down the river under the cover of darkness, on a barge set up as a stage, the Challenger E series was poised to disrupt that familiarity.
Arriving at its destination with precision timing, the floating E series nudged closer towards the dealer group now congregating on the restaurant’s balcony and was revealed in a coordinated show of lights, smoke and the beat of ACDC’s thunderstruck.
And thunderstruck the crowd was. The unique unveiling was captured by a contingent of photographers as well as the dealership group and onlookers, with hands quickly diving into pockets in search of iphones to capture the sight.
Speaking after the event, key organiser of the E series launch and Challenger Product Manager Jeremy Duniam said that the evening went as planned.
“There were a couple of dealers that had a suspicion of what was going to happen, but most were stunned when the tractor was lit up and floating only metres from the river bank.”
“It was an exciting way to introduce the exciting new Challenger E Series,” Jeremy said.
A behind the scenes video of the spectacular unveiling will be available soon on AGCO Blog and www.facebook.com/ChallengerAg
Established in 2005, Darmac Ag Sales & Service is located in the fertile and richly soiled hills of Silvan, in Victoria’s Yarra Valley region, have recently become AGCO Australia’s newest Fendt dealer.
Expanding steadily into a highly professional and skilled operation, the Darmac Ag team offers a range of products and services to local Farmers as well small property owners and municipal councils beyond their immediate region.
Darmac Ag’s successful business expansion and dedication to professional service has resulted in their recent appointment as the Yarra Valley region’s new Fendt dealer.
Fendt technology, comfort and innovation has been coupled with a dedicated sales and service team at the fully equipped facilities of Darmac Ag. The highly experienced staff and dealer principal, Darren McIntyre, are excited at the opportunity of offering Fendt’s industry leading products and technology.
Already making inroads with municipal councils beyond the Yarra Valley, Darmac Ag attracted the attention of Boroondara council, previous Fendt owners, who became Darmac Ag’s first Fendt Sale.
Encouraged by Fendt’s low maintenance, favourable operating lease and Darmac Ag’s solid service and support, Boroondara purchased two Fendt 312 Series Varios.
“They will be utilised maintaining parks and gardens. The 312’s are really ideal for these sorts of applications as any operator can get into them. The Vario transmission makes switching between tasks and on road travel really straight forward,” Darren says.
According to Darren, other models in the Fendt range are also ideally matched to Darmac’s local farming conditions and give Darmac Ag a machinery solution for most local operators.
“The 90 HP Fendt 200 Series Vario are ideal for the local orchard, vineyard and strawberry farmers, with high levels of comfort and fuel efficiency matched with the advanced Vario transmissions,” says Darren.
Local Area Sales Manager for AGCO Australia Chris Dalton was pleased to be a part of the appointment and sees a lot of opportunities for the Fendt range with local customers.
“There are a lot of good operators in the area and there is demand for quality, reliable machines that are well supported with parts and service. Fendt innovation and technology together with Darmac Ag’s proven track record of professional service are a great combination,” says Chris.
A Delegation of Chinese agricultural and engineering representatives recently toured AGCO Australia’s Sunshine distribution and corporate offices.
The study tour focused on the promotion of shared innovation and farming practices as China moves towards modernising its agriculture sector while balancing environmental and population challenges.
A vital industry in China, agriculture employs a staggering 300,000 million farmers – roughly 21% of its population, with a history stretching well into China’s ancient past. Rice has been cultivated in China for 7,700 years making it one of the oldest agrarian civilisations.
More contemporarily, China ranks highly in worldwide production of rice, wheat, potatoes, sorghum, peanuts, tea, millet, barley, cotton, oil seed, pork and fish. Accounting for 10 percent of arable land worldwide, China produces food for 20 percent of the world’s population – that’s 1.4 billion people.
Having also visited Europe and North America, the group were interested in analysing case studies of AGCO products that illustrate the real world benefits new technologies have had on farming operations in Australia and the adoption rate amongst local farmers.
China’s agricultural sector is large but also one of the least efficient in the world. The study group’s main focus was on farming methods that will help drive change in traditional methods.
The representatives came from a variety of regions in China, keen on gathering strong evidence of the benefits of different farming practices and their potential to transform traditional techniques, helping China forge ahead with modernisation while mitigating the worst effects of air and water pollution.
Emission reduction technologies and fuel efficient machinery were of particular interest to the delegation as China increases mechanisation of agriculture.
The contrast with Australia’s agricultural sector could not be starker. As a country with a small population, agriculture in Australia employs 307,000 people – that’s 1% of its population. The majority of farm output is destined for offshore markets with Australia ranking 5th in global wheat exporters.
The potential for improvements in Chinese farming practices is enormous and could have huge benefits for not only for China but also the world, as future food scarcity looms as a potential threat to the global population.
It is hoped that these experiences will help Chinese agricultural specialists and policy makers compare global agricultural practices and adapt new technologies to Chinese farming conditions.
From the Auckland Harbour Bridge to the northern-most tip of the New Zealand, AGCO dealer Bryant Tractors has proudly served the Northland Farming industry for 35 years.
From humble beginnings employing just four people, the locally owned Whangarei business owned and operated by Murray Bale and Keith Martin is the largest independent agricultural dealership in New Zealand’s Northland region.
Celebrating their success and thanking their loyal and large customer base, the Bryant Tractor team invited over 320 guests to a function at Whangarei’s Toll stadium.
Guests enjoyed a buffet dinner, live entertainment and listened to the inspirational story of New Zealand Paralympic champion swimmer, Cameron Leslie.
The spacious facilities of the Northlands Rugby Union home ground also allowed Bryant tractors to display a large range of the latest AGCO products which guest were able mill around while catching up over a social drink or two.
Congratulating the Bryant Tractors team for their long history of service, Guest Speaker AGCO NZ Manager Peter Scott outlined AGCO’s Vision of the Future and an overview of the NZ tractor market.
Commenting after the event, Peter said “Bryant Tractors has been a fixture in the local agricultural industry for a generation, consistently providing the Northland region with professional service and support and offering a range of AGCO products that meet the demands of modern farming practices in New Zealand.”
Attending the event customers Ian and Coleen Taylor took the opportunity to pass on their best wishes to Murray and Bryant tractors staff.
“We thoroughly enjoyed seeing all the machinery Bryant Tractors had on display, it is amazing what a change there has been even in our lifetime! We were very interested to hear the story of AGCO, its impressive results, with such rapid growth throughout the world. We look forward to seeing what is coming off the production line next,” Ian and Coleen Taylor said.
Murray and Keith thanked their customers and made special mention of past and current staff who have contributed to the success of Bryant Tractors including co-founder Bill Bryant.
AGCO congratulates Bryant Tractors for 35 years of dedicated professional service and looks forward continuing a successful partnership in the vibrant New Zealand agricultural industry.
Vision of the Future, Melbourne 2014, showcased Massey Ferguson’s range of machinery and technology solutions for grounds care applications right through to modern broad acre farming operations.
With 4,500m2 of exhibition space and over 80 display units, information kiosks and multimedia displays all under one roof, Vision of the Future was a great opportunity for agricultural operators across the APAC region to see the latest in Massey Ferguson products and Fuse technologies before the busy Harvest period.
Running over three days, the event unveiled new Massey Ferguson products as part of a wider global release.
Vision of the Future – Melbourne featured a glimpse of the new generation of Massey Ferguson products now available in Australia and New Zealand, including the New 74-82 HP MF4700 Global Series and Massey Ferguson’s most powerful tractor yet, the new 270-370 HP MF8700 Series.
260 Massey Ferguson dealers from across the region along with over 400 customers were also introduced to the global series concept, unique in the farm machinery industry and a major component of Massey Ferguson’s Vision of the Future.
Massey Ferguson’s parent company, AGCO has already started the Global Series investment in new facilities and systems that will create a highly flexible network of manufacturing plants, enabling major units and complete tractors to be produced and assembled at multiple locations throughout the world to meet the demands of local markets.
“This is an exciting time for Massey Ferguson and our customers as we embark on a new generation of products that offer features and quality that will make them very attractive to Australian and New Zealand farmers and operators,” says Simon Hole, Director of Marketing, AGCO Australia.
Product specialists, parts specialists, dealers and finance representatives were available with the latest information and product knowledge about the exciting Massey Ferguson range and the future of Global Series.
Also featured at the event was the exciting and ongoing development in technology products.
Taking the central stage across the three day event, Fuse technology Product Manager Jeremy Duniam outlined the huge benefits of technologies currently available on Massey Ferguson products and the enormous market potential these products have, as well as their positive impact on the profitability and efficiency of farming worldwide.
“Fuse is a new generational open approach to precision agriculture for Massey Ferguson products. Fuse connects the entire crop cycle from enterprise planning to planting, crop care, and harvesting and grain storage. For Massey Ferguson customers it means access to seamless advance technology and data management that can be integrated into their current operations and service providers with immediate benefits and improvements in efficiencies into the future. It is an exciting time for advanced technologies”, Jeremy said.
Dealers and customers also got the opportunity to be amongst the first people in the world to test drive the new MF4700 Global Series, with several MF4708 models available at an off site testing location.
The Vision of the Future event was a huge success and the Massey Ferguson team at AGCO Australia thanks all APAC attendees, many of whom travelling from around Asia Pacific, New Zealand and regional Australia, for their positive participation in the event.