Fuse Technologies Strategy Presented to Massey Ferguson And Valtra Dealers as Part of South America Launch
By Rafael Antonio Costa
AGCO’s South American Massey Ferguson and Valtra Dealers gathered recently in Buenos Aires, Argentina, and Salvador, Brazil, for a comprehensive look at FuseTM Technologies: AGCO’s global precision farming technology strategy to provide farmers with seamless integration and connectivity across their operations. By taking a more open approach to incorporating technology across the industry, Fuse will lead the way in providing solutions for the mixed fleet, multi partner farms of tomorrow. Fuse provides new tools that allow the farmer to do this efficiently and effectively.
The Fuse message resonated with the South America dealers because there is arguably more coordination of machines in this region than anywhere else in the world. The capabilities Fuse Technologies is deploying over the next several years will ensure the machines are “talking” to each other, allowing the farmer to strip out the waste during the farming process.
Leading the way in the efforts to communicate the strategy, and enhancing the dealer’s knowledge base, is AGCO South America’s Advanced Technology Solutions (ATS) Product Marketing Manager, Rafael Antonio Costa. Rafael was pleased with the number of dealers that attended the events—approximately 650 total—and the response to the Fuse Technologies strategy:
“The South American Fuse Technologies launches were very well received, and set the stage for what is to come in the next 3-5 years for AGCO’s dealers and customers. It was encouraging to see the enthusiasm after the initial presentation, and the conversation that was generated as a result of the launch. The dealer network in South America is professional and knowable of the technology solutions available to our customers. This is imperative as we keep our farmers moving forward with new and innovative technologies.”
This recent dealer training reflects AGCO’s commitment to and global emphasis on precision farming technology, recently launched as Fuse™ Technologies. To learn more about AGCO’s on and off board technologies and the Fuse Technologies strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.
By Bernhard Schmitz
AGCO’s new technology strategy, FuseTM Technologies, was a major component of AGCO’s presence recently at Agritechnica, the world’s largest exhibition of agricultural machinery and equipment. Held in Hanover, Germany, from November 12-16, 2013, the show attracted 450,000 visitors from across the globe.
Show attendees could experience Fuse products and learn more about the strategy in several ways. The Fuse booth was located at the center of the AGCO floor plan, where visitors could interact with touch screen stations to learn about the Fuse connected strategy.
The Fuse booth also included the interactive smart farm display that showed how Fuse Technologies helps growers through each phase of the crop cycle. Eric Hansotia, Senior Vice President of Global Harvesting and ATS, and Helmut Endres, Senior Vice President of Engineering Worldwide both visited the Fuse booth and interacted with the Fuse smart farm screen.
After learning about what Fuse is and how it helps growers, visitors could venture out to each brand area—Challenger, Fendt, GSI, Massey Ferguson and Valtra, as well as Fella—which featured technology stands staffed with experts ready to answer attendees’ precision farming questions.
Show attendees could interact with each brand’s precision farming products, especially some of the new products that made their debut at the show such as VarioGuide Light and the latest AgCommandTM integrations.
Additionally, AGCO’s own Matt Rushing, Vice President of Product Management, Advanced Technology Solutions (ATS) and Electronics Functional Group, was on-hand at the Massey Ferguson stand to explain the Fuse Technologies strategy: click here to see the video.
Dr. Bernhard Schmitz is the Commercial Manager of ATS Products for EAME based in Neuhausen, Switzerland.
Farm Progress Show Attendees Caught a Break From the Heat While Learning About AGCO’s Technology Offerings
By Jason O’Flanagan
The 2013 Farm Progress Show (FPS) held in Decatur, IL, from August 27-29 was a great platform for farmers in North America to be exposed to the new FuseTM Technologies strategy from AGCO. FPS is the largest open air farm show in the Americas, with a unique focus directly on the farmer.
During the show AGCO showcased its technology offerings under the shade of the Fuse Pavilion at the center of the AGCO lot. Pathways leading in and out of the pavilion emphasized a key piece of the Fuse strategy – connectivity among different machinery – and guided users to various machines where they could talk with AGCO experts about Fuse technology products.
On the stage within the Fuse Pavilion, presentations at lunchtime on Tuesday and Wednesday included Bob Crain, Sr. VP of AGCO NA, Dr. Jay Lehr, Mike Pearson and me, Jason O’Flanagan. The panel discussed technology in general as well as how the Fuse Technologies strategy would benefit the farmer.
Key to the Fuse Technologies message was the “smart bar.” It featured some of the technology products that are already part of the Fuse portfolio such as AgCommandTM and Auto-Guide® 3000, which were available for demos. The pavilion and smart bar were a hit in the hot weather, providing a welcome respite from the sun to have questions answered and to see the technology in action.
“High-tech solutions for professional farmers feeding the world.”
To see more photos from the event, visit our Facebook page.
To learn more about Fuse Technologies, click here.
Jason O’Flanagan is a Senior Marketing Specialist for the AGCO ATS team for the North America region.