Since the launch of AGCO’s FuseTM Technologies strategy last summer, Fuse has continued to gain traction in global media—from product announcements to new strategic partnerships. Last month, Eric Hansotia, Senior Vice President Global Harvesting and Advanced Technology Solutions (ATS), and Matt Rushing, Vice President of Product Management, ATS and Electronics Functional Group globally, discussed the future of precision farming and the challenges facing today’s growers on 21st Century Television.
21st Century Television is an award winning business show that provides its business viewers an in depth opportunity to find solutions to industry problems from some of the top business leaders from across the world. With more than 5000 companies participating on over 500 shows, 21st Century Television airs on cable networks that reach over 100 million viewers worldwide. The Fuse Technologies segment aired in nearly 50 countries across 4 continents.
On the show, Eric and Matt provided an overview of Fuse Technologies—AGCO’s global corporate initiative that addresses all aspects of precision farming technology and how farmers can optimize their operations through AGCO products and new services. They discussed how improvements in precision farming technology will be key for solving today’s farming challenges.
Recently, AGCO was proud to announce the launch of the new Global Fuse Contact Center, a new customer support resource that will assist customers with setup, calibration, and operational support on AGCO precision agriculture and machine communication technology products. The Contact Center is a key part of the FuseTM Technologies strategy to provide growers with the expertise and answers to run their operation more efficiently.
Officially launched on December 16 in North America, with other regional launches planned for the first quarter of 2014, the Fuse Contact Center will be open seven days a week from 1:00 a.m. to 8:00 p.m. EST and supports the following AGCO Fuse Technologies products:
- AgCommand®, AgCommand API, Fendt® VarioDoc
- Auto-GuideTM 3000, Fendt VarioGuide
- FieldStar® II
- System 110, 150, 350, AES 25
In North America, the Fuse Contact Center can be reached by calling AGCO Answers, (877) 525-4384, and selecting the Fuse Contact Center when prompted. The Contact Center gives customers the opportunity to speak with an AGCO trained support specialist for assistance using these AGCO Fuse Technologies. Email and live chat support are under development, and will be offered at a later date.
“Best-in-class training and support is a key pillar of Fuse Technologies, AGCO’s global precision farming and connectivity strategy,” said Rob Lindgren, Director of Global ATS Service and Training. “The Fuse Contact Center will supplement the support our dealers currently offer, providing additional operational assistance when needed with these specific technology products to help keep our customers’ operations running smoothly and efficiently.”
Click here to download a quick reference card about the Fuse Contact Center. More information will be available as additional regions are added.
To learn more about AGCO’s on and off board technologies and the Fuse Technologies strategy, visit http://www.agcotechnologies.com/.
©2013 AGCO Corporation. Fuse and AgControl are trademarks. Fendt, AgCommand and FieldStar are registered trademarks of AGCO Corporation. Auto-Guide is a trademark of Caterpillar Inc. and used under license by AGCO Corporation.
July 2013 marked the launch of AGCO’s new global precision agriculture initiative, FuseTM Technologies. The Fuse strategy and customer benefits were shared with the world at several key events, involving customers and dealers.
AGCO’s Advanced Technology Solutions (ATS) leadership unveiled this new strategy at a precision agriculture conference in Lleida, Spain on July 9 and again the following week in Springfield, Illinois at North America’s largest precision agriculture tradeshow, InfoAg. The launch was well-received globally, garnering broad exposure on the international business wires as well as with regional media.
Following these launches, Fuse Technologies had a significant presence at the 2013 Farm Progress Show in Decatur, IL, in August. The team hosted two well-attended information sessions during which a panel of AGCO experts and local personalities presented the Fuse strategy and other precision farming topics.
Fuse also had a noteworthy presence at Agritechnica in Hanover, Germany, in November which included the debut of a 3D, interactive smart farm visual that brought the Fuse connected strategy to life for visitors to the AGCO area in Hall 9. Fuse experts were stationed in each brand area to further explain how Fuse helps customers within each brand, and Fuse also had a presence in the Smart Farming exhibit hall.
In the APAC region, AGCO ATS dealers gathered in New Zealand in August for comprehensive training in AGCO’s technology offerings. The Fuse South America launch began with the annual dealer meetings in that region: Massey Ferguson dealers in Argentina in November, and Valtra dealers in Brazil in December. The South America customer launch will soon follow with a Fuse presence at regional trade shows starting in early 2014.
An AgCommand website release with new features and updates went live in November, with updates for the mobile app launched this December. There were several product launches at Agritechnica as well: TaskDoc which is now available on select Massey Ferguson combines, VarioDoc availability for select Fendt combines, and Fendt Section Control for most new Profi Plus tractors.
There have also been numerous activities for AGCO employees and dealers to learn about the new Fuse strategy and get excited about how we are delivering on our vision to provide high-tech solutions for professional farmers feeding the world.
What’s next for Fuse Technologies? ATS recently launched the Fuse Contact Center, a dedicated, global customer support center, first opened in North America with more regions coming on board in early 2014. The Fuse team will continue to provide ongoing support of the strategy from product development to marketing and communications. Be sure to follow us on Facebook and Twitter for the latest Fuse news!
To learn more about AGCO’s on and off board technologies and the Fuse Technologies strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.
Fuse Technologies Strategy Presented to Massey Ferguson And Valtra Dealers as Part of South America Launch
By Rafael Antonio Costa
AGCO’s South American Massey Ferguson and Valtra Dealers gathered recently in Buenos Aires, Argentina, and Salvador, Brazil, for a comprehensive look at FuseTM Technologies: AGCO’s global precision farming technology strategy to provide farmers with seamless integration and connectivity across their operations. By taking a more open approach to incorporating technology across the industry, Fuse will lead the way in providing solutions for the mixed fleet, multi partner farms of tomorrow. Fuse provides new tools that allow the farmer to do this efficiently and effectively.
The Fuse message resonated with the South America dealers because there is arguably more coordination of machines in this region than anywhere else in the world. The capabilities Fuse Technologies is deploying over the next several years will ensure the machines are “talking” to each other, allowing the farmer to strip out the waste during the farming process.
Leading the way in the efforts to communicate the strategy, and enhancing the dealer’s knowledge base, is AGCO South America’s Advanced Technology Solutions (ATS) Product Marketing Manager, Rafael Antonio Costa. Rafael was pleased with the number of dealers that attended the events—approximately 650 total—and the response to the Fuse Technologies strategy:
“The South American Fuse Technologies launches were very well received, and set the stage for what is to come in the next 3-5 years for AGCO’s dealers and customers. It was encouraging to see the enthusiasm after the initial presentation, and the conversation that was generated as a result of the launch. The dealer network in South America is professional and knowable of the technology solutions available to our customers. This is imperative as we keep our farmers moving forward with new and innovative technologies.”
This recent dealer training reflects AGCO’s commitment to and global emphasis on precision farming technology, recently launched as Fuse™ Technologies. To learn more about AGCO’s on and off board technologies and the Fuse Technologies strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.
By Bernhard Schmitz
AGCO’s new technology strategy, FuseTM Technologies, was a major component of AGCO’s presence recently at Agritechnica, the world’s largest exhibition of agricultural machinery and equipment. Held in Hanover, Germany, from November 12-16, 2013, the show attracted 450,000 visitors from across the globe.
Show attendees could experience Fuse products and learn more about the strategy in several ways. The Fuse booth was located at the center of the AGCO floor plan, where visitors could interact with touch screen stations to learn about the Fuse connected strategy.
The Fuse booth also included the interactive smart farm display that showed how Fuse Technologies helps growers through each phase of the crop cycle. Eric Hansotia, Senior Vice President of Global Harvesting and ATS, and Helmut Endres, Senior Vice President of Engineering Worldwide both visited the Fuse booth and interacted with the Fuse smart farm screen.
After learning about what Fuse is and how it helps growers, visitors could venture out to each brand area—Challenger, Fendt, GSI, Massey Ferguson and Valtra, as well as Fella—which featured technology stands staffed with experts ready to answer attendees’ precision farming questions.
Show attendees could interact with each brand’s precision farming products, especially some of the new products that made their debut at the show such as VarioGuide Light and the latest AgCommandTM integrations.
Additionally, AGCO’s own Matt Rushing, Vice President of Product Management, Advanced Technology Solutions (ATS) and Electronics Functional Group, was on-hand at the Massey Ferguson stand to explain the Fuse Technologies strategy: click here to see the video.
Dr. Bernhard Schmitz is the Commercial Manager of ATS Products for EAME based in Neuhausen, Switzerland.