FuseTM Technologies had a comprehensive presence at tradeshows around the globe late summer and fall this year. AGCO customers had a chance to interact with current precision farming technology products, talk with Fuse experts, and hear a little about what to expect from AGCO technologies in the future.
The North America region represented Fuse Technologies at several shows – often despite unseasonably chilly and rainy weather conditions. Fuse was in attendance at InfoAg, MAGIE Show and Husker Harvest Days, and the sun came out just in time at Ohio Farm Science Review for successful field demonstrations using Auto-GuideTM 3000 and FieldStar® II. A visit to the virtual farm through the augmented reality experience at Farm Progress Show was a big hit with show attendees. You can see a sample of the full Farm Progress Show 2014 experience here. Fuse was also represented at the United States capitol at CAPA’s (the Coalition for the Advancement of Precision Agriculture) inaugural Precision Ag Forum in September. Read more about that event here.
In South America, Expointer had interactive Fused Farm displays, representing AGCO’s technology solutions for Massey Ferguson and Valtra. The Fuse strategy was presented in an exclusive area of the stand for both brands. The essence of the strategy was displayed by a touch screen totem, showing all of AGCO’s technology products, the product benefits to customers, and AGCO’s vision for precision agriculture in the future. The technology stands also featured a video wall that showed customer testimonies, discussing the positive points of having AGCO technology products (guidance, telemetry, etc.) in his machine. Another attraction was the AgCommand App simulator, also running in a touch screen totem, where customers could check some of the benefits of the system. In general customers provided very positive feedback about AGCO’s Fuse initiative.
Between the 15th and 16th September, over 1,000 Mackenzie University students visited the AGCO stand during a Job Fair sponsored by the university – one of the largest and most traditional of Brazil. At the AGCO stand, students could learn about the evolution of technology in the field, interacting with the Fuse Technologies totem. AGCO´s professionals explained our global connectivity strategy, positioning our company as a leader in the development of technologies focused on farmers.
On the opposite side of the globe, the Massey Ferguson Vision of the Future events were held in the Asia Pacific (APAC) and the Europe, Africa, Middle East (EAME) regions. In Europe, the Fuse message was an integral part of cutting-edge technology conversations such as the latest in drone technology. Onsite demonstrations showed how guidance, telemetry and ISOBUS compatibility can allow Massey Ferguson customers to produce more with less. EAME hosted a Fendt Field Day as well, and recently participated at Agrosalon in Russia. At each event, customers had the opportunity to interact with AGCO technology products and learn more about the Fuse connected strategy. The 2014 tradeshow season will conclude with EIMA (International Agricultural and Gardening Machinery Exhibition) in Italy in November.
In addition to the unveiling of several new Massey Ferguson tractor models, Massey Ferguson Vision attendees in Australia were educated about the Fuse Technologies strategy and what to expect from AGCO technology products in the future. You can read more about the Australia event here. APAC also hosted a Massey Ferguson customer event.
To see more photos from recent events, visit our Facebook page.
To learn more about Fuse Technologies, click here.
As a supplement to the precision farming product support offered by our dealers, the FuseTM Contact Center is focused on providing the best experience for our customers. Supporting products such as AGCO’s guidance systems, telemetry tools including AgCommand®—and others—our team is extensively and continuously trained and certified to guarantee we can deliver the best support to our customers around the globe.
Delivering support in a timely manner is critical in the agriculture business. Customers often call when they are in the middle of an operation. Having an expert to guide customers step-by-step on how to perform a specific task when they need the assistance can greatly reduce their downtime.
Providing this level of service is an important strategic initiative for AGCO, but what matters the most is what our customers think. Here is what some growers are saying about their experiences with the Fuse Contact Center:
“When I call I get the same guy every time. So I don’t have to go through the same story again.”
-Terry H., Iowa, USA
“The Fuse Contact Center called me back in a couple days to make sure my problem was resolved!”
-Carl S., Arkansas, USA
“I needed help with settings on the GPS. They understood what I was talking about. Give it a try.”
-Colin L., Ontario, Canada
The Fuse Contact Center is open seven days a week, nineteen hours a day. Customers can call toll-free within their local region and receive support in eleven languages. Live chat is also available.
The Fuse Contact Center is a key part of the Fuse Technologies strategy to provide growers with the expertise and answers to run their operation more efficiently. Visit AGCOtechnologies.com to view a complete list of regional toll free numbers, products and supported languages.
AGCO is excited to announce the launch of the new and improved Fuse™ Technologies website. The updated site provides more in-depth information related to the Fuse strategy and our technology products, supplementing the technology information on our brand websites today.
The new Fuse website will continue to provide strategic information about Fuse, plus several new features:
- A new Support and Training section to assist customers with setup, calibration and operation of AGCO technology products
- A listing of all AGCO technology products in one convenient location
- Current news stories and upcoming events related to Fuse
- A mobile friendly site experience: learn about Fuse on your desktop, tablet or mobile device
- Information about the Fuse Contact Center
- Easy access for customers to visit their brand website or contact their local dealer
Plans for expanding the Fuse site are already underway. Stay tuned for updates through the end of this year.
The Fuse website will continue to evolve as a resource to support our customers, our brands, our sales teams and our dealers. Visit www.agcotechnologies.com to explore the new site today!
Since the launch of the Fuse Technologies platform in 2013, a key goal of the Fuse connected strategy has been to increase and enhance industry partnerships. By taking an open approach to development and partnerships, growers can work with service providers of their choosing. This gives growers more control of how they manage their operations, helping them to make better decisions.
DuPont Pioneer and AGCO recently announced a global collaboration to bring wireless data transfer technology solutions to farmers in leading agricultural markets, including the United States, Canada, Brazil and key European countries. The agreement will allow seamless interface of data and farm management information between AGCO equipment and EncircaSM services, the new whole-farm decision solutions offering from Pioneer that is designed to help growers improve their productivity and profitability.
Growers can choose to have data collected through AGCO’s VarioDoc, TaskDoc™ and AgCommand® systems wirelessly transferred to Pioneer EncircaSM services. AGCO’s VarioDoc and TaskDoc are task file management systems that allow growers to conveniently and securely transfer task files between their farm machines and office without the need for a data card, portable memory drive or the physical transfer of devices.
For more information about Fuse Technologies and AGCO’s new connected strategy, visit www.agcotechnologies.com.
To learn more about how AGCO is collaborating with DuPont Pioneer to bring this technology to market, see the full press release here.
Since the launch of AGCO’s FuseTM Technologies strategy last summer, Fuse has continued to gain traction in global media—from product announcements to new strategic partnerships. Last month, Eric Hansotia, Senior Vice President Global Harvesting and Advanced Technology Solutions (ATS), and Matt Rushing, Vice President of Product Management, ATS and Electronics Functional Group globally, discussed the future of precision farming and the challenges facing today’s growers on 21st Century Television.
21st Century Television is an award winning business show that provides its business viewers an in depth opportunity to find solutions to industry problems from some of the top business leaders from across the world. With more than 5000 companies participating on over 500 shows, 21st Century Television airs on cable networks that reach over 100 million viewers worldwide. The Fuse Technologies segment aired in nearly 50 countries across 4 continents.
On the show, Eric and Matt provided an overview of Fuse Technologies—AGCO’s global corporate initiative that addresses all aspects of precision farming technology and how farmers can optimize their operations through AGCO products and new services. They discussed how improvements in precision farming technology will be key for solving today’s farming challenges.