Last month, Aguimar DeSouza, Senior Global Marketing Specialist for the AGCO Technology Solutions (ATS) team, was quoted in Iowa Farmer Today discussing how precision ag usage increases as the user experience improves. Below are his thoughts on the topic.
“Since the first yield monitor systems were produced around 1996, two main challenges OEMs and precision ag companies faced on the adoption of their products were the interface between operators and the technology, and the understanding and management of the data collected.
Ag OEMs and independent precision ag companies discovered that the profiles of machine operators around the world were different and this difference created a natural barrier for operators to use the new technology. In South America and Eastern Europe the problem faced was the level of education of the operators; in North America the issue was the age of owners/operators.
By understanding these differences the ag OEMs and independent precision ag companies began to develop products that were much easier to use and more intuitive. Within the last few years new display interfaces have been introduced and products have become much easier to use. All these changes have increased the adoption of precision ag technologies around the world year after year.
Now ag OEMs and independent precision ag companies are working hard to make the data collection, analysis and management easier. The recent public announcements related to connected strategies such as AGCO’s Fuse™ Technologies and from other OEMs have indicated that the industry understands the value of data collection, analysis and management. The final goal is to provide a technology that will allow farmers around the world to connect their assets via a wireless network, receive and send data, make management decision, manage their fleets, etc., in more efficient ways.
I would say that the ag OEMs and independent precision ag companies understood the differences of their customers around the world and started to produce solutions that met their customers’ needs. Precision ag technologies will continue to guide the future of agriculture around the globe!”
Click here to learn more about AGCO’s Precision Farming offering.
Aguimar DeSouza is Senior Global Marketing Specialist for the AGCO ATS team based in Duluth, Ga. USA.
The 9th European Conference on Precision Agriculture held in Spain set the perfect stage for the EAME (Europe, Africa and Middle East) regional launch of AGCO’s new global precision farming initiative, Fuse™ Technologies.
The mid-July conference took place in Lleida, Catalonia under the auspices of the International Society of Precision Agriculture (ISPA) and the Universitat de Lleida (UdL).
Matt Rushing, AGCO Vice President of Product Management, Advanced Technology Solutions (ATS) and Electronics Functional Group presented the new global technology strategy at the conference: “Fuse™ Technologies will encompass all of AGCO’s core product brands, enable a deeper integration with our technology suppliers, and impact all stages of the farming life cycle from enterprise planning, planting, and seed growth to application, harvesting and grain storage.”
The Fuse strategy presentation was well received by the audience. ECPA participants appreciated the concept of an open approach – that data from one information system can be used on various systems. The AGCO team and conference participants had good discussions at the AGCO Fuse stand about the current product offerings and the strategy to bring the different technology solutions closer together.
During the field demonstration at ECPA the performance of AGCO’s technology offering was demonstrated on the Fendt 939 using the Varioterminal 10.4. The VarioGuide™ system showed the high accuracy that can be achieved when the VariotronicTI automatic function is used. In addition to accuracy, a high operator comfort is guaranteed.
Fuse Technologies encompasses current products like the one demonstrated at ECPA, and will include all future technology products and services. To learn more about our specific on and off board technologies and how Fuse supports farmers throughout the entire life cycle of farming, click here.
Dr. Bernhard Schmitz is the Commercial Manager of ATS Products for EAME based in Marktoberdorf, Germany.
AGCO executives visited the New York Stock Exchange (NYSE) last week to highlight another strong performance year.
To mark the occasion, Martin Richenhagen, Chairman, President and CEO, rang the NYSE Closing Bell along with our Board of Directors and a few others from executive management at AGCO. Click here to watch the video of the closing bell.
Our Massey Ferguson 8670 and Challenger MT765D tractors were definitely show stoppers on Wall Street.
Check out the highlights of the afternoon here.
And be sure to watch Andy Beck’s, our CFO, interview on TheStreet.com – click here watch the video.
AGCO brands worldwide offer leading edge technologies for today’s precision farmers. And now, with this week’s launch of our new global connected precision agriculture strategy, Fuse Technologies, we are boosting our commitment to not just today’s technologies, but to the future of precision farming.
Fuse Technologies is a consolidated approach that supports our customers throughout the entire crop cycle from enterprise planning to planting, applications, harvesting and grain storage. Fuse Technologies helps our customers’ ensure their machines are always running and coordinated in the right place at the right time – resulting in increased yields and profits. A major focus of this new, long-term direction will be ensuring an “open” approach to the development and support of new technologies, as well as a focus on the seamless integration of these technologies through our customers’ agriculture equipment and grain storage monitoring systems. What do we mean by “open”? Initially, Fuse Technologies will enable connections between AGCO brand fleor a completely “open” system in which our mixed fleet customers will be able to connect all their equipment and grain storage systems into a single, optimized network. This means farmers will have ultimate flexibility to choose the service providers they prefer.
Five key “pillars” form the foundation of the new strategy:
- AGCO Brands: AGCO is a global provider of agriculture solutions through a unique offering of brands and products that deliver the AGCO vision of “High-tech Solutions for Professional Farmers Feeding the World.”
- On & Off Board Technologies: Seamlessly integrate all of your farm assets-resulting in higher yield, less input costs and greater profits.
- Support & Training: A new global call center and leading-edge product training means you get the expertise and answers to run your operation more efficiently
- Dealer Network: One of the world’s most extensive dealer networks gives you global access and support – any time, any place
- Service Providers: Connect with preferred service providers and enjoy the freedom and convenience to continue working with business partners that you trust.
As part of this long-term commitment to connectivity, AGCO is more than doubling its investments in engineering, IT, marketing, training and product support. Fuse Technologies encompasses current products, and will include all future products and services. To learn more about our specific on and off board technologies, including Auto-GuideTM 3000, AgControlTM , and VarioGuideTM, and how Fuse supports farmers throughout the entire life cycle of farming, visit http://agcocorp.com/products/precision_farming.aspx.
Under the motto “Go East”, the Fendt sales engineer Jan-Christoff Hoffmann started out from Marktoberdorf today in a 936 Vario. His destination: a large-scale farm in the Ukraine with some 300,000 hectares of land. He will travel about 3,000 kilometres in the next four weeks to get there. He will drive through seven countries and work on different farms in the Czech Republic, Slovakia, Hungary, Romania, Moldavia and the Ukraine – doing tillage, grassland, transport and harvesting work as well as performing construction and forestry operations.
Together with the agricultural engineering magazine profi, AGCO/Fendt will accompany the tour with a film crew, so that a brand-new, exciting DVD of the Go East Tour will be available for the Agritechnica 2013. The logo for the tour is a sun, because the sun rises in the East. That is the goal that drivers drive towards on their tractors in the morning and have in the rearview mirror in the evening after a long day at work.
See where Jan-Christoff Hoffmann and his 936 Vario are right now. Visit: https://www.facebook.com/FendtGlobal