AGCO brands worldwide offer leading edge technologies for today’s precision farmers. And now, with this week’s launch of our new global connected precision agriculture strategy, Fuse Technologies, we are boosting our commitment to not just today’s technologies, but to the future of precision farming.
Fuse Technologies is a consolidated approach that supports our customers throughout the entire crop cycle from enterprise planning to planting, applications, harvesting and grain storage. Fuse Technologies helps our customers’ ensure their machines are always running and coordinated in the right place at the right time – resulting in increased yields and profits. A major focus of this new, long-term direction will be ensuring an “open” approach to the development and support of new technologies, as well as a focus on the seamless integration of these technologies through our customers’ agriculture equipment and grain storage monitoring systems. What do we mean by “open”? Initially, Fuse Technologies will enable connections between AGCO brand fleor a completely “open” system in which our mixed fleet customers will be able to connect all their equipment and grain storage systems into a single, optimized network. This means farmers will have ultimate flexibility to choose the service providers they prefer.
Five key “pillars” form the foundation of the new strategy:
- AGCO Brands: AGCO is a global provider of agriculture solutions through a unique offering of brands and products that deliver the AGCO vision of “High-tech Solutions for Professional Farmers Feeding the World.”
- On & Off Board Technologies: Seamlessly integrate all of your farm assets-resulting in higher yield, less input costs and greater profits.
- Support & Training: A new global call center and leading-edge product training means you get the expertise and answers to run your operation more efficiently
- Dealer Network: One of the world’s most extensive dealer networks gives you global access and support – any time, any place
- Service Providers: Connect with preferred service providers and enjoy the freedom and convenience to continue working with business partners that you trust.
As part of this long-term commitment to connectivity, AGCO is more than doubling its investments in engineering, IT, marketing, training and product support. Fuse Technologies encompasses current products, and will include all future products and services. To learn more about our specific on and off board technologies, including Auto-GuideTM 3000, AgControlTM , and VarioGuideTM, and how Fuse supports farmers throughout the entire life cycle of farming, visit http://agcocorp.com/products/precision_farming.aspx.
Under the motto “Go East”, the Fendt sales engineer Jan-Christoff Hoffmann started out from Marktoberdorf today in a 936 Vario. His destination: a large-scale farm in the Ukraine with some 300,000 hectares of land. He will travel about 3,000 kilometres in the next four weeks to get there. He will drive through seven countries and work on different farms in the Czech Republic, Slovakia, Hungary, Romania, Moldavia and the Ukraine – doing tillage, grassland, transport and harvesting work as well as performing construction and forestry operations.
Together with the agricultural engineering magazine profi, AGCO/Fendt will accompany the tour with a film crew, so that a brand-new, exciting DVD of the Go East Tour will be available for the Agritechnica 2013. The logo for the tour is a sun, because the sun rises in the East. That is the goal that drivers drive towards on their tractors in the morning and have in the rearview mirror in the evening after a long day at work.
See where Jan-Christoff Hoffmann and his 936 Vario are right now. Visit: https://www.facebook.com/FendtGlobal
AGCO announced their sponsorship of the 23rd annual International Food and Agribusiness Management Association (IFAMA) World Forum and Symposium. The conference takes place in Atlanta, GA June 18-20 with a mission to develop and sustain talent across the diverse value chain of global food production – from smallholder farmers in emerging regions of the world to the sophisticated commercial agricultural practices in mature economies. “It is a natural fit for AGCO to sponsor this organization and we are very happy to support young people who have chosen to pursue a career in agriculture,” said Martin Richenhagen, Chairman, President and CEO of AGCO. “Education is key to the advancement of the agricultural industry and key to the advancement of global economies.”
The Earth’s population is set to reach 9 billion by the year 2050. However, the number of young adults going into the agriculture industry is quickly declining. Global farm productivity has to change in order to keep up with growing needs for food, fuel and fiber and the industry needs the best and brightest minds in order to keep up with demand.
Eric Raby, Vice President, Global Marketing & Commercial Development will be a guest speaker at the event on June 20. In his speech, he will outline how Africa can play a decisive role in transforming global agriculture as well as what AGCO is learning from working in emerging markets. “AGCO knows the importance of attracting high quality talent to the ag industry because they will set the stage to feed, clothe and fuel the world for generations to come,” said Raby. “Even with today’s economy, people have not and will not stop eating; therefore, agriculture leads the way in career opportunities for the graduates of today and tomorrow.”
The International Food and Agribusiness Management Association (IFAMA) is a nonprofit organization that unites industry, students, academics, government leaders and other key stakeholders across the value chain of food production and consumption – to improve the global food and agribusiness system in response to the changing needs of the world. Founded in 1990 IFAMA fosters information sharing, knowledge advancement, discussion, debate, networking and career development through members across more than 50 countries. The annual IFAMA World Forum and Symposium is the organization’s cornerstone event, where leading experts address the most current and pressing issues in food and agriculture. Visit www.ifama.org to learn more.
The phrase “world hunger” is widely recognized throughout the United States. Yet, what does the phrase really imply? More importantly, what can we, as members of a developed, net food exporting nation do to help? Monday, May 21, 2013 marked the second annual World Affairs Council of Atlanta’s Global Health & Hunger Summit. The summit focused on issues related to world hunger by presenting the thoughts and opinions of some of the best and brightest individuals in the realm of public health, public policy, and industry leaders whose line of work revolves around providing food to our planet.
United States, Georgia state Senator Johnny Isakson, led the opening discussion. Mr. Isakson explained that providing food to developing countries is much more than demonstrating The United States’ generosity and dedication towards helping people in need. Providing food security is not only an act of aid, but a matter of national security. Senator Isakson highlighted that terrorist organizations target the, “Hungry, Ignorant, and Thirsty” to strengthen their forces. Thus, providing food serves not only to make a healthier world, but also a safer one. That’s a fact that is often forgotten when world hunger is discussed; however, intuitively, it makes a great deal of sense.
The Atlanta Summit on Global Health & Hunger also emphasized the importance of child nutrition. The speakers endorsed the introduction of micro-nutrients into children’s diets to prevent stunting, the implementation of plans and educational tools for pregnant women in developing nations, and using cash and vouchers to feed hungry families across the world. This differs from the previously used method of shipping supplies directly to the people in need. Possible solutions were offered that might help to reduce the problem of child malnutrition: investing in female education, providing supplements to children in developing nations, and most importantly engaging the national government of the country in need.
As a member of the audience, it became clear that something was missing. Certainly, research facilities, non-profit organizations, and publicly funded medical institutes are absolutely crucial in assuaging world hunger; yet, part of the entire picture remained unpainted. A developing nation needs economic catalysts to foster sustainable food security systems within their own communities as well as for the global economy. This can be to provide them with the equipment, means of communication, income, and infrastructure necessary for growth to occur. There was only one actor in my mind that is capable of conducting this feat: corporations. The Collaborations Across Sectors- Successes and Challenges panel discussed the connections between corporations, research foundations, public agencies, and non-profit organizations to the overall picture of solving world hunger.
Corporations such as AGCO, UPS, and the Coca-Cola Company invest in emerging markets to support, and often times facilitate the country’s growth. Eric Raby, AGCO’s VP of Global Marketing and Commercial Development shared the panel with the Coca-Cola Company’s Denise McKnight (Global Sustainable Agriculture Director), Eduardo Martinez (President, UPS Foundation), and Jeff Johnson ( President, Birdsong Peanuts Company) to discuss the successes and challenges associated with collaborating efforts across sectors in developing nations. Conducting operations in foreign lands—especially in developing nations—is never an easy task. One of the issues revolves around coordinating efforts with the local population. For an operation to work, every affected party needs to be involved. It is for this reason that AGCO purchased a farm in Lusaka, Zambia. The farm will serve as one of AGCO’s Global Learning Centers and Future Farms. It will educate, acclimate, and spread best-practice knowledge to the members of the local community. Mr. Raby concluded with, “Success will be longer when you involve the people already inhabiting a place.”
World Hunger is a serious issue. Almost a billion children and adults in the world are victims of hunger and malnutrition. The Atlanta Summit on Global Health & Hunger highlighted that it will take coordinating the efforts of everyone—the non-profit groups, members of academia, public policy legislators, members of local communities, and corporations—to truly make a difference. AGCO has demonstrated its commitment to helping ease the problem of world hunger, and plans to continue in the future.