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Challenger Is Living Up To Its Name

What better way to celebrate the launch of our all-new MT775 E Series Challenger tracked tractors than its selection as one of the twelve finalists for the 2015 Tractor of the Year Award to be announced at the upcoming EIMA International show in Bologna, Italy next month?  This new, never before seen tractor has a 438 horsepower engine, a massive 15% increase over the previous model and now boasts 34” belts which provide 13% more grip area.

The award itself is judged by a group of 23 European specialized agricultural machinery journalists who evaluate the both the field tractors as well as specialized as well as the design both categories.  After field conditions are evaluated, the shortlist is determined.  Winners are announced at the next major European show – in this case – The EIMA Show.  To see all of this year’s finalists including two of Challenger’s sister brands, check out this video:

“We are so excited to demonstrate this 400+ hp tractor that applies all the power directly to the ground on our industry exclusive Mobil-Trac™ system delivering superior traction and low compaction.  We can’t wait to meet the jury of the Tractor of the Year at the field evaluations,” commented Luca Cattani, Challenger Product Marketing Manager – Track and Articulated Tractors, EAME.

Three Awards will be given out on the first day of the EIMA show:

  • Tractor of the year to the tractor reaching the highest score
  • Best of the specialized tractors (orchard, vineyard)
  • Golden tractor for the design

For more information on the Challenger MT775E Series, Click Here.

Idaho Dealer Agri-Service Holds Series of Fall Tillage Days

Photo taken by Adam Hubbard, Marketing Manager Agri-Service, LLC

Photos taken by Adam Hubbard, Marketing Manager Agri-Service, LLC

While the skies above may look ominous in this picture, the tractors and equipment were in for a day of hard work ahead.  Several weeks ago in American Falls, Idaho, AGCO dealer Agri-Service, LLC had its first of a series of events called Fall Tillage days.  This is a chance for their customers and prospects get behind the wheel of our tractors and demonstrate them along with our tillage equipment.  “In attendance at this particular event were approximately 18 guests representing about 8 local farm operations,” said Adam Hubbard, Marketing Manager at Agri-Service.

Available to demo were a Challenger MT685 pulling a Sunflower 4511 Disc Chisel, a Challenger MT765 pulling a Sunflower 1436 Disc Harrow, and a Challenger MT865 pulling a Sunflower 4630 Disc Ripper.  Everyone in attendance was able to demonstrate each of these machines and Agri-Service salesmen as well as AGCO Product Specialists were on-hand to answer questions and point out key features of the equipment and highlight their benefits.  All were able to easily demonstrate the ability to till under the crop residue while leaving an impressive finish.

Tillage 1435 Shot

CH Low field shot

 As these machines were parked on a well-traveled road prior to the start of the day, there were some walk-ups inquiring about the impressive display including the static Gleaner Super Series S88 which was prominently showcased as well.

“We had positive feedback from all of the customers that attended.  All were able to operate the equipment and were impressed by the tractors as well as the performance of each tillage piece.  Some of them had used Sunflower [before] and some hadn’t,” stated Hubbard.   When asked if anything in particular stood out to the guests, Hubbard replied, “the SF 4630, the big disc ripper and it performed very well in addition to the incredible ability and performance of the MT865 tractor.”

Agri-Service has three more upcoming Fall Tillage events in October.  To learn more, click here.

AGCO China Wins Two Prestigious Ag Machinery Awards

Mr. Zhu Liang (1st to left), Deputy Chief of China Agricultural Machinery Testing Center, MOA and Mr. Liu Zhenying (2nd to left), President of Farm Machinery Magazine awarded prizes to AGCO China

Mr. Zhu Liang (1st to left), Deputy Chief of China Agricultural Machinery Testing Center, MOA and Mr. Liu Zhenying (2nd to left), President of Farm Machinery Magazine awarded prizes to AGCO China

China’s Annual Ag Machinery Top50 Awards were recently announced in Tianjin, China.  The collaborative  judging process and standards are handled by three different organizations:  China Association of Agricultural Machinery Manufacturers (CAAMM), Chinese Society for Ag Machinery (CSAM) and Farm Machinery Magazine.  Nearly 900 products were entered into the competition represented by 227 companies.  There are four categories of awards for which products could compete:   “Technology Innovation Award”, “Market Leading Award”, “Application Contribution Award” and the newest award titled “China Ag Machinery Top 50 Comprehensive Golden Award” the top prize to honor those that are achieving outstanding performance in all three of the previously mentioned award categories.

AGCO’s well-renowned HHP tractor MF7624 won the top prize “Comprehensive Golden Award”

AGCO’s well-renowned HHP tractor MF7624 won the top prize “Comprehensive Golden Award”

“As China’s agricultural mechanization increasingly deepens, innovation of technology has been significant for ag machinery enterprises to transform growth mode” commented Fred Yang, AGCO Vice President & Managing Director, China.  “Since AGCO entered China in 2009, we have been devoting ourselves into China’s agricultural mechanization construction, and have been committed to offering the most reliable, efficient and sustainable products to Chinese customers. The awards for MF7624 and MF1844N this time are not only recognition from the industry, market and customers, but also a reflection of AGCO’s achievements on tech innovations. In future, we shall continue exerting our innovation spirit on research & development of products and technology, further complete our full range of high tech agricultural solutions so as to better serve China market.”

Congratulations, AGCO China!  Well done.

AGCO’s outstandingly performed small square baler MF1844N received the “Market Leading Award”
AGCO’s outstandingly performed small square baler MF1844N received the “Market Leading Award”

Bringing Storage Technology to Life in Mkushi, Zambia

By Louisa Parker, Manager External Affairs, Africa & Middle East

central province_b2b_demo

In June Bags2Bulk held its first demonstration day showcasing the bulk storage technology to grain traders. GSI Africa and the installation team worked tirelessly to have the demo unit ready for the event held In Mkushi which was well attended. It was great to see the response of the traders now that they have been able to see and touch the technology as the project team was pleased to receive the local Agricultural Commissioner Mr. Luka Mwamba as guest of honour at the event.

This is the first of several demonstration events that will take place at five locations throughout Central and Eastern province in Zambia during the course of the pilot. The team is now following up on a number of sales leads and GSI is now looking at several candidates to take forward the role of sales assistant to support the project.

Speaking at the event, the Commissioner noted that he had seen the GSI technology and was impressed by what he’d seen.  He said “previously, this technology has only been available to large commercial farmers.  I am pleased that now this is available to farmers and traders both large and small.”  While he praised the technology, he was quick to state that the government supports the Bags2Bulk initiative and encourages other players in the agriculture industry to come on board.  Still, he cautioned “Of course nothing comes for free.  Financing will be key to accessing this technology.  It is good to see the banks here today.  My message to you is work hard to develop a finance solution so that the farmers can take advantage of this new technology.”  To the traders, he reminded them that farming is a business not a charity.  In closing, the Commissioner said “we look forward to seeing many shiny new silos on the small scale farms across Mkushi district in the months to come”.

For more information about upcoming Bags2Bulk events, please contact Louisa Parker:  louisa.parker@agcocorp.com.

Mkushi’s Agricultural Commissioner, Mr Luka Mwamba shakes hands with Louisa Parker of AGCO.  To their right, they are joined by Musika Central Region Manager, Mr. Mabvuto Chisi.

Mkushi’s Agricultural Commissioner, Mr Luka Mwamba shakes hands with Louisa Parker of AGCO. To their right, they are joined by Musika Central Region Manager, Mr. Mabvuto Chisi.

AGCO Bag2Bulk Roadshow Kicks Off in Central Province, Zambia

By Louisa Parker, Manager External Affairs, Africa & Middle East

Central Province Bag2Bulk roadshow - March 2014 018

To support AGCO’s new partnership with USAID on the Feed the Future Partnering for Innovation project in Africa, the first kickoff Bags2Bulk Roadshow event was held in May and attended by grain traders from Central Province in Zambia.  Working with our Zambian distributor GSI Africa and local partners Musika and Ybema Grain Services, we were able to share details of the Bags2Bulk project and educate the traders on the benefits of moving from bagged storage for maize and soya to bulk storage via the GSI technology.  Benefits will not only be gained by the mid-size trader, but pass along to the small farmer as well – in the forms of reduced grain loss and better grain quality for longer storage periods allowing the trader to sell when the timing is optimal.

Traders received short presentations from a number of supporting organisations including two of the largest grain commodity traders in Zambia. The larger traders are keen to see this shift from bag to bulk as it also improves the efficiency of their operations. Ultimately, it means they can buy and sell more maize in a season also. For smallholders, the benefits are threefold 1) improved connections to the market, 2) greater transparency on pricing, 3) being able to recycle their grain bags and use them more than once.

Of course, we learned as much from the traders as they learned from us.  We got a much better understanding of the challenges they have with logistics, commissioning trucks, aggregating the harvested maize from the small holders and trading their harvest in time to hit the trading season all while monitoring the quality of the grain they are trading.  All of these aspects can be improved by moving to bulk storage and adding a portable auger.  Additionally, they’ll enjoy the added bonus of dramatically reducing post-harvest losses which continues to plague Africa today.

Next stop, Mkushi, Zambia.  Central Province Bag2Bulk roadshow - March 2014 013

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