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Challenger to be Presented Technical Innovation Award at EIMA

Challenger’s exclusive Steerable 3-Point Linkage featured on the MT800E will be presented with a Technical Innovation Award at next week’s EIMA International Machinery Show in Bologna (November 12 – 16, 2014). The award, sponsored by FederUnacoma, recognizes companies which have created genuinely innovative machinery, accessories or components with a capacity to improve processes and the quality of operations performed by workers in the [agricultural and gardening] sectors.

Optionally available on all Challenger MT800E series models, including the flagship MT875E, the new steerable hitch design improves turning performance under load and allows the operator to manage how the implement trails the tractor in tillage and row crop applications.

 

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Pivoting on the differential rear axle housing, the new geometry allows for 118mm steering cylinder travel, resulting in more precise control of the hitch lateral position. In addition, steering cylinders now connect at a distance of 389mm (219mm on C-Series models) from the pivot point, boosting the steering torque capability to a new 109,249 Nm (20% more than C-Series models).

The two operating modes are set using the TMC Display. The Manual mode provides for a fixed steering position. The Float mode provides dampening of implement movements and offset draft reduction.

Providing excellent maneuverability for better field contour-following, benefits include: reduced machine stress by dampening implement lateral shocks; a 25% reduction in turning radius with mounted implements; while the reduction in the power necessary for steering the implement helps to reduce slippage by up to 5%.

Product marketing manager Luca Cattani for tracked and articulated tractors is delighted to receive this accolade. “The unique Steerable 3-Point Hitch option is popular in all markets from South Africa to Central Europe where our customers understand and favour Challenger’s competitive advantage in applying 100% power to the ground.”

 Find Challenger in Hall 14, stand B3 or at the ‘novità tecnica’ stand located at the “Quadriportico” area within the EIMA show in Bologna.

For more information about Challenger, visit: http://www.challenger-ag.com/EMEA/int-en/default.aspx

More info on the EIMA Show,  click here.

 

China Opens Third AGCO Brand Store in Heilongjiang

AGCO China’s third Exclusive Brand Store – Harbin Honghan Technology Development Co. Ltd. grandly opened in Nenjiang County, Heihe, Heilongjiang Province on Sept 29th. Mr. Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing attended the opening ceremony with his commercial team and cut the ribbon. Around 80 guests attended the event. 

Harbin Honghan Technology Development Co, Ltd follows a traditional “store in the front & yard in the back” operation mode

Harbin Honghan Technology Development Co, Ltd follows a traditional “store in the front & yard in the back” operation mode

“The opening of Honghan marks a successful step of AGCO’s Exclusive Brand Store into North-East China. As AGCO China builds up 3 stores of this new mode within just half a year, the company is striving to serve mass Chinese customers more comprehensively and deeply, through a more unified image, a higher level of quality and a more considerate set of facilities.” Commented Fred Yang, AGCO Vice President & Managing Director, China, “Along with a further expansion of AGCO’s dealer network and deepening of our cooperation model, we will aim to provide an all-in-one service to our customers, to fulfill our sacred mission of satisfying customers’ needs with higher standards.”

The store covers an area of 2,000 sq. meters totally with the building occupying 300 sq. meters, following a traditional “store in the front & yard in the back” operation mode. The ground floor has the reception and parts displaying area, while the meeting rooms and main administrative area are located on the 2nd floor. In the show zone of the backyard with the size of more than 1,000 sq. meters, local hot sellers — 4 units of Massey Ferguson High HP tractor MF7624 and 2 units of large square baler MF2170 are magnificently displayed. A full, yet detailed function design not only meets daily needs of sales, service and parts supply, but also brings customers the most considerate and all-around product appreciation and purchasing experience.

4 units of Massey Ferguson High HP tractor MF7624 and 2 units of large square baler MF2170 are displayed grandly in the yard

4 units of Massey Ferguson High HP tractor MF7624 and 2 units of large square baler MF2170 are displayed grandly in the yard

“AGCO has been consistent in offering best-quality and most suitable products to all regions in order to meet various demands from customers.” Commented Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing, “Nenjiang County is one of the main grain production zones of Heilongjiang and has been developed into National Non-GMO soybean production protection zone and Non-GMO soybean food development zone in recent years. With the store opened in Nenjiang, AGCO is not only meeting a vast demand for agricultural machines from local farmers, but also undoubtedly unleashing a strong and stable power for Heilongjiang’s autumn harvest. This will increase farmers’ revenue and help local agriculture economy move forward.”

Mr. Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing grants an “AGCO Authorized Dealer” Sign to Mr. Li Nan, GM of Honghan at the ceremony

Mr. Li Youji, AGCO Senior Director Commercial Development China & General Manager Beijing grants an “AGCO Authorized Dealer” Sign to Mr. Li Nan, GM of Honghan at the ceremony

During the opening ceremony, Mr. Li Nan, General Manager of Honghan delivered six Massey Ferguson Combine MF-T7 units to Mr. Wang Shumin, Nenjiang Liming Cooperative onsite, with total price equivalent to about 13 million RMB. In addition, two more coops have ordered products onsite as well which cost approximately 10 million RMB in total.

Challenger Is Living Up To Its Name

What better way to celebrate the launch of our all-new MT775 E Series Challenger tracked tractors than its selection as one of the twelve finalists for the 2015 Tractor of the Year Award to be announced at the upcoming EIMA International show in Bologna, Italy next month?  This new, never before seen tractor has a 438 horsepower engine, a massive 15% increase over the previous model and now boasts 34” belts which provide 13% more grip area.

The award itself is judged by a group of 23 European specialized agricultural machinery journalists who evaluate the both the field tractors as well as specialized as well as the design both categories.  After field conditions are evaluated, the shortlist is determined.  Winners are announced at the next major European show – in this case – The EIMA Show.  To see all of this year’s finalists including two of Challenger’s sister brands, check out this video:

“We are so excited to demonstrate this 400+ hp tractor that applies all the power directly to the ground on our industry exclusive Mobil-Trac™ system delivering superior traction and low compaction.  We can’t wait to meet the jury of the Tractor of the Year at the field evaluations,” commented Luca Cattani, Challenger Product Marketing Manager – Track and Articulated Tractors, EAME.

Three Awards will be given out on the first day of the EIMA show:

  • Tractor of the year to the tractor reaching the highest score
  • Best of the specialized tractors (orchard, vineyard)
  • Golden tractor for the design

For more information on the Challenger MT775E Series, Click Here.

Idaho Dealer Agri-Service Holds Series of Fall Tillage Days

Photo taken by Adam Hubbard, Marketing Manager Agri-Service, LLC

Photos taken by Adam Hubbard, Marketing Manager Agri-Service, LLC

While the skies above may look ominous in this picture, the tractors and equipment were in for a day of hard work ahead.  Several weeks ago in American Falls, Idaho, AGCO dealer Agri-Service, LLC had its first of a series of events called Fall Tillage days.  This is a chance for their customers and prospects get behind the wheel of our tractors and demonstrate them along with our tillage equipment.  “In attendance at this particular event were approximately 18 guests representing about 8 local farm operations,” said Adam Hubbard, Marketing Manager at Agri-Service.

Available to demo were a Challenger MT685 pulling a Sunflower 4511 Disc Chisel, a Challenger MT765 pulling a Sunflower 1436 Disc Harrow, and a Challenger MT865 pulling a Sunflower 4630 Disc Ripper.  Everyone in attendance was able to demonstrate each of these machines and Agri-Service salesmen as well as AGCO Product Specialists were on-hand to answer questions and point out key features of the equipment and highlight their benefits.  All were able to easily demonstrate the ability to till under the crop residue while leaving an impressive finish.

Tillage 1435 Shot

CH Low field shot

 As these machines were parked on a well-traveled road prior to the start of the day, there were some walk-ups inquiring about the impressive display including the static Gleaner Super Series S88 which was prominently showcased as well.

“We had positive feedback from all of the customers that attended.  All were able to operate the equipment and were impressed by the tractors as well as the performance of each tillage piece.  Some of them had used Sunflower [before] and some hadn’t,” stated Hubbard.   When asked if anything in particular stood out to the guests, Hubbard replied, “the SF 4630, the big disc ripper and it performed very well in addition to the incredible ability and performance of the MT865 tractor.”

Agri-Service has three more upcoming Fall Tillage events in October.  To learn more, click here.

AGCO China Wins Two Prestigious Ag Machinery Awards

Mr. Zhu Liang (1st to left), Deputy Chief of China Agricultural Machinery Testing Center, MOA and Mr. Liu Zhenying (2nd to left), President of Farm Machinery Magazine awarded prizes to AGCO China

Mr. Zhu Liang (1st to left), Deputy Chief of China Agricultural Machinery Testing Center, MOA and Mr. Liu Zhenying (2nd to left), President of Farm Machinery Magazine awarded prizes to AGCO China

China’s Annual Ag Machinery Top50 Awards were recently announced in Tianjin, China.  The collaborative  judging process and standards are handled by three different organizations:  China Association of Agricultural Machinery Manufacturers (CAAMM), Chinese Society for Ag Machinery (CSAM) and Farm Machinery Magazine.  Nearly 900 products were entered into the competition represented by 227 companies.  There are four categories of awards for which products could compete:   “Technology Innovation Award”, “Market Leading Award”, “Application Contribution Award” and the newest award titled “China Ag Machinery Top 50 Comprehensive Golden Award” the top prize to honor those that are achieving outstanding performance in all three of the previously mentioned award categories.

AGCO’s well-renowned HHP tractor MF7624 won the top prize “Comprehensive Golden Award”

AGCO’s well-renowned HHP tractor MF7624 won the top prize “Comprehensive Golden Award”

“As China’s agricultural mechanization increasingly deepens, innovation of technology has been significant for ag machinery enterprises to transform growth mode” commented Fred Yang, AGCO Vice President & Managing Director, China.  “Since AGCO entered China in 2009, we have been devoting ourselves into China’s agricultural mechanization construction, and have been committed to offering the most reliable, efficient and sustainable products to Chinese customers. The awards for MF7624 and MF1844N this time are not only recognition from the industry, market and customers, but also a reflection of AGCO’s achievements on tech innovations. In future, we shall continue exerting our innovation spirit on research & development of products and technology, further complete our full range of high tech agricultural solutions so as to better serve China market.”

Congratulations, AGCO China!  Well done.

AGCO’s outstandingly performed small square baler MF1844N received the “Market Leading Award”
AGCO’s outstandingly performed small square baler MF1844N received the “Market Leading Award”
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