Technology an important part of Agrishow 2015

By Rafael Antonio Costa For the first time in 22 editions, Agrishow – one of the world’s largest and most comprehensive agricultural technology trade shows – saw a decline in total sales volume over the previous year (1.8 billion in...

Technology an important part of Agrishow 2015

By Rafael Antonio Costa For the first time in 22 editions, Agrishow – one of the world’s largest and most comprehensive agricultural technology trade shows – saw a decline in total sales volume over the previous year (1.8 billion in...

By Rafael Antonio Costa

For the first time in 22 editions, Agrishow – one of the world’s largest and most comprehensive agricultural technology trade shows – saw a decline in total sales volume over the previous year (1.8 billion in business). According to show organizers, high interest rates and political/economic uncertainty were responsible for the loss of business. Yet despite the downturn, the show was still exciting for AGCO customers, with two AGCO brands (Massey Ferguson and Valtra) bringing new launches to the show:

Valtra

  • Sugar Cane Harvester (BE1035e)
  • New rotary combine class 6 (BC6800)

Massey Ferguson:

  • New rotary combine class 6 (BC6800)
  • Planter Fertilizer (MF 700 CS)
Inside the “war room” at the AGCO Ribeirão factory

Inside the “war room” at the AGCO Ribeirão factory

Technology played an important role at both stands, especially at Valtra for the new sugar cane harvester launch, including:

  • Automatic guidance through Auto-GuideTM 3000 – critical to a sugar cane harvesting operation, and comes standard.
  • AgCommand® – also comes standard, and enables dealers to monitor the sugar cane harvesters for their customers (with their permission).

The new harvesting machines will have a tracking service included as part of the AgCommand technology, which will allow the AGCO Ribeirão factory to better support the first machines in the field and ensure our customers have the machines working at the maximum efficiency possible – a key component of the Fuse strategy.

Inside the “war room” at the AGCO Ribeirão factory

Inside the “war room” at the AGCO Ribeirão factory

A “war room” was assembled at the factory site to support the 35 machines forecasted to be produced this year. In the war room, specialists track the status of the sugar cane harvesters sold with AgCommand® installed. The room counts on a 42’’ TV and a workbench with the Auto-GuideTM 3000 system installed, to speed and facilitate technical support.

 

To see photos from Agrishow 2015, visit our Facebook album.

To learn more about Fuse, visit http://www.agcotechnologies.com/.

 

Rafael Antonio Costa is a Product Marketing Manager for AGCO’s Advanced Technology Solutions group in South America. He is based in Mogi das Cruzes, Sao Paulo.

 

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