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Archive for December, 2013

Fuse Technologies Year-In-Review: An Exciting Launch In 2013 With More To Come in 2014

July 2013 marked the launch of AGCO’s new global precision agriculture initiative, FuseTM Technologies.  The Fuse strategy and customer benefits were shared with the world at several key events, involving customers and dealers.

AGCO’s Advanced Technology Solutions (ATS) leadership unveiled this new strategy at a precision agriculture conference in Lleida, Spain on July 9 and again the following week in Springfield, Illinois at North America’s largest precision agriculture tradeshow, InfoAg.  The launch was well-received globally, garnering broad exposure on the international business wires as well as with regional media.

AGCO Fuse “lunch and learn” under the shade of the Fuse Pavilion at Farm Progress Show

Fuse “lunch and learn” under the shade of the Fuse Pavilion at Farm Progress Show

Following these launches, Fuse Technologies had a significant presence at the 2013 Farm Progress Show in Decatur, IL, in August. The team hosted two well-attended information sessions during which a panel of AGCO experts and local personalities presented the Fuse strategy and other precision farming topics.

Fuse also had a noteworthy presence at Agritechnica in Hanover, Germany, in November which included the debut of a 3D, interactive smart farm visual that brought the Fuse connected strategy to life for visitors to the AGCO area in Hall 9. Fuse experts were stationed in each brand area to further explain how Fuse helps customers within each brand, and Fuse also had a presence in the Smart Farming exhibit hall.

The Fuse interactive smart farm display at Agritechnica, operated by a video game platform

The Fuse interactive smart farm display at Agritechnica, operated by a video game platform

In the APAC region, AGCO ATS dealers gathered in New Zealand in August for comprehensive training in AGCO’s technology offerings. The Fuse South America launch began with the annual dealer meetings in that region: Massey Ferguson dealers in Argentina in November, and Valtra dealers in Brazil in December. The South America customer launch will soon follow with a Fuse presence at regional trade shows starting in early 2014.

An AgCommand website release with new features and updates went live in November, with updates for the mobile app launched this December. There were several product launches at Agritechnica as well: TaskDoc which is now available on select Massey Ferguson combines, VarioDoc availability for select Fendt combines, and Fendt Section Control for most new Profi Plus tractors.

There have also been numerous activities for AGCO employees and dealers to learn about the new Fuse strategy and get excited about how we are delivering on our vision to provide high-tech solutions for professional farmers feeding the world.

What’s next for Fuse Technologies? ATS recently launched the Fuse Contact Center, a dedicated, global customer support center, first opened in North America with more regions coming on board in early 2014. The Fuse team will continue to provide ongoing support of the strategy from product development to marketing and communications. Be sure to follow us on Facebook and Twitter for the latest Fuse news!

To learn more about AGCO’s on and off board technologies and the Fuse Technologies strategy, visit http://www.agcocorp.com/products/precision_farming.aspx.

Tractor Diamond Jubilee Celebrations – Mauritian Style!

No matter where you are in the world, you are never far from Massey Ferguson – and that’s been the case for decades!

Mauritius2013 saw great celebrations to mark 60 years for the brand in the beautiful island nation of Mauritius in the Indian Ocean, 2000 km off the southeast coast of Africa.

The first tractor to land on its shores was a 28hp Ferguson TEA20, built at Coventry, England, in 1953. The latest to arrive is a 240hp MF 7624 produced in Beauvais, France.

A diamond jubilee is certainly something to celebrate and SCOMAT, MF distributor in Mauritius, invited 180 customers from the islands to a 60th anniversary party.

“Nearly all the Massey Ferguson ranges from our factories in Brazil and France are sold in Mauritius,” remarks Stuart Scott, Massey Ferguson Area Business Manager. “Tractors are worked very intensively for 1500-2,500 hours a year, mostly for the cultivation and transport of the chief crop – sugar cane.”

MF tractors are incredibly popular here and the brand claims over 50% market share. So unlike like the famous dodo which lived on Mauritius until the late 17th century, there’s absolutely no chance of Massey Ferguson becoming extinct!

AGCO Sweeps Agri Marketing Magazine’s 2013 New Product & Product of the Year Awards

The RG700 self-propelled sprayer and Gleaner Super Series combines have been chosen as Agri Marketing magazine’s 2013 New Product of the Year and 2013 Product of the Year, respectively. AGCO is the first company in the 15-year history of the Agri Marketing product awards to take home both honors in a given year.

“Our panel of independent agriculture industry professionals chose these two innovative machines based on the value they provide to today’s farmers and the unique marketing approaches that have helped contribute to their success in our industry,” says Lynn Henderson, publisher of Agri Marketing. “The RG700 and Gleaner Super Series join a distinguished group of winners, all of which contribute to making growers more successful in producing feed, food and fiber for a growing world population.”

Agri Marketing’s 2013 New Product of the Year, the RG700 self-propelled sprayer, debuted this fall, proving the axiom that good things can come in 01 CoverAMsmall packages. The RG700 is a compact, 700-gallon tank machine that brings growers the benefits found in larger, professional-grade RoGator® sprayers.

The Tier 4 interim-compliant RG700 has an industry-leading AWD Smart Drive System™, even weight distribution and Parallel C-channel flex frame, providing consistent field speed without shifting, plus excellent traction with all four wheels remaining in constant contact with the ground. The result is a smooth ride and more precise product application, even under varying field conditions. Other key benefits include a powerful, yet fuel-efficient high-torque engine, adjustable track widths, and outstanding cab comfort and safety.

The Gleaner Super Series combine, Agri Marketing’s 2013 Product of the Year, was first introduced in 2010 with the S7 Super Series transverse rotary combine. Built to solve the challenges of greater yields, more residue, more acres and rising fuel costs, the S7 Super Series represented a large leap forward in harvesting capacity and efficiency, while reinforcing Gleaner’s reputation for durability, simplicity, low grain loss and very clean grain sample.

The new S8 Super Series, introduced in August 2013, takes harvesting technology even further — and includes the world’s first Class 8 transverse rotary combine. Built on the Optimum Harvesting Performance platform, the S8 Super Series is designed for ultimate efficiency and reduced parasitics. This drives horsepower to the rotor to process and thresh the crop, so growers can get more done while burning less fuel. The S8 Series features the lightest Class 6 through 8 combines on the market, and provides growers with unmatched grain quality and great throughput.

“We are incredibly honored that these products have been recognized for their innovation and value to agricultural producers,” says Bob Crain, senior vice president and general manager for AGCO North America. “In 2007, AGCO began an era of significant investment in new-product research and development, driven by listening to the needs of our customers in the United States and Canada. The innovations these products deliver are a result of that investment, plus a lot of hard work. We’re proud these products provide producers with the solutions they need.”

Full details about the products and the marketing case studies behind them are available in the November/December issue of Agri Marketing magazine. For more information on the RG700, visit www.applylikeapro.com/RG700. For more information about Gleaner combines or to find a dealer near you, visit www.GleanerCombines.com.

Massey Ferguson Brazil’s Musical Christmas

2013 is ending and Massey Ferguson Brazil recorded a special “Jingle Bells”, with original sounds from MF 8690 and you can send it to your friends and family. Access www.massey.com.br/natalmusical (in portuguese) and create your own music to share on your facebook.

natal mf

London Premiere For Little Grey Fergie

Thursday 17 October at London’s Soho Hotel sees the first screening of the brand-new children’s series ‘Little Grey Fergie’ featuring the adventures of a full-size, live-action Ferguson TE20 tractor.

MFLittleFergiefilminginUK photoFilmed on location at a Warwickshire farm, this new show is an English version of the popular Norwegian children’s story and TV series ‘Gråtass’. Over the last 15 years, the original story has grown like topsy with not only the TV series but two feature film hits, nine theatrical productions, several more books, DVDs and spin-off articles.

Aimed at pre-school kids, the new adventures of Little Grey Fergie are set on a farm near Coventry in England in the present day with English farm animals, settings and characters.

Production company, Farmyard Stories shot the series on a farm not far from Massey Ferguson’s UK Sales operations at Abbey Park Stoneleigh and only 20 km from the site of the original Coventry factory where the TE20s were built between 1946 and 1956.

A new star for the series is a shiny red, ultra-modern MF 7600 which adds 21st century tractor power to the narrative. Creator of the programmes, Morten Mycklebust is very excited about the launch of the new series. “Massey Ferguson is one of the world’s most recognised brands,” he remarks. “We’re really pleased that our films are giving a completely new generation of youngsters the opportunity to learn about and enjoy the brand and its history.”

“We fully support the development of the Little Grey Fergie character,” says Campbell Scott, Massey Ferguson Brand Development Manager. “The stories are captivating and we’re sure kids and their families will love him.”

The films have no dialogue – the tales are told through action, sound effects and music – so they will be understood all over the world. You can watch the first adventure at www.littlegreyfergie.com from 18 October.

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