Archive for November, 2013

Massey Ferguson DELTA Combine Wins Machine of The Year at Agritechnica 2013

The Massey Ferguson MF DELTA combine harvester has won the prestigious Machine of the Year Award at the Agritechnica Show in Hannover.

“Massey Ferguson is now reaping the reward of our investment in developing new and innovative harvesting machinery,” said Richard Markwell, Vice-President and Managing Director, Massey Ferguson, Europe, Africa and Middle East.

“We are very proud to receive the Machine of the Year Award I and must thank all our colleagues in the harvesting division for their innovative ideas, hard work and commitment that has resulted in this great achievement.

“Our clear goal is to deliver combine harvesters of the highest quality and upmost reliability. Our major investment in manufacturing and engineering development at Breganze is now delivering the results that have been recognised by this award,” he said.

The wide range of novel, innovative features on the MF DELTA combine help improve harvesting performance and increase efficiency while reducing power and fuel consumption.

Technology Experts Were at Agritechnica to Showcase Precision Farming Products

By Bernhard Schmitz

AGCO’s new technology strategy, FuseTM Technologies, was a major component of AGCO’s presence recently at Agritechnica, the world’s largest exhibition of agricultural machinery and equipment. Held in Hanover, Germany, from November 12-16, 2013, the show attracted 450,000 visitors from across the globe.

Fuse Interactive Smart Farm

The Fuse Technologies interactive smart farm operated on a video game platform and showed how Fuse products help growers in each phase of the crop cycle.

Show attendees could experience Fuse products and learn more about the strategy in several ways. The Fuse booth was located at the center of the AGCO floor plan, where visitors could interact with touch screen stations to learn about the Fuse connected strategy.

The Fuse booth also included the interactive smart farm display that showed how Fuse Technologies helps growers through each phase of the crop cycle. Eric Hansotia, Senior Vice President of Global Harvesting and ATS, and Helmut Endres, Senior Vice President of Engineering Worldwide both visited the Fuse booth and interacted with the Fuse smart farm screen.

After learning about what Fuse is and how it helps growers, visitors could venture out to each brand area—Challenger, Fendt, GSI, Massey Ferguson and Valtra, as well as Fella—which featured technology stands staffed with experts ready to answer attendees’ precision farming questions.

Show attendees could interact with each brand’s precision farming products, especially some of the new products that made their debut at the show such as VarioGuide Light and the latest AgCommandTM integrations.

Additionally, AGCO’s own Matt Rushing, Vice President of Product Management, Advanced Technology Solutions (ATS) and Electronics Functional Group, was on-hand at the Massey Ferguson stand to explain the Fuse Technologies strategy: click here to see the video.

To see photos from Agritechnica 2013, visit our Facebook page.
To learn more about Fuse Technologies, click here.

Dr. Bernhard Schmitz is the Commercial Manager of ATS Products for EAME based in Neuhausen, Switzerland.

2013 North America Operator of the Year Finalists Announced

After nominations from across North America were submitted by retail managers for their go-to applicator, four finalists have been selected for this prestigioulogos recognition.

Congratulations to:
Randy Bauwens, Town & Country Supply Association in Edgar, Montana
Ben Hayes, Crop Production Services (CPS) in Lanark, Illinois
Tom Leuthardt, Cenex Harvest States (CHS) in Chokio, Minnesota
Tony Randolph, Southern States in Farmville, North Carolina

The four finalists will join AGCO as honorary guests at the 2013 Agricultural Retailers Association (ARA) Conference and Expo Dec. 3 – 5, in Miami, Fla. During the conference, the winner of Operator of the Year will be awarded a Harley-Davidson motorcycle.

We strive to make the machines in the AGCO Application Equipment Division the finest in the industry — engineered from the ground up for precision, dependability and reliability. But no matter how good the equipment, there is something to be said for the makeup of the person behind the wheel.

Again, congratulations to all the nominees for all their hard work and dedication to the application profession and to the four finalists whom truly represent the best of the best.

Go to to learn more about the finalists.

Massey Ferguson Celebrates Success at Agritechnica

At the Agritechnica show in Hannover on 10th to 16th November Massey Ferguson will be celebrating award-winning success as well as introducing a huge array of innovative equipment. While the new MF 8700 Series, which is being launched at the show, is set to be the star of the stand, it will be on show alongside a wide range of new combines, balers and telescopic handlers.

“Agritechnica is set to be another highlight in an already enormously exciting and successful year for Massey Ferguson,” says Campbell Scott, Brand Development Manager. “We continue to invest in developing new and innovative products to help farmers to improve efficiency in all operations and are proud this is being recognised with awards.”

49874On show at Agritechnica for the first time are three, new four cylinder tractors in the MF 5600 Series. These go on display alongside a wide range of new harvesting equipment introducing significant changes to the MF DELTA, MF CENTORA and BETA combines, as well as the new MF 2200 Series large square balers, the new MF 1840 in-line, small square baler and new MF 9000 Xtra Series telescopic handlers.

Agritechnica will also see the introduction of the MF 470 tractor. This Brazilian-built, 120hp model is aimed specifically at Eastern European countries, which do not require engines to comply with the strict emission regulations and is likely to attract much interest.

Award winning success

Massey Ferguson is proud that, yet again, its investment is tractor innovation has been recognised by the Jury for the respected Tractor of the Year Awards, which has nominated the MF 6616 as a finalist for this year’s awards.

“We are, of course, extremely gratified and honoured the MF 6616 is a finalist in the awards,” says Mr Scott. “We are pleased the jury appreciate how this advanced design offers users the power, torque and operating benefits associated with a six cylinder tractor, but in a compact and extremely agile machine with a great power to weight ratio. Indeed, with the MF 6600 Series Massey Ferguson has created a new class of 150hp+ four cylinder tractors. Developing 185hp, with Engine Power Management on the Dyna-6 model, makes the MF 6618 the most powerful four cylinder tractor available.”

Massey Ferguson is also very proud to be receiving a prestigious Milestone 2013 Award at Agritechnica for its pioneering innovation in farm mechanisation in developing the MH-20 – the world’s first self-propelled combine harvester.

The timing of this award could not be more appropriate, with 2013 seeing Massey Ferguson celebrating the 75th anniversary of the introduction of the MH-20 combine harvester.

To mark this special occasion Richard Markwell, Vice-President and Managing Director, Massey Ferguson, Europe, Africa and Middle East will unveil a stunning new bronze sculpture at the awards presentation ceremony, in Hall 7 at 11.00hr on Sunday 10th November. This unique artwork, especially commissioned by Massey Ferguson, has been crafted by the internationally recognised artist, John Sherlock.

“The MH-20 SP combine was a masterpiece of engineering and we are thrilled to be able to celebrate it with this new sculptural masterpiece,” says Mr Scott. “We were determined to produce a symbol that would have lasting significance beyond the 75th anniversary date and which could be enjoyed for years to come.”

Massey Ferguson invests in farming’s future

At the Agritechnica Show Massey Ferguson will also sign a new partnership with CEJA – The European Council of Young Farmers – and will be hosting its members from across Europe at a series of events at the show.

“The goals of CEJA – to promote the interests of, and be a serious voice for, young farmers in the EU are identical to that of Massey Ferguson and are aligned with our “For a New Generation – From Massey Ferguson” approach and is a further commitment to the industry that we all work within,” explains Mr Scott.

This involvement not only translates into action the message from its unique ‘New Generation’ study, but also builds on Massey Ferguson’s Vision of the Future Event, held this summer near Beauvais in France.

“This research indicates a dramatic step change is taking place in global farming. It shows how a New Generation of farmers is transforming the way the world is farmed and they are demanding the most appropriate tractors, harvesters and equipment.

“The New Generation of younger farmers across Europe are forging ahead, farming larger areas than their forebears as well as producing more from less. But the report also shows it is important that the industry has the correct balance of experience and young, dynamic thinking as we move forward,” he adds.

“By working with CEJA Massey Ferguson will be at the heart of these exciting developments – using our experience and expertise to provide equipment to meet future needs, while garnering the enthusiasm and ideas from young farmers who are the future of European Agriculture.”

Farmer of the Year: From the Land Up

Tommy Porter chokes up when he talks about the land. As he tops a hill, he leans on a young oak tree. Eyes misting. Cheeks flushing. Spring green hay fields and cattle pastures roll out behind him.

Porter owns these 600 acres and another 308 down the road. He raises beef cattle, poultry and hogs, but he subscribes to the belief that he’s a borrower, a steward.

“The bank and I may hold this property, but we’re here for a short time,” he says.

“To be able to tend to part of God’s creation, that means something to me.”

Just 30 miles to the southwest sits the glass-and-steel, corporate skyline of Charlotte. It’s North Carolina’s largest, most metropolitan city. Here on the outskirts of the town of Concord, however, Porter has carved out his peace.

Tommy Porter

Tommy Porter

By the late 1970s, he and his wife Vicki were ready to chase the dream and started their cattle herd with five cows. In the mid-1980s, they bought 200 acres of corn and soybeans, and converted them to pasture.

In 30-plus years, they have grown the herd to 350 Hereford-Angus cows and calves. Along the way, Porter invested in the chicken business, expanding that operation to 68,000 broiler pullets and 30,000 broiler egg layers for Tyson Foods. The third leg of the livestock operation includes 2,200 large, white sows that breed between 102 and 105 pigs per week for Murphy-Brown.

Porter’s family has been a large part of his farm’s success. Growing up, his sons, Derek and Jared, and his daughter, Erin, performed daily chores and remained interested in the farm. Even though they’ve all got other full-time careers these days, Derek, a firefighter, still works the farm on his days off. And Jared’s wife, Colleen, now manages the layer houses.

“Tommy started with a dream,” says Chip Blalock, executive director of Sunbelt Ag Expo. “He didn’t inherit anything. He did it all the old fashioned way from scratch.” Judges considered the scope of Porter’s success a major factor when naming him the 2011 Swisher Sweets/Sunbelt Expo Southeastern Farmer of the Year.

Part of Porter’s award as Farmer of the Year included the year-long use of any Massey Ferguson tractor serviced by Statesville Ag and Turf. He says he selected the MF5465 for its size. The 100 pto horsepower is the perfect fit for spreading fertilizer on his hay fields, then cutting and baling it when the time is right.

“It’s nice and roomy,” says Tommy, which is no surprise considering it has one of the largest cabs in its class. And the 61 square feet of glass translates to an immense amount of visibility. Another feature they really love is that the cab has its own suspension. “It makes a big difference when you spend 8 or 10 hours riding in something that’s comfortable,” says Tommy.

With one hand, they can move smoothly through the gears of the clutchless Dyna 4, 16-speed transmission. And because the environment, and quite frankly the economy, are so important to the Porters, the AGCO Power engine, with exceptional fuel economy and low emissions, makes a great deal of sense.

Because in the past there were no large Massey Ferguson dealers near the Porters, their farm has used John Deere equipment. But this honeymoon period with the MF5465 has made a believer of Derek, who uses it the most.

“Every time he uses it,” says Tommy, “he makes a point to say, ‘I really like that tractor. I like it better than the John Deere.’”

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