Red Tractor Week launches on Monday 16th September. Fronted by Alex James, musician and farmer, Red Tractor week is at the heart of the year round Trust The Tractor campaign. Watch out for the Red Tractor logo in your local supermarket or restaurant as the week is being supported far and wide by retailers, food service partners and of course, the most famous Red Tractor – Massey Ferguson!
Red Tractor is all about food awareness and knowing where your food comes from. The Red Tractor logo on packs means your food or drink has met responsible production standards and is fully traceable back to independently inspected farms in the UK.
During the week, Red Tractor will be showing how food is assured from farm-to-fork via 7 real life farmer’s stories. Each day Red Tractor will be exploring a different farming sector (beef, lamb, poultry, pork, cereals, produce and dairy) so consumers can learn all about the quality foods available under the logo.
Food-wise, there will be a series of new and exclusive Red Tractor recipes, which showcase the best Red Tractor ingredients and the unveiling of a new map locator to help consumers find how accessible and easy to find Red Tractor is when eating out.
The Red Tractor logo is your short cut to food and drink that has been produced to strict standards of food safety, environmental protection, and animal welfare and with a clear guarantee of origin. Trust the Tractor is a national 12-month campaign that aims to maintain consumer trust in food by raising awareness of the assurance benefits that the Red Tractor logo provides.
Join Massey Ferguson in supporting this worthwhile campaign, which aims to highlight the importance of British farming. Keep an eye on our website and Facebook for latest news during the week and just simply look out for the Red Tractor logo!