Archive for January, 2013
The AGCO team’s efforts to create an impressive display of equipment at the LAMMA Show, alongside comfortable accommodation for visitors were rewarded with the HSBC Cup for the Best Outdoor Stand at the event.
LAMMA is now acknowledged as the UK’s premier machinery showcase, and AGCO’s events team made an early decision to ensure that its brands – Challenger, Fendt, Massey Ferguson and Valtra – would really make an impact at the 2013 event. At the same time the stand was designed to also provide top quality information and comfort for visitors.
“We started preparing for the show back in April 2012 and, although January is a great time to meet our customers, we know the weather is sometimes not the best. As this year proved,” says Andrew Rawson, Advertising and Promotions Manager.
“Our aim was to provide the best environment to show off all the equipment, offer loads of information as well as create areas where customers and dealers could have a hot drink and get out of the cold. Despite erecting five igloo-shaped marquees on the stand, even we didn’t anticipate just how cold it would be this year!”
At LAMMA 2013 AGCO doubled the size of its stand because it feels it is the ‘right show, at the right time and in the right place’, which attracts a huge audience and results in a lot of business. “We also support the plans to move the event to Peterborough next year – it’s clear to see it’s outgrown the current location,” adds Mr Rawson. “We have had assurances from the organiser that apart from the move everything else will stay the same – and retaining the same formula of free entry for visitors, with value for money for exhibitors, but on a larger site means it will just get better.”
The Massey Ferguson MF 5600 Series was honored with an Award of Merit for the Best New Product or Innovation at the LAMMA, UK show 2013. The tractors, which made their UK debut at the event, attracted many positive comments from throngs of visitors to the busy stand.
“The MF 5600 Series brings together straight-forward operation with some sophisticated features that provide great comfort and control,” says Andy Prosser, Manager Sales Support, who accepted the Award at the event.
Operators will also appreciate the new, spacious cab that is the based on that used on the larger MF 7600 range. This boasts a new right-hand console and controls that provide simple operation and can be specified with a Slimline, Visio or Standard roof as well as being fitted in two positions to exactly suit all customers’ requirements.
The MF 5600 Series sets the new standard for loader operations. The three cylinder engine’s compact dimension ensures excellent maneuverability and combines with the transmission’s ease of operation, with a new joystick not only operating the loader, but also changes direction with the same lever. A new automatic high-flow 100 liter/min hydraulic option also speeds up cycle times.
Mixed farmers from central NSW Australia, Roger Booth & Kirsten Hutchings were the happy if not surprised winners of a Massey Ferguson MF20-MD ATV. The Couple went into the running to win the 20hp diesel powered 4×4 ATV unit after entering the recent MF9500 Series Combine competition. Ignoring calls from an unfamiliar number for 3 days, Kirsten was in disbelief when she was finally delivered the good news that she had won the ATV worth $16,500. The MF20-MD made a very welcomed Christmas present when the whole family picked it up on Christmas eve from local dealer Serafin Ag Pro, Griffith. Congratulations Roger, Kirsten and family.
Today, AGCO held the 2nd annual AGCO Africa Summit in Berlin. The Summit is a joint initiative of AGCO, Bayer CropScience, DEG – Deutsche Investitions- und Entwicklungsgesellschaft mbH and Rabobank. “Africa’s population is set to rise to two billion by 2050,” said Martin Richenhagen, AGCO Chairman, President and CEO. “But food security in Africa is by no means where it needs to be to face this challenge. It is a global responsibility to develop agriculture in Africa to meet the growing demand for food security and better nutrition.”
The AGCO Africa Summit highlighted the needs of the African continent and discussed the challenges of today’s agriculture with regard to the world food supply problem, declining arable land base and rapid population growth. The participants stressed the great potential of Africa to help to resolve these problems. Guest speakers included Prof. Dr. Horst Köhler (former Federal President of Germany), John Agyekum Kufuor (former President of the Republic of Ghana), and Olusegun Obasanjo (former President of Nigeria). Panelists included Jose Condugua Antonio Pacheco (Minister of Agriculture of Mozambique), Dr. Baba Dioum (Coordinator General of the Conference of Ministers of West and Central Africa) and Stephen Hayes (President and CEO of the Corporate Council on Africa) – among others.
The AGCO Africa Summit gathers politicians, CEOs and industry experts to help Africa move in the right direction by developing a new vision for agriculture and sustainable investments. To meet the growing needs of Africa’s rapidly growing population, farm productivity must increase. Africa is estimated to hold more than 60% of the world’s remaining uncultivated arable land. This untapped reserve of farmland holds the key to ensuring a sustainable food supply. “Large areas across Africa have suitable soil and climate for farming, but are not used,” explained Richenhagen. “We need to support agricultural mechanization in Africa to create better food security.” African farmers need more modern mechanized farming techniques to enhance their productivity level. Higher productivity and efficiency will help African countries become less dependent on imported crops, thus increasing the degree of self-sustainability.
During the past year, AGCO has already taken strategic steps to expand its presence in Africa: AGCO opened a Global Learning Center and Future Farm in Zambia that allows local farmers and dealers to be trained on modern farming technology. Farmers can benefit from a wide range of training classes and get access to professional farming equipment. AGCO also built a new Parts Distribution Center in Johannesburg to better serve customers in Sub-Saharan Africa and opened a regional office in Cape Town. AGCO established a joint venture operation with local partners in Algeria to manufacture Massey Ferguson tractors for the African market as well. Just one month ago, the tractor production started. In addition, AGCO is working on a variety of projects to improve its distribution network in West and East Africa.
AGCO will host the 2nd annual Africa Summit on January 21, 2013 in Berlin, Germany.
Food security has never been so profoundly challenged. In 2050, it is projected that the global population will rise to more than 9 billion people. The challenge is to produce more food to meet this ever-increasing demand; with less resources and at a higher cost than ever before.
In addition to the world’s exploding population, diet patterns are changing: as developing nations gain affluence eating habits shift from staple crops towards more consumption of dairy and meat products. Annual meat production alone will need to increase 75% by 2050 to keep up with demand. This puts further pressure on already-dwindling reserves, and means society will have to make a trade-off between growing crops to feed the local community, and delivering marketable goods to meet demand elsewhere. Innovation and investment has driven agricultural productivity to new highs in developed countries, and should now be redirected towards a continent that has the resources and potential to feed the world.
Africa provides the answer. Nowhere in the world is there such an abundance of untapped resources. According to the UN Food and Agriculture Organisation (FAO) 15% of the world’s arable land lies in Africa, of which 86% remains uncultivated. Pre-1960 – Africa provided 10% of the world’s food – that figure is less than 1% today.
Africa lies at the heart of what promises to be a new Agricultural Revolution.
The solution is to develop a systematic approach that enables a strategic partnership to deliver crops that feed increasing populations in an economically, environmentally and socially responsible way. While the challenge is enormous, the opportunities are both substantial and achievable. Farmers are among the main beneficiaries of agricultural development and are at the very core of the solution. But there is no ‘one-size-fits-all’ approach. A lack of infrastructure, mechanization and technology across the continent calls for market-based cooperation between farmers, private industry, government and society to establish a new blueprint.
Africa holds the key to ensuring a sustainable food supply, but only if a new road map for progress is developed, harnessing both the expertise of the private industry sector and the knowledge of local communities.