Archive for November, 2012

AGCO Launches Mobile App For Professional Farmers

AGCO announced the availability of AGCO’s latest global mobile application built to serve agriculture professionals on-the-go, allowing them to manage their operation from anywhere, anytime. “AGCO’s industry-leading telemetry service, AGCOMMAND, has gone mobile. Building on the capabilities of our existing AGCOMMAND wireless information solution, it’s exciting to deliver an app designed for the increasing demands of professional farmers and the dealer network that supports them,” said Martin Richenhagen, Chairman, President and CEO of AGCO. “Professional farmers and agriculture enterprises can increase their productivity through this new, wireless agriculture management tool that focuses on fleet management, vehicle health and overall machine uptime.”

AGCOMMAND is a complete end-to-end wireless information solution that provides actionable machine information for professional farmers and their dealers to support improved operations. With more than 13 new features in the core telemetry service*, including new baler-specific functions that benefit hay and forage farmers,  the enhanced fleet management capabilities allow users to more productively manage their operation. AGCOMMAND telemetry service for remote machine monitoring is available as an option on Challenger, Massey Ferguson and Valtra tractors, harvesting and application equipment as well as fleet vehicles.Features of the AGCOMMAND app include:

  • Unique, integrated radar feature tells you the weather conditions where your machines are located**
  • Turn-by-turn directions to machines, from your current location
  • History of machine status and machine data
  • Ability to compare the performance of multiple machines
  • User-defined alerts from vehicles and machines

The new AGCOMMAND app is available as a free download in the Apple App Store. The simple, yet powerful iOS application for both iPhone and iPad is easy to use and is available in 15 languages worldwide. To learn more about the AGCOMMAND telemetry solution, please visit Visit the Apple App Store to download the AGCOMMAND app today.

* Cellular service coverage may vary by region.** Radar functionality currently available in North America, Australia and New Zealand only.

MF 9500 Series Combine, Australian Demonstrations 2012 Part 1

It is harvest time in Australia!
Following the harvest corridor through Australia, seven MF9500 combine demos have hit the paddocks to show customers and local dealers what the MF9500 is made of.
Check out Part 1 of our MF9500 Demo Program – filmed in Queensland and New South Wales.

AGCO’s Support of FFA Collegiate Scholarship Program

AGCO is a proud supporter of the National FFA Organization and the National FFA Collegiate Scholarship Program. During the 2012-2013 FFA scholarship year, AGCO and 60 local Challenger, Massey Ferguson and Gleaner dealers will distribute a total of 120 scholarships in the amount of $1,000 each. The local scholarship program which AGCO launched in 2011 has seen tremendous support from dealers with four new dealerships joining the effort for the 2012-13 scholarship year.

“Our dealership has supported FFA in Idaho since the business was founded in 1990. We do so because FFA is a program that addresses the agricultural interests of young people in our communities, many of whom are going to be our top farm operators and customers in the future,” says Cleve Buttars, president/CEO, Agri-Service, a participating dealership headquartered in Twin Falls, Idaho. “AGCO couldn’t have chosen a better agricultural youth organization to support. The company’s sponsorship of local scholarships fits in perfectly with what we were already doing, giving us an additional opportunity to support these youngsters through college.”

On a national level AGCO will distribute 12 scholarships and AGCO Finance will distribute six scholarships in the amount of $2,000 each. The 2013 Scholarship application process opens online November 15, 2012, and applications must be submitted by 5:00 p.m. EST February 15, 2013. For more details on the scholarship program and a list of participating dealerships offering local scholarships, visit

“The young men and women involved in FFA are the future of the agricultural industry and are the key to feeding the world whether they return to the family farm after college or get involved with other areas of agriculture,” says Jason Marx, vice president of marketing at AGCO. “We salute FFA for its fine work and are proud to be a part of the National FFA Collegiate Scholarship Program that recognizes and supports these students.” Through the FFA scholarship program Massey Ferguson, Challenger, and Gleaner dealers financially support students through post secondary school to help launch their careers in the agricultural industry. “Agriculture constantly faces new challenges and provides new opportunities, and these scholarship recipients are the future of our industry, thanks in part to the role FFA has played in their lives,” says Marx.

AGCO is one of FFA’s longest-standing sponsors with 2012 representing 67 years of support. During this time, AGCO has provided more than $1.2 million dollars in support of FFA, with individual dealers contributing in addition. Supporting the scholarship program is just one way the company and its employees express their appreciation for FFA and today’s youth. AGCO’s corporate involvement also includes the National FFA Convention in Indianapolis, Ind., and has a recruiting presence at the Collegiate Career Fair. Marx mentions that many AGCO employees credit FFA with helping them to develop their own skills and lifelong interest in agriculture.

Students receiving scholarships through the National FFA Collegiate Scholarship program are selected based on leadership they have shown in their schools and communities as well as academic performance. Planned majors include engineering, communications, education, business management and economics. Supervised agricultural experience programs and future goals are also taken into consideration. FFA members are trained in leadership, goal setting, consensus building, and problem solving. These students are not afraid to work and know what it means to make a profit. Collectively, FFA members earn $4 billion annually through their hands-on work experience.

For more information about AGCO and its products, visit

Triple Triangle – A View From Above

Using 125 Massey Ferguson tractors to create the brand’s iconic triple triangle logo, this amazing display of MF machines was the brainchild of Ireland’s John Cusack.

John is a member of the Greybridge Classic Club in Meanus, Killmallock, Limerick and the stunt was organised as part of the Club’s Charity Day 2012. Formed by a group of vintage machinery enthusiasts in 2011, the Club runs events solely for charitable purposes.

Having driven tractors all his life, John’s idea was to mount a tribute to Massey Ferguson and at the same time raise money for local charities.  “The project was 12 months in the making,” he explains. “We were keen to have every possible model of MF tractor represented which made it more complicated. We put out the word emphasising that we were particularly looking for rare or unusual models and were thrilled by the response. If we had simply focussed on gathering together a large number of MF tractors, we could have easily filled a 40-acre field! In the end, we chose 125 machines from those offered by farmers and contractors who wanted to take part. There was a  full range of models from the MF 100 Series to the MF 8600 Series.”

John worked out the display plan to scale on paper and, using this as the map, the grass at the site was cut with a ride-on mower in order that each tractor could take up an exact position.

“We called it the Massey Ferguson Line-Out and so far have raised over EUR:16,000 for charity,” he adds. “We would love to raise more and so are making the photograph available for sale with all proceeds to charity.”

To order a copy of the picture, go to

Africa Industrialization Day

Africa Industrialization day strives to bring global media awareness to the challenges that face Africa’s progression towards becoming a more industrialized nation. In 1989, the United Nations general assembly proclaimed November 20th as Africa Industrialization Day. The observation of this day is managed by The United Nations Industrial Development Organization (UNIDO). UNIDO is heavily invested in assisting Africa with its continued development of new technology, infrastructure, and mechanization.

As we explore ways to support our growing population, many believe that Africa may hold the key to finding a solution. According to the Food and Agriculture Organization of the United Nations (FAO), 15% of the world’s arable land is located in Africa. As of today, it is estimated that 86% of this land remains unutilized. However, through training in efficient farming practices and technology, farmers in Africa can be enabled manage this fertile land. In order for professional farming to succeed in Africa, governments and members of the private sector must work together and invest in Africa’s future.

AGCO understands the potential solutions that Africa may provide in our mission to address global food scarcity. That is why we are committed to investing USD 100 million for the development of Africa’s agriculture. AGCO’s Zambia model farm and training center will teach general mechanization to small and medium scale farmers, and provide training to large scale farmers on how to operate high specification tractors. Jason Burbidge, our General Manager of AGCO Zambia, states that “While there is no one solution to address food production and food security, AGCO is right at the heart of a sustained and carefully planned effort, developing capabilities that will help ensure farmers know how to produce food efficiently and responsibly.”

There is no doubt that growing Africa’s agricultural sector will be challenging. Earlier this year, AGCO hosted its first Africa Summit. Discussions took place about the challenges facing Africa’s agriculture, and ideas for managing them were shared. We look forward to reporting back on the progress that we and our partners have made for Africa’s agriculture.

Africa’s population grows towards 2 billion people, it is evident that further industrialization and development in agricultural must take place for the country to sustain itself. In order for this to happen, commitments must be made by governments and organizations globally. Learn more about AGCO’s contribution to sustainable development in the 2011 AGCO Sustainability report (page 41).