Archive for July, 2012

Massey Ferguson Charity Tractor Expedition Reaches the Arctic Circle

Under the blaze of the midnight sun, a golden Massey Ferguson 7600 tractor arrived at Cape North, Norwayon 30 June to complete the first half of an epic 13,000 km expedition across Europe to raise vital funds for an African school.

Just three weeks and 4500 km after leaving Val Bormida in Italy, the tractor and its drivers, MF customer Gianni Brovida and his team-mate, Leonardo Cavazzi reached Cape North, the most northerly point in mainland Europe, located 71 degrees North, inside the Arctic Circle.

They spent just a few hours at the Cape before embarking on their return trip via Sweden, Denmark, Germany, Belgium and France where they will call in at the AGCO manufacturing facility in Beauvais where the tractor was made. Sponsored by Massey Ferguson and with support from Trelleborg tyres, the total trip will see them pass through 17 countries.

“We have been overwhelmed by the generosity and enthusiasm of the Massey Ferguson dealer network and our many supporters as we travelled north from Italy,” said a jubilant Gianni Brovida. “It has been an unbroken chain of support and clearly demonstrates the fantastic camaraderie and spirit the Massey Ferguson brand inspires. We feel very emotional about reaching our northern destination and quite taken back by the popularity the expedition has given us.”

“The golden MF 7600 tractor has been totally reliable, exceptionally comfortable to drive and a real star in attracting people to our cause to raise money for the agricultural school in Chad,” he continues. “At one point we were stopped by the police but that was because they wanted to take pictures and hear our story! A group of Taiwanese tourists surrounded the tractor and sang a song to us to wish us good luck, while a ferry company has offered us a free ride on our return journey.”

A key aspect of the expedition is the ability of supporters to follow the tractor’s every move online, thanks to the latest geo-mapping satellite technology. “We’ve also been posting blogs and using social networking to chronicle our journey,” adds Gianni. “As a result of Facebook for example, an American follower has invited us to go across to the United States with the tractor next year.”

The agricultural school in Chad, one of the world’s poorest countries, helps children whose parents have died from AIDS and is controlled by the LAI diocese. Italian nun, Rosanne Cavarero, also from Val Bormida manages the orphanage’s financial department.

The humanitarian side of the trip is key for the two drivers. Leonardo Cavazzi knows Sister Rosanne and is well aware of the pressing needs of the school. The aim, to collect as much money as possible en route to donate to the school, is as they say ‘to make the Cape North sun shine on Chad.’

Rather than the classic Massey Ferguson red, the MF 7624 model is liveried in striking gold to celebrate the string of top awards the tractor range has achieved since its launch. This includes the Golden Tractor for Design Award in the 2012 Tractor of the Year competition at Germany’s Agritechnica show in 2011, where it was also named as Machine of the Year.

“Gianni and Leonardo are doing a fantastic job, we are really proud of their achievements,” saysGianluca Gherardi, Massey Ferguson National Sales Manager, Italy. “Cape North marks the midway point of their adventure and we are looking forward to the rest of their journey before they arrive back in Italy at the end of July.”

To follow the Massey Ferguson golden tractor expedition, visit:, and

Get Ready for AGCO’s Farm Sustainability Blog Contest

AGCO’s farm sustainability contest is just around the corner! Get ready and enter you blog post for a chance to win! You could have your blog post featured on the AGCO blog, and also get a chance to support your local farming community by choosing a select organization to receive a portion of $5,000 in donations from AGCO on your behalf!

We know the importance of doing more with less, and we know that farmers do too. That’s why we want to hear your stories. So don’t forget to register for AGCO’s farm sustainability contest on July 9th, and share your farm sustainability with us! The contest will run from July 9th through July 31st, 2012.

Massey Ferguson Stands Out Above “Amber Waves of Grain”

Massey Ferguson proudly adorns the stars and stripes in support of the country’s independence and also their “Made in the USA” label on the windshield of every 9500 Series combine.

Built with pride in Hesston, Kansas, these special edition machines will be used for shows and field demonstrations throughout 2012 in the Midwest states beginning on July 17th at the Wisconsin Farm Technology Days.The 9540 and 9560 combines represent the next generation in a strong harvesting heritage for Massey Ferguson with many innovative features leading to greater capacity and efficiency over previous models. Make plans to see the combines on display on in a field near you this summer and fall.

AGCO’s Farm Sustainability Blog Contest

Providing for a population that is projected to grow from 7 billion to 9 billion over the next 40 years will require increased food, fiber, and fuel. This will mean higher sustainable productivity per acre of land. Farmers manage the land they work on, and they know sustainability.
Long-term soil health will become more critical to farmer livelihoods as expansion of arable land is constrained. And, the availability of clean water for both personal use and agriculture and industry will be an increasing challenge as the global water needs grow along with population.
At AGCO, we believe the health of communities will continue to be tied to the health of local farming. Both rural and urban communities’ livelihoods rely on our global farming community’s ability to respond to the changing, growing social and environmental needs of farmers around the world. This is why we believe that it is important to promote sustainable practices on the farm.
Have you been enjoying the benefits of making your farm more sustainable? AGCO’s first ever sustainability blog contest kicks off on July 9th, and we want to hear your stories!
Share what you have been doing to make your farms more sustainable, and how it has helped you to do more with less. Be selected as one of ten finalists, and in addition to having your submission featured on the AGCO blog, you will also be able to support local farming communities by choosing a select organization to receive $500 in donations! The contest will run from Monday, July 9th, up until the Tuesday of July 31st.
Help us promote the importance of sustainability, and tell us how you have been successful!

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