Farmers of l’Oise region in Northern France created an impressive spectacle for the passing Tour de France competitors and their massive support and media entourage as they crossed l’Oise district near Beauvais on the 5th round of the world renowned cycle race.
“The objective was to create a giant dynamic smiley face” explains Xavier Arruego , Marketing Communications Manager “ to put emphasis on the superb agricultural produce of the l’Oise region. As the main farm machinery manufacturer inBeauvais, the Oise district and the Picardie region, Massey Ferguson tractors were naturally selected to show the close association between the quality produce produced in l’Oise and the quality tractors built inBeauvais”
It is estimated that hundreds of millions of viewers globally who eagerly follow the race will have seen this proud display. The 26 tractors were even given an impressive official escort by motorcycle Gendarmes as they left the factory to take up their position ready for the event.