Archive for June, 2012
AGCO is committed to “The Grow Africa” initiative and the G8’s New Alliance for Food and Nutrition Security.
“A continent like Africa has significant potential for growth in the agricultural sector: With 11 percent of the world’s arable land (86 percent of which is uncultivated) Africa would benefit from modern, mechanized farming techniques,” explained Hubertus Mühlhäuser, Senior Vice President, General Manager, Europe, Africa, Middle East. “AGCO’s technology-driven products will contribute to the modernization of the African agricultural market, and the local presence will allow AGCO to better serve African customers with high quality products and services. Our commitment is a response to the African Union, NEPAD and the World Economic Forum’s commitment to promote Grow Africa and the commitments of G8 Members to align their support to the countries agricultural development objectives as well as the Government’s commitment to promote a business enabling environment that provides confidence to both the domestic and international private sector to achieve these objectives.”
With over 50 years of experience in Africa through its Massey Ferguson brand, AGCO already leverages alliances with governments, foreign investors and donors to improve agricultural practices in Africa. Hubertus Mühlhäuser: “The solution for African agriculture is to develop a systematic approach that develops a strategic partnership to deliver crops that feed an increasing population in an economically, environmentally and socially responsible way. With decades of dependency on food aid and the world’s fastest population growth, Africa’s long-term prospects will require increasing degrees of self-sustainability. While the challenge is enormous, the opportunities are both substantial and achievable. Local farmers are among the main beneficiaries of agricultural development and are at the very core of the solution.”
In Africa, AGCO is focusing on increasing the scope of its product offering and improving its distribution and training of local farmers. The company plans to fund the development of Future Farms and Training Centers in Zambia, Ethiopia, Morocco and South Africa that will allow local farmers and dealers to be trained on new farming technology to enhance productivity and efficiency – and in this way create better food security. AGCO also plans to assist in providing equipment-financing solutions for small farms with little to no working capital. In addition, AGCO is investing in its after-sales service infrastructure in Africa by establishing a master parts warehouse in Johannesburg to ensure excellent parts availability, machine uptime, and better service levels to their local distribution partners and customers.
AGCO intends to provide a complete set of regionally specified agricultural solutions and modern technologies to more than 25,000 smallholder farmers in the next few years. The focus will be on localization, customer centricity, access to technology and mechanization, and capacity building. AGCO will partner with local African countries and support the modernization of African agriculture to improve food security.
AGCO celebrated a groundbreaking ceremony for its African Master Parts Distribution Centre together with its South African distribution partner, Barloworld, in Johannesburg in May 2012. “Africa offers tremendous growth opportunities in the agricultural equipment sector,” said Martin Richenhagen, Chairman, President and CEO of AGCO. “AGCO is committed to growing its presence within Africa by investing in distribution infrastructure and new training sites. Our new warehouse will allow us to better serve our customers in Sub-Saharan Africa.”
The new AGCO Parts Distribution Centre will be located close to the O.R. Tambo International Airport in Johannesburg with optimal logistical connections. A wide range of up to 40,000 parts will be stocked locally to significantly improve order response times and machine uptime for AGCO’s African customers. “Investing in AGCO’s after-sales service infrastructure in Africa allows us to be closer to the market and provide better service levels to our local distribution partners and customers,” explained Hubertus Mühlhäuser, Senior Vice President, General Manager, Europe, Africa & Middle East.
“A continent like Africa has significant potential for growth in the agricultural sector. With 11 percent of the world’s arable land, much of which is uncultivated, Africa will benefit from modern, mechanized farming techniques,” continued Hubertus Mühlhäuser. “Overall, AGCO plans to invest up to $100m USD in its Africa business over the next few years. The new master parts warehouse in Johannesburg is a first step to improve our after-sales infrastructure for African markets.” AGCO’s technology-driven products will contribute to the modernization of the African agricultural market, and the local presence will allow AGCO to better serve African customers with high quality products and services.
With over 50 years of experience in Africa through its Massey Ferguson tractor brand, AGCO already leverages alliances with governments, foreign investors and donors to improve agricultural practices in Africa. AGCO plans to fund the development of Model Farms and Training Centers in Zambia, Ethiopia, Morocco and South Africa that will allow local farmers and dealers to be trained on new farming methods and technology.
The construction of AGCO’s African master parts warehouse will be completed by the end of 2012. In addition to supporting AGCO’s distributors in Southern Africa, AGCO Parts shipments to Barloworld’s dealer network will also be prepared from the new AGCO warehouse. The joint approach will allow Barloworld to offer an even better service to its customers due to the expanded range of locally stocked parts.
For the first time since it was launched last fall, the new Massey Ferguson 9500 Series axial combine will be on display at the 2012 Western Canada Farm Progress Show.
The combine will be wrapped proudly in the Canadian flag, recognizing the pride and heritage of the first widely available self-propelled harvesters which were manufactured in Toronto, Ontario. “There is a great sense of pride among Massey Ferguson combine owners because of the long history of innovation and harvest excellence the machines have always delivered,” says Kevin Cobb, product marketing manager at Massey Ferguson. “The new 9500 Series offers the very latest in innovation, bringing growers some pretty impressive fuel efficiency and harvest capacity benefits. The Western Canada Farm Progress Show is a fitting stage to dress this combine with the Maple Leaf and to recognize its Canadian heritage and pride. It’s your country, your combine.” Visitors to the Western Canada Farm Progress Show may see the 9500 Series combines at the Massey Ferguson display in space #9420 on Lot M.
The 9500 Series has exhibited exceptional fuel efficiency without compromising power or torque ratings. “Growers are seeing 20 percent improvement in fuel efficiency, as well as 20 percent increase in harvest capacity with the 9500 series,” Cobb adds. The improvements are made possible by AGCO POWER diesel engines with Selective Catalytic Reduction (SCR) clean-air technology. With SCR, the exhaust reduction process takes place outside of the engine after combustion. As a result, the engine stays cooler – so as to not diminish engine performance or fuel efficiency.
Massey Ferguson has further enhanced performance by changing the engine’s configuration. It’s now in line with the rotor, so power flow remains direct. This helps optimize power for smooth, efficient harvesting even when terrain, environment, crop volume and crop conditions become particularly challenging.
The Massey Ferguson 9500 Series features three all-new models: the MF9520, with a six-cylinder 8.4 liter engine and the MF9540 and MF9560 which each offer an all-new 9.8 liter, seven-cylinder engine positioned in-line with the axial rotor for maximum driveline efficiency.
“The new Massey Ferguson harvesting lineup answers the most challenging question – how to build a combine with more capacity and less complexity,” adds Cobb. “As evidenced by the all-new Massey Ferguson 9500 Series axial combines, we’ve come a long way since Massey-Harris perfected the world’s first commercially successful self-propelled combine in 1938. Because we’ve not forgotten the principles and ideas upon which Massey Ferguson was founded, we are committed to designing and developing state-of-the-art machinery that exceeds grower’s expectations in performance and reliability.”
For more information on the new Massey Ferguson 9500
Series axial combines, be sure to attend the Western Canada Farm Progress Show or stop by your local Massey Ferguson dealer.
On 13 June, students studying land based technology at Wiltshire College Lackham will strip down, overhaul and refurbish an MF 165 tractor within 24 hours for charity!
As a key sponsor, Massey Ferguson is donating parts from its 10+ range to complete the rebuild.
The tractor is being donated by the family of the late Flight Lieutenant Niel Cox of Henley-on Thames. He started farming in 1962 and the family has used MF tractors exclusively ever since.
The fully-refurbed machine will be auctioned at Cheffins Vintage Sale in Cambridge on 20 October. Niel Cox was a Spitfire pilot during the Second World War and the proceeds of the MF 165 sale are to go to the Royal Air Force Benevolent Fund.
Massey Ferguson 10+ is range of parts for MF machines that have been out of production for at least ten years. An economic repair solution for older machines, it allows users to maintain these veterans at peak performance.
For more infromation please visit: http://www.wiltshire.ac.uk/tractorstrip2012/
Golden MF tractor drives 13,000 km in fund-raising expedition to support African school.
On 10 June, a Massey Ferguson tractor will embark on an epic journey, travelling an incredible 13,000 km through 17 European countries in less than two months to raise vital funds for an agricultural school in Chad. Supporters will be able to track the tractor’s every move live on-line thanks to the latest satellite geo-mapping technology.
In this exciting adventure, Massey Ferguson customer, Gianni Brovida and his team-mate, Leonardo Cavazzi will drive a golden MF 7600 tractor in a return trip from Val Bormida in Italy to Cape North in Norway – the most northerly point in mainland Europe, located 71 degrees North – inside the Arctic Circle. Sponsored by Massey Ferguson and with support from tyre manufacturer Trelleborg, the tractor will make its way from Italy through Austria, Slovakia, Poland and the Baltics to Norway and return via Sweden, Denmark, Germany, Belgium and France. Rather than the classic Massey Ferguson red, the MF 7624 model is liveried in striking gold to celebrate the string of top awards the tractor range has achieved since its launch.
To monitor the expedition, Massey Ferguson has equipping the tractor with the advanced AGCOMMAND telemetry-based machine management system which uses satellite technology to collect tractor performance and geo-mapping data enabling its location to be tracked remotely. Followers will be able view all this data live on-line via the Massey Ferguson web site. The expedition team will also be posting regular video diaries and blogs.
To get more information visit capenorthadventure.com