Archive for April, 2012

Valtra On the Road Program – Brazil!

The 2012 Valtra On the Road Program starts in Brazil, delivering all Valtra solutions directly to our farmers . The customers are able to take the tractors on a test drive and participate in technical demonstrations.


On March 13rd, Valtra On the Road was in Mogi das Cruzes, Sao Paulo. Throughout the day employees were able to experience the new program and all it’s great features.

The program is an excellent business tool and shows our customers everything Valtra has to offer. During the On The Road Program customers can also learn more about AGCO Rental, AGCO Parts, AGCO Finance, Valtra National Consortium and Shell.

Launch of Massey Ferguson Planet in Brazil

A world of new technologies, experiences and results working with you!

In 2012 we announced the launch of Massey Ferguson Planet: a new program of promotional actions in Brazil to showcase  what Massey Ferguson has to offer to the customer.

Besides promoting the products, our intention is to highlight the  wide range of solutions available to customers and new prospects with several facilities to purchase products through AGCO Finance, Consortium and AGCO Rental. Another highlight is to show our customers the after-sales support, the range of Genuine Parts MF and Lubricants Shell available through AGCO Parts and Services Premium MF marked out to our dealers by AGCO Service.

With a goal to reach  10 states across the country this year, Massey Ferguson Planet  includes dealer training, technical demonstrations and test drives. The exhibit station is able to accommodate 100 guests simultaneously.

An exclusive exhibit truck was designed for the event to take the Massey Ferguson brand to all corners of Brazil. 

To celebrate the start of this project, developed by the sales, product marketing and communications departments, where employees were able to experience the exhibit truck in action and see how it will positively impact our customers a kick-off event was promoted at the Canoas factory on March 12th.



Fendt Receives Gold Medal at the Polagra Premiery in Poland

The trade fair Polagra-Premierey, which is held biannually in the Polish city of Posen, was also a success for Fendt in 2012. Because Fendt once again received a gold medal. The award went to the 724 Vario.

“The new 700 Vario range is the perfect overall package, comprising state-of-the-art engine technology combined with the fuel-saving SCR technology, unique VisioPlus cab and numerous other technical highlights. The new tractor range meets the high demands of professional farmers on all counts,” said Wolfgang Möhrer, Brand Business Manager for Fendt in Poland. “This was certainly the reason the jury of experts awarded the new 700 Vario a gold medal.”Pawel, Henryka und Adam Korbanek, Fendt importers and owners of Korbanek sp.zo.o, were very pleased to accept the gold medal. Rafal Mikolajczak, Fendt Brand Manager at Korbanek, is also visibly proud of his “Gold Tractor”.
The Polagra Premiery is one of the most important agricultural trade fairs in Poland and attracts more than 40,000 visitors each year. Three hundred exhibitors from 16 countries, including China and Russia,  presented agricultural machinery and equipment. More than 200 new products were exhibited this year.


Glittering Celebration for Award-Winning Design

Massey Ferguson celebrated the remarkable award-winning success of the MF 7600 by unveiling a special ‘Golden’ MF 7624 at the Techagro Show in Brno in the Czech Republic.

Since its launch the MF 7600 Series has been showered with accolades starting with the Golden Tractor for Design in the 2012 Tractor of the Year competition at the Agritechnica show in 2011, where it was also named as Machine of Year.

With the Olympic Games only a few months away, MF is quick off the starting blocks in ‘going for gold’ with this gleaming MF 7624.

A gold medal at the Polagra-Premiery show in Poznan, Poland continues the MF 7600 Series’ success story, while it received another gold medal at the Ka pasesi 2012 – one of the largest exhibitions for the Baltic states, held at the Aleksandras Stulginskis University in Lithuania. The tractor has also recently received a Silver Medal for Technical Innovation at the FIMA show in Spain and the Grand Innovation prize at the AgroMash show in Hungary.

“Everybody at Massey Ferguson is immensely proud of these achievements,” says Campbell Scott, Brand Development Manager. “We are honoured to receive these medals and accolades and the ‘Golden Tractor’ is our way of showing not only our appreciation to the judges, but also highlighting the MF 7600 Series as a truly award-winning machine.”

“While it is fantastic to receive these awards, at Massey Ferguson we already know that the MF 7600 Series is outstanding in its class. We currently offer our best ever range of equipment, which has great design and innovation at its heart.”

MF fans and customers can share in the Golden celebrations with a special limited edition scale model of the Golden MF 7624 tractor which will be available later this year. With just 2012 being produced, this is likely to become a much sought-after collectors’ item.

Farm Safety 4 Just Kids Celebrates 25 Years

2012 marks the 25th anniversary of Farm Safety 4 Just Kids (FS4JK). The organization has promoted farm safety to more than 6 million people through local programs and education since 1987.
Over the past 25 years, FS4JK has established a network of more than 120 chapters across the United States and Canada that offer farm safety presentations on a local level. In that time, 35,600 volunteers donated 280,000 hours of their time to help promote safety on the farm.

Marilyn Adams founded the non-profit organization in 1987 after the death of her 11-year-old son in a gravity flow grain wagon accident. Its mission is to promote a safe farm environment to prevent health hazards, injuries and fatalities to children and youth. What started as a tribute to her son has touched nearly 6 million people so far.

“I didn’t really know what to expect when I started FS4JK,” said Adams, FS4JK founder. “The organization has grown and evolved so much in the past 25 years. It’s exciting to think about what lies ahead for the farm safety movement.”

FS4JK focuses on prevention through education. The organization has created a spectrum of nearly 100 educational resources on a variety of farm safety related topics. All resources are available to the public via an online catalog.

“Our goal is to teach the next generation of farmers to be safe,” said Shari Burgus, education director. “The entire industry depends on it.”

Education is paying off. According to the National Institute of Occupational Safety and Health, from 1998 to 2009 the rate of all farm youth injuries has decreased by 59 percent. FS4JK was specifically mentioned as a contributing factor to the decline. Additional influences included other organizations, governmental agencies, educational institutions and private corporations.

FS4JK utilizes a system of local outreach chapters to spread farm safety education throughout the country. Amy Rademaker, an outreach coordinator in Illinois, expressed how being a part of FS4JK has impacted her life.

“I grew up in a farm family. Being a part of this organization has changed the way I look at what we did growing up on the farm,” said Rademaker. “I think FS4JK has made me think of how things will be different for my son in a farm environment. It’s about finding a balance while still honoring family and tradition.”

Corporate sponsors and individual donors fund FS4JK. Current projects include overhauling the current ATV safety packet, plus working with the University of Nebraska Medical Center and the Central States Center for Agricultural Safety and Health to research how safety needs are impacted in the changing demographics of agriculture as small, part-time farms are on the rise.

“We’re excited to step back and recognize our past success and the tremendous support we’ve seen from sponsors over the past 25 years that has helped us with our mission,” said Dave Schweitz, FS4JK executive director. “It’s a true testament to the importance of the farm safety movement and their dedication to their customers and agriculture. We look forward to building on those partnerships as we continue to build the organization.”

For more information on farm safety, or to learn how to start a chapter, visit
*This post was submitted by Tracy Schlater from Farm Safety 4 Just Kids