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In 2012 we announced the launch of Massey Ferguson Planet: a new program of promotional actions in Brazil to showcase what Massey Ferguson has to offer to the customer.
Besides promoting the products, our intention is to highlight the wide range of solutions available to customers and new prospects with several facilities to purchase products through AGCO Finance, Consortium and AGCO Rental. Another highlight is to show our customers the after-sales support, the range of Genuine Parts MF and Lubricants Shell available through AGCO Parts and Services Premium MF marked out to our dealers by AGCO Service.
With a goal to reach 10 states across the country this year, Massey Ferguson Planet includes dealer training, technical demonstrations and test drives. The exhibit station is able to accommodate 100 guests simultaneously.
An exclusive exhibit truck was designed for the event to take the Massey Ferguson brand to all corners of Brazil.
To celebrate the start of this project, developed by the sales, product marketing and communications departments, where employees were able to experience the exhibit truck in action and see how it will positively impact our customers a kick-off event was promoted at the Canoas factory on March 12th.