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Celebrate Great British Beef on the Menu, says LIB

A team of all female farmers are marking St George’s Day (April 23) by launching the second Great British Beef Week (GBBW).

Ladies in Beef, who are backed by TV star Lynda Bellingham, are encouraging people across the UK to celebrate in the traditional way by ensuring delicious Red Tractor assured British beef is on the menu.

GBBW has harnessed support across the industry from livestock markets to independent butchers. Major supermarkets including Asda, Tesco, Waitrose and Morrisons have also agreed to add their weight to the initiative by carrying special on-pack logos. This year, Ladies in Beef are on a mission to raise funds for the national Help for Heroes charity which aims to provide better facilities for British servicemen and women wounded in action.

Agriculture Minister Jim Paice, who helped launch this year’s GBBW inWestminsteron Monday, said: “With the world’s population growing fast, Britain’s got huge opportunities to export our high quality beef and breeding stock to the world. I fully support the valuable work being done by Ladies in Beef to generate growth in the industry, which will go hand in hand with all the work this Government is doing to rebuild confidence and respect for British farming.”

Minette Batters, Ladies in Beef co-founder, said:  “Great British beef is delicious, versatile and great value. It can be bought from your local butchers, farm shop or supermarket and is perfect for any occasion, whether you’re having a large gathering with family and friends or looking for a quick, simple and low-cost meal option at home.”

Robert Dunk, Manager, Sales Massey FergusonUKandIreland, said “We are delighted to help promote Great British Beef Week with the loan of an MF 5450 tractor and fully support the Ladies in Beef initiative. There are thousands of Massey Ferguson tractors working in the livestock sector – an area which makes a huge contribution to the UK’s agricultural output.”

To help inspire people to get cooking with beef, the Ladies in Beef have created a variety of mouth-watering recipes which can be found on the website www.greatbritishbeef.co.uk

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